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Gandhi automation - Industrial Products

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I N T E R F A C E<br />

… For us research is an<br />

ongoing commitment to<br />

producing winning solutions<br />

India’s numero uno Entrance<br />

Automations and Loading Bay<br />

Equipment Company; <strong>Gandhi</strong><br />

Automations manufactures,<br />

supplies, installs and maintains<br />

highly sophisticated industrial<br />

doors and loading bay<br />

equipments, based on European<br />

and American technology that<br />

conform to high standards of<br />

safety. In an e-interview with<br />

Purchase Mr. Samir <strong>Gandhi</strong>,<br />

Managing Director, <strong>Gandhi</strong><br />

Automations Pvt Ltd, tells us<br />

that the USP of their products is<br />

state of the art technology,<br />

affordable pricing, user friendly<br />

features, and good after sales<br />

services . He further states that<br />

for <strong>Gandhi</strong> Automations<br />

research is an ongoing<br />

commitment and a large share<br />

of resources is invested to<br />

continue producing winning<br />

solutions.<br />

Mr. Samir <strong>Gandhi</strong><br />

Managing Director<br />

<strong>Gandhi</strong> Automations Pvt Ltd<br />

44 PURCHASE June 2012


Inter face<br />

<strong>Industrial</strong> Automation<br />

A<br />

A<br />

A<br />

A<br />

Brief outline of your product range and their applications<br />

We design, manufacture, supply, install and<br />

maintain highly sophisticated industrial doors and<br />

loading bay equipment. The doors meet various<br />

objectives like temperature control, dust ingress,<br />

noise control, maintain hygienic conditions etc at<br />

the same time allows seamless traffic of forklifts,<br />

pallet trucks etc. All our products are based on<br />

European and American technology that conform to<br />

very high standards of safety.<br />

Our Dock Levelers also adhere to the most<br />

advanced concept. The prefabricated solutions for<br />

the quick construction of loading bays allows a cut<br />

by 60% of the construction time of pits and<br />

dramatically reduces the need of man labour.<br />

Our product range includes Aircraft Hangar<br />

Doors, Heavy <strong>Industrial</strong> Doors, High Speed Flexible<br />

Dock Leveler<br />

Doors, Sectional Overhead Doors, Rolling Shutters,<br />

Cold Storage Doors, Hermetic Doors, Fire Doors,<br />

PVC Strip Doors, Flap Doors, Sliding Doors, Swing Doors, Dock Leveler, Dock Shelters, Tail Lifts, Scissor<br />

Lifts, Automatic gates, Boom barriers…etc.<br />

What are the specific advantages of using your products<br />

All our products are CE marked with highest available safety standards. These are arguably the best<br />

products you can get in their respective segments with state of the art technology and user friendly features.<br />

We ensure that before the actual operation at client's premises, all our products undergo vigorous<br />

inspection. In addition the USP is after sales service from <strong>Gandhi</strong> Automations along with AMC services to<br />

our existing clients. Basically an AMC service is a part of our after sales service wherein we ensure that the<br />

products are working in normal state or if it requires any servicing. Similarly to avoid any malfunction in<br />

future, Preventive Maintenance (PM) is another safety measure which we are providing to our clients<br />

periodically to check normal working conditions.<br />

Elaborate on your manufacturing locations, location of plants, investments, technology & human resources.<br />

<strong>Gandhi</strong> Automations Pvt Ltd is India's No.1 Entrance Automations and Loading Bay Equipment Company.<br />

The head office is in Mumbai, manufacturing unit of 80, 000 sq ft. and 100,000 sq ft. warehouse in Bhiwandi.<br />

We are equipped with a staff strength of 400 that continues to increase as we expand our business. Out of<br />

this 150 are engineers some of whom are trained overseas. Our strategy is to market and sell our products<br />

directly to the clients instead of appointing distributors. All our contacts with the clients are done directly by<br />

our staff themselves. We believe that a dealer will never be able to service a client with the same passion as<br />

we do. In this industry the model of appointing dealers to service a client is an absolutely unsuccessful one<br />

which ultimately results in the client being unhappy.<br />

We also have branches all across. West and North regions are certainly our strongholds. In east, the<br />

presence is a bit scattered at this moment. The bottom-line is that we can make ourselves available<br />

anywhere in the country. Coming to after sales service, we have a holistic approach on this front. We do not<br />

restrict ourselves in just importing the products, selling it to Indian customers and then forgetting about it.<br />

Right from the beginning, we have been following this norm of sending our engineers to the training centers<br />

of our manufacturing partners so that we are not found lacking in undertaking after sales service here in<br />

India. These engineers when they come back in turn train our personnel at the regional level. We have a<br />

solid base in our customer care department. We also have a dedicated toll free number operating on a 24x7<br />

basis.<br />

For engineering innovations – outline your company's focus on R & D<br />

Keeping in mind that our goal is about improving the Quality of our products along with exceptional<br />

customer service we are always interested in how better to go about that.<br />

We have a highly dedicated team of R & D engineers working round the clock constantly improving<br />

product characteristics and utility. How to make our products safe is our prime concern. The focus is mainly<br />

on safety and energy efficiency. In the last year we invested about 2 crores in R & D.<br />

46 PURCHASE June 2012


Inter face<br />

<strong>Industrial</strong> Automation<br />

A<br />

Quality Assurance Measures<br />

The company is dedicated to the<br />

quality policy that will ensure that its<br />

products and services fully meet the<br />

requirements of its customers at all times.<br />

Both in products and services we<br />

maintain the very best standards. All of<br />

our products are certified to ISO<br />

standards and services are prompt and<br />

effective. Even packaging of materials<br />

and dispatch are done professionally and<br />

systematically to ensure minimal damage.<br />

Key drivers of your industry<br />

One of the prime growth drivers is<br />

innovation. Without Innovation an<br />

organization may sustain a stable growth<br />

but to achieve the desired growth rate,<br />

innovation is the key to maintain one<br />

leadership in the marketplace and to<br />

achieve its strategic goals. Also in this<br />

industry more and more of energy<br />

efficient products are being manufactured<br />

Scissor Lift<br />

and considering the power crunch we<br />

face, this is a major contribution to saving<br />

energy. The development of electronics and the PLCs used in our products is being researched constantly<br />

for energy efficiency.<br />

The product range is developed so that production processes are as efficient as possible and the<br />

products are technically superior, hence possessing a natural advantage in the market place.<br />

A<br />

A<br />

A<br />

Growth prospects of your industry in India<br />

Indian industry has started giving emphasis on the technology updates and industry norms. To address<br />

the need of user friendly operations, entrance <strong>automation</strong>s are the latest technology. It gives comfort,<br />

swiftness and above all security, the pre-requisite benchmark. The demand for <strong>automation</strong>s is expected to<br />

soar in India in spite of massive augmentation in indigenous production. The manufacturing industry will<br />

need <strong>automation</strong> products to fill in gaps and meet niche requirement.<br />

Within a couple of years India will achieve 10% GDP growth rate which will stay for a substantial number<br />

of years. The improvement in the Indian economy will result in accelerated demand for goods movement<br />

and create opportunities for suppliers of goods-handling products and services of all types.<br />

Keeping this in mind we are investing heavily into expansion of our facilities as we are very positive about<br />

the Indian Economy.<br />

Marketing strategies that has lead to the success of your products in India<br />

Our corporate policy is to provide high tech products at affordable price, by considering their utility in<br />

tomorrow's world. Fundamentally we keep ourselves one step ahead in product technology. Basically we<br />

provide customized total solution as per specific need of particular company. We will be taking into<br />

consideration the need of customer & accordingly providing the best customized total solution as per<br />

specific need of particular company. Basically we have a deep thorough knowledge of warehousing,<br />

logistics movement in industries. We first suggest the client the <strong>automation</strong> required for his layout of<br />

workplace, like the placement of automated doors at strategic places, the number of Dock Levelers required<br />

etc. This consultancy is value added because the concept is unbiased; the client understands the<br />

convenience & necessity of our product. There is no way you can avoid <strong>automation</strong> in today's times.<br />

For <strong>Gandhi</strong> Automations research is also an ongoing commitment a large share of resources is invested<br />

to continue producing winning solutions in terms of functionality ergonomics & design. New product design<br />

and development is more often than not a crucial factor in the survival of a company. In our industry that is<br />

fast changing, we continuously revise our designs & range of products. This is necessary due to continuous<br />

technology change and development as well as competitors & the changing preferences of customers.<br />

48 PURCHASE June 2012


Inter face<br />

<strong>Industrial</strong> Automation<br />

High Speed Fold Up Doors1s<br />

A<br />

A<br />

Significant achievements in company's history<br />

Since its inception <strong>Gandhi</strong> Automations is continuously working on not only improving the products<br />

offered to clients but also services attached to it.<br />

We started with manufacturing of manual rolling shutters then went on to importing <strong>automation</strong>s for<br />

rolling shutters. That was the first decisive step in bringing in advanced <strong>automation</strong>s. From then onwards,<br />

we gradually enlarged our product portfolio – automated gates, barriers, doors etc. Around the year 2000,<br />

we introduced products which are primarily used in Logistics and Warehouse operations like Dock Levelers,<br />

Dock Shelters, Sectional Overhead Doors, etc. One thing led to another and we began to design doors and<br />

gates using the latest structural and mechanical engineering software and this is how we grew.<br />

Today we are not just the leading Entrance Automations Company but are in fact the number one<br />

company in this segment. We are number one in Entrance Automations and hold the same rank when it<br />

comes to vehicle loading <strong>automation</strong>s. We also have quite strength in warehouse related items like loading<br />

bay equipment.<br />

We have a patent on some of our product designs thus giving the customers unique products. <strong>Gandhi</strong><br />

Automations today is synonymous with good quality and a name to reckon with.<br />

Key strategic moves that have engineered the success of the company.<br />

To fulfill our objective of providing products that are technologically advanced, energy efficient and safe<br />

we are having tie-up with world leaders like Ditec, Campisa, Saima, Gaposa, Anteo and many more.<br />

Basically we work as a consultant. We take into consideration the need of customer & accordingly provide<br />

the best option.<br />

Apart from this <strong>Gandhi</strong> Automations has initiated an extensive marketing plan for brand building as well<br />

as PR activities participating in various industrial Exhibitions, Seminars, conducting lectures etc. We as a<br />

company have decided not to compromise on the quality and performance of the product marketed by us.<br />

50 PURCHASE June 2012

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