Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Program Abstract
The Bachelor of Commerce program in Digital Marketing is designed to provide students with a very
competitive portfolio. In the first two years of the program, the curriculum will focus on giving the
student a solid business foundation through an inter‐disciplinary mix of courses in marketing,
accounting, economics, organizational behaviour, and management fundamentals. The latter two years
will be focused on developing marketing competency through a combination of “strategic” marketing
courses combined with hands‐on skill development in digital marketing.
Potential employers will span all industries, from small to large organizations, in both private and public
sectors. Graduates will assist organizations in leveraging the exciting opportunities now available
through online and other avenues for engaging customers and developing business relationships.
Graduates from the Digital Marketing program may choose from many exciting careers in the areas of
digital marketing, general marketing, direct marketing, communications, product marketing, customer
relationship management, market analysis, search engine marketing/optimization, web analytics, or
their own entrepreneurial pursuits.
The program will be accredited by the Canadian Institute of Marketing and will be closely aligned with
Google’s professional certification programs.
Bachelor of Commerce (Digital Marketing) 1