Bachelor of Commerce (Digital Marketing) - Postsecondary ...

The Degree Level Expectations mapping in Figure 2.1 is constructed from the mapping worksheets in
Section 15 that illustrate the progression of achievement for each vocational learning outcome. By the
end of the final year, each vocational learning outcome has been achieved at the advanced level.
Figure 2.1 Degree Level Expectations for Bachelor Degree: Honours
CATEGORIES
EXPECTATIONS
to be
demonstrated
by the
graduates
LEARNING OUTCOMES: Upon
completion of the degree
program, the graduate has
reliably demonstrated the ability
to:
Courses
1. Depth and
Breadth of
Knowledge
1a. A developed
knowledge and
critical
understanding of
the key concepts,
methodologies,
current
advances,
theoretical
approaches and
assumptions in a
discipline overall,
as well as in a
specialized area
of a discipline;
1. Use the interdependence of
various functional areas of
business (i.e. financial, marketing,
operations, human resources) to
achieve organizational success in
domestic and international
environments.
2. Develop strategies that will
achieve organizational goals
through integration of business
methodologies that assess costs,
benefits, risks, and opportunities,
and that utilize current and
emerging technology and trends.
3. Enhance business opportunities
by incorporating external
variables into various business
decision models.
10. Assess resource allocation
decisions that influence
sustainability practices and drive
economic, social, cultural, and
environmental stewardship.
11. Analyze domestic and
international business
opportunities within an
international context.
16. Based on market analysis, apply
appropriate strategies to increase
sales by enhancing existing
customer relationships and
acquiring new customers.
Math. for Decision Making
Intro. Accounting 1
Computer Applic. for Business
Management Fundamentals
Marketing 1
Microeconomics
Business Information Systems
Ethics in a Global Context
Accounting for Managers
Macroeconomics
HR Management
Statistics for Business
Business Law
Operations Management
Principles of Org. Behaviour
Marketing 2
Financial Management
Applied Research Methods
Managing Programs & Projects
Leaders & Leadership
Managing Customer Relations.
Entrepreneurship
Co-op integration (non-credit)
Global Strategy & eCommerce
Capstone Client Project
Strategic Policy & Planning
Strategic Website Mgmt
Brand Mgmt & Media Integration
Search Engine Marketing
Consumer Behaviour
Digital Marketing
Product & Channel Mgmt
Marketing Metrics & Analytics
Current Issues in Marketing
4 Bachelor of Commerce (Digital Marketing)