Bachelor of Commerce (Digital Marketing) - Postsecondary ...

9.
Design personal learning
plans and integrate learning
strategies into current and
future development goals.
14. Develop strategies for
personal and professional
development to manage job
stress, enhance work
performance, and maximize
career opportunities.
No significant gaps
Mandatory co-op will strengthen this
outcome far beyond the non-co-op diploma
outcomes.
10.
Assess resource allocation
decisions that influence
sustainability practices and
drive economic, social,
cultural, and environmental
stewardship.
13. Apply creative problemsolving
skills to address business
problems and opportunities.
16. Take into account the impact
of the economic, social, political,
and cultural variables which
affect a business operation.
Lack the breadth of
knowledge about
economic, social,
cultural and
environmental
issues and options
available in order to
assess the impact of
various actions.
Current Issues in Marketing (Lvl.8)
Capstone Client Project (Lvl.8)
Plus:
The seven breadth courses will significantly
broaden the perspective and strengthen
the analytical skills of degree students.
11.
Analyze domestic and
international business
opportunities within an
international context.
16. Take into account the impact
of the economic, social, political,
and cultural variables which
affect a business operation.
Lack the breadth of
knowledge of global
business practices
and issues.
Global Strat.& E-Comm. (Lvl.8)
Current Issues in Marketing (Lvl.8)
12.
Plan, implement, and
evaluate projects and
programs, using project
planning principles and
tools.
15. Apply time management and
organizational skills to facilitate
the completion of tasks and to
meet deadlines in a business
environment.
Lacking the
opportunity to apply
project management
skills.
Capstone Client Project (Lvl.8)
13.
Assess the overall financial
performance of an
organization.
7. Apply accounting and financial
knowledge to the management of
an organization.
No significant gap
here
NA
14.
Apply management-level
decision-making and
strategic planning skills.
13. Apply creative problemsolving
skills to address business
problems and opportunities.
17. Apply leadership and
management knowledge and
skills to assist in the planning,
directing, and controlling of an
organization.
Inadequate critical
thinking and
formulation of strong
arguments
Applied Research Methods (Lvl.5)
Current Issues in Marketing (Lvl.8)
Capstone Client Project (Lvl.8)
15.
Develop a business plan
based on sound research
that integrates business
principles and best
practices.
19. Develop a business plan in
collaboration with others.
Lack application of
higher level research
skills and broad
knowledge of
business principles
and best practices.
Applied Research Methods (Lvl.5)
Marketing 2 (Lvl.5)
Capstone Client Project (Lvl.8)
Incorporate higher frequency and
standards for research in various Year 3
and 4 courses.
16.
Based on market analysis,
apply appropriate strategies
to increase sales by
enhancing existing customer
relationships and acquiring
new customers.
3. Develop customer-service
strategies to meet the needs of
internal and external customers.
Gap is with the
higher level sales
strategies
Marketing 2 (Lvl.4)
Managing Customer Relations. (Lvl.7)
Product & Channel Management (Lvl.7)
Current Issues in Marketing (Lvl.8)
Global Strategy & e-Commerce (Lvl.8)
96 Bachelor of Commerce (Digital Marketing)