Bachelor of Commerce (Digital Marketing) - Postsecondary ...
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Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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Selected Periodicals Subscription Databases covering relevant international and in‐depth Canadian, business core subject coverage for LKSB students: ABI/INFORM Global (Proquest) In‐depth coverage of business topics including international business and economic conditions, management techniques, theory and business practice, advertising, marketing, economics, human resource management, finance, accounting and taxation. Indexes over 3,730 scholarly and trade titles and over 2,670 full‐text periodicals provided including such titles as Academy of Management Journal, Foreign Affairs, Nation’s Business, Thunderbird International Business Review, and the Journal of Marketing. Also includes dissertations, cases and EIU ViewsWire (international economic news), business cases, and The Wall Street Journal. HR Downloads HR Downloads is a comprehensive site containing Human resources tools and information for Canadian Human Resources professionals, demonstrating the application of theory and law in Canadian organization workplaces. Examples of core human resources policies and best practices, informational templates, interactive learning modules and tools from CHRP experts, as well as industry norms, issues and trends are provided in a focused site. Quicklaw Plus Quicklaw Plus provides access to Canadian legal information, court cases and decisions, legislation and access to several Canadian Law journals. CICA Handbook Online The CICA Handbooks contains guidelines and recommendations for general and specialized accounting, auditing, and recommendations for emerging professional issues in Canadian accountancy. CBCA Business (Proquest) This database includes a broad range of Canadian business, finance and economics periodicals including more than 400 journals, including academic journals, trade journals, business publications, topical journals and professional publications. CBCA Complete (Proquest) In this database there are more than 600 full‐text Canadian periodicals in all areas, including current events, business, education, science, arts, law and lifestyles, with a Canadian Focus. Database contains scholarly journals, trade publications, dissertations, books, newspapers and magazines. CBCA Reference and Current Events (Proquest) A broad collection of diverse Canadian periodicals, including prominent journals from the humanities, social sciences, sciences and professions, and cover opinion, public policy, lifestyles, arts and culture, health, regional concerns and more. Level ranges from academic titles to special interest publications, newspapers and magazines. Ontario Newpapers (Thomson Gale) Contains full‐text of a collection of Ontario newspapers. 108 Bachelor of Commerce (Digital Marketing)

Periodicals Subscription Databases covering relevant electives content for LKSB students (and core business titles): Canadian Points of View This specialized database provides debate and discussion on a number of topics and issues from Canadian life, including opposing viewpoints contained in articles written by experts. Topics include the environment, crime, human rights, technology, substance abuse and many more. Canadian Reference Centre (Ebsco) Canadian magazines, newspapers, newswires and reference books in full‐text, including Canadian periodicals and also UK and US periodicals, many full text biographies and a large image collection. Canada in Context (Thomson Gale) Contextual information on Canadian topics, including reference content, and a variety of formats, written from a Canadian point of view. Research Library (Proquest) This database includes more than 5000 titles, with more than 3600 full‐text periodicals on academic subjects, including scholarly journals, trade publications, magazines and newspapers Academic Search Complete (Ebsco) Multi‐disciplinary database with over 8500 full‐text periodicals, and 7300 peer‐reviewed journals. 13,200 indexed publications and full‐text monographs, reports, conference proceedings in a wide range of academic subjects and including international publications. PsychArticles (Proquest) Full‐text of 63 journals published by APA, content to cover electives research topics, and of interest to Marketing students Human Resources students (organizational behaviour). Gale Virtual Reference Library (Thomson Gale) Database of encyclopedias and specialized reference sources for Multidisciplinary research, provides offsite access to Reference sources as a starting point for student research on a variety of electives subjects. Print Journals and Periodicals: Although Fanshawe College’s policy is to provide titles in digital format to best provide remote access and accommodate special‐needs accessibility software unless there is a compelling reason to provide print, some titles are also provided in print to allow immediate access where embargo periods or limitations on full‐text provision exist in our digital databases. Business core titles currently provided in print include: Harvard Business Review, Canadian Business, Canadian Insurance, Forbes, Fortune, Hazmat Management, HR Professional, Inc., Innovation, Marketing Magazine, Newsweek, Quirk’s Marketing Research Review, Advertising Age, Adbusters, Rotman Magazine and Strategy. Local titles such as London Business and London CityLife are included, as well as key newspapers including the Globe and Mail, London Free Press, Globe and Mail Report on Business and the Toronto Star. Bachelor of Commerce (Digital Marketing) 109

Selected Periodicals Subscription Databases covering relevant international and in‐depth<br />

Canadian, business core subject coverage for LKSB students:<br />

ABI/INFORM Global (Proquest)<br />

In‐depth coverage <strong>of</strong> business topics including international business and economic conditions,<br />

management techniques, theory and business practice, advertising, marketing, economics, human<br />

resource management, finance, accounting and taxation. Indexes over 3,730 scholarly and trade<br />

titles and over 2,670 full‐text periodicals provided including such titles as Academy <strong>of</strong> Management<br />

Journal, Foreign Affairs, Nation’s Business, Thunderbird International Business Review, and the<br />

Journal <strong>of</strong> <strong>Marketing</strong>. Also includes dissertations, cases and EIU ViewsWire (international economic<br />

news), business cases, and The Wall Street Journal.<br />

HR Downloads<br />

HR Downloads is a comprehensive site containing Human resources tools and information for<br />

Canadian Human Resources pr<strong>of</strong>essionals, demonstrating the application <strong>of</strong> theory and law in<br />

Canadian organization workplaces. Examples <strong>of</strong> core human resources policies and best practices,<br />

informational templates, interactive learning modules and tools from CHRP experts, as well as<br />

industry norms, issues and trends are provided in a focused site.<br />

Quicklaw Plus<br />

Quicklaw Plus provides access to Canadian legal information, court cases and decisions, legislation<br />

and access to several Canadian Law journals.<br />

CICA Handbook Online<br />

The CICA Handbooks contains guidelines and recommendations for general and specialized<br />

accounting, auditing, and recommendations for emerging pr<strong>of</strong>essional issues in Canadian<br />

accountancy.<br />

CBCA Business (Proquest)<br />

This database includes a broad range <strong>of</strong> Canadian business, finance and economics periodicals<br />

including more than 400 journals, including academic journals, trade journals, business publications,<br />

topical journals and pr<strong>of</strong>essional publications.<br />

CBCA Complete (Proquest)<br />

In this database there are more than 600 full‐text Canadian periodicals in all areas, including current<br />

events, business, education, science, arts, law and lifestyles, with a Canadian Focus. Database<br />

contains scholarly journals, trade publications, dissertations, books, newspapers and magazines.<br />

CBCA Reference and Current Events (Proquest)<br />

A broad collection <strong>of</strong> diverse Canadian periodicals, including prominent journals from the<br />

humanities, social sciences, sciences and pr<strong>of</strong>essions, and cover opinion, public policy, lifestyles, arts<br />

and culture, health, regional concerns and more. Level ranges from academic titles to special<br />

interest publications, newspapers and magazines.<br />

Ontario Newpapers (Thomson Gale)<br />

Contains full‐text <strong>of</strong> a collection <strong>of</strong> Ontario newspapers.<br />

108 <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>)

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