Bachelor of Commerce (Digital Marketing) - Postsecondary ...

20.
21.
22.
Plan and create a web site
utilizing search engine
optimization and conversion
techniques
Create, optimize and report
on a search engine
marketing campaign
Create a marketing plan
integrating appropriate
digital and non-digital
strategies
17. adapt to and apply various
and changing technologies,
systems, and computer
applications used in marketing
environments
6. formulate and prepare a
marketing plan including
marketing objectives, marketing
mix, marketing strategies,
budgetary considerations, and
evaluation criteria.
10. communicate marketing
information persuasively and
accurately in oral, written, and
graphic formats.
17. adapt to and apply various
and changing technologies,
systems, and computer
applications used in marketing
environments
6. formulate and prepare a
marketing plan including
marketing objectives, marketing
mix, marketing strategies,
budgetary considerations, and
evaluation criteria.
17. adapt to and apply various
and changing technologies,
systems, and computer
applications used in marketing
environments
No significant gap
No significant gap
No significant gap
Strengthened by:
Product and Channel Management (Lvl.7)
Capstone Client Project (Lvl.8)
Strengthened by:
Product and Channel Management (Lvl.7)
Capstone Client Project (Lvl.8)
Strengthened by:
Product and Channel Management (Lvl.7)
Capstone Client Project (Lvl.8)
4.10.3 Gap Analysis – B.Comm (Digital Marketing) Degree vs. Business Diploma
Applicants to transfer into the Bachelor of Commerce (Digital Marketing) program after having
completed a 2‐year Business program will have many foundational business skills. They will enter
the program at Level 4, having received credit for three semesters, and will complete the remaining
specialized and capstone courses as well as any degree‐level marketing and breadth courses as
needed.
90 Bachelor of Commerce (Digital Marketing)