Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Chapter 4. Prospective Students Survey .................................................................................. 127
A. Introduction ...................................................................................................................................... 127
Objectives .............................................................................................................................................. 127
Methodology ......................................................................................................................................... 127
B. Executive Summary ........................................................................................................................... 129
C. Detailed Findings ............................................................................................................................... 131
Section 1. Profile of Prospective Students ............................................................................................. 131
Section 2. Interest in a Business Degree ................................................................................................ 135
Section 3. Attitudes about a College vs. University Degree .................................................................. 142
Section 4. Interest in Lawrence Kinlin School of Business Proposed Degrees ....................................... 145
Section 5. Online Delivery Methods – Preference ................................................................................. 152
Chapter 5. Fanshawe Alumni Business Students Survey.................................................... 154
A. Introduction ...................................................................................................................................... 154
Objectives .............................................................................................................................................. 154
Methodology ......................................................................................................................................... 154
B. Executive Summary ........................................................................................................................... 155
C. Detailed Findings ............................................................................................................................... 157
Section 1. Profile of Alumni ................................................................................................................... 157
Section 2. Interest in a Business Degree ................................................................................................ 159
Section 3. Attitudes about a College vs. University Degree ................................................................. 162
Section 4. Interest in Lawrence Kinlin School of Business Proposed Degrees ....................................... 163
Section 5. Satisfaction with Lawrence Kinlin School of Business ........................................................... 165
Section 6. Online Delivery Methods – Preference ................................................................................. 167
E. D. Open‐ended Comments from Alumni about Proposed Degree Programs .................................. 169
Chapter 6. Labour Market Research .......................................................................................... 172
A. Introduction ...................................................................................................................................... 172
Objectives .............................................................................................................................................. 172
Methodology ......................................................................................................................................... 172
B. Executive Summary ........................................................................................................................... 176
C. Detailed Findings ............................................................................................................................... 179
Section 1. Labour Market Overview ...................................................................................................... 179
Section 2. Accounting Outlook .............................................................................................................. 180
Section 3. Marketing Outlook ............................................................................................................... 187
Section 4. Human Resources Outlook ................................................................................................... 194
Section 5. Business Management Outlook ............................................................................................ 201
Section 6. Skills Gaps ............................................................................................................................. 208
Section 7. Employer Perceptions of Postsecondary Business Programs ............................................... 210
Section 8. Employer Perceptions of Business Graduates ...................................................................... 215
Section 9. Employer Involvement .......................................................................................................... 220
Appendix A. Current Student Survey – Filtered by Those Interested in Part­time
Studies .................................................................................................................................................. 224
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LKSB Degree Program Feasibility Study • 2011