Gen V Research Men 18-34

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Gen V taking control of video viewing Lots of viewing options that better fit their lifestyle 6 Google Confidential and Proprietary Video Men18-34 Changing Media Habits Video can be found at YouTube.com/user/advertise
M18-34 are increasingly difficult to reach through broadcast TV Only 1/3 have cable/satellite and no ability to time shift 7 2% With no TV 35% Cable/satellite no DVR * Only 15% of total adults have broadcast TV only Base: Have a TV / Q7. What type of TV service do you have? Source: Google Generation V Survey Google Confidential and Proprietary 21% Broadcast TV only 42% Cable/ satellite with DVR
Page 1 and 2: Gen V Research Men 18-34 The On-Dem
Page 3 and 4: Background and Objectives Google Co
Page 5: Rapidly shifting media landscape Te
Page 9 and 10: M18-34 are twice as likely to strea
Page 11 and 12: YouTube is Loved for Its Diverse Co
Page 13 and 14: 1 in 3 visit YouTube multiple times
Page 15 and 16: YouTube is frequently shared in per
Page 17 and 18: Online video content is the new wat
Page 19 and 20: Half of M18-34 subscribe to specifi
Page 21 and 22: 3 in 4 M18-34 smartphone owners use
Page 23: 23 Google Confidential and Propriet

Gen V Research Men 18-34

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