Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...

19.01.2015 Views

Financial Counseling allows students experiencing financial barriers to their college success to gain support in dealing with their financial difficulties. Options available for students include assistance with budgeting, exploration of external resources, food and emergency financial assistance, and referrals to the Financial Aid Office for bursaries and OSAP. Services for Students with Disabilities includes counseling and academic accommodations that are available for students with documented disabilities, including 'non‐visible' disabilities such as learning disabilities, medical conditions, and mental illnesses. The Learning Centre is a place where professional staff tutor students in study skills and a variety of subjects including writing, math, physics and chemistry. Peer Tutoring offers one‐on‐one assistance for students having difficulties in a specific course. Typically, the tutor and client meet once a week and together they address difficulties the student client has encountered. Career and Co‐op Services assists students to secure co‐op and graduate employment opportunities, and to prepare for those opportunities. They also provide liaison between students, employers and academic supervisors during the co‐op work term experience. The First Nations Centre provides services, activities, and resources which enhance learning opportunities for First Nations students attending Fanshawe. The Sharing Shop is operated by student volunteers as a food bank and free store. Students in need of temporary assistance with items such as food, clothing and used textbooks are encouraged to make use of the Sharing Shop. The Ombuds Office investigates complaints about all aspects of college life, advises and informs students of their rights and responsibilities, and makes referrals to other offices both on and offcampus. The Ombuds has the authority to investigate complaints within the college and recommend solutions. Chaplain Services are available through a number of chaplains serving both staff and students. The chaplains are appointed by their respective faith communities to serve the College. The Fanshawe Student Union provides a variety of services to its students including: joint sponsorship of the Ombuds Office, student health & dental insurance, peer tutoring, legal services, housing mediation services, and recreational and athletics services. 6.4 Faculty for the Bachelor of Commerce (Digital Marketing) program The Lawrence Kinlin School of Business delivers three specialized programs in marketing, and has faculty on staff to deliver these. Many of these faculty members have the academic and professional credentials needed to teach in the Bachelor of Commerce (Digital Marketing) program, and the college is committed to hiring additional faculty with a terminal degree. To support the development of the new Bachelor of Commerce programs, additional faculty resources have been allocated to the Lawrence 116 Bachelor of Commerce (Digital Marketing)

Kinlin School of Business, and three new full‐time professors with terminal degree credentials were hired in July 2012. Fanshawe has approved the hiring of two additional faculty with terminal degrees in support of the four business degree proposals. As well, LKSB delivers many advanced diploma, diploma, and graduate certificate programs in business, related to the Bachelor of Commerce (Digital Marketing) program. Faculty members are on staff for these programs as well, listed below in Figure 6.4. Figure 6.4 Business Programs in the Lawrence Kinlin School of Business Advanced Diploma Programs (3‐year) Business Administration – Human Resources Business Administration – Accounting Business Administration – Marketing Business Administration – Leadership and Management Graduate Certificate Programs Human Resources Management Marketing Management International Business Management Professional Financial Services Diploma Programs (2‐year) Business – Human Resources Business – Accounting Business – Marketing Business Business – Finance Business – Insurance Business – Purchasing Through the Business Administration – Marketing advanced diploma program, and the Marketing Management graduate certificate program, Fanshawe has established a strong presence in the digital marketing industry. Fanshawe has faculty members with specialized skills and certification to deliver digital marketing curriculum. This proposed Bachelor of Commerce (Digital Marketing) program builds on that strength. The LKSB has 55 full‐time faculty members, and over 80 adjunct faculty members at August 2012, and is expanding to meet the faculty needs of current and future new programs. Projections for student enrolment and faculty requirements are shown in Figure 6.5 and Figure 6.6. Direct entry enrolment is projected conservatively at 15 students in the first year, and rising slowly over the four following years. This enrolment can be justified when Fanshawe delivers the cluster of four Bachelor of Commerce programs with common curriculum in the first four semesters, allowing for merged class sections. Students transferring from diploma programs will bolster enrolment in years 2 and 3. The enrolment projections show 35 students enrolled in the first year, all rising to 90 by the fourth year of operation. Faculty projections (Figure 6.6) are based on these enrolment projections. Again, there will be significant advantages in capacity to hire and maintain faculty members when the cluster of four Bachelor of Commerce programs are delivered simultaneously, and also when Fanshawe is delivering several diploma, advanced diploma and post‐graduate certificate programs in related business disciplines. The projections show 2.7 full‐time equivalent (FTE) faculty positions in the first year, comprised of one full‐time and 1.7 adjunct faculty positions associated directly with the Bachelor of Commerce (Digital Marketing) program. This increases to 5.5 FTEs in the fourth year of operation, comprised of 2 full‐time faculty positions and the remainder adjunct faculty positions. Some of these Bachelor of Commerce (Digital Marketing) 117

Financial Counseling allows students experiencing financial barriers to their college success to gain<br />

support in dealing with their financial difficulties. Options available for students include assistance with<br />

budgeting, exploration <strong>of</strong> external resources, food and emergency financial assistance, and referrals to<br />

the Financial Aid Office for bursaries and OSAP.<br />

Services for Students with Disabilities includes counseling and academic accommodations that are<br />

available for students with documented disabilities, including 'non‐visible' disabilities such as learning<br />

disabilities, medical conditions, and mental illnesses.<br />

The Learning Centre is a place where pr<strong>of</strong>essional staff tutor students in study skills and a variety <strong>of</strong><br />

subjects including writing, math, physics and chemistry.<br />

Peer Tutoring <strong>of</strong>fers one‐on‐one assistance for students having difficulties in a specific course. Typically,<br />

the tutor and client meet once a week and together they address difficulties the student client has<br />

encountered.<br />

Career and Co‐op Services assists students to secure co‐op and graduate employment opportunities,<br />

and to prepare for those opportunities. They also provide liaison between students, employers and<br />

academic supervisors during the co‐op work term experience.<br />

The First Nations Centre provides services, activities, and resources which enhance learning<br />

opportunities for First Nations students attending Fanshawe.<br />

The Sharing Shop is operated by student volunteers as a food bank and free store. Students in need <strong>of</strong><br />

temporary assistance with items such as food, clothing and used textbooks are encouraged to make use<br />

<strong>of</strong> the Sharing Shop.<br />

The Ombuds Office investigates complaints about all aspects <strong>of</strong> college life, advises and informs<br />

students <strong>of</strong> their rights and responsibilities, and makes referrals to other <strong>of</strong>fices both on and <strong>of</strong>fcampus.<br />

The Ombuds has the authority to investigate complaints within the college and recommend<br />

solutions.<br />

Chaplain Services are available through a number <strong>of</strong> chaplains serving both staff and students. The<br />

chaplains are appointed by their respective faith communities to serve the College.<br />

The Fanshawe Student Union provides a variety <strong>of</strong> services to its students including: joint sponsorship<br />

<strong>of</strong> the Ombuds Office, student health & dental insurance, peer tutoring, legal services, housing<br />

mediation services, and recreational and athletics services.<br />

6.4 Faculty for the <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>) program<br />

The Lawrence Kinlin School <strong>of</strong> Business delivers three specialized programs in marketing, and has faculty<br />

on staff to deliver these. Many <strong>of</strong> these faculty members have the academic and pr<strong>of</strong>essional<br />

credentials needed to teach in the <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>) program, and the college is<br />

committed to hiring additional faculty with a terminal degree. To support the development <strong>of</strong> the new<br />

<strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> programs, additional faculty resources have been allocated to the Lawrence<br />

116 <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>)

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