Bachelor of Commerce (Digital Marketing) - Postsecondary ...

8. Regulation & Accreditation
The Canadian Institute of Marketing (CIM) is the predominant institute regulating marketing
professional development in Canada. The Bachelor of Commerce (Digital Marketing) program will be
accredited by the CIM, and graduates will receive a free membership at the Graduate Member level.
The CIM accredits university and college programs that provide approved levels of marketing content in
their curriculum. A letter of endorsement from the Canadian Institute of Marketing is included in this
section.
The Canadian Institute of Marketing recognizes eight classes of membership. These are:
1. Fellow
2. Honourary
3. Registered Professional Marketer
4. Professional member
5. Associate member
6. Graduate member
7. Student member
8. Affiliate member
In addition, and especially relevant for a career in digital marketing, students who wish to demonstrate
search engine marketing skills to employers can study and certify to become Individually Qualified in
Google AdWords.
8.1 The Canadian Institute of Marketing ‐ GCInst.M Designation
The Graduate level membership carries the designation “GCInst.M.” The institute accredits college and
university programs in Management Studies, Business Administration, or other programs with a
marketing specialization. Fanshawe’s Business Administration – Marketing advanced diploma program is
accredited, and the proposed Bachelor of Commerce (Digital Marketing) program will also be accredited
as indicated in the letter from the CIM.
Graduate Members are eligible to advance to “Associate Member” after having qualified with three
years of experience in a marketing position, the last year at some level of management. With five years
of qualifying marketing experience, and two years at management level, an Associate Member advances
to “Professional Member.” To move to higher levels, a Professional Member must pass an exam to
demonstrate understanding of marketing standards and principles.
8.2 The Google Certification Program
Students who wish to demonstrate search engine marketing skills to employers can study and certify to
become Individually Qualified in Google AdWords. To gain qualification, exam takers must pass the
Advertising Fundamentals exam (with a score of 85% or higher), plus one advanced‐level exam from the
list below.
Bachelor of Commerce (Digital Marketing) 123