Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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Industry experts in the External Focus Group and Program Advisory Committee clearly corroborated the evidence of concern by employers about labour market shortages. 13.2 Student Economic Need Considerations The Academica research established that a significant proportion (74%) of graduating students from the Business – Marketing diploma and Business Administration – Marketing advanced diploma programs in the Lawrence Kinlin School of Business are considering transferring into a business degree program following graduation (Appendix A, p. 112). College diploma graduates clearly are eager to pursue degree completion opportunities, and transferring to an affiliated college degree program provides these students the most efficient and most accessible option for doing so. The relative ease and efficiency for transfer into this Bachelor of Commerce (Digital Marketing) program is just one example of how Fanshawe is addressing this economic need. This program will be readily accessible to a broad range of applicants for direct entry, for transfer from several Fanshawe diploma programs, and for advanced standing by graduates and students from other diploma and degree institutions. Accessibility to bachelor programs in commerce/management/business administration is a huge concern for applicants. Access to university programs is limited by high entrance requirements and limited capacity within Southwestern Ontario universities. For the nine universities listed in Figure 13.1, showing application and registration data for the 2010 enrolment year, only 2060 first choice applicants were registered from 7542 applicants. This represents a 27% acceptance rate, leaving almost 5500 applicants to be accepted at another university or not registered in a program of their choice. A total of 5352 applicants ended up registering to a university program, whether their first choice or not, leaving 2190 applicants not registered at all. This data does not allow tracking of individual students, making it impossible to draw specific reliable conclusions, but does point to the general conclusion that many applicants to university commerce/management/business administration programs in Southwestern Ontario are unable to access the programs of their choice, and perhaps any university program in the subject area of their choice. For many of these programs a direct entrant requires grades well over 80% average from their secondary school courses, illustrating the shortage of capacity that has created accessibility concerns for applicants. 13.3 Community Development Considerations From a macro community perspective, this proposed Bachelor of Commerce offering will be beneficial to the community as a whole as communities in Southwestern Ontario are working to transform their economies from the traditional manufacturing and agricultural base to a more diverse economy. Many London‐based employers were enthusiastic about the idea of Fanshawe producing business graduates who would remain in the London area. The economic cost of students passing through London has been a continuing issue for London and the University of Western Ontario (Appendix A, p. 22). 138 Bachelor of Commerce (Digital Marketing)
Figure 13.1 University Application and Registration Data – 2010 data Selected Southwestern Ontario Universities Commerce/Management/ Business Administration Programs 1st choice Applicants All choices Registrants 1st choice All choices Registrants as % of Applicants 1st choice All choices University of Western Ontario Main Campus 1614 9737 390 1346 24.2% 13.8% Huron University College 110 650 33 116 30.0% 17.8% Kings University College 204 687 102 129 50.0% 18.8% University of Guelph 1163 4437 474 833 40.8% 18.8% University of Windsor 337 1782 143 285 42.4% 16.0% Univ. of Ontario Institute of Technology 553 2086 243 501 43.9% 24.0% Wilfrid Laurier University 1390 6628 108 1099 7.8% 16.6% York University 1145 3988 280 403 24.5% 10.1% McMaster University 1026 6341 287 640 28.0% 10.1% Totals 7542 36336 2060 5352 Source: Common University Data Ontario (http://www.cou.on.ca/statistics/cudo) Average 32.4% 16.2% Bachelor of Commerce (Digital Marketing) 139
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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Page 115 and 116: 6. Capacity to Deliver Fanshawe Col
Page 117 and 118: Information literacy instruction is
Page 119 and 120: Periodicals Subscription Databases
Page 121 and 122: Print Monograph Holdings for Select
Page 123 and 124: 6.1.3 Enhancements to Co‐operativ
Page 125 and 126: 6.2.3 Professional Development for
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Page 129 and 130: 6.6.1 CVs of Faculty Delivering Cor
Page 131 and 132: 7. Credential Recognition The Bache
Page 133 and 134: 8. Regulation & Accreditation The C
Page 135 and 136: Bachelor of Commerce (Digital Marke
Page 137 and 138: 9. Nomenclature The Bachelor of Com
Page 139 and 140: 10. Program Evaluation Fanshawe Col
Page 141 and 142: 11. Academic Freedom & Integrity Fa
Page 143 and 144: 12. Student Protection In a recent
Page 145 and 146: Figure 12.1 (continued) Continued n
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Page 153 and 154: Section 15. Optional Materials The
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Page 157 and 158: Figure 15.1 Year 4 LEVEL SEVEN LEVE
Page 159 and 160: Section 16. Policies Fanshawe Colle
Page 161 and 162: Fanshawe College Lawrence Kinlin Sc
Page 163 and 164: Chapter 4. Prospective Students Sur
Page 165 and 166: Introduction This study was conduct
Page 167 and 168: Executive Summary Report A. Backgro
Page 169 and 170: Today, London is a site of choice f
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Page 173 and 174: When Prospective Students were aske
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Page 177 and 178: Chart 2. Attitudes about a College
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Page 181 and 182: College Applications Trends by Busi
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Page 185 and 186: Student Interest in LKSB Proposed B
Page 187 and 188: Chart 10. Alumni ‐ Interest in De
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Page 193 and 194: Accounting Application Trends The f
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HR Management Specializations with
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Labour Market Needs Provincial and
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International Business Management A
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Student Interest in LKSB Proposed B
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two‐thirds of employers were fami
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though. I also hope that courses ta
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C. Conclusion and Recommendations T
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Emphasizing LKSB’s key strength -
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As a core program offered in most u
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LKSB is considering a number of spe
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B. Detailed Findings Overall Percep
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“The bar to get into Ivey is very
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optimal if we could provide ongoing
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you. A broader look at the world. A
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Potential Challenges in Offering th
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their buy in, but it wouldn’t be
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pathways within their region. The c
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yet whether it is practical to deli
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Chapter 2. Competitive Analysis A.
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for career preparation, highlightin
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Leadership and Management. Of these
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C. Detailed Findings Section 1. Com
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Specifics of College Business Degre
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University Business Degree Program
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iii. Summary of Diploma and Postg
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A greater proportion of women than
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Chart 6. Proportion of Business Pro
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Accounting The application trend fo
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Finance/Financial Services/Financia
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College is attracting 17% of enroll
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Chapter 3. Current Business Student
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interested in university are less i
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Over half of Current Students (57%)
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Almost one‐third (29%) of Student
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Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Appeal of Human Resources Managemen
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Importance vs. Appeal of Features o
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Overall, over two‐thirds of Curre
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Three‐quarters of Current Student
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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