Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
This page is intentionally left blank. 140 Bachelor of Commerce (Digital Marketing)
14. Duplication Humber is currently the only college in Ontario offering a marketing degree program, and Humber’s program specialization is e‐Business. Several universities also offer a commerce or business administration degree with a marketing specialization, but none specialize in digital marketing. 14.1 College Programs in Ontario Only Humber College currently offers a degree program in marketing, a Bachelor of Commerce in e‐ Business Marketing. Humber’s emphasis is closer to e‐business than it is to marketing, although both areas are emphasized in the program name and curriculum. Humber is located in the Greater Toronto Area (GTA), geographically distant from the London area. Both programs will have mandatory co‐op and an applied approach in delivering the curriculum. The table below compares the curriculum between Fanshawe’s proposed Digital Marketing program and Humber’s e‐Business Marketing program. Both programs have the broad scope typical of a bachelor of commerce. Fanshawe’s program has greater emphasis on marketing, and also greater emphasis on the specialized digital marketing content. Digital Marketing credits Marketing credits Marketing credits (other than digital mktg) Total credits Fanshawe – B. Comm. (Digital Marketing) 19 21 40 Humber – B.Comm. (e‐Business Marketing) 12 18 30 14.2 University Programs in Southwestern Ontario Several universities in Ontario offer bachelor’s degrees in commerce or business administration with a marketing major, although none have any significant content related to digital marketing. Emphasis in all these university programs is either on general (traditional) marketing or on marketing management. A couple of universities offer single courses only with digital marketing content. The table below lists the predominant university marketing programs in Ontario. Figure 14.1 University Programs Compared to Fanshawe’s Proposed B. Comm. Digital Marketing Institution Credential Specialization Coop/Internship Fanshawe College Bachelor of Commerce Digital Marketing Univ. of Guelph Bachelor of Commerce Marketing Management Ryerson University Bachelor of Commerce Marketing Management Mandatory 14‐week co‐op optional co‐op 4/5 work terms optional co‐op 5 work terms Bachelor of Commerce (Digital Marketing) 141
- Page 99 and 100: 15. 16. Develop a business plan bas
- Page 101 and 102: GAP ANALYSIS - Degree vs. Advanced
- Page 103 and 104: 14. Apply management-level decision
- Page 105 and 106: 3. Enhance business opportunities b
- Page 107 and 108: 17. 18. 19. 20. 21. Evaluate and se
- Page 109 and 110: 5. Program Delivery The Lawrence Ki
- Page 111 and 112: Figure 5.2 - Student Feedback Surve
- Page 113 and 114: group with all of the material give
- Page 115 and 116: 6. Capacity to Deliver Fanshawe Col
- Page 117 and 118: Information literacy instruction is
- Page 119 and 120: Periodicals Subscription Databases
- Page 121 and 122: Print Monograph Holdings for Select
- Page 123 and 124: 6.1.3 Enhancements to Co‐operativ
- Page 125 and 126: 6.2.3 Professional Development for
- Page 127 and 128: Kinlin School of Business, and thre
- Page 129 and 130: 6.6.1 CVs of Faculty Delivering Cor
- Page 131 and 132: 7. Credential Recognition The Bache
- Page 133 and 134: 8. Regulation & Accreditation The C
- Page 135 and 136: Bachelor of Commerce (Digital Marke
- Page 137 and 138: 9. Nomenclature The Bachelor of Com
- Page 139 and 140: 10. Program Evaluation Fanshawe Col
- Page 141 and 142: 11. Academic Freedom & Integrity Fa
- Page 143 and 144: 12. Student Protection In a recent
- Page 145 and 146: Figure 12.1 (continued) Continued n
- Page 147 and 148: 13. Economic Need Fanshawe College
- Page 149: Figure 13.1 University Application
- Page 153 and 154: Section 15. Optional Materials The
- Page 155 and 156: Figure 15.1 Year 2 LEVEL THREE LEVE
- Page 157 and 158: Figure 15.1 Year 4 LEVEL SEVEN LEVE
- Page 159 and 160: Section 16. Policies Fanshawe Colle
- Page 161 and 162: Fanshawe College Lawrence Kinlin Sc
- Page 163 and 164: Chapter 4. Prospective Students Sur
- Page 165 and 166: Introduction This study was conduct
- Page 167 and 168: Executive Summary Report A. Backgro
- Page 169 and 170: Today, London is a site of choice f
- Page 171 and 172: B. Overall Summary of Research Find
- Page 173 and 174: When Prospective Students were aske
- Page 175 and 176: program (15.4%) and International B
- Page 177 and 178: Chart 2. Attitudes about a College
- Page 179 and 180: One concern that several employers
- Page 181 and 182: College Applications Trends by Busi
- Page 183 and 184: “Regionally, we are the largest c
- Page 185 and 186: Student Interest in LKSB Proposed B
- Page 187 and 188: Chart 10. Alumni ‐ Interest in De
- Page 189 and 190: Chart 11. Marketing Application Tre
- Page 191 and 192: Chart 13. Employer ‐ Importance o
- Page 193 and 194: Accounting Application Trends The f
- Page 195 and 196: The program was less appealing to P
- Page 197 and 198: However, an analysis of Statistics
- Page 199 and 200: HR Management Specializations with
This page is intentionally left blank.<br />
140 <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>)
Change language