Bachelor of Commerce (Digital Marketing) - Postsecondary ...

14. Duplication
Humber is currently the only college in Ontario offering a marketing degree program, and Humber’s
program specialization is e‐Business. Several universities also offer a commerce or business
administration degree with a marketing specialization, but none specialize in digital marketing.
14.1 College Programs in Ontario
Only Humber College currently offers a degree program in marketing, a Bachelor of Commerce in e‐
Business Marketing. Humber’s emphasis is closer to e‐business than it is to marketing, although both
areas are emphasized in the program name and curriculum. Humber is located in the Greater Toronto
Area (GTA), geographically distant from the London area. Both programs will have mandatory co‐op and
an applied approach in delivering the curriculum.
The table below compares the curriculum between Fanshawe’s proposed Digital Marketing program and
Humber’s e‐Business Marketing program. Both programs have the broad scope typical of a bachelor of
commerce. Fanshawe’s program has greater emphasis on marketing, and also greater emphasis on the
specialized digital marketing content.
Digital Marketing
credits
Marketing credits
Marketing credits
(other than digital mktg)
Total
credits
Fanshawe – B. Comm. (Digital Marketing) 19 21 40
Humber – B.Comm. (e‐Business Marketing) 12 18 30
14.2 University Programs in Southwestern Ontario
Several universities in Ontario offer bachelor’s degrees in commerce or business administration with a
marketing major, although none have any significant content related to digital marketing. Emphasis in
all these university programs is either on general (traditional) marketing or on marketing management.
A couple of universities offer single courses only with digital marketing content.
The table below lists the predominant university marketing programs in Ontario.
Figure 14.1 University Programs Compared to Fanshawe’s Proposed B. Comm. Digital Marketing
Institution Credential Specialization Coop/Internship
Fanshawe College Bachelor of Commerce Digital Marketing
Univ. of Guelph Bachelor of Commerce
Marketing Management
Ryerson University Bachelor of Commerce Marketing Management
Mandatory
14‐week co‐op
optional co‐op
4/5 work terms
optional co‐op
5 work terms
Bachelor of Commerce (Digital Marketing) 141