Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Table of Contents
Introduction ............................................................................................................................................ 5
Executive Summary Report ............................................................................................................... 7
A. Background and Context ....................................................................................................................... 7
B. Overall Summary of Research Findings .............................................................................................. 11
High Level of Interest in Pursuing a Business Degree ............................................................................. 11
Business Degree Options in Ontario: A Highly Competitive Environment .............................................. 12
An Alternative Path to Obtaining a Degree: Changing Attitudes about Post‐secondary Options .......... 15
Applications to Business Programs in College Remain Steady ................................................................ 19
The Community Case for Fanshawe College’s Proposed Business Degrees ............................................ 22
Student Interest in LKSB Proposed Business Degrees ............................................................................. 25
Importance vs. Appeal of Features of Proposed Degree Programs ........................................................ 27
Overview of Each of the Proposed Business Program Areas ................................................................... 28
Catering to the Needs of Flexibility in Delivery: Online and/or Part‐time Options ................................. 48
C. Conclusion and Recommendations .................................................................................................... 51
Chapter 1. Internal Key Informant Interviews ......................................................................... 58
A. Introduction ........................................................................................................................................ 58
Objectives ................................................................................................................................................ 58
Methodology ........................................................................................................................................... 58
B. Detailed Findings ................................................................................................................................. 59
D. C. List of Stakeholders Interviewed .................................................................................................... 74
Chapter 2. Competitive Analysis .................................................................................................... 75
A. Introduction ........................................................................................................................................ 75
Objectives ................................................................................................................................................ 75
Methodology ........................................................................................................................................... 75
B. Executive Summary ............................................................................................................................. 76
C. Detailed Findings ................................................................................................................................. 81
Section 1. Competitive Overview............................................................................................................. 81
Section 2. Overall Business Program Trends in Colleges (OCAS Data Analysis) ...................................... 88
Chapter 3. Current Business Students Survey ........................................................................... 99
A. Introduction ........................................................................................................................................ 99
Objectives ................................................................................................................................................ 99
Methodology ........................................................................................................................................... 99
B. Executive Summary ........................................................................................................................... 100
C. Detailed Findings ............................................................................................................................... 102
Section 1. Profile of Current Students ................................................................................................... 102
Section 2. Interest in a Business Degree ................................................................................................ 106
Section 3. Interest in Lawrence Kinlin School of Business Proposed Degrees ....................................... 111
Section 4. Satisfaction with Lawrence Kinlin School of Business ........................................................... 122
Section 5. Online Delivery Methods – Satisfaction and Preference ...................................................... 124
LKSB Degree Program Feasibility Study • 2011
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