Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
This page is intentionally left blank. 126 Bachelor of Commerce (Digital Marketing)
9. Nomenclature The Bachelor of Commerce nomenclature has become the standard for undergraduate business degrees in Canada. This applies for baccalaureate degrees delivered in either universities or in colleges. Several Ontario colleges are in the process of applying for name changes to their earlier approved business programs, to the Bachelor of Commerce nomenclature. The Bachelor of Commerce nomenclature is readily recognized and accepted by prospective students, employers, professional associations and other stakeholders. To use any other nomenclature would be risky and would create uncertainty amongst stakeholders in the current marketplace. A Bachelor of Commerce program is understood to provide a broad foundation of business/commerce knowledge and skills, coupled with breadth knowledge in non‐business areas. This Bachelor of Commerce (Digital Marketing) program, then, will be easily recognizable as providing the same broad foundation of business/commerce and other breadth areas, but with specialization in Digital Marketing. The breakdown of courses includes: 9 breadth (non‐core) courses 20 foundational business/commerce courses 13 specialized marketing courses – 6 in digital marketing, plus 7 other marketing courses The Bachelor of Commerce (Digital Marketing) nomenclature will accurately reflect the nature of this proposed program, and will be recognizable to all interested parties. Bachelor of Commerce (Digital Marketing) 127
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9. Nomenclature<br />
The <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> nomenclature has become the standard for undergraduate business degrees<br />
in Canada. This applies for baccalaureate degrees delivered in either universities or in colleges. Several<br />
Ontario colleges are in the process <strong>of</strong> applying for name changes to their earlier approved business<br />
programs, to the <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> nomenclature. The <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> nomenclature is<br />
readily recognized and accepted by prospective students, employers, pr<strong>of</strong>essional associations and<br />
other stakeholders. To use any other nomenclature would be risky and would create uncertainty<br />
amongst stakeholders in the current marketplace.<br />
A <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> program is understood to provide a broad foundation <strong>of</strong> business/commerce<br />
knowledge and skills, coupled with breadth knowledge in non‐business areas. This <strong>Bachelor</strong> <strong>of</strong><br />
<strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>) program, then, will be easily recognizable as providing the same broad<br />
foundation <strong>of</strong> business/commerce and other breadth areas, but with specialization in <strong>Digital</strong> <strong>Marketing</strong>.<br />
The breakdown <strong>of</strong> courses includes:<br />
9 breadth (non‐core) courses<br />
20 foundational business/commerce courses<br />
13 specialized marketing courses – 6 in digital marketing, plus 7 other marketing courses<br />
The <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>) nomenclature will accurately reflect the nature <strong>of</strong> this<br />
proposed program, and will be recognizable to all interested parties.<br />
<strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>) 127
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