Bachelor of Commerce (Digital Marketing) - Postsecondary ...

5. Program Delivery
The Lawrence Kinlin School of Business adheres to the comprehensive policies and procedures
established by Fanshawe College to ensure that programs meet the needs of the business community
and students in a manner that is consistent with the provincial standards and protocols.
The Bachelor of Commerce (Digital Marketing) program will use web‐facilitated delivery (as per the
PEQAB definition). Our course management system, running on the Desire To Learn platform, provides
the capacity for communication via e‐mail and discussion boards, for posting course materials and
student grades, and for use of various other related academic tools that facilitate learning for students.
Students are expected to attend classes on a regular basis and take part in face‐to‐face learning, to
engage in independent study and research, and to contribute to group assignments. Tests and exams
are supervised.
Experiential learning is a key ingredient of the learning strategy in the Lawrence Kinlin School of
Business. Strategies and methodologies include case study, guest speakers, live client projects, and cooperative
education. In Level 1 of this baccalaureate program students are introduced to the case study
method in the Management Fundamentals course, and case studies then become progressively more
comprehensive in higher semesters. Live‐client projects, where students work individually or in groups
to meet with industry managers to learn about an organization’s challenge and then conduct research
and make recommendations to the organization, are introduced in Year 3 and culminate in the final year
Capstone Client Project and Strategic Policy and Planning courses. The co‐operative education work
term occurs in the middle of the final year, after students have completed the majority of their
academic training and are able to apply those skills during their co‐op work term. Students then bring
their lessons learned in the workplace back into the classroom during their final semester where
learning is assimilated in capstone courses.
5.1 Quality Assurance of Delivery
Fanshawe College takes the assurance of quality in programming very seriously, and the Lawrence Kinlin
School of Business works diligently to ensure programs remain relevant and responsive to the needs of
industry and students.
On an annual basis in the Lawrence Kinlin School of Business, faculty members in each academic
program formally review its curriculum and delivery methods, and make recommendations to the
Academic Manager where upgrades are advisable. Course outlines are reviewed at least annually under
the supervision of the Program Manager.
Policy 2‐B‐03 defines Fanshawe’s process for review and formal evaluation of college programs. After a
program is endorsed by the Program Advisory Committee, comprised of external advisors, and the
program has been offered, each program is formally reviewed on a 5‐year cycle by an external Program
Review Panel (PRP). For this baccalaureate program, the PRP will include a representative from a peer
college or university degree granting institution that delivers a marketing degree program. The PRP
reviews a very broad range of information to ensure the program is achieving Ministry standards and is
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