Gen V Research Men 18-34

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YouTube is the Most Shared Content on Facebook People tell friends about YouTube content more than any other media 16 Google Confidential and Proprietary Monthly unique facebook visitors who click directly to these sites 30MM Facebook users click to YouTube monthly Nielsen NetView: Destination Domain by Click Report Dec 2011; % UA of the site 24MM click to top news sources and blogs combined
Online video content is the new water cooler Half of M18-34 look at videos with friends in person 100% 17 80% 60% 40% 20% 0% 49% Google Confidential and Proprietary Total Percent agree with statement Males 18-34 Males 18 - 24 65% 72% Friends tell me about specific videos and I search for them Base: Views Online Video Content / Q15. In what ways do you hear about online video? Source: Google Generation V Survey 33% 47% 50% Friends show me videos on a PC/laptop/ tablet/mobile phone
Page 1 and 2: Gen V Research Men 18-34 The On-Dem
Page 3 and 4: Background and Objectives Google Co
Page 5 and 6: Rapidly shifting media landscape Te
Page 7 and 8: M18-34 are increasingly difficult t
Page 9 and 10: M18-34 are twice as likely to strea
Page 11 and 12: YouTube is Loved for Its Diverse Co
Page 13 and 14: 1 in 3 visit YouTube multiple times
Page 15: YouTube is frequently shared in per
Page 19 and 20: Half of M18-34 subscribe to specifi
Page 21 and 22: 3 in 4 M18-34 smartphone owners use
Page 23: 23 Google Confidential and Propriet

Gen V Research Men 18-34

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