Bachelor of Commerce (Digital Marketing) - Postsecondary ...

GAP ANALYSIS - Degree vs. Advanced Diploma Outcomes
Business Diploma Program
Bachelor of Commerce (Digital
Outcomes
Marketing) Program Outcomes
MTCU 50200
1.
2.
Use the interdependence
of various functional areas
of business (i.e. financial,
marketing, operations,
human resources) to
achieve organizational
success in domestic and
international environments.
Develop strategies that will
achieve organizational
goals through integration of
business methodologies
that assess costs, benefits,
risks, and opportunities,
and that utilize current and
emerging technology and
trends.
4. Apply knowledge of the human
resources function to the
operation of an organization.
5. Apply knowledge of the
marketing function to the
operation of an organization.
6. Apply accounting and financial
knowledge to the operation of an
organization.
7. Apply knowledge of operations
management to the operation of
an organization.
9. Take into account the
interrelationship among the
functional areas of business.
8. Apply computer skills and
knowledge of information
technology to support the
management of an organization.
6. Apply accounting and financial
knowledge to the operation of an
organization.
7. Apply knowledge of operations
management to the operation of
an organization.
Digital Marketing from 2-yr. Business diploma
Gap
Inadequate
awareness of the
context for
international
business.
Advanced-level
multidisciplinary
strategy
No significant gaps
Remediation of Gap
Global Strat.& E-Commerce (Lvl.8)
Operations Management (Lvl.4)
Managing Customer Relations (Lvl.7)
Strat. Policy & Planning (Lvl.8)
Capstone Client Project (Lvl.8)
NA
3.
4.
5.
Enhance business
opportunities by
incorporating external
variables into various
business decision models.
Assess the unique
business needs of
organizations of various
sizes, public sector, private
sector, and not-for-profit
firms.
Evaluate professional,
ethical, and legal codes of
conduct.
3. Develop customer-service
strategies to meet the needs of
internal and external customers.
5. Apply knowledge of the
marketing function to the
operation of an organization.
7. Apply knowledge of operations
management to the operation of
an organization.
15. Recognize the economic,
social, political, and cultural
variables which impact on a
business.
7. apply knowledge of operations
management to the operation of
an organization.
9. Take into account the
interrelationship among the
functional areas of business.
2. Work in a manner consistent
with law and professional
standards, practices, and
protocols.
Lack breadth of
knowledge external
to business
Inadequate context
for and knowledge of
best practices for
public sector and
not-for-profit
organizations.
No significant gap
The eight breadth courses will
significantly broaden the perspective
and strengthen the analytical skills of
degree students.
Plus:
Consumer Behaviour (Lvl.6)
Managing Customer Relations. (Lvl.7)
Current Issues in Marketing (Lvl.8)
Global Strategy & e-Commerce (Lvl.8)
Capstone Client Project (Lvl.8)
Financial Management (Lvl.5)
Business Information Systems (Lvl.6)
Accounting for Managers (Lvl.7)
Current Issues in Marketing (Lvl.8)
Capstone Client Project (Lvl.8)
Strat. Policy & Planning (Lvl.8)
NA
6.
Research, analyze, and
critically evaluate
qualitative and quantitative
11. Apply research skills to
gather and interpret available
information.
Inadequate depth of
research skills,
breadth of sources,
Current Issues in Marketing (Lvl.8)
Global Strategy & E-Commerce (Lvl.8)
Bachelor of Commerce (Digital Marketing) 91