Bachelor of Commerce (Digital Marketing) - Postsecondary ...

3.
Enhance business
opportunities by
incorporating external
variables into various
business decision models.
3. Develop customer-service
strategies to meet the needs of
internal and external customers.
6. Apply knowledge of the
marketing function to the
management of an organization.
16. take into account the impact
of the economic, social, political,
and cultural variables which
affect a business operation
No significant gap
Strengthened by: Several breadth courses
unrelated to business
4.
Assess the unique business
needs of organizations of
various sizes, public sector,
private sector, and not-forprofit
firms.
10. Take into account the
interrelationship among the
functional areas of business.
16. Take into account the impact
of the economic, social, political,
and cultural variables which
affect a business operation.
17. Apply leadership and
management knowledge and
skills to assist in the planning,
directing, and controlling of an
organization
No significant gaps
NA
5.
Evaluate professional,
ethical, and legal codes of
conduct.
2. Work in a manner consistent
with law and professional
standards, practices, and
protocols.
No significant gap
NA
6.
Research, analyze, and
critically evaluate qualitative
and quantitative data from a
variety of sources to support
business decisions through
effective problem solving,
critical thinking, logic and
reasoning.
12. Apply research skills to
gather, interpret, analyze and
evaluate data from primary and
secondary sources.
Inadequate depth of
research skills,
breadth of sources,
use of academic and
professional
periodical sources,
and formulation of
documented
arguments.
Applied Research Methods (Lvl.5)
Capstone Client Project (Lvl.8)
Emphasis in several Year 3 and 4 courses
on academic research and incorporation of
research results in essays, business
reports, presentations and discussions.
7.
Communicate information,
arguments, and analysis
accurately and reliably for
the message, audience, and
purpose.
1. Communicate businessrelated
information persuasively
and accurately in oral, written,
and graphic formats.
18. Plan, prepare, and deliver a
variety of presentations.
Lack the
requirement to write
well researched
academic essays,
reports and
presentations.
Marketing 2 (Lvl.5)
Consumer Behaviour (Lvl.6)
Current Issues in Marketing ((Lvl.8)
Global Strategy & E-Commerce (Lvl.8)
Capstone Client Project (Lvl.8)
Emphasis in several Year 3 and 4 courses
on academic research and incorporation of
research results in essays, business
reports, presentations and discussions.
8.
Perform effectively and
efficiently within groups or
teams, demonstrating
leadership, team-building,
and influencing skills.
11. Work effectively with coworkers,
supervisors, and others.
17. Apply leadership and
management knowledge and
skills to assist in the planning,
directing, and controlling of an
organization.
Lacking emphasis
on higher level
leadership, teambuilding
and
influencing skills.
Capstone Client Project (Lvl.8)
Emphasis on group work and hold a high
level of expectations from groups and
commitment from individuals to group
performance.
Bachelor of Commerce (Digital Marketing) 95