Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Information literacy instruction is provided in‐class and in the library. Specialized instruction in the
use of statistics resources at the LMS is also provided both in‐class and in the library. Training
sessions on the use of various software packages available on our LMS student Research Lab
computers take place in the Lab on a regular basis, in addition to one‐on‐one training at the point of
need.
The Liaison and Instruction Librarian works with Faculty in the Lawrence Kinlin School of Business to
integrate information literacy skills training into the curriculum and helps develop specific
assignments to help students acquire critical information skills. In‐class information literacy skills
sessions introduce students to the Online Research Guides and the many ways to access help from
the Library and Research Data services team. Instruction focuses on effective research strategies
and skills, including searching the library catalogue and Electronic databases, effective Internet
searching, evaluation of the quality, authority, timeliness, bias and appropriateness of information
for particular uses, and good citation practices. The approach taken in formal group information
literacy training and in one‐on‐one reference assistance is to help students acquire good information
literacy skills that they can apply throughout their formal schooling and in their future careers.
Library and Media Services Facilities
Facilities provided include viewing equipment for visual resources, open‐access computers, group
study rooms, study carrels, special needs rooms that house specialized equipment and software to
facilitate access to resources, and a silent study area. Currently, the library provides more than 400
seats and includes a Student Research Lab with 74 PC and 10 MAC computers, with many of the
software packages used by students for their studies, in addition to the standard office,
presentation, financial and data manipulation software packages. The Lab is staffed with members
of the Research and Data Services team, so help is available to students with both research and
common software issues.
Electronic Periodicals Databases and E‐Journals:
Fanshawe College library subscribes to periodicals databases and specific e‐journals to support
student research. Links to open access journals are also collected for specific programs and subject
areas. Fanshawe is currently negotiating a subscription to Ebsco’s Business Source Complete
database, which will provide further titles to support LKSB students, including full‐text access to
Harvard Business Review, Academy of Management Review, Academy of Management Journal and
the Journal of Marketing. The Fanshawe Library is also subscribing to CARD (Canadian Advertising
Rates and Data) for the fall 2012 term to support the work of our marketing students.
The Fanshawe College Library supports the open access movement by providing links to portals to
free online journals, and linking to subject appropriate journals on Online Research Guides to
facilitate student access to this content. Examples of portal site links provided include DOAJ
(Directory of Open Access Journals), E‐journals.org, NRC Press Journals, and Open J‐Gate. Links to
specific open access journals of interest to particular subject concentrations include International
Business and Management, International Journal of Leadership Studies, Personnel Today, The
International Journal of Management Perspectives and Advertising Age.
Bachelor of Commerce (Digital Marketing) 107