Bachelor of Commerce (Digital Marketing) - Postsecondary ...

7.
data from a variety of
sources to support
business decisions through
effective problem solving,
critical thinking, logic and
reasoning.
Communicate information,
arguments, and analysis
accurately and reliably for
the message, audience,
and purpose.
12. apply creative problemsolving
skills to address business
problems and opportunities.
1. Communicate businessrelated
information persuasively
and accurately in oral, written,
and graphic formats.
use of academic and
professional
periodical sources,
and formulation of
documented
arguments.
Lack the
requirement to write
well researched
academic essays,
reports and
presentations.
Capstone Client Project (Lvl.8)
Strat. Policy & Planning (Lvl.8)
Emphasis in several Year 2, 3 and 4
courses on academic research and
incorporation of research results in
essays, business reports, presentations
and discussions.
Emphasis in several Year 2, 3 and 4
courses on academic research and
incorporation of research results in
essays, business reports, presentations
and discussions.
Current Issues in Marketing (Lvl.8)
Global Strategy & E-Commerce (Lvl.8)
Capstone Client Project (Lvl.8)
Strat. Policy & Planning (Lvl.8)
8.
9.
10.
11.
12.
Perform effectively and
efficiently within groups or
teams, demonstrating
leadership, team-building,
and influencing skills.
Design personal learning
plans and integrate
learning strategies into
current and future
development goals.
Assess resource allocation
decisions that influence
sustainability practices and
drive economic, social,
cultural, and environmental
stewardship.
Analyze domestic and
international business
opportunities within an
international context.
Plan, implement, and
evaluate projects and
programs, using project
planning principles and
tools.
10. Work effectively with coworkers,
supervisors, and others.
13. Develop strategies for
personal and professional
development to manage job
stress, enhance work
performance, and maximize
career opportunities.
12. Apply creative problemsolving
skills to address business
problems and opportunities.
15. Recognize the economic,
social, political, and cultural
variables which impact on a
business.
15. Recognize the economic,
social, political, and cultural
variables which impact on a
business.
14. Apply time management and
organizational skills to facilitate
the completion of tasks and to
meet deadlines in a business
environment.
Lacking emphasis
on higher level
leadership, teambuilding
and
influencing skills.
No significant gaps
Lack the breadth of
knowledge about
economic, social,
cultural and
environmental
issues and options
available in order to
assess the impact of
various actions.
Lack the breadth of
knowledge of global
business practices
and issues, and the
critical thinking and
analysis tools.
Lacking the
opportunity to apply
project management
skills.
Leaders & Leadership (Lvl.4)
Capstone Client Project (Lvl.8)
Greater emphasis on group work and a
higher level of expectations from groups
and commitment from individuals to
group performance.
Mandatory co-op will strengthen this
outcome far beyond the non-co-op
diploma outcomes.
The eight breadth courses will
significantly broaden the perspective
and strengthen the analytical skills of
degree students.
Plus:
Consumer Behaviour (Lvl.6)
Current Issues in Marketing (Lvl.8)
Global Strategy & e-Commerce (Lvl.8)
Capstone Client Project (Lvl.8)
Consumer Behaviour (Lvl.6)
Current Issues in Marketing (Lvl.8)
Global Strategy & e-Commerce (Lvl.8)
Capstone Client Project (Lvl.8)
Operations Management (Lvl.4)
Managing Customer Relations.(Lvl.7)
Capstone Client Project course (Lvl.8)
13.
Assess the overall financial
performance of an
organization.
6. Apply accounting and financial
knowledge to the operation of an
organization.
No significant gap
here
NA
92 Bachelor of Commerce (Digital Marketing)