Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
employers. Fanshawe College, on the other hand, is very much community‐based and integrated with the local economy. Fanshawe’s Bachelor of Commerce admission requirements will be lower, for the foreseeable future at least, creating new opportunities for applicants and students. In addition, diploma graduates wishing to transfer into Fanshawe’s proposed Bachelor of Commerce program, whether from Fanshawe or other colleges, will benefit from greater mobility and choices for students who face barriers entering universities. As well as preparing graduates for careers in business, the Bachelor of Commerce (Digital Marketing) program opens doors for graduates to continue their education in graduate studies programs. Section 7 lists graduate studies institutions providing endorsement letters. xii Bachelor of Commerce (Digital Marketing)
Program Abstract The Bachelor of Commerce program in Digital Marketing is designed to provide students with a very competitive portfolio. In the first two years of the program, the curriculum will focus on giving the student a solid business foundation through an inter‐disciplinary mix of courses in marketing, accounting, economics, organizational behaviour, and management fundamentals. The latter two years will be focused on developing marketing competency through a combination of “strategic” marketing courses combined with hands‐on skill development in digital marketing. Potential employers will span all industries, from small to large organizations, in both private and public sectors. Graduates will assist organizations in leveraging the exciting opportunities now available through online and other avenues for engaging customers and developing business relationships. Graduates from the Digital Marketing program may choose from many exciting careers in the areas of digital marketing, general marketing, direct marketing, communications, product marketing, customer relationship management, market analysis, search engine marketing/optimization, web analytics, or their own entrepreneurial pursuits. The program will be accredited by the Canadian Institute of Marketing and will be closely aligned with Google’s professional certification programs. Bachelor of Commerce (Digital Marketing) 1
- Page 1 and 2: Bachelor of Commerce (Digital Marke
- Page 3 and 4: 1. Organization and Program Informa
- Page 5 and 6: 1.2 Table of Contents Section 1. In
- Page 7 and 8: Section 11. Academic Freedom and In
- Page 9 and 10: Executive Summary This application
- Page 11: accordingly. The table below applie
- Page 15 and 16: 2. Degree Level A Bachelor of Comme
- Page 17 and 18: 17. Evaluate and select marketing m
- Page 19 and 20: 1. Depth and Breadth of Knowledge (
- Page 21 and 22: management and e-commerce strategie
- Page 23 and 24: 1. Depth and Breadth of Knowledge (
- Page 25 and 26: 2. Conceptual & Methodological Awar
- Page 27 and 28: 2. Conceptual & Methodological Awar
- Page 29 and 30: 14. Apply management-level decision
- Page 31 and 32: 4. Application of Knowledge 4a. The
- Page 33 and 34: 4. Application of Knowledge (cont
- Page 35 and 36: 4. Application of Knowledge (cont
- Page 37 and 38: practices. 4. Application of Knowle
- Page 39 and 40: 4. Application of Knowledge (cont
- Page 41 and 42: 4b. The ability to use a basic rang
- Page 43 and 44: logic and reasoning. 4. Application
- Page 45 and 46: decision models. 5. Professional Ca
- Page 47 and 48: 5. Professional Capacity/ Autonomy
- Page 49 and 50: 3. Admission, Promotion & Graduatio
- Page 51 and 52: 3.6 Advanced Standing Policies and
- Page 53 and 54: Figure 3.1 Degree Completion Transf
- Page 55 and 56: Fig. 3.2 Degree Completion Transfer
- Page 57 and 58: 4. Program Content The Lawrence Kin
- Page 59 and 60: Four-year degrees with minimum 120
- Page 61 and 62: program for both BMK and BAM gradua
employers. Fanshawe College, on the other hand, is very much community‐based and integrated with<br />
the local economy. Fanshawe’s <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> admission requirements will be lower, for the<br />
foreseeable future at least, creating new opportunities for applicants and students. In addition, diploma<br />
graduates wishing to transfer into Fanshawe’s proposed <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> program, whether from<br />
Fanshawe or other colleges, will benefit from greater mobility and choices for students who face<br />
barriers entering universities.<br />
As well as preparing graduates for careers in business, the <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>)<br />
program opens doors for graduates to continue their education in graduate studies programs. Section 7<br />
lists graduate studies institutions providing endorsement letters.<br />
xii<br />
<strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>)
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