Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Figure 15.1 Year 3 LEVEL FIVE LEVEL SIX
Mapping of Program Learning Outcomes
1 - Introductory
2 - Intermediate
3 - Advanced
The graduate has reliably demonstrated the ability to:
1.
2.
3.
4.
Use the interdependence of various functional areas of business (i.e.
financial, marketing, operations, human resources) to achieve
organizational success in domestic and international environments.
Develop strategies that will achieve organizational goals through
integration of business methodologies that assess costs, benefits, risks,
and opportunities, and that utilize current and emerging technology and
trends.
Enhance business opportunities by incorporating external variables into
various business decision models.
Assess the unique business needs of organizations of various sizes, public
sector, private sector, and not-for-profit firms.
Non-Core Elective
Non-Core
Financial Management
Applied Research Methods
Strategic Website Mgmt.
Brand Mgmt & Media Integr.
Search Engine Marketing
Consumer Behaviour
Digital Marketing
Managing Prog. & Projects
2 2
2 2 3 2 2 2
2 2 3 2 2 2
5. Evaluate professional, ethical, and legal codes of conduct. 2 2 2 2 1
Research, analyze, and critically evaluate qualitative and quantitative data
6.
from a variety of sources to support effective business decisions and
encourage innovation through problem-solving, critical thinking, logic and
2 3 3 2 2
reasoning.
7.
Communicate information, arguments, and analysis accurately and reliably
for the message, audience, and purpose.
2 2 3 3 2 2 2
8.
9.
10.
11.
12.
Perform effectively and efficiently within groups or teams, demonstrating
leadership, team-building, and influencing skills.
Design personal learning plans and integrate learning strategies into
current and future development goals.
Assess resource allocation decisions that influence sustainability practices
and drive economic, social, cultural, and environmental stewardship.
Analyze domestic and international business opportunities within an
international context.
Plan, implement, and evaluate projects and programs, using project
planning principles and tools.
13. Assess the overall financial performance of an organization. 3
2 3 2 2 2
2
2
2 3
14. Apply management-level decision-making and strategic planning skills. 2 2 3 2
15.
16.
17.
Develop a business plan based on sound research that integrates
business principles and best practices.
Based on market analysis, apply appropriate strategies to increase sales
by enhancing existing customer relationships and acquiring new
customers.
Evaluate and select marketing management and e-commerce strategies to
maximize success in domestic and international markets.
2 3
2
3 3 2
18. Create and apply digital marketing strategies. 3 2 3 2
19. Assess the impact of online marketing tactics using web analytics. 2 3 1
20.
Plan and create a web site utilizing search engine optimization and
conversion techniques.
3 1
21. Create, optimize and report on a search engine marketing campaign. 3 1
Create a marketing plan integrating appropriate digital and non-digital
22.
3 3 2
strategies.
TOTAL # OF OUTCOMES EVALUATED BY EACH COURSE 5 6 11 10 9 5 13 6
Non-Core Elective
Non-Core
146 Bachelor of Commerce (Digital Marketing)