Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Free Internet Sites:
Links to selected good quality websites and information portal sites that pertain to the program
needs or subject area are collected on each Online Research Guide. Examples of good quality sites
and portals include: Industry Canada’s Canadian Company Capabilities, which provides a directory
of companies by industry sector, Profit.ca for entrepreneurship studies, Labour Relations.org, World
Bank Open Data Initiative. Relevant professional association sites are also collected for student
awareness and professional development, and for selected topics, directories are provided.
Students are encouraged to contact the Research and Data Services team member who maintains
the Online Research Guide to suggest good quality sites they have found when searching to be
added to the Guide, encouraging application of their information literacy skills.
Print and Electronic Monographs:
The library currently has over 5000 volumes of print monographs in Business subject areas that
would provide a good starting point to support the proposed degree. We typically purchase more
than three hundred new titles per year, and remove older titles from the collection on a regular
basis. We would significantly increase our depth of coverage in materials core to the degree
program, but may add a larger proportion of ebook monographs in future to respond to user
patterns, allow for ease of access away from the London campus, and to help meet the needs of
students who use various assistive technologies to access our materials. Currently, we hold a small
collection of ebooks on core business subjects and we provide access to several sources of free
online books for use in elective subjects (e.g. Project Gutenberg, National Academies Press, and
Theses Canada Portal). Participating in a consortia arrangement with other Ontario Colleges, we
plan to purchase a significant amount of eBook content, including core business areas, in the next
few years.
We hold Reference works relevant to Business Subject areas at the London Campus, and are
purchasing an increasing number of these in Digital format to enhance access by our students from
off‐campus. We would plan to increase holdings of both print and digital reference materials in
relevant subject areas to support the new degree. Core business titles include: Encyclopedia of
Management, Encyclopedia of Leadership, Encyclopedia of Business in Today’s World, Encyclopedia
of Business Ethics and Society,
We also utilize inter‐library loans through the Ontario Colleges’ Direct Borrowing agreement to
provide access to additional materials for our students. The nearby Richard Ivey School of Business
at the University of Western Ontario holds a significant collection of specialized subject print
monographs that our students can access via personal visit to the C.B. “Bud” Johnston Library ,
although these materials may not be borrowed.
110 Bachelor of Commerce (Digital Marketing)