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Port Hedland Australia's iron ore boom town - Aussiehome

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Hot spot | port hedland<br />

Chart 4: 10-year average annual house price growth<br />

20.0%<br />

18.0%<br />

16.0%<br />

14.0%<br />

12.0%<br />

10.0%<br />

8.0%<br />

6.0%<br />

4.0%<br />

2.0%<br />

18.0%<br />

0.0%<br />

<strong>Port</strong><br />

<strong>Hedland</strong><br />

Source: RP Data, Residex<br />

Chart 5: Gross rental yields<br />

10.0%<br />

9.0%<br />

8.0%<br />

7.0%<br />

6.0%<br />

5.0%<br />

4.0%<br />

3.0%<br />

2.0%<br />

1.0%<br />

0.0%<br />

10.0%<br />

<strong>Port</strong><br />

<strong>Hedland</strong><br />

Source: RP Data (as at June 2010)<br />

12.2%<br />

11.3%<br />

(eg, apartment complexes and schools)<br />

projects underway.<br />

With ANZ f<strong>ore</strong>casting China’s<br />

growth to continue to remain at<br />

approximately 9% for the next 10 years,<br />

the future demand for Australian <strong>iron</strong><br />

<strong>ore</strong> and other commodities is assured.<br />

The <strong>Port</strong> <strong>Hedland</strong> <strong>boom</strong><br />

The property market of <strong>Port</strong> <strong>Hedland</strong> –<br />

comprised of the twin regions<br />

South <strong>Hedland</strong> (inland) and <strong>Port</strong><br />

<strong>Hedland</strong> (coast) – has undergone an<br />

amazing <strong>boom</strong>.<br />

The <strong>town</strong> has long experienced<br />

sustained and strong capital growth<br />

(see Chart 3), with median house<br />

values rising from $66,000 to $184,000<br />

over the 10 years to 2000. Over the<br />

following five years, values doubled to<br />

$361,000. The current average price for<br />

9.9%<br />

9.5%<br />

6.6%<br />

Perth Brisbane National Melbourne Sydney<br />

3.9%<br />

Perth –<br />

houses<br />

4.2% 4.0%<br />

Perth –<br />

units<br />

National –<br />

houses<br />

4.8%<br />

National –<br />

units<br />

<strong>Port</strong> <strong>Hedland</strong> and South <strong>Hedland</strong> sits<br />

at $740,000.<br />

While the median house prices<br />

have grown nationally at a 10-<br />

year average annual growth rate of<br />

9.9% (12.2% and 11.3% for the<br />

commodities <strong>boom</strong> capitals of Perth<br />

and Brisbane respectively), this pales<br />

in comparison to returns investors<br />

have made by directly investing in<br />

<strong>Port</strong> <strong>Hedland</strong>.<br />

Specifically, median house values for<br />

<strong>Port</strong> <strong>Hedland</strong> have risen at double the<br />

national 10-year average annual growth<br />

rate – a stellar 18%.<br />

The reasons for this phenomenal<br />

<strong>boom</strong> in prices come down to the influx<br />

of thousands of very well-paid miners<br />

and the <strong>town</strong>’s severe land supply<br />

constraints, which have seen years of<br />

zero or near zero vacancy levels.<br />

Rental yields are a staggering 10%<br />

– easily the highest in Australia (see<br />

Chart 5) – and have been at these levels<br />

for many, many years as the <strong>town</strong> has<br />

struggled to cope with the influx of<br />

workers associated with the numerous<br />

<strong>iron</strong> <strong>ore</strong> projects in the Pilbara region.<br />

Consequently, at the start of the<br />

commodities <strong>boom</strong>, astute investors<br />

seeking the likely huge demand for <strong>iron</strong><br />

<strong>ore</strong> by China snapped up four-bedroom<br />

homes in <strong>town</strong> for between $210,000<br />

and $240,000 in 2002 and 2003.<br />

Seven years later, these homes now<br />

fetch between $950,000 and $1.2m, with<br />

rents of $1,200 per week for a $600,000<br />

property in South <strong>Hedland</strong> and $2,000<br />

per week for $950,000 homes in <strong>Port</strong><br />

<strong>Hedland</strong>.<br />

Mines and land supply constraints<br />

<strong>Port</strong> <strong>Hedland</strong> had been a remote outpost<br />

on Australia’s north-west coast, 1,700km<br />

from Perth. This has all changed in the<br />

last 10 years.<br />

The expansion and opening of over<br />

20 mines in the Pilbara region have<br />

dramatically altered the <strong>town</strong>’s property<br />

market, which is essentially land-locked<br />

by expansive flood plains.<br />

The sudden transformation of<br />

<strong>Port</strong> <strong>Hedland</strong> into Australia’s largest<br />

exporting port by tonnage, and resultant<br />

large wage increases combined with the<br />

<strong>town</strong>’s unique land supply constraints,<br />

have made a perfect recipe for its<br />

property <strong>boom</strong>.<br />

Further, the dramatic rise in ‘fly in/<br />

fly out’ (FIFO) workers from Perth<br />

and interstate into <strong>Port</strong> <strong>Hedland</strong> means<br />

FIFO workers now account for some<br />

2,000 (11%) of the <strong>town</strong>’s population.<br />

As Australia enters the second leg of<br />

the commodities <strong>boom</strong>, these powerful<br />

forces will continue to exert strong<br />

upwards pressure on <strong>Port</strong> <strong>Hedland</strong>’s<br />

rents and property prices.<br />

Miners and their $100,000 salaries<br />

The mining <strong>boom</strong> has rapidly boosted<br />

the <strong>town</strong>’s average salary for workers,<br />

which has risen 39% within seven years<br />

from $43,000 to $60,000 in 2007 – the<br />

latest data available from the Australian<br />

Bureau of Statistics – and has most likely<br />

continued to rise over the last two years.<br />

This rapid rise is due to the fact that<br />

virtually every worker employed by<br />

BHP Billiton and Fortescue Metals<br />

Group (which export <strong>iron</strong> <strong>ore</strong> out of<br />

20 www.yipmag.com.au

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