Bachelor of Commerce (Digital Marketing) - Postsecondary ...

accordingly. The table below applies to Fanshawe graduates transferring to this degree program. Refer
to Section 3.6 for details about advanced standing for graduates from other institutions.
Transfer From Fanshawe Business Diploma programs
Program of Origin
Entry
Level
GPA
Required
Business Administration – Marketing advanced diploma
program
6 3.0
Business – Marketing diploma program 4 3.5
Business Administration – Leadership and Management
advanced diploma program
5 3.0
Business Administration (other than Marketing or Leadership
and Management) advanced diploma programs
4 3.0
Business (other than Marketing) diploma programs (2‐yr.) 4 3.5
The mandatory co‐operative education delivery will be a critical element of this applied degree.
Fanshawe offers over 30 co‐op programs, more than any other college in Canada. Co‐operative
education at Fanshawe is designed to bridge the gap between education and the workplace by
integrating academic studies with paid work experience and on‐the‐job application of theory. More
than just a job, the co‐operative work experience is actually part of the students' curriculum, and their
on‐the‐job performance becomes part of their academic record. The co‐op work term in the proposed
program occurs after successful completion of semester 7. The co‐op work term will be a minimum of
14 weeks in length, will be paid at or above the statutory wage rate, and will be supervised.
The applied nature of this program is enhanced through the use of experiential learning methods
beyond the traditional co‐operative education approach. In several courses throughout the 8‐semester
program, and especially in third and fourth year courses, students will participate in live‐client projects
where students interact with community‐based business clients on a consulting basis under supervision
of faculty members.
The City of London is world renowned as a hub for post‐secondary business education, led by the
Richard Ivey School of Business at the University of Western Ontario (UWO) and bolstered by its affiliate
university colleges, Brescia, King’s and Huron, and by the Lawrence Kinlin School of Business at
Fanshawe College. Fanshawe and UWO cater to differing student and employer needs, however, and
complement each other well in the macro delivery of post‐secondary business education in the hub of
Southwestern Ontario west of the Greater Toronto Area. The University of Western Ontario and its
affiliate university colleges turn away thousands of hopeful applicants each year who fail to meet their
very high admission requirements. Many of these unsuccessful applicants are from Southwestern
Ontario and would prefer to earn their business degree in the London area. Fanshawe’s proposed
Bachelor of Commerce programs will create enhanced opportunities for many of these applicants. A
detailed applicant analysis is included in Section 13.
In the External Focus Group and Program Advisory Committee meetings, and in the research conducted
by Academica (Appendix A, p. 22), employers expressed frustration that a large proportion of the UWO
business and commerce graduates leave the London area for employment, out of reach for London‐area
Bachelor of Commerce (Digital Marketing)
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