Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Kinlin School of Business, and three new full‐time professors with terminal degree credentials were
hired in July 2012. Fanshawe has approved the hiring of two additional faculty with terminal degrees in
support of the four business degree proposals.
As well, LKSB delivers many advanced diploma, diploma, and graduate certificate programs in business,
related to the Bachelor of Commerce (Digital Marketing) program. Faculty members are on staff for
these programs as well, listed below in Figure 6.4.
Figure 6.4
Business Programs in the Lawrence Kinlin School of Business
Advanced Diploma Programs (3‐year)
Business Administration – Human Resources
Business Administration – Accounting
Business Administration – Marketing
Business Administration – Leadership and Management
Graduate Certificate Programs
Human Resources Management
Marketing Management
International Business Management
Professional Financial Services
Diploma Programs (2‐year)
Business – Human Resources
Business – Accounting
Business – Marketing
Business
Business – Finance
Business – Insurance
Business – Purchasing
Through the Business Administration – Marketing advanced diploma program, and the Marketing
Management graduate certificate program, Fanshawe has established a strong presence in the digital
marketing industry. Fanshawe has faculty members with specialized skills and certification to deliver
digital marketing curriculum. This proposed Bachelor of Commerce (Digital Marketing) program builds
on that strength.
The LKSB has 55 full‐time faculty members, and over 80 adjunct faculty members at August 2012, and is
expanding to meet the faculty needs of current and future new programs.
Projections for student enrolment and faculty requirements are shown in Figure 6.5 and Figure 6.6.
Direct entry enrolment is projected conservatively at 15 students in the first year, and rising slowly over
the four following years. This enrolment can be justified when Fanshawe delivers the cluster of four
Bachelor of Commerce programs with common curriculum in the first four semesters, allowing for
merged class sections. Students transferring from diploma programs will bolster enrolment in years 2
and 3. The enrolment projections show 35 students enrolled in the first year, all rising to 90 by the
fourth year of operation.
Faculty projections (Figure 6.6) are based on these enrolment projections. Again, there will be
significant advantages in capacity to hire and maintain faculty members when the cluster of four
Bachelor of Commerce programs are delivered simultaneously, and also when Fanshawe is delivering
several diploma, advanced diploma and post‐graduate certificate programs in related business
disciplines. The projections show 2.7 full‐time equivalent (FTE) faculty positions in the first year,
comprised of one full‐time and 1.7 adjunct faculty positions associated directly with the Bachelor of
Commerce (Digital Marketing) program. This increases to 5.5 FTEs in the fourth year of operation,
comprised of 2 full‐time faculty positions and the remainder adjunct faculty positions. Some of these
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