Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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15. Develop a business plan based on sound research that integrates business principles and best practices. 3 3 3 3 Based on market analysis, apply appropriate strategies to 16. increase sales by enhancing existing customer relationships and 3 3 3 3 acquiring new customers. 17. Evaluate and select marketing management and e-commerce strategies to maximize success in domestic and international 3 3 3 2 3 3 markets. 18. Create and apply digital marketing strategies. 2 3 2 3 19. Assess the impact of online marketing tactics using web analytics. 3 2 2 2 20. 21. Plan and create a web site utilizing search engine optimization and conversion techniques. Create, optimize and report on a search engine marketing campaign. 2 2 2 22. Create a marketing plan integrating appropriate digital and nondigital strategies. 3 2 1 3 TOTAL # OF OUTCOMES EVALUATED BY EACH COURSE 9 12 10 10 3 5 12 11 18 10 148 Bachelor of Commerce (Digital Marketing)
Section 16. Policies Fanshawe College has submitted the necessary policies recently in a previous PEQAB submission, so these are not attached to this application Bachelor of Commerce (Digital Marketing) 149
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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Page 109 and 110: 5. Program Delivery The Lawrence Ki
Page 111 and 112: Figure 5.2 - Student Feedback Surve
Page 113 and 114: group with all of the material give
Page 115 and 116: 6. Capacity to Deliver Fanshawe Col
Page 117 and 118: Information literacy instruction is
Page 119 and 120: Periodicals Subscription Databases
Page 121 and 122: Print Monograph Holdings for Select
Page 123 and 124: 6.1.3 Enhancements to Co‐operativ
Page 125 and 126: 6.2.3 Professional Development for
Page 127 and 128: Kinlin School of Business, and thre
Page 129 and 130: 6.6.1 CVs of Faculty Delivering Cor
Page 131 and 132: 7. Credential Recognition The Bache
Page 133 and 134: 8. Regulation & Accreditation The C
Page 135 and 136: Bachelor of Commerce (Digital Marke
Page 137 and 138: 9. Nomenclature The Bachelor of Com
Page 139 and 140: 10. Program Evaluation Fanshawe Col
Page 141 and 142: 11. Academic Freedom & Integrity Fa
Page 143 and 144: 12. Student Protection In a recent
Page 145 and 146: Figure 12.1 (continued) Continued n
Page 147 and 148: 13. Economic Need Fanshawe College
Page 149 and 150: Figure 13.1 University Application
Page 151 and 152: 14. Duplication Humber is currently
Page 153 and 154: Section 15. Optional Materials The
Page 155 and 156: Figure 15.1 Year 2 LEVEL THREE LEVE
Page 157: Figure 15.1 Year 4 LEVEL SEVEN LEVE
Page 161 and 162: Fanshawe College Lawrence Kinlin Sc
Page 163 and 164: Chapter 4. Prospective Students Sur
Page 165 and 166: Introduction This study was conduct
Page 167 and 168: Executive Summary Report A. Backgro
Page 169 and 170: Today, London is a site of choice f
Page 171 and 172: B. Overall Summary of Research Find
Page 173 and 174: When Prospective Students were aske
Page 175 and 176: program (15.4%) and International B
Page 177 and 178: Chart 2. Attitudes about a College
Page 179 and 180: One concern that several employers
Page 181 and 182: College Applications Trends by Busi
Page 183 and 184: “Regionally, we are the largest c
Page 185 and 186: Student Interest in LKSB Proposed B
Page 187 and 188: Chart 10. Alumni ‐ Interest in De
Page 189 and 190: Chart 11. Marketing Application Tre
Page 191 and 192: Chart 13. Employer ‐ Importance o
Page 193 and 194: Accounting Application Trends The f
Page 195 and 196: The program was less appealing to P
Page 197 and 198: However, an analysis of Statistics
Page 199 and 200: HR Management Specializations with
Page 201 and 202: Labour Market Needs Provincial and
Page 203 and 204: International Business Management A
Page 205 and 206: Student Interest in LKSB Proposed B
Page 207 and 208: two‐thirds of employers were fami
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though. I also hope that courses ta
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C. Conclusion and Recommendations T
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Emphasizing LKSB’s key strength -
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As a core program offered in most u
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LKSB is considering a number of spe
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B. Detailed Findings Overall Percep
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“The bar to get into Ivey is very
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optimal if we could provide ongoing
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you. A broader look at the world. A
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Potential Challenges in Offering th
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their buy in, but it wouldn’t be
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pathways within their region. The c
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yet whether it is practical to deli
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Chapter 2. Competitive Analysis A.
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for career preparation, highlightin
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Leadership and Management. Of these
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C. Detailed Findings Section 1. Com
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Specifics of College Business Degre
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University Business Degree Program
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iii. Summary of Diploma and Postg
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A greater proportion of women than
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Chart 6. Proportion of Business Pro
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Accounting The application trend fo
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Finance/Financial Services/Financia
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College is attracting 17% of enroll
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Chapter 3. Current Business Student
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interested in university are less i
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Over half of Current Students (57%)
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Almost one‐third (29%) of Student
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Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Appeal of Human Resources Managemen
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Importance vs. Appeal of Features o
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Overall, over two‐thirds of Curre
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Three‐quarters of Current Student
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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