Bachelor of Commerce (Digital Marketing) - Postsecondary ...

2. Degree Level
A Bachelor of Commerce program has, by definition, a broadly based curriculum related to business or
commerce. At the honours level, Fanshawe’s Bachelor of Commerce (Digital Marketing) program has a
carefully crafted balance between breadth in commerce and liberal arts studies, and depth in digital
marketing.
The degree‐level expectations will be met through curriculum content and delivery methods. Teaching
and learning methods will include discussion, debate, research, case study analysis, group work, essay
and report writing, presentations, live client consulting projects, and co‐operative education. Learning
will be demonstrated and evaluated through a range of methods spanning assignments, reports,
presentations, essays, tests and examinations. In addition to a mandatory co‐operative education
workplace experience, experiential learning methodologies including case studies, live client projects,
simulations, and role play experience will be utilized to engage students in learning and to bring the
lessons of the workplace into the classroom.
Learning opportunities are boundless when extended into the community laboratory and experiential
learning will be one of the hallmarks of this Bachelor of Commerce (Digital Marketing) degree, especially
through live client group projects and workplace experience during the mandatory 14‐week co‐op work
term. In Semester 7 students will be given assistance to prepare for the co‐op work term, and after
returning to the classroom in Semester 8 students will be coached to integrate their workplace learning
into their final semester studies and to learn from the experience of their peers.
2.1 Degree Level Expectations
All degree level expectations are met and, in most cases, addressed through several program outcomes
and many courses.
In Figure 2.1, each of the degree‐level expectation categories is listed, accompanied by the specific
expectations to be demonstrated by the graduates for each category and the associated program
learning outcomes and courses that will ensure the graduates fulfill these expectations at the honours
level.
Due to the breadth of this Bachelor of Commerce program, graduates will be well prepared for work or
further study in an interdisciplinary environment and to apply learning within and from outside the
discipline of commerce and the more specialized digital marketing studies. A total of nine non‐core
courses round out the already broad business curriculum.
The curriculum in the first two years lays the foundation and provides the tools for use in the latter half
of the program where the curriculum becomes more specialized in digital marketing. Two courses in the
final semester will serve as capstone courses and tie together in applied fashion the learning from
earlier semesters: Capstone Client Project, and Strategic Policy and Planning.
Bachelor of Commerce (Digital Marketing) 3