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Membership Matters<br />

June 2010<br />

Volume 83, Number 5<br />

A Sampling <strong>of</strong> Activities and Actions <strong>of</strong> Interest to SFMS Members<br />

Guest Editors David Pating and David E. Smith<br />

Managing Editor Amanda Denz<br />

Copy Editor Mary VanClay<br />

Editorial Board<br />

Obituarist Nancy Thomson<br />

Stephen Askin Shieva Khayam-Bashi<br />

Toni Brayer<br />

Arthur Lyons<br />

Linda Hawes Clever Ricki Pollycove<br />

Gordon Fung Stephen Walsh<br />

Erica Goode<br />

SFMS Officers<br />

President Michael Rokeach<br />

President-Elect George A. Fouras<br />

Secretary Peter J. Curran<br />

Treasurer Keith E. Loring<br />

Immediate Past President Charles J. Wibbelsman<br />

SFMS Executive Staff<br />

Executive Director Mary Lou Licwinko<br />

Director <strong>of</strong> Public Health & Education Steve Heilig<br />

Director <strong>of</strong> Administration Posi Lyon<br />

Director <strong>of</strong> Membership Therese Porter<br />

Director <strong>of</strong> Communications Amanda Denz<br />

Board <strong>of</strong> Directors<br />

Term: Jan 2010-Dec 2012 Roger Eng<br />

Gary L. Chan<br />

Thomas H. Lee<br />

Donald C. Kitt<br />

Richard A. Podolin<br />

Cynthia A. Point Rodman S. Rogers<br />

Adam Rosenblatt<br />

Lily M. Tan<br />

Term: Jan 2008-Dec 2010<br />

Shannon Udovic- Jennifer H. Do<br />

Constant<br />

Shieva C. Khayam-Bashi<br />

Joseph Woo<br />

William A. Miller<br />

Jeffrey Newman<br />

Term: Jan 2009-Dec 2011 Thomas J. Peitz<br />

Jeffrey Beane<br />

Daniel M. Raybin<br />

Andrew F. Calman Michael H. Siu<br />

Lawrence Cheung<br />

CMA Trustee Robert J. Margolin<br />

AMA Representatives<br />

H. Hugh Vincent, Delegate<br />

Robert J. Margolin, Alternate Delegate<br />

SFMS Provides Online Classified<br />

Ads to the Medical Community!<br />

The SFMS now <strong>of</strong>fers online classified<br />

ads for health care-related postings,<br />

such as medical <strong>of</strong>fice space for rent,<br />

job openings, and more. They’re affordable,<br />

and SFMS members receive a great<br />

discount!<br />

Contact Jonathan Kyle at jkyle@sfms.<br />

org or (415) 561-0850 extension 240, or<br />

see www.sfms.org/classifieds, for more<br />

information.<br />

<strong>California</strong> Physicians Will Be<br />

Required to Notify Patients <strong>of</strong><br />

License<br />

A new regulation, effective June 27,<br />

2010, will require physicians in <strong>California</strong><br />

to inform their patients that they are<br />

licensed by the Medical Board <strong>of</strong> <strong>California</strong>,<br />

and to include the board’s contact<br />

information. The information must read<br />

as follows:<br />

NOTICE TO CONSUMERS<br />

Medical doctors are licensed and regulated<br />

by the Medical Board <strong>of</strong> <strong>California</strong><br />

(800) 633-2322<br />

www.mbc.ca.gov<br />

The purpose <strong>of</strong> this new requirement<br />

is to inform consumers where to get information<br />

or go with a complaint about<br />

<strong>California</strong> medical doctors.<br />

Physicians may provide this notice<br />

through one <strong>of</strong> three methods:<br />

Prominently post a sign in an area <strong>of</strong><br />

their <strong>of</strong>fices conspicuous to patients, in at<br />

least 48-point type in Arial font.<br />

Include the notice in a written statement,<br />

signed and dated by the patient<br />

or patient’s representative, and kept in<br />

that patient’s file, stating that the patient<br />

understands the physician is licensed and<br />

regulated by the Medical Board.<br />

Include the notice in a statement<br />

on letterhead, discharge instructions,<br />

or another document given to a patient<br />

or the patient’s representative, with the<br />

notice set in at least 14-point type and<br />

placed immediately above the patient’s<br />

signature line.<br />

The SFMS will provide its members<br />

with signage; you can also obtain printable<br />

signage directly from the Medical<br />

Board. If you are interested in receiving a<br />

sign, contact Therese Porter in the Membership<br />

Department at (415) 561-0850<br />

extension 268 or tporter@sfms.org.<br />

FTC Again Delays Implementation<br />

<strong>of</strong> Red Flag Rule<br />

AMA has filed a lawsuit to stop the<br />

Federal Trade Commission from extending<br />

its “Red Flag Rule” to physicians. The<br />

rule, after yet another delay, is now scheduled<br />

to take effect on December 31, 2010.<br />

As you know, the Red Flag Rules require<br />

financial institutions and “creditors”<br />

to implement identity theft detection and<br />

prevention programs. Despite objections<br />

from CMA, AMA, and others in organized<br />

medicine, the FTC insists that physicians<br />

who regularly bill their patients<br />

for services (including copayments and<br />

coinsurance) are considered “creditors”<br />

and must develop and implement written<br />

identity theft prevention programs for<br />

their practices.<br />

AMA’s lawsuit asks for a declaratory<br />

judgment finding the rule is unlawful and<br />

void as applied to physician members <strong>of</strong><br />

medical associations and state medical<br />

societies. The lawsuit does not, however,<br />

suspend the December 31 deadline.<br />

See the CMA members-only section<br />

at www.cmanet.org for a free Red<br />

Flag tool kit and a webinar detailing the<br />

regulations.<br />

Clinic by the Bay Medical<br />

Director: Part-Time Position<br />

Clinic by the Bay (www.clinicbythebay.org)<br />

is a free, volunteer-powered<br />

health care clinic in San Francisco. Slated<br />

to open in late summer 2010 in the Excelsior,<br />

the clinic is based on the successful<br />

national model Volunteers in Medicine<br />

4 San Francisco Medicine April 2010 www.sfms.org

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