Bachelor of Commerce (Digital Marketing) - Postsecondary ...

22.
Create a marketing plan
integrating appropriate
digital and non-digital
strategies.
Have basic skills in
creating a marketing
plan, but gap in
digital marketing
strategies
Strategic Website Management (Lvl.5)
Search Engine Marketing (Lvl.6)
Digital Marketing (Lvl.6)
Marketing Metrics & Analysis (Lvl.7)
Global Strategy & e-Commerce (Lvl.8)
Current Issues in Marketing (Lvl.8)
4.10.4 Gap Analysis – B.Comm (Digital Marketing) Degree vs. 3‐year Business Administration
Advanced Diploma
Applicants to transfer into the Bachelor of Commerce (Digital Marketing) program after having
completed a 3‐year Business Administration program will have significant business skills. They will
enter the program at Level 5, having received credit for four semesters, and complete the remaining
specialized and capstone courses as well as any degree‐level marketing and breadth courses as
needed.
GAP ANALYSIS - Degree vs. Advanced Diploma Outcomes
Bachelor of Commerce (Digital
Marketing) Program Outcomes
1.
Use the interdependence of
various functional areas of
business (i.e. financial,
marketing, operations,
human resources) to
achieve organizational
success in domestic and
international environments.
Business Administration -
Leadership & Management
Advanced Diploma Program
Outcomes MTCU 60200
5. Apply knowledge of the human
resources function to the
management of an organization.
6. Apply knowledge of the
marketing function to the
management of an organization.
7. Apply accounting and financial
knowledge to the management of
an organization.
8. Apply knowledge of operations
management to the management
of an organization.
10. Take into account the
interrelationship among the
functional areas of business.
Digital Marketing from Business Admin. Advanced Diploma
Gap
Inadequate
awareness of the
context for
international
business.
Advanced-level
multidisciplinary
strategy
Remediation of Gap
Current Issues in Marketing (Lvl.8)
Global Strat.& E-Commerce (Lvl.8)
Managing Customer Relations (Lvl.7)
Capstone Client Project (Lvl.8)
2.
Develop strategies that will
achieve organizational goals
through integration of
business methodologies that
assess costs, benefits, risks,
and opportunities, and that
utilize current and emerging
technology and trends.
7. Apply accounting and financial
knowledge to the management of
an organization.
8. Apply knowledge of operations
management to the management
of an organization.
9. Apply computer skills and
knowledge of information
technology to support the
management of an organization.
No significant gap.
NA
94 Bachelor of Commerce (Digital Marketing)