Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Figure 15.1 Year 2 LEVEL THREE LEVEL FOUR
Mapping of Program Learning Outcomes
1 - Introductory
2 - Intermediate
3 - Advanced
The graduate has reliably demonstrated the ability to:
1.
2.
3.
4.
Use the interdependence of various functional areas of business (i.e.
financial, marketing, operations, human resources) to achieve
organizational success in domestic and international environments.
Develop strategies that will achieve organizational goals through
integration of business methodologies that assess costs, benefits,
risks, and opportunities, and that utilize current and emerging
technology and trends.
Enhance business opportunities by incorporating external variables
into various business decision models.
Assess the unique business needs of organizations of various sizes,
public sector, private sector, and not-for-profit firms.
Bachelor of Commerce (Digital Marketing) 145
Accounting for Managers
Macroeconomics
HR Management
1 1 1
Statistics for Business
Non-Core Elective
Non-Core
Leaders & Leadership
Business Law
Operations Management
Principles of Org. Behaviour
Marketing 2
1 2 1 1
2 1 2 1 2 1
1 2 1 1 1
1 2 1
5. Evaluate professional, ethical, and legal codes of conduct. 1 1 2 3
Research, analyze, and critically evaluate qualitative and quantitative
6.
data from a variety of sources to support effective business decisions
and encourage innovation through problem-solving, critical thinking,
2 1 1 1 1 1 1
logic and reasoning.
7.
Communicate information, arguments, and analysis accurately and
reliably for the message, audience, and purpose.
1 2 2
8.
9.
10.
11.
12.
Perform effectively and efficiently within groups or teams,
demonstrating leadership, team-building, and influencing skills.
Design personal learning plans and integrate learning strategies into
current and future development goals.
Assess resource allocation decisions that influence sustainability
practices and drive economic, social, cultural, and environmental
stewardship.
Analyze domestic and international business opportunities within an
international context.
Plan, implement, and evaluate projects and programs, using project
planning principles and tools.
1 2 1 2 1
3 1
1 1 1
1 1
13. Assess the overall financial performance of an organization. 2
14.
Apply management-level decision-making and strategic planning
skills.
1 1 1 2 1 1
15.
Develop a business plan based on sound research that integrates
business principles and best practices.
1 1
16.
Based on market analysis, apply appropriate strategies to increase
sales by enhancing existing customer relationships and acquiring new
1 2
customers.
17.
Evaluate and select marketing management and e-commerce
strategies to maximize success in domestic and international markets.
1 1 2
18. Create and apply digital marketing strategies. 1
19. Assess the impact of online marketing tactics using web analytics.
20.
Plan and create a web site utilizing search engine optimization and
conversion techniques.
21. Create, optimize and report on a search engine marketing campaign. 1
22.
Create a marketing plan integrating appropriate digital and non-digital
strategies.
2
TOTAL # OF OUTCOMES EVALUATED BY EACH COURSE 8 5 4 4 7 6 9 8 15 0
2
1
Non-Core Elective