Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
5.3 Experiential Learning in the Lawrence Kinlin School of Business The process of building value in students using an applied approach to post‐secondary education is illustrated in the figure to the right. Data and theoretical information are critical elements as the starting point, but need to be applied in order to create knowledge and the know‐how that translates into value for students and employers. Figure 5.3 LKSB has developed a very successful form of experiential learning, illustrated in Figure 5.4, under the direction of our Coordinator of Community Consultants and Community Partnerships. The model assists students to build the skills to incorporate theory into practice. Students are introduced to real world examples through cases early in their program of study. Simulation exercises then prompt students to make decisions and realize the outcomes of those decisions. In later semesters of a program, students are introduced to “live client” projects where they act in the role of consultant to identify and propose solutions to a specific problem for an organization. In the proposed Bachelor of Commerce program, “live client” projects would occur in the Capstone Client Project course in Level 8, if not before. Figure 5.4 Model for Delivering Experiential Learning in the Lawrence Kinlin School of Business An example of a “live client” project follows, conducted by 3rd Year HR diploma program students in Winter 2012. The Human Resources Community Consultants worked with two clients in Winter Semester 2012 – one a global engineering firm and the other a large Ontario retailer in a specific market. Both projects took place over 15 weeks. For the engineering firm, the Consultants prepared a comprehensive onboarding program for new staff. The group undertook primary and secondary research on the subject. They then developed a comprehensive onboarding manual, including lesson plans and activities for the initial three day and then ongoing onboarding. The material was presented to the client in an hour long presentation by the 102 Bachelor of Commerce (Digital Marketing)
group with all of the material given to the client as hard and soft copy deliverables at the end of the presentation. Comments from the client, Trojan Industries, at the conclusion of the project included: “Trojan Technologies had the pleasure of taking part in the Fanshawe Community Consultants program for 2012. The Consultant Team undertook the rather large task of reviewing our orientation program to provide us with a proposal on how to better leverage our company, our products, and our history to create a full onboarding program for new employees. We found our Community Consultants team to be very professional, knowledgeable and well prepared in the way that they conducted their study, and created the proposal for us. We were delighted with the outcome and impressed with the quality of their work. This is a worthwhile program and we would not hesitate to participate in this program again.” For the retailer, the Consultants prepared a detailed, user‐friendly and objective job evaluation program. The group used the retailer’s existing criteria as requested and used it to develop an employee questionnaire, comprehensive and objective scoring guide and tally sheet. The group also made short, medium and long term recommendations for reviews of job descriptions, pay grades and criteria used. The material was presented to the client in an hour long presentation by the group with all of the material given to the client as hard and soft copy deliverables at the end of the presentation. Comments from the client, TSC Stores, at the conclusion of the project included: “TSC Stores had our first experience working with the Fanshawe College Community Consultants in the field of Human Resources. They assisted us with job descriptions and evaluations, and put together a documented process that will be extremely beneficial to TSC Stores. The time, effort, detail, quality, recommendations and initiative by this group were exemplary and there is no question that TSC Stores would engage this group in the future. It was definitely a worthwhile experience and one that we are thankful to be a part of.” 5.4 A Student Success Endorsement The Lawrence Kinlin School of Business at Fanshawe College is a benchmark leader in student success. The School of Business implemented in‐house Student Success Advisors in 2004 and a mandatory Strategies for Success course for all business diploma programs in 2006. These innovations have been emulated throughout Fanshawe College because of their positive impact on retention and graduation rates. More recent initiatives include the addition of an International Student Success advisor and the introduction of emotional intelligence assessments into the curriculum at both the introductory and advanced levels. The Lawrence Kinlin School of Business has been recognized as a leader within Fanshawe and within the Ontario College sector for these and other innovations. Bachelor of Commerce (Digital Marketing) 103
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group with all <strong>of</strong> the material given to the client as hard and s<strong>of</strong>t copy deliverables at the end <strong>of</strong> the<br />
presentation.<br />
Comments from the client, Trojan Industries, at the conclusion <strong>of</strong> the project included:<br />
“Trojan Technologies had the pleasure <strong>of</strong> taking part in the Fanshawe Community<br />
Consultants program for 2012.<br />
The Consultant Team undertook the rather large task <strong>of</strong> reviewing our orientation<br />
program to provide us with a proposal on how to better leverage our company, our<br />
products, and our history to create a full onboarding program for new employees.<br />
We found our Community Consultants team to be very pr<strong>of</strong>essional, knowledgeable and<br />
well prepared in the way that they conducted their study, and created the proposal for<br />
us.<br />
We were delighted with the outcome and impressed with the quality <strong>of</strong> their work. This<br />
is a worthwhile program and we would not hesitate to participate in this program<br />
again.”<br />
For the retailer, the Consultants prepared a detailed, user‐friendly and objective job evaluation<br />
program. The group used the retailer’s existing criteria as requested and used it to develop an<br />
employee questionnaire, comprehensive and objective scoring guide and tally sheet. The group also<br />
made short, medium and long term recommendations for reviews <strong>of</strong> job descriptions, pay grades and<br />
criteria used. The material was presented to the client in an hour long presentation by the group with<br />
all <strong>of</strong> the material given to the client as hard and s<strong>of</strong>t copy deliverables at the end <strong>of</strong> the presentation.<br />
Comments from the client, TSC Stores, at the conclusion <strong>of</strong> the project included:<br />
“TSC Stores had our first experience working with the Fanshawe College Community<br />
Consultants in the field <strong>of</strong> Human Resources. They assisted us with job descriptions and<br />
evaluations, and put together a documented process that will be extremely beneficial to<br />
TSC Stores. The time, effort, detail, quality, recommendations and initiative by this<br />
group were exemplary and there is no question that TSC Stores would engage this group<br />
in the future. It was definitely a worthwhile experience and one that we are thankful to<br />
be a part <strong>of</strong>.”<br />
5.4 A Student Success Endorsement<br />
The Lawrence Kinlin School <strong>of</strong> Business at Fanshawe College is a benchmark leader in student success.<br />
The School <strong>of</strong> Business implemented in‐house Student Success Advisors in 2004 and a mandatory<br />
Strategies for Success course for all business diploma programs in 2006. These innovations have been<br />
emulated throughout Fanshawe College because <strong>of</strong> their positive impact on retention and graduation<br />
rates. More recent initiatives include the addition <strong>of</strong> an International Student Success advisor and the<br />
introduction <strong>of</strong> emotional intelligence assessments into the curriculum at both the introductory and<br />
advanced levels. The Lawrence Kinlin School <strong>of</strong> Business has been recognized as a leader within<br />
Fanshawe and within the Ontario College sector for these and other innovations.<br />
<strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>) 103