Bachelor of Commerce (Digital Marketing) - Postsecondary ...

4. Prospective Students Survey: A total of n=237 completes. A sample was pulled from Academica
Group’s Consumer Panel that met the following criteria: respondents who applied to colleges
only OR both colleges and universities (a segment that is approximately 15% of the Panel) and
applied to business programs at the time of completion of the 2009, 2010 or 2011 UCAS
surveys; the sample also included students identified as living in areas of South western Ontario
or GTA OR as international students. The sampling frame was developed to capture the
attitudes and levels of interest in the proposed degree programs among key target groups
identified by Internal Stakeholders, including:
a. Students who are currently in a business program at another college or university
b. Students who are currently in high school but have applied to a post‐secondary
institution
c. Those who are currently employed/other, i.e., mature students
d. International students/Immigrants
5. Alumni Survey: A total of n=56 completes. A survey was conducted among a small sample of
Alumni business graduates to assess interest levels of interest in a business degree and
proposed degree programs and their attitudes about the offering. The majority of respondents
were Alumni who graduated from Marketing. Please also see this chapter for verbatim feedback
from Alumni on the proposed degree offerings.
6. Labour Market Research: This module consists of a review of labour market information and
national, provincial, and regional occupational forecasts, as well as executive interviews
conducted among senior representatives of businesses, organizations, and regional economic
development associations. Employers who participated in the interviews were from mid‐ and
large‐sized firms across a broad range of sectors primarily in London, Ontario. A total of 55
interviews were conducted.
Structure of the Report
The first part of the report is the Executive Summary Report, which provides an overall summary
triangulating the findings from all six phases of the research. This Executive Summary Report is intended
to be a stand‐alone report for the reader wishing to gain an overview of the findings of the study. For
more details on the research findings within each of the six modules, the reader should refer to each
individual chapter in the full report.
Notes to reader:
The discussion guide and survey instruments are included as appendices under separate cover.
LKSB Degree Program Feasibility Study • 2011
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