Bachelor of Commerce (Digital Marketing) - Postsecondary ...

elevant for industry and student needs. Key Performance Indicator data, including student, employer
and graduate satisfaction levels are reviewed. Student progression, graduation, and employment
statistics are reviewed. Relevance is also measured against professional association standards set by the
Canadian Institute of Marketing and Google’s professional certification programs.
5.2 Student Feedback
Formal and documented student feedback comes primarily from two sources: the Key Performance
Indicator (KPI) survey of Student Satisfaction, gathered and reported by the Ministry of Training,
Colleges and Universities (MTCU), and Fanshawe’s internal Student Feedback Survey conducted each
semester.
Fanshawe College weighs seriously the feedback from students about the effectiveness of program
delivery. Each semester in Fall and Winter all full‐time students are surveyed near the end of the
semester to measure this effectiveness. The data from these surveys is considered by Academic
Managers and changes in curriculum and delivery are incorporated during the annual program review
process.
In the KPI survey of Student Satisfaction, students are presented with the statements in Figure 5.1 and
asked to rate their satisfaction level for each using a 5‐point Likert scale. For each statement they are
also asked to indicate whether or not the statement area is important to them.
Figure 5.1 Key Performance Indicator Survey of Student Satisfaction
Provides you with skills and abilities specific to your chosen career
Includes topics relevant to your future success
Has teachers who help you to understand your chosen career
Develops your writing skills
Develops your speaking skills
Develops your ability to solve problems using math techniques
Develop your ability to work with others
Develops your ability to solve problems
Develops your computer skills
Provides you with opportunities to further your education after graduation
Provides you with experience that will be useful to your life outside of work
Overall, your program is giving you knowledge and skills that will be useful in your future career
MTCU collects the completed surveys, analyzes the data and reports the results publically. Colleges are
publically ranked, and MTCU grant levels adjusted according to the KPI survey results. Hence, Fanshawe
takes the results very seriously and is eager to incorporate student satisfaction feedback in its decision
making on a routine basis.
In the Student Feedback Survey (SFS), students are asked to evaluate the effectiveness of their
instruction for each course using a 5‐point Likert scale. The statements in the SFS are listed in Figure 5.2.
100 Bachelor of Commerce (Digital Marketing)