Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Financial Counseling allows students experiencing financial barriers to their college success to gain support in dealing with their financial difficulties. Options available for students include assistance with budgeting, exploration of external resources, food and emergency financial assistance, and referrals to the Financial Aid Office for bursaries and OSAP. Services for Students with Disabilities includes counseling and academic accommodations that are available for students with documented disabilities, including 'non‐visible' disabilities such as learning disabilities, medical conditions, and mental illnesses. The Learning Centre is a place where professional staff tutor students in study skills and a variety of subjects including writing, math, physics and chemistry. Peer Tutoring offers one‐on‐one assistance for students having difficulties in a specific course. Typically, the tutor and client meet once a week and together they address difficulties the student client has encountered. Career and Co‐op Services assists students to secure co‐op and graduate employment opportunities, and to prepare for those opportunities. They also provide liaison between students, employers and academic supervisors during the co‐op work term experience. The First Nations Centre provides services, activities, and resources which enhance learning opportunities for First Nations students attending Fanshawe. The Sharing Shop is operated by student volunteers as a food bank and free store. Students in need of temporary assistance with items such as food, clothing and used textbooks are encouraged to make use of the Sharing Shop. The Ombuds Office investigates complaints about all aspects of college life, advises and informs students of their rights and responsibilities, and makes referrals to other offices both on and offcampus. The Ombuds has the authority to investigate complaints within the college and recommend solutions. Chaplain Services are available through a number of chaplains serving both staff and students. The chaplains are appointed by their respective faith communities to serve the College. The Fanshawe Student Union provides a variety of services to its students including: joint sponsorship of the Ombuds Office, student health & dental insurance, peer tutoring, legal services, housing mediation services, and recreational and athletics services. 6.4 Faculty for the Bachelor of Commerce (Digital Marketing) program The Lawrence Kinlin School of Business delivers three specialized programs in marketing, and has faculty on staff to deliver these. Many of these faculty members have the academic and professional credentials needed to teach in the Bachelor of Commerce (Digital Marketing) program, and the college is committed to hiring additional faculty with a terminal degree. To support the development of the new Bachelor of Commerce programs, additional faculty resources have been allocated to the Lawrence 116 Bachelor of Commerce (Digital Marketing)
Kinlin School of Business, and three new full‐time professors with terminal degree credentials were hired in July 2012. Fanshawe has approved the hiring of two additional faculty with terminal degrees in support of the four business degree proposals. As well, LKSB delivers many advanced diploma, diploma, and graduate certificate programs in business, related to the Bachelor of Commerce (Digital Marketing) program. Faculty members are on staff for these programs as well, listed below in Figure 6.4. Figure 6.4 Business Programs in the Lawrence Kinlin School of Business Advanced Diploma Programs (3‐year) Business Administration – Human Resources Business Administration – Accounting Business Administration – Marketing Business Administration – Leadership and Management Graduate Certificate Programs Human Resources Management Marketing Management International Business Management Professional Financial Services Diploma Programs (2‐year) Business – Human Resources Business – Accounting Business – Marketing Business Business – Finance Business – Insurance Business – Purchasing Through the Business Administration – Marketing advanced diploma program, and the Marketing Management graduate certificate program, Fanshawe has established a strong presence in the digital marketing industry. Fanshawe has faculty members with specialized skills and certification to deliver digital marketing curriculum. This proposed Bachelor of Commerce (Digital Marketing) program builds on that strength. The LKSB has 55 full‐time faculty members, and over 80 adjunct faculty members at August 2012, and is expanding to meet the faculty needs of current and future new programs. Projections for student enrolment and faculty requirements are shown in Figure 6.5 and Figure 6.6. Direct entry enrolment is projected conservatively at 15 students in the first year, and rising slowly over the four following years. This enrolment can be justified when Fanshawe delivers the cluster of four Bachelor of Commerce programs with common curriculum in the first four semesters, allowing for merged class sections. Students transferring from diploma programs will bolster enrolment in years 2 and 3. The enrolment projections show 35 students enrolled in the first year, all rising to 90 by the fourth year of operation. Faculty projections (Figure 6.6) are based on these enrolment projections. Again, there will be significant advantages in capacity to hire and maintain faculty members when the cluster of four Bachelor of Commerce programs are delivered simultaneously, and also when Fanshawe is delivering several diploma, advanced diploma and post‐graduate certificate programs in related business disciplines. The projections show 2.7 full‐time equivalent (FTE) faculty positions in the first year, comprised of one full‐time and 1.7 adjunct faculty positions associated directly with the Bachelor of Commerce (Digital Marketing) program. This increases to 5.5 FTEs in the fourth year of operation, comprised of 2 full‐time faculty positions and the remainder adjunct faculty positions. Some of these Bachelor of Commerce (Digital Marketing) 117
- Page 75 and 76: espect to various legal and ethical
- Page 77 and 78: Digital Marketing This course will
- Page 79: implementation and evaluation and c
- Page 83 and 84: The following Course Schedules 2 li
- Page 85 and 86: Year 3 Sem. 5 Sem. 6 Principles of
- Page 87 and 88: 4.6 Work Experience Co‐operative
- Page 89 and 90: Figure 4.1 Employer’s Evaluation
- Page 91 and 92: 4.7 Course Outlines The course outl
- Page 93 and 94: 3. 4. Enhance business opportunitie
- Page 95 and 96: 18. Create and apply digital market
- Page 97 and 98: 2. Develop strategies that will ach
- Page 99 and 100: 15. 16. Develop a business plan bas
- Page 101 and 102: GAP ANALYSIS - Degree vs. Advanced
- Page 103 and 104: 14. Apply management-level decision
- Page 105 and 106: 3. Enhance business opportunities b
- Page 107 and 108: 17. 18. 19. 20. 21. Evaluate and se
- Page 109 and 110: 5. Program Delivery The Lawrence Ki
- Page 111 and 112: Figure 5.2 - Student Feedback Surve
- Page 113 and 114: group with all of the material give
- Page 115 and 116: 6. Capacity to Deliver Fanshawe Col
- Page 117 and 118: Information literacy instruction is
- Page 119 and 120: Periodicals Subscription Databases
- Page 121 and 122: Print Monograph Holdings for Select
- Page 123 and 124: 6.1.3 Enhancements to Co‐operativ
- Page 125: 6.2.3 Professional Development for
- Page 129 and 130: 6.6.1 CVs of Faculty Delivering Cor
- Page 131 and 132: 7. Credential Recognition The Bache
- Page 133 and 134: 8. Regulation & Accreditation The C
- Page 135 and 136: Bachelor of Commerce (Digital Marke
- Page 137 and 138: 9. Nomenclature The Bachelor of Com
- Page 139 and 140: 10. Program Evaluation Fanshawe Col
- Page 141 and 142: 11. Academic Freedom & Integrity Fa
- Page 143 and 144: 12. Student Protection In a recent
- Page 145 and 146: Figure 12.1 (continued) Continued n
- Page 147 and 148: 13. Economic Need Fanshawe College
- Page 149 and 150: Figure 13.1 University Application
- Page 151 and 152: 14. Duplication Humber is currently
- Page 153 and 154: Section 15. Optional Materials The
- Page 155 and 156: Figure 15.1 Year 2 LEVEL THREE LEVE
- Page 157 and 158: Figure 15.1 Year 4 LEVEL SEVEN LEVE
- Page 159 and 160: Section 16. Policies Fanshawe Colle
- Page 161 and 162: Fanshawe College Lawrence Kinlin Sc
- Page 163 and 164: Chapter 4. Prospective Students Sur
- Page 165 and 166: Introduction This study was conduct
- Page 167 and 168: Executive Summary Report A. Backgro
- Page 169 and 170: Today, London is a site of choice f
- Page 171 and 172: B. Overall Summary of Research Find
- Page 173 and 174: When Prospective Students were aske
- Page 175 and 176: program (15.4%) and International B
Financial Counseling allows students experiencing financial barriers to their college success to gain<br />
support in dealing with their financial difficulties. Options available for students include assistance with<br />
budgeting, exploration <strong>of</strong> external resources, food and emergency financial assistance, and referrals to<br />
the Financial Aid Office for bursaries and OSAP.<br />
Services for Students with Disabilities includes counseling and academic accommodations that are<br />
available for students with documented disabilities, including 'non‐visible' disabilities such as learning<br />
disabilities, medical conditions, and mental illnesses.<br />
The Learning Centre is a place where pr<strong>of</strong>essional staff tutor students in study skills and a variety <strong>of</strong><br />
subjects including writing, math, physics and chemistry.<br />
Peer Tutoring <strong>of</strong>fers one‐on‐one assistance for students having difficulties in a specific course. Typically,<br />
the tutor and client meet once a week and together they address difficulties the student client has<br />
encountered.<br />
Career and Co‐op Services assists students to secure co‐op and graduate employment opportunities,<br />
and to prepare for those opportunities. They also provide liaison between students, employers and<br />
academic supervisors during the co‐op work term experience.<br />
The First Nations Centre provides services, activities, and resources which enhance learning<br />
opportunities for First Nations students attending Fanshawe.<br />
The Sharing Shop is operated by student volunteers as a food bank and free store. Students in need <strong>of</strong><br />
temporary assistance with items such as food, clothing and used textbooks are encouraged to make use<br />
<strong>of</strong> the Sharing Shop.<br />
The Ombuds Office investigates complaints about all aspects <strong>of</strong> college life, advises and informs<br />
students <strong>of</strong> their rights and responsibilities, and makes referrals to other <strong>of</strong>fices both on and <strong>of</strong>fcampus.<br />
The Ombuds has the authority to investigate complaints within the college and recommend<br />
solutions.<br />
Chaplain Services are available through a number <strong>of</strong> chaplains serving both staff and students. The<br />
chaplains are appointed by their respective faith communities to serve the College.<br />
The Fanshawe Student Union provides a variety <strong>of</strong> services to its students including: joint sponsorship<br />
<strong>of</strong> the Ombuds Office, student health & dental insurance, peer tutoring, legal services, housing<br />
mediation services, and recreational and athletics services.<br />
6.4 Faculty for the <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>) program<br />
The Lawrence Kinlin School <strong>of</strong> Business delivers three specialized programs in marketing, and has faculty<br />
on staff to deliver these. Many <strong>of</strong> these faculty members have the academic and pr<strong>of</strong>essional<br />
credentials needed to teach in the <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>) program, and the college is<br />
committed to hiring additional faculty with a terminal degree. To support the development <strong>of</strong> the new<br />
<strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> programs, additional faculty resources have been allocated to the Lawrence<br />
116 <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>)