Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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7. data from a variety of sources to support business decisions through effective problem solving, critical thinking, logic and reasoning. Communicate information, arguments, and analysis accurately and reliably for the message, audience, and purpose. 12. apply creative problemsolving skills to address business problems and opportunities. 1. Communicate businessrelated information persuasively and accurately in oral, written, and graphic formats. use of academic and professional periodical sources, and formulation of documented arguments. Lack the requirement to write well researched academic essays, reports and presentations. Capstone Client Project (Lvl.8) Strat. Policy & Planning (Lvl.8) Emphasis in several Year 2, 3 and 4 courses on academic research and incorporation of research results in essays, business reports, presentations and discussions. Emphasis in several Year 2, 3 and 4 courses on academic research and incorporation of research results in essays, business reports, presentations and discussions. Current Issues in Marketing (Lvl.8) Global Strategy & E-Commerce (Lvl.8) Capstone Client Project (Lvl.8) Strat. Policy & Planning (Lvl.8) 8. 9. 10. 11. 12. Perform effectively and efficiently within groups or teams, demonstrating leadership, team-building, and influencing skills. Design personal learning plans and integrate learning strategies into current and future development goals. Assess resource allocation decisions that influence sustainability practices and drive economic, social, cultural, and environmental stewardship. Analyze domestic and international business opportunities within an international context. Plan, implement, and evaluate projects and programs, using project planning principles and tools. 10. Work effectively with coworkers, supervisors, and others. 13. Develop strategies for personal and professional development to manage job stress, enhance work performance, and maximize career opportunities. 12. Apply creative problemsolving skills to address business problems and opportunities. 15. Recognize the economic, social, political, and cultural variables which impact on a business. 15. Recognize the economic, social, political, and cultural variables which impact on a business. 14. Apply time management and organizational skills to facilitate the completion of tasks and to meet deadlines in a business environment. Lacking emphasis on higher level leadership, teambuilding and influencing skills. No significant gaps Lack the breadth of knowledge about economic, social, cultural and environmental issues and options available in order to assess the impact of various actions. Lack the breadth of knowledge of global business practices and issues, and the critical thinking and analysis tools. Lacking the opportunity to apply project management skills. Leaders & Leadership (Lvl.4) Capstone Client Project (Lvl.8) Greater emphasis on group work and a higher level of expectations from groups and commitment from individuals to group performance. Mandatory co-op will strengthen this outcome far beyond the non-co-op diploma outcomes. The eight breadth courses will significantly broaden the perspective and strengthen the analytical skills of degree students. Plus: Consumer Behaviour (Lvl.6) Current Issues in Marketing (Lvl.8) Global Strategy & e-Commerce (Lvl.8) Capstone Client Project (Lvl.8) Consumer Behaviour (Lvl.6) Current Issues in Marketing (Lvl.8) Global Strategy & e-Commerce (Lvl.8) Capstone Client Project (Lvl.8) Operations Management (Lvl.4) Managing Customer Relations.(Lvl.7) Capstone Client Project course (Lvl.8) 13. Assess the overall financial performance of an organization. 6. Apply accounting and financial knowledge to the operation of an organization. No significant gap here NA 92 Bachelor of Commerce (Digital Marketing)
14. Apply management-level decision-making and strategic planning skills. 12. Apply creative problemsolving skills to address business problems and opportunities. Inadequate critical thinking and formulation of strong arguments Also gap in strategic planning and management-level decision making skills Operations Management (Lvl.4) Accounting for Managers (Lvl.7) Strategic Policy & Planning (Lvl.8) Capstone Client Project (Lvl.8) 15. Develop a business plan based on sound research that integrates business principles and best practices. Gap is with business planning skills. Marketing 2 (Lvl.4) Operations Management (Lvl.4) Financial Management (Lvl.5) Applied Research Methods (Lvl.5) Accounting for Managers (Lvl.7) Strategic Policy & Planning (Lvl.8) Capstone Client Project (Lvl.8) 16. Based on market analysis, apply appropriate strategies to increase sales by enhancing existing customer relationships and acquiring new customers. 3. develop customer-service strategies to meet the needs of internal and external customers. Gap is with the higher level sales strategies Marketing 2 (Lvl.4) Managing Customer Relations. (Lvl.7) Product & Channel Management (Lvl.7) Current Issues in Marketing (Lvl.8) Global Strategy & e-Commerce (Lvl.8) 17. 18. Evaluate and select marketing management and e-commerce strategies to maximize success in domestic and international markets Create and apply digital marketing strategies. 5. apply knowledge of the marketing function to the operation of an organization. 8. apply computer skills and knowledge of information technology to support the management of an organization. Gap in marketing management and e- commerce strategies Gap in digital marketing strategies and techniques Strategic Website Management (Lvl.5) Brand Mgmt & Media Integration (Lvl.5) Search Engine Marketing (Lvl.6) Digital Marketing (Lvl.6) Consumer Behaviour (Lvl.6) Product & Channel Management (Lvl.7) Marketing Metrics & Analysis (Lvl.7) Global Strategy & e-Commerce (Lvl.8) Current Issues in Marketing (Lvl.8) Strategic Website Management (Lvl.5) Search Engine Marketing (Lvl.6) Digital Marketing (Lvl.6) Marketing Metrics & Analysis (Lvl.7) Global Strategy & e-Commerce (Lvl.8) Current Issues in Marketing (Lvl.8) 19. Assess the impact of online marketing tactics using web analytics Gap in digital marketing strategies and techniques including web analytics Strategic Website Management (Lvl.5) Search Engine Marketing (Lvl.6) Digital Marketing (Lvl.6) Marketing Metrics & Analysis (Lvl.7) Global Strategy & e-Commerce (Lvl.8) Current Issues in Marketing (Lvl.8) 20. 21. Plan and create a web site utilizing search engine optimization and conversion techniques. Create, optimize and report on a search engine marketing campaign. Gap in digital marketing strategies and techniques including SEO and conversion techniques Gap in digital marketing strategies and techniques including search engine marketing techniques Strategic Website Management (Lvl.5) Search Engine Marketing (Lvl.6) Digital Marketing (Lvl.6) Marketing Metrics & Analysis (Lvl.7) Global Strategy & e-Commerce (Lvl.8) Current Issues in Marketing (Lvl.8) Strategic Website Management (Lvl.5) Search Engine Marketing (Lvl.6) Digital Marketing (Lvl.6) Marketing Metrics & Analysis (Lvl.7) Global Strategy & e-Commerce (Lvl.8) Current Issues in Marketing (Lvl.8) Bachelor of Commerce (Digital Marketing) 93
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
Page 51 and 52: 3.6 Advanced Standing Policies and
Page 53 and 54: Figure 3.1 Degree Completion Transf
Page 55 and 56: Fig. 3.2 Degree Completion Transfer
Page 57 and 58: 4. Program Content The Lawrence Kin
Page 59 and 60: Four-year degrees with minimum 120
Page 61 and 62: program for both BMK and BAM gradua
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Page 65 and 66: Recommendations Give students hands
Page 67 and 68: following courses: Global Strategy
Page 69 and 70: Program Advisory Committee Member P
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Page 73 and 74: Marketing 1 Microeconomics Business
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Page 79: implementation and evaluation and c
Page 83 and 84: The following Course Schedules 2 li
Page 85 and 86: Year 3 Sem. 5 Sem. 6 Principles of
Page 87 and 88: 4.6 Work Experience Co‐operative
Page 89 and 90: Figure 4.1 Employer’s Evaluation
Page 91 and 92: 4.7 Course Outlines The course outl
Page 93 and 94: 3. 4. Enhance business opportunitie
Page 95 and 96: 18. Create and apply digital market
Page 97 and 98: 2. Develop strategies that will ach
Page 99 and 100: 15. 16. Develop a business plan bas
Page 101: GAP ANALYSIS - Degree vs. Advanced
Page 105 and 106: 3. Enhance business opportunities b
Page 107 and 108: 17. 18. 19. 20. 21. Evaluate and se
Page 109 and 110: 5. Program Delivery The Lawrence Ki
Page 111 and 112: Figure 5.2 - Student Feedback Surve
Page 113 and 114: group with all of the material give
Page 115 and 116: 6. Capacity to Deliver Fanshawe Col
Page 117 and 118: Information literacy instruction is
Page 119 and 120: Periodicals Subscription Databases
Page 121 and 122: Print Monograph Holdings for Select
Page 123 and 124: 6.1.3 Enhancements to Co‐operativ
Page 125 and 126: 6.2.3 Professional Development for
Page 127 and 128: Kinlin School of Business, and thre
Page 129 and 130: 6.6.1 CVs of Faculty Delivering Cor
Page 131 and 132: 7. Credential Recognition The Bache
Page 133 and 134: 8. Regulation & Accreditation The C
Page 135 and 136: Bachelor of Commerce (Digital Marke
Page 137 and 138: 9. Nomenclature The Bachelor of Com
Page 139 and 140: 10. Program Evaluation Fanshawe Col
Page 141 and 142: 11. Academic Freedom & Integrity Fa
Page 143 and 144: 12. Student Protection In a recent
Page 145 and 146: Figure 12.1 (continued) Continued n
Page 147 and 148: 13. Economic Need Fanshawe College
Page 149 and 150: Figure 13.1 University Application
Page 151 and 152: 14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Chart 11. Marketing Application Tre
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Chart 13. Employer ‐ Importance o
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Accounting Application Trends The f
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The program was less appealing to P
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However, an analysis of Statistics
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HR Management Specializations with
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Labour Market Needs Provincial and
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International Business Management A
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Student Interest in LKSB Proposed B
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two‐thirds of employers were fami
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though. I also hope that courses ta
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C. Conclusion and Recommendations T
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Emphasizing LKSB’s key strength -
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As a core program offered in most u
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LKSB is considering a number of spe
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B. Detailed Findings Overall Percep
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“The bar to get into Ivey is very
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optimal if we could provide ongoing
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you. A broader look at the world. A
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Potential Challenges in Offering th
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their buy in, but it wouldn’t be
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pathways within their region. The c
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yet whether it is practical to deli
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Chapter 2. Competitive Analysis A.
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for career preparation, highlightin
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Leadership and Management. Of these
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C. Detailed Findings Section 1. Com
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Specifics of College Business Degre
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University Business Degree Program
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iii. Summary of Diploma and Postg
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A greater proportion of women than
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Chart 6. Proportion of Business Pro
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Accounting The application trend fo
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Finance/Financial Services/Financia
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College is attracting 17% of enroll
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Chapter 3. Current Business Student
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interested in university are less i
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Over half of Current Students (57%)
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Almost one‐third (29%) of Student
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Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Appeal of Human Resources Managemen
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Importance vs. Appeal of Features o
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Overall, over two‐thirds of Curre
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Three‐quarters of Current Student
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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