Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Figure 15.1 Year 4 LEVEL SEVEN LEVEL EIGHT
Mapping of Program Learning Outcomes
1 - Introductory
2 - Intermediate
3 - Advanced
The graduate has reliably demonstrated the ability to:
1.
2.
3.
4.
Use the interdependence of various functional areas of business
(i.e. financial, marketing, operations, human resources) to
achieve organizational success in domestic and international
environments.
Develop strategies that will achieve organizational goals through
integration of business methodologies that assess costs, benefits,
risks, and opportunities, and that utilize current and emerging
technology and trends.
Enhance business opportunities by incorporating external
variables into various business decision models.
Assess the unique business needs of organizations of various
sizes, public sector, private sector, and not-for-profit firms.
Product & Channel Mgmt.
Marketing Metrics & Analysis
Manag. Customer Relations.
Entrepreneurship
2
Non-Core Elective
Non-Core
Co-op Preparation
Co-op Integration
Current Issues in Marketing
Global Strategy & eComm.
Capstone Client Project
Strategic Policy & Planning
2 2 3 3 3
3 2 3 2 2 3 3 3 3
3 2 2 3 3 3
2 2 3 3
5. Evaluate professional, ethical, and legal codes of conduct. 3 2 3 2 3 3
Research, analyze, and critically evaluate qualitative and
6.
quantitative data from a variety of sources to support effective
business decisions and encourage innovation through problemsolving,
3 3 3 2 3 3 3 3
critical thinking, logic and reasoning.
7.
Communicate information, arguments, and analysis accurately
and reliably for the message, audience, and purpose.
3 3 2 3 2 3 3
8.
9.
10.
11.
12.
Perform effectively and efficiently within groups or teams,
demonstrating leadership, team-building, and influencing skills.
Design personal learning plans and integrate learning strategies
into current and future development goals.
Assess resource allocation decisions that influence sustainability
practices and drive economic, social, cultural, and environmental
stewardship.
Analyze domestic and international business opportunities within
an international context.
Plan, implement, and evaluate projects and programs, using
project planning principles and tools.
2 2 2 3 3
2 3 3
3 3
2 3
2 3
13. Assess the overall financial performance of an organization. 3 3 3
14.
Apply management-level decision-making and strategic planning
skills.
2 2 2 2 2 3 3 3
Non-Core Elective
Non-Core
Bachelor of Commerce (Digital Marketing) 147