Full-47.1 - Royal Institution of Surveyors Malaysia
Full-47.1 - Royal Institution of Surveyors Malaysia
Full-47.1 - Royal Institution of Surveyors Malaysia
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Exclusive Interview With<br />
RICS Global President<br />
Sr Ong See Lian<br />
(2011-2012)<br />
Vol.47 No.1 2012
The <strong>Malaysia</strong>n Surveyor is a quarterly<br />
publication which touches upon the<br />
development <strong>of</strong> the surveying pr<strong>of</strong>ession,<br />
innovations in the surveying technology and<br />
surveyors’ contribution towards market and<br />
building industry.<br />
The Institute as a body does not hold itself<br />
responsible for statements made or opinions<br />
expressed in the articles and advertisements<br />
printed in this publication, or for the strict<br />
accuracy <strong>of</strong> references to law cases, which<br />
are intended only as a gloss on authorised<br />
reports. Rights <strong>of</strong> translation and<br />
reproduction reserved.<br />
President<br />
Sr Ahmad Fauzi b Nordin, FRISM<br />
Hon. Secretary General<br />
Sr Dr. Mohd Yunus b Mohd Yus<strong>of</strong>f, MRISM<br />
Editorial Board<br />
Editor<br />
Assoc. Pr<strong>of</strong>. Sr Dr. Ting Kien Hwa, FRISM<br />
Sub Editor<br />
Sr Mohd Shazali b Sulaiman, MRISM<br />
Members<br />
Sr Firdaus b Musa, FRISM<br />
Pr<strong>of</strong>. Sr. Dr. Wan Muhd Aminuddin Wan Hussin, FRISM<br />
Sr Mazlan b Mohd Tahir, MRISM<br />
Sr Dr. Hj Md Said @ Mohd Zaid b Abdullah, FRISM<br />
Sr Dr. Helmi Zulhaidi b Mohd Shafri, MRISM<br />
Pr<strong>of</strong>. Sr Dr. Hj Wan Muhd Aminuddin b Wan Hussin, FRISM<br />
Sr Mokhtar Azizi b Mohd Din, MRISM<br />
Sr Dr. Adi Irfan b Che Ani, MRISM<br />
Assoc. Pr<strong>of</strong>. Sr Dr. Azman b Mohd Suldi, MRISM<br />
Sr A. Mahadevan, FRISM<br />
Secretary to the Board<br />
Zarinah bt. Danial<br />
<strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
3rd Floor, Bangunan Juruukur<br />
No. 64-66, Jalan 52/4<br />
46200 Petaling Jaya<br />
Selangor Darul Ehsan<br />
t: +603 7954 8358 (hunting line) / 7956 9728 / 7955 1773<br />
f: +603 7955 0253<br />
e: editor@rism.org.my<br />
w: www.rism.org.my<br />
Subscription Rates for Non-Members (Quarterly 4 issues)<br />
Local<br />
RM48<br />
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US$40<br />
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Publishing Consultant<br />
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E: deepa@decalais.com<br />
CONTENTS<br />
4<br />
5<br />
6<br />
16<br />
26<br />
32<br />
42<br />
49<br />
51<br />
54<br />
57<br />
59<br />
61<br />
Editorial<br />
RISM Activities<br />
RISM-ICI Library Project for Orphanage<br />
Interview<br />
Exclusive Interview with RICS Global President<br />
Sr Ong See Lian (2011-2012)<br />
Peer Review Article<br />
Usaha Menerapkan Budaya Penyelenggaraan<br />
Dalam Sektor Perkhidmatan Awam Di <strong>Malaysia</strong><br />
Mohd Saidin Misnan, Samidah Samlawi<br />
Analisis Keperluan Latihan Personel<br />
Penyenggaraan Bangunan Warisan Di <strong>Malaysia</strong><br />
Mohammad Ashraf Abdul Rahman, Zainal Abidin Akasah, Siti<br />
Nor Fatimah Zuraidi<br />
A Conceptual Approach Office Occupation by<br />
Tenants at City Centre <strong>of</strong> Kuala Lumpur<br />
Yasmin Mohd Adnan, Md Nasir Daud<br />
Verification <strong>of</strong> Underground Utilities at a<br />
Selected Site in USM Engineering Campus<br />
Using Ground Penetrating Radar (GPR)<br />
Wan Hussin, W.M.A., Alhasanat, M.B.,Yeop Sabar, N.A.<br />
Property Watch<br />
Interest Schemes — Caveat Emptor<br />
Companies Commission <strong>of</strong> <strong>Malaysia</strong><br />
Managing Stress<br />
Surveying the Sex-Stress Connection<br />
W. M. A. Wan Hussin FRISM<br />
Student’s Corner<br />
Overview <strong>of</strong> the In-house and Outsourcing<br />
Strategies for Property Maintenance and<br />
Management Services<br />
Lee Chin Sheng<br />
Management<br />
Twitter Tips for Positive Word <strong>of</strong> Mouth<br />
Maria Elena Duron<br />
Regulars<br />
Member Updates<br />
Advertisements
THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
EDITORIAL<br />
Sr Mohamad Shazali Sulaiman<br />
Sub-Editor<br />
Editorial Board<br />
The entire work universe is changing. Outsourcing. Talent shortages. New labour<br />
laws. Globalisation. Shifting demographics. An ageing workforce. Over the next<br />
decade, the convergence <strong>of</strong> dominant businesses, demographic, and social<br />
trends will only accelerate the changes sweeping through today’s workplace.<br />
Business owners are under more pressure than ever to demonstrate results from<br />
their workforce practices and policies. Business leaders recognise the link<br />
between business performance and the people within the organisation, and<br />
they understand that people-related issues need to be at the heart <strong>of</strong> the<br />
boardroom agenda. As a consequence, business owners are being encouraged<br />
to implement people strategies that support the organisations business<br />
objectives and increase accountability and transparency around people<br />
management and reporting.<br />
When you are struggling with a deadline or dealing with delicate decisions, the<br />
last thing you want to deal with is ‘people’. Few ‘people problems’ can be solved<br />
quickly, some are totally beyond your control and can only be contained; but<br />
you do have influence over many factors which affect your people and so it is<br />
your responsibility to ensure that your influence is a positive one.<br />
This issue will highlight some <strong>of</strong> the ‘people’ issues relating to the surveying<br />
industries.<br />
GUIDELINES FOR CONTRIBUTORS<br />
Please adhere to all guidelines<br />
on how to prepare a manuscript<br />
for submission to The <strong>Malaysia</strong>n<br />
Surveyor. Exceptions to these<br />
instructions are noted below. The<br />
peer-review process is applied to<br />
all submissions.<br />
ORIGINAL RESEARCH<br />
Original articles are scientific<br />
reports <strong>of</strong> the results <strong>of</strong> original<br />
research. The text is limited to<br />
3000 words, with an abstract, a<br />
maximum <strong>of</strong> 5 tables and figures<br />
(total), and up to 15 references.<br />
Special articles are scientific<br />
reports <strong>of</strong> original research in<br />
other areas such as economic<br />
policy, ethics, law, and health<br />
that are related to surveyors in<br />
general. The text is limited to<br />
3000 words, with an abstract, a<br />
maximum <strong>of</strong> 5 tables and figures<br />
(total), and up to 15 references.<br />
REVIEW ARTICLES<br />
All Review articles undergo the<br />
same peer-review and editorial<br />
process as original research<br />
reports. They should be written<br />
for the surveyors and not too<br />
academically inclined.<br />
Consequently, they may include<br />
material that might be<br />
considered too introductory for<br />
the academia in the field being<br />
covered. The text is limited to<br />
2000 words, with an abstract, a<br />
maximum <strong>of</strong> 5 tables and figures<br />
(total), and up to 5 references.<br />
SHORT COMMUNICATIONS<br />
Short Communication articles<br />
are intended for brief reports <strong>of</strong><br />
current interest in GLS, PVCS, BS<br />
and QS. The text is limited to less<br />
than 1000 words and deal with<br />
significant findings worthy <strong>of</strong><br />
urgent publication.<br />
ESSAYS<br />
Essays are usually invited by the<br />
Editor. This type <strong>of</strong> articles are<br />
usually a short, literary, nonfiction<br />
composition (usually prose) in<br />
which the writer develops a<br />
theme or expresses an idea.<br />
Those who submit unsolicited<br />
reviews and essays should<br />
consult with the Editor in<br />
advance.<br />
LETTERS<br />
Letters to the Editor provide a<br />
forum for readers to comment<br />
about articles recently published<br />
in the Journal. The text is limited<br />
to 300 words (subject to editing<br />
and abridgment).<br />
BOOK REVIEWS<br />
Book Reviews are generally<br />
solicited. We are willing to<br />
consider proposals for book<br />
reviews, but please contact the<br />
Editor before submitting a<br />
review. The text is limited to<br />
1000 words.<br />
GENERAL INSTRUCTIONS<br />
All text, references, figure<br />
legends, and tables should be<br />
in one double-spaced electronic<br />
document (Word Doc or PDF).<br />
Abstract should not be more<br />
than 200 words. The abstract<br />
must briefly describe,<br />
respectively, the problem being<br />
addressed in the study, how the<br />
study was performed, the<br />
salient results, and what the<br />
authors conclude from the<br />
results. The Harvard system is<br />
used for citing references.<br />
Examples:<br />
Rahim, S. and Hassan, K. (2007).<br />
Issues and Challenges Faced by<br />
<strong>Surveyors</strong>, The <strong>Malaysia</strong>n<br />
Surveyor, Issue 42.2, pp 85-88.<br />
Google Earth and its<br />
Consequences to Land <strong>Surveyors</strong>.<br />
(Accessed September 14, 2007,<br />
at http:// www.utm.my/<br />
centepis/google.htm)<br />
COPYRIGHT<br />
The <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong><br />
<strong>Surveyors</strong>, <strong>Malaysia</strong> (RISM) is the<br />
owner <strong>of</strong> all copyright to any<br />
work published in The <strong>Malaysia</strong>n<br />
Surveyor. The ISM have the right<br />
to use, reproduce, transmit,<br />
derive works from, publish, and<br />
distribute the contribution, in the<br />
Journal or otherwise, in any form<br />
or medium. Authors may not use<br />
or authorise the use <strong>of</strong> the<br />
contribution without the RISM’s<br />
written consent.<br />
SUBMISSION<br />
Submit your articles to<br />
editor@rism.org.my<br />
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The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
RISM-ICI Library Project for Orphanage<br />
Handing Over<br />
RISM Activities<br />
The RISM-ICI Library<br />
Project was successfully<br />
held on 18 December 2011<br />
at the Library <strong>of</strong> Pusat<br />
Pengajian Al-Islah RISM-ICI, Teratak<br />
Rahmat, Km 12, Jalan Mata Ayer,<br />
Mata Ayer Perlis. About 12<br />
Councilors led by the President and<br />
a representative from ICI<br />
participated in the handing over<br />
ceremony. The main person behind<br />
the success <strong>of</strong> this project was Sr Dr<br />
Khoo Boo Khean, who has made<br />
the event a reality.<br />
President <strong>of</strong> RISM having a reading session with the children <strong>of</strong> the orphanage<br />
The children were very happy and<br />
astounded with their newly built<br />
library, filled with racks <strong>of</strong> books.<br />
The interior works and finishes were<br />
completed by volunteers. Many<br />
thanks to ICI for the wonderful and<br />
invaluable support to the RISM<br />
social projects.<br />
After the welcoming speech by the<br />
Orphanage Administrator and the<br />
handing over <strong>of</strong> the Library by the<br />
President <strong>of</strong> RISM, all Councilors<br />
were provided with a guided tour <strong>of</strong><br />
the orphanage living and study<br />
areas. l<br />
Speech by the President<br />
5
THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
Interview with RICS Global President (2011-2012)<br />
Sr Ong See Lian<br />
KMN, BSc (Hons), PPRISM, FRICS, FRISM, ICECA<br />
Assoc. Pr<strong>of</strong>. Sr Dr. Ting Kien Hwa (TKH), Editor & Sr A Mahadevan (AM),<br />
Member <strong>of</strong> Editorial Board on 13 February 2012<br />
Brief Background <strong>of</strong> Sr Ong See Lian<br />
Sr Ong See Lian, the 61 year old Chartered Quantity Surveyor and Past<br />
President <strong>of</strong> RISM, (2003-2004) became the 130th President <strong>of</strong> the <strong>Royal</strong><br />
<strong>Institution</strong> <strong>of</strong> Chartered <strong>Surveyors</strong> (RICS) on 4 July 2011 for the 2011-2012<br />
Session. For the first time in its 143 years <strong>of</strong> history, RICS has a non-British<br />
President.<br />
Sr Ong See Lian has an illustrious career as a Chartered Quantity Surveyor in<br />
<strong>Malaysia</strong> and has contributed immensely to the surveying pr<strong>of</strong>ession<br />
worldwide. Upon graduating from the University <strong>of</strong> Reading with a degree in<br />
Quantity Surveying, Sr Ong See Lian started his career with the Public Works<br />
Department (JKR) <strong>Malaysia</strong> for eight years before spending 30 years in a<br />
private firm, Davis Langdon and Seah Sdn Bhd. He remains as a Consultant<br />
with this firm, even after his retirement. Sr Ong See Lian has exhibited his<br />
unwavering dedication to the surveying pr<strong>of</strong>ession by being an active<br />
member <strong>of</strong> the pr<strong>of</strong>ession, both nationally and internationally. Besides being<br />
a Past President <strong>of</strong> RISM (2003-2004), he was also the Chairman <strong>of</strong> the<br />
Pacific Association <strong>of</strong> Quantity <strong>Surveyors</strong> (PAQS) from 2003 to 2005, and the<br />
Chairman <strong>of</strong> RICS Asia for more than five years prior to becoming the RICS<br />
President.<br />
Sr Ong See Lian conducts his duties as President <strong>of</strong> RICS from the heart <strong>of</strong><br />
the British political power house in Westminster, London. His <strong>of</strong>fice is at the<br />
centre <strong>of</strong> Parliament Square, overlooking the Big Ben and Westminster<br />
Abbey. He lives in a flat at Vauxhall, South London with his wife, Cheah Yoke<br />
Ling. Although he is based in London, Sr Ong See Lian travels around the<br />
world to attend meetings and speak at regional conferences. The busy<br />
President <strong>of</strong> RICS is now three-quarters through his term <strong>of</strong> <strong>of</strong>fice and has<br />
taken time to speak with the Editorial Board <strong>of</strong> The <strong>Malaysia</strong>n Surveyor.<br />
Recently, Sr Ong See Lian received the highest and most prestigious<br />
accolade from the <strong>Malaysia</strong>n Construction Industry and was named the<br />
“Prominent Player <strong>of</strong> the Year” at the <strong>Malaysia</strong>n Industry Excellence Awards<br />
in 2011. Besides this, he has also received a number <strong>of</strong> well known awards<br />
such as the KMN (2003), PAQS Medal (2007), “The <strong>Malaysia</strong>n Surveyor <strong>of</strong><br />
the Year” Award (2008) and ICEC Award <strong>of</strong> Appreciation (2008).<br />
6
The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
Interview<br />
There are many areas<br />
RICS and RISM could<br />
collaborate and to<br />
leverage on their<br />
mutual strength to<br />
promote a healthy<br />
development <strong>of</strong> the<br />
surveying pr<strong>of</strong>ession.<br />
7
THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
A warm welcome to Sr Ong See Lian.<br />
TKH: Sr Ong See Lian, we thank you, on behalf <strong>of</strong><br />
the Editorial Board <strong>of</strong> The <strong>Malaysia</strong>n Surveyor for<br />
accepting our invitation for this interview. Please<br />
note that we fellow surveyors in <strong>Malaysia</strong> are<br />
proud <strong>of</strong> you for being the first non-British Global<br />
President <strong>of</strong> RICS. You are standing tall amongst<br />
all <strong>of</strong> us on the world stage. It is now more than<br />
six months since you took <strong>of</strong>fice. We would like<br />
to know about your experience. Can you tell us<br />
about your role as the Global President <strong>of</strong> RICS<br />
As the Global President <strong>of</strong> RICS, my role can be summed up<br />
in two parts. The first part is ambassadorial together with<br />
advocacy where I would promote what RICS is all about,<br />
what RICS stands for is to promote standards and best<br />
practices on land, property and construction. In terms <strong>of</strong><br />
advocacy, I spent a lot <strong>of</strong> time talking to government<br />
representatives, policy makers and major employers <strong>of</strong> the<br />
surveyors on the need for global standards and consistency<br />
in delivering these standards, and to make sure such services<br />
are provided by people who are qualified.<br />
People who carry the RICS qualification can have the<br />
confidence that they have the endorsement and mandate<br />
that they are qualified to carry out the services expected <strong>of</strong><br />
them. RICS is also a self-regulatory body, and the role <strong>of</strong> the<br />
Regulatory Board is not to find fault with our members but to<br />
ensure that the code <strong>of</strong> ethical behaviour is adhered to by<br />
the members. In so doing, it provides assurance to the public<br />
that our members would comply with the code <strong>of</strong> ethics. If<br />
they do not behave, they can be sure that action would be<br />
taken against them.<br />
My role as President involves a lot <strong>of</strong> travelling, especially to<br />
emerging economies, which traditionally do not have<br />
surveying standards and do not have the education systems<br />
that could provide for the nurturing <strong>of</strong> pr<strong>of</strong>essionals relating<br />
to land, property and construction matters. In many<br />
instances, we engage with universities in those markets and<br />
explain to them the diverse pr<strong>of</strong>essions for land, property<br />
and construction, and help them to develop courses if<br />
necessary.<br />
The second part <strong>of</strong> my role is “pastoral” in nature in that I<br />
have to deal regularly with members. I have to listen to<br />
members’ issues including their complaints or difficulties that<br />
they face in their part <strong>of</strong> the world or anything with regards<br />
to membership services that they are not happy with. So, I<br />
will lend my ear as best as I can and bring those messages<br />
back to the various boards and executives, so as to improve<br />
the level <strong>of</strong> delivery <strong>of</strong> our services to our members and to<br />
help improve the level <strong>of</strong> satisfaction among members. As I<br />
travel, I also have to give talks in seminars which also gave<br />
me opportunities to meet with members who then gave<br />
their feedback to me which I will bring back to the CEO and<br />
his team.<br />
It has been extremely rewarding for the past few months and<br />
it has given me the opportunity to understand the dynamics<br />
<strong>of</strong> the surveying pr<strong>of</strong>ession across all world regions. Although<br />
the dynamics in different world regions are different, they all<br />
have the same desire to have one global and consistent<br />
standard.<br />
TKH: What are the challenges that you have<br />
faced in carrying out your duty as the Global<br />
President <strong>of</strong> RICS<br />
Well, my challenges are several. With regards to the advocacy<br />
aspect, we need to continue to sell the idea <strong>of</strong> pr<strong>of</strong>essional<br />
and ethical standards to the governments, particularly some<br />
in the emerging economy who do not seem to understand<br />
the need for standards and what it is all about. I had to<br />
remind policy makers <strong>of</strong> the consequences <strong>of</strong> not having<br />
standards such as the Asian Financial Crisis and the US Subprime<br />
Crisis. As there was no proper standard for valuation,<br />
this had led to the practice <strong>of</strong> over-leveraging on mortgage<br />
lending resulting in housing bubble which ultimately led to<br />
the crash <strong>of</strong> the stock market. So, it is a lot <strong>of</strong> hard selling<br />
and convincing that I have to do to those in authority. That is<br />
one major challenge that I face.<br />
8
The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
Notwithstanding this, I have found that the receptivity has been<br />
great especially in some <strong>of</strong> the emerging economies. For example,<br />
in India, there was no standard for valuation, but over the past two<br />
years, we have seen a steady buying-in by the Ministry <strong>of</strong> Finance<br />
and the other relevant ministries.<br />
that the pr<strong>of</strong>ession will remain relevant. It has been a<br />
struggle as well as a challenge to be able to tell our<br />
members that as a pr<strong>of</strong>essional organisation, we do<br />
not only look after members’ interests and but also to<br />
serve public interest.<br />
TKH: Which standards are you referring to Quantity<br />
Surveying or Valuation<br />
I speak on behalf <strong>of</strong> RICS, so it would encompass standards <strong>of</strong> all<br />
the disciplines such as valuation standard, the standard for estate<br />
agency, the standards for facilities management, and the standard<br />
methods <strong>of</strong> measurement that are used for Quantity Surveying.<br />
Another challenge I have is dealing with the members. RICS has<br />
now transited from being just a membership organisation to be a<br />
pr<strong>of</strong>essional organisation. There is a big difference between a<br />
membership organisation and a pr<strong>of</strong>essional orgnaisation. As a<br />
membership organisation, it is almost like a trade organisation<br />
where an association is formed just to service the members and to<br />
look after the interests <strong>of</strong> the members. However, as a<br />
pr<strong>of</strong>essional organisation under a <strong>Royal</strong> Charter, our mission is to<br />
first promote the usefulness <strong>of</strong> the pr<strong>of</strong>ession but overarching this<br />
is to serve public interest. Some <strong>of</strong> our members do not<br />
understand this, as they think and expect us to provide them with<br />
services not realising that our ultimate goal is to maintain the<br />
global standard, and to look after the public interest as well, so<br />
TKH: In the UK, the members would have<br />
already experienced this whereby they are<br />
more in touch with the government and also<br />
are looking more towards public interests.<br />
Is this correct<br />
Unfortunately, the UK members are the ones that I am<br />
dealing with regards to this matter. UK members are<br />
complaining why RICS is spending so much <strong>of</strong> its<br />
resources in the international agenda such as<br />
expanding in the overseas market at the expense <strong>of</strong><br />
UK members. UK members feel they are being<br />
neglected and they think it is not fair. Over the years,<br />
RICS has done so much in terms <strong>of</strong> many publications,<br />
research work, and publication <strong>of</strong> guidance notes for<br />
members. A lot <strong>of</strong> UK members have small practices<br />
and some <strong>of</strong> them are located in rural areas. They do<br />
not want to know what is happening outside <strong>of</strong> their<br />
own world. They think they have been sidelined,<br />
which is not the case. So last year, we have<br />
established UK as a world region and have allocated<br />
specific resources for the UK World Region. We have<br />
appointed a new Executive Director for the UK region.<br />
Previously, UK members and activities were all lumped<br />
together at the headquarters level. But now, we feel<br />
that we need to restructure it in such a way to be<br />
more defined and focused in looking after the UK<br />
membership. So we now have a UK World Regional<br />
Board and a UK World Regional Directorate that covers<br />
different sub-regions within the UK i.e. in Scotland,<br />
Wales, Northern Ireland and England.<br />
RICS will continue to work through some <strong>of</strong> these<br />
issues that we are confronted with and will provide<br />
the necessary resources to deal with them.<br />
Interview<br />
TKH: Do you think that the one-year term for<br />
the Global President <strong>of</strong> RICS is sufficient<br />
Well, we do not look at our services within the oneyear<br />
term for the President. Prior to Presidency, one<br />
has to serve as President-Elect for one year, as Senior<br />
Vice-President for one year and as Vice President for<br />
up to three years. So all-in-all, the President has to put<br />
in four to five years <strong>of</strong> service before he reaches his<br />
turn as the President. I think the Presidential year is<br />
only the pinnacle <strong>of</strong> his service and contribution<br />
within the leadership team. In terms <strong>of</strong> commitment, I<br />
think one year is probably the optimum for anyone<br />
who is able to cope, particularly those who are still<br />
having their day job. If we ask for two years<br />
commitment as President, I think we may not get<br />
many members who are willing to come forward to<br />
serve as President. Even for myself, although I have<br />
retired from my practice, I have to put many <strong>of</strong> my<br />
personal things on the back burner because the job <strong>of</strong><br />
the President is very demanding. I think one year term<br />
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would probably be just nice, provided you have also<br />
contributed several years before that. As for me, I have<br />
served as President Elect for one year, two years as Vice<br />
President and five years as Chairman <strong>of</strong> RICS Asia. So, I have<br />
spent nearly 10 years serving RICS. This, I think, is adequate.<br />
TKH: RISM in <strong>Malaysia</strong> is co-operating very well<br />
with RICS. How can both institutions work<br />
together to move the Surveying Pr<strong>of</strong>ession<br />
further<br />
There are many areas where we could collaborate in. RICS<br />
obviously has much strength in terms <strong>of</strong> its global reach,<br />
resources and also its international recognition, particularly<br />
the recognition as the leading pr<strong>of</strong>essional organisation on<br />
land, property and construction. RISM as a national<br />
pr<strong>of</strong>essional body has its strength, in terms <strong>of</strong> its influence<br />
on the government, its understanding on the local markets<br />
and its familiarity with national aspiration and the legal<br />
system. I believe RISM and RICS can leverage on their mutual<br />
strength to promote a healthy development <strong>of</strong> the<br />
pr<strong>of</strong>ession. We should not view this as competition. I think,<br />
for the past several years, RICS and RISM have worked<br />
together extremely well in co-branding the International<br />
Surveying Congress and also other activities at the branch<br />
level as well. In terms <strong>of</strong> sharing <strong>of</strong> knowledge, I hope RICS<br />
and RISM can collaborate more in the research areas.<br />
Perhaps there are specific areas which are affecting the<br />
<strong>Malaysia</strong>n situations where we do not have appropriate<br />
resources and expertise. In this case, RISM and RICS can<br />
collaborate on joint research programmes. Also, they can<br />
collaborate on the exploration <strong>of</strong> new markets which are<br />
familiar to both institutions. For example, Indonesia is a<br />
market that we should be exploring together. I believe RISM<br />
stands in a good position to exploit the Indonesian market<br />
because <strong>of</strong> its geographical proximity to Indonesia and<br />
similarity in language, culture and the people. So, RISM and<br />
RICS can put together the resources to develop the surveying<br />
pr<strong>of</strong>ession properly in Indonesia.<br />
There is another area that RICS has done very well that is the<br />
annual Property Awards, which are given in recognising<br />
projects for sustainability.<br />
TKH: Is this the RICS Sustainability Awards<br />
That is right. The RICS Sustainability Award is given to<br />
projects that have made contributions to sustainable<br />
development. It is different from the other awards like FIABCI<br />
and so on. We feel that, perhaps we can do a joint award for<br />
<strong>Malaysia</strong> that will help elevate the pr<strong>of</strong>ile <strong>of</strong> both institutions.<br />
There are also other areas that can be considered for awards<br />
such as Building Conservation, Community Benefit and<br />
Regeneration.<br />
Other opportunities for joint collaboration include the<br />
development <strong>of</strong> standards. There are many standards that we<br />
have published, for example, the New Rules <strong>of</strong> Measurement<br />
(NRM), which RISM may want to look at and see whether it<br />
can be adapted for <strong>Malaysia</strong> and also help to develop an<br />
international standard for NRM.<br />
TKH: RICS has made inroads into Asian countries<br />
like China and India. As <strong>Malaysia</strong> is also<br />
liberalising its pr<strong>of</strong>essional services, do you think<br />
<strong>Malaysia</strong>n Surveying firms can penetrate these<br />
markets<br />
It is definitely possible. As I travel, I find that in terms <strong>of</strong><br />
competency, knowledge and quality, <strong>Malaysia</strong>n surveyors are<br />
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not in any way inferior to other surveyors around the world.<br />
In fact, the <strong>Malaysia</strong>n <strong>Surveyors</strong> can be even more superior<br />
to those in other countries. What we need is to be able to<br />
collaborate with some international firms through either<br />
alliances or mergers in order to break into new grounds. I<br />
know some <strong>Malaysia</strong>n firms have already entered India such<br />
as KPK and also my previous firm, Davis Langdon & Seah.<br />
Some construction firms are already active in the Middle East<br />
and India.<br />
Having said that, they need to make sure they do understand<br />
the markets well. They should not just go into any market<br />
without first having full understanding <strong>of</strong> that market, its<br />
legislations, legal system and its regulations regarding<br />
repatriation <strong>of</strong> funds. Many <strong>Malaysia</strong>ns were caught in the<br />
Middle East as they did not understand the clients well<br />
enough as they thought every client in the Middle East<br />
behaves in the same way as <strong>Malaysia</strong>n clients. They may<br />
agree to the contract terms and after signing the contract,<br />
they may not comply with the contract terms. So, we need to<br />
be very careful. China, for example, has a lot <strong>of</strong><br />
opportunities. But to go into the Chinese market, one should<br />
not go in alone. You need to have a good local partner who<br />
is trustworthy.<br />
There are some matured and developed markets such as<br />
Japan which has been traditionally closed and insular. Now,<br />
they are beginning to open up as well. This is happening<br />
now because they now realise that the world is globalised<br />
and that they just cannot remain insular on their own. So<br />
they need to engage at the international stage as well.<br />
Recently, I have been invited by bodies like BSIJ to talk to<br />
their members on how to help them to develop their<br />
competencies and skills in order to be relevant at the<br />
international level. I advised them that for a start, they have<br />
to acquire a new language i.e. a business language that is<br />
relevant to the market, it maybe English or Chinese or Arabic<br />
and not just the Japanese language. Then, they must acquire<br />
the competencies and standards that are recognised<br />
internationally.<br />
There are many factors that <strong>Malaysia</strong>ns need to consider if<br />
you want to break into new markets. These factors include<br />
having the right language skills, understanding the legal<br />
system and having the finances. One must not expect to<br />
make money within the first year. You may have to put in<br />
two or three years <strong>of</strong> investment before you get your money<br />
back. So, issues like these must be well looked into before<br />
one can move into a new market. If you cannot handle<br />
them, then you might as well stay put in your kampong<br />
(village) and be contented with what you are doing.<br />
AM: The Quantity Surveying Pr<strong>of</strong>ession has<br />
evolved but is also a misunderstood pr<strong>of</strong>ession<br />
world wide because <strong>of</strong> the term. How do Quantity<br />
Surveying firms operate in developed countries<br />
Nowadays, most <strong>of</strong> the major QS firms have acquired multidisciplinary<br />
skills and begun to package their services in<br />
modular form. They no longer say, “I’m a Quantity Surveyor<br />
and this is all that I do.” They are now selling their services in<br />
different forms like cost management services, project<br />
management services, technical due diligence services, etc.<br />
So, they break down their services into different level <strong>of</strong><br />
services that quantity surveyors can do and to be able to<br />
market them based on clients’ needs. I think, this is how<br />
most QS practices are operating overseas by <strong>of</strong>fering a range<br />
<strong>of</strong> services apart from cost management. If a QS firm has the<br />
competency and skills in contract management, for example,<br />
then the firm can provide contract management services or<br />
claims management services to their clients.<br />
TKH: Is this similar to a consortium<br />
It is not like a consortium. These QS firms have their<br />
specialised services within the firm. Take, for example, Davis<br />
Langdon as a model. They now provide different services for<br />
cost management, programme management, tax services for<br />
capital allowances, technical due diligence and other special<br />
areas like PFI. So, they no longer <strong>of</strong>fer a single service on the<br />
traditional QS model. Such QS firms have to adapt and<br />
change because the changing environment in the world<br />
Interview<br />
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THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
where clients <strong>of</strong>ten do not understand the term “QS” and<br />
what Quantity Surveying is all about.<br />
TKH: Is there no one term that you can use to<br />
represent Quantity Surveying Services<br />
No, because services are becoming more complex and need<br />
to be integrated. Quantity Surveying Service is very<br />
specialised and represents only a part <strong>of</strong> the life-cycle <strong>of</strong> the<br />
building. You need to integrate all services pertaining to the<br />
entire life-cycle <strong>of</strong> the building from inception through<br />
design development and ultimately to deliver a project<br />
satisfactorily to a client. Clients today need a co-ordinated<br />
and collaborated approach to provide an integrated solution<br />
for their project. These would include project management,<br />
cost management expertise, contract expertise, specification<br />
writing expertise, and facilities management (FM) solutions.<br />
They may also need early advise on tax allowances so that to<br />
the project may be packaged for purpose <strong>of</strong> computing<br />
capital allowances for tax purposes. So, project management<br />
functions will have to integrate with FM function to provide<br />
cost management for the entire life-cycle <strong>of</strong> the building. The<br />
QS services have to go beyond their own traditional cost<br />
management role to acquire other new skills. In <strong>Malaysia</strong>,<br />
we still have a very simplistic approach. <strong>Malaysia</strong>n QS firms<br />
are still very traditional and are very basic in our approach.<br />
We are not as sophisticated in terms <strong>of</strong> demand by client,<br />
compare to what is happening in the western world now.<br />
We must now bear in mind how some <strong>of</strong> the traditional<br />
tasks <strong>of</strong> the QS are being taken over by the technological<br />
advances i.e. the computers. For example, we now use BIM<br />
for purpose <strong>of</strong> coordination <strong>of</strong> design, and 3D coordination<br />
<strong>of</strong> all the building structures and the services. Now, it can<br />
build a model according to the timing <strong>of</strong> the project and<br />
create a computer model <strong>of</strong> the project at different time. So,<br />
this is the fifth dimensional effect to the whole project. We<br />
need to gear up in line with the advancement <strong>of</strong> the<br />
technology.<br />
AM: In <strong>Malaysia</strong>, it is high time we have an<br />
efficient Construction Cost Centre (CCC) for the<br />
Construction Industry. As the Building Cost<br />
Information Service (BCIS) <strong>of</strong> RICS is well<br />
established and is working well in UK, I wonder<br />
whether RICS is able to assist RISM to set up<br />
this CCC<br />
I have introduced BCIS to CIDB about three years ago. For a<br />
start, we must appreciate that BCIS operates as a business<br />
arm <strong>of</strong> the RICS. They operate as a cost centre to RICS. In<br />
other words, they have to generate revenue to support their<br />
own resources, their research and the development <strong>of</strong><br />
s<strong>of</strong>tware within the centre. BCIS has been in existence for<br />
more than 40 years, and they are very successful in the UK in<br />
terms <strong>of</strong> providing accurate and on time cost advice, cost<br />
modelling for clients based on different projects. This is<br />
possible because they have built up a database over the<br />
years and subscribers <strong>of</strong> the BCIS can apply computer<br />
modelling by adjusting the specific database <strong>of</strong> a project to<br />
be able to come out with cost model for a given project.<br />
I feel that BCIS is the only reliable platform for cost<br />
information in the world. There may be other cost<br />
information services, but they do not have the same<br />
level <strong>of</strong> experience that BCIS has over the past 40 years.<br />
In this respect, there are huge benefits to RISM and its<br />
members if they have the same service like BCIS. If RISM<br />
is interested to enter into a discussion with BCIS on<br />
possible co-operation to develop a cost information<br />
service in <strong>Malaysia</strong>, I would be most willing to help.<br />
AM: As you are also familiar with the Building<br />
Cost Information Centre (BCIC) <strong>of</strong> RISM, do<br />
you think RISM can assist CIDB in setting up<br />
this CCC<br />
CIDB and RISM have the data now and information. The<br />
problem is what can RISM do with those data and<br />
information I do not think that RISM has a system to<br />
process the data. So, it may be difficult for RISM at this<br />
stage.<br />
TKH: Do other developed countries like<br />
Australia have their own BCIS<br />
No, they do not. BCIS is now looking at markets such as<br />
Australia and China to develop that the service. China<br />
has a big construction market and BCIS is having some<br />
discussion with some pr<strong>of</strong>essional bodies in China.<br />
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AM: How about India<br />
The Indian Construction industry is still fragmented. So<br />
we are just waiting for the right time. We are currently<br />
focussing at those markets which are ready.<br />
AM: In what direction is the QS Pr<strong>of</strong>ession<br />
heading<br />
There is still room for small boutique QS practices, which<br />
are still quite happy continuing to provide traditional<br />
services to their regular clients. We cannot ignore or<br />
discourage that as certain people are not overly<br />
ambitious.<br />
But, I must just say this for the future <strong>of</strong> the pr<strong>of</strong>ession. If<br />
we want to have real impact in the industry and also<br />
create a pr<strong>of</strong>ession that people can respect, then we<br />
have to move forward and not continue to be where we<br />
used to be, as backroom boys. We need to be very much<br />
involved at the early stage <strong>of</strong> the project, as early as even<br />
before the design is conceived.<br />
For example, if you have the kind <strong>of</strong> services like that <strong>of</strong><br />
BCIS, and say if a client with 10 acres <strong>of</strong> land wanted to<br />
look at various options available to develop the land<br />
before an architect comes up with a preliminary design.<br />
If the QS can come up with various financial options, this<br />
would impress the client tremendously. So I think,<br />
Quantity <strong>Surveyors</strong> must seriously scan the horizon and<br />
take a long range future look at the pr<strong>of</strong>ession. They<br />
have to look at what is happening now. What are the<br />
clients looking for Ultimately, I think the Quantity<br />
<strong>Surveyors</strong> should take a leadership role in the project<br />
delivery team because Quantity <strong>Surveyors</strong> understand<br />
cost and contract well, and a good appreciation <strong>of</strong><br />
various technological options. They need not be very<br />
knowledgeable about the design but they need to know<br />
the different options that are available. For project<br />
management and other aspects <strong>of</strong> development<br />
consultancy, I think the Quantity <strong>Surveyors</strong> are in the best<br />
position to lead. So this is how I feel the pr<strong>of</strong>ession<br />
should be heading.<br />
AM: If the QS pr<strong>of</strong>ession does not gear up by<br />
taking into consideration the current<br />
worldwide trends, what are the<br />
consequences<br />
There are some <strong>of</strong> the QS firms who have been the<br />
leading QS firms but have succumbed ultimately to the<br />
engineering firm that are taking them over. They have<br />
allowed themselves to be swallowed up by the<br />
engineering firm. So, if we Quantity <strong>Surveyors</strong> are not<br />
careful, we will also be swallowed up because the role <strong>of</strong><br />
QS may be viewed as mundane. In Europe, there are<br />
many large engineering consultancy firms that are<br />
looking for good cost management QS firms with good<br />
track records to buy over. I hope this is not the beginning<br />
<strong>of</strong> the end <strong>of</strong> the QS pr<strong>of</strong>ession.<br />
TKH: Are there any QS firms that are listed on<br />
the Stock Market in UK<br />
Yes, there are firms, like Cyril Sweet and EC Harris that<br />
are listed in the Stock Exchange. There are many others,<br />
like Davis Langdon who are part <strong>of</strong> large engineering<br />
firms, like Aecom which is listed in the New York Stock<br />
Exchange.<br />
TKH: Should our <strong>Malaysia</strong>n QS firms consider<br />
being listed in the stock exchange to improve<br />
their financial standing to operate overseas<br />
Frankly and personally, I feel that consultancy service<br />
firms should not be public listed. It should be managed<br />
by proprietors who are pr<strong>of</strong>essional themselves because<br />
ultimately, it is pr<strong>of</strong>essional services that clients are<br />
looking for. There is no barrier to grow big if the<br />
company remains in the control <strong>of</strong> QS pr<strong>of</strong>essionals.<br />
However, once listed, it is required to comply with listing<br />
regulations, security commission requirements and so<br />
on. Ultimately, the QS firm that becomes a listed<br />
company will be controlled by the financial people like<br />
the accountants, and not by the QS pr<strong>of</strong>essionals. The<br />
pr<strong>of</strong>essional service will become less <strong>of</strong> a priority and<br />
financial bottom lines, pr<strong>of</strong>it margins and turnovers will<br />
become a priority. I may have a traditional view on this<br />
matter but certainly, I do not mind QS firms growing big.<br />
AM: Sr Ong, you are a shining example to<br />
fellow surveyors, especially Quantity<br />
<strong>Surveyors</strong>. What is your advice to young<br />
Quantity <strong>Surveyors</strong> in <strong>Malaysia</strong><br />
My first advise is to maintain your pr<strong>of</strong>essionalism. It is<br />
something that I have held very dearly all these years. I<br />
would like to say that I am a hard core pr<strong>of</strong>essional.<br />
People respect me for my pr<strong>of</strong>essional opinion. I had<br />
been fair, in terms <strong>of</strong> my dealings with contractors and<br />
clients. The other thing is to work hard and be diligent. I<br />
think there is no substitute for success other than<br />
working hard. When you work hard, especially when you<br />
are young, you learn more. You learn more from your<br />
mistakes through the work that you handle. If you have<br />
more work, it does not matter because more work<br />
means more experience. That is what I learnt when I was<br />
in JKR. My experience is my “capital” which can take me<br />
further down in my career. I think these are some <strong>of</strong> the<br />
advise I can <strong>of</strong>fer to the younger surveyors.<br />
Also, I always have a positive outlook and try to learn<br />
new things. Even at my age, I have to learn about<br />
computers and I have to work on the computer. I have to<br />
read a lot about market trends and economic outlook.<br />
Lifelong learning, therefore, must be part and parcel <strong>of</strong> a<br />
pr<strong>of</strong>essional to continuously improve his skills. This is<br />
also a requirement by RICS as well.<br />
I am sure if you have all these skills, you will be<br />
recognised and your client would be satisfied with your<br />
pr<strong>of</strong>essional services.<br />
Conclusion<br />
We, on behalf <strong>of</strong> The <strong>Malaysia</strong>n Surveyor, thank you for<br />
sharing you experience with RICS and as a Chartered<br />
Quantity Surveyor. We are confident our fellow surveyors<br />
will read this interview with great interest and<br />
enthusiasm. Thank you very much. l<br />
Interview<br />
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THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
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The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
Sr Ong See Lian’s Diverse Activities<br />
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THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
Usaha Menerapkan<br />
Budaya Penyelenggaraan<br />
Dalam Sektor Perkhidmatan Awam Di <strong>Malaysia</strong><br />
Mohd Saidin Misnan 1 , Samidah Samlawi 2<br />
1<br />
Jabatan Ukur Bahan, Fakulti Alam Bina,<br />
Universiti Teknologi <strong>Malaysia</strong><br />
b-saidin@utm.my<br />
2<br />
Jabatan Ukur Bahan, Fakulti Alam Bina,<br />
Universiti Teknologi <strong>Malaysia</strong><br />
samidahsam@gmail.com<br />
Sektor pembinaan di <strong>Malaysia</strong> telah mengalami evolusi yang pesat pada masa kini. Pelbagai<br />
jenis bangunan pencakar langit dibina dan dilengkapi dengan pelbagai kemudahan canggih.<br />
Namun isu yang terus membelenggu masyarakat adalah masalah penyelenggaraan<br />
kemudahan, infrastruktur dan bangunan yang tidak menyeluruh. Aset dan fasiliti milik kerajaan<br />
dilihat masih kurang diberi perhatian terhadap aspek penyelenggaraan. Setiap tahun kerajaan<br />
terpaksa mengeluarkan belanja yang banyak untuk membaiki kemudahan yang telah rosak.<br />
Objektif artikel ini adalah mengenal pasti faktor-faktor yang perlu dilaksanakan untuk<br />
menerapkan budaya penyelenggaraan dan mengenal pasti amalan terbaik bagi setiap faktor<br />
penerapan budaya penyelenggaran itu. Responden yang dipilih ialah kakitangan organisasi<br />
pengurusan aset dan fasiliti kerajaan di setiap kementerian yang terdapat di <strong>Malaysia</strong>. Hasil<br />
daripada kajian ini menunjukkan bahawa faktor komitmen pengurusan atasan adalah faktor<br />
yang paling utama untuk menerapkan budaya penyelenggaraan dan amalan terbaik adalah<br />
kesedaran dalam diri bahawa kerja adalah sebagai suatu amanah dan tanggungjawab yang<br />
perlu dilaksanakan dengan sebaiknya dalam usaha menerapkan budaya penyelenggaraan di<br />
kalangan kakitangan organisasi pengurusan aset dan fasiliti kerajaan.<br />
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1.0 Pengenalan<br />
Persepsi yang baik terhadap kerja<br />
menjadikan sesuatu urusan kerja lebih lancar dan<br />
teratur. Penerapan amalan kerja yang beretika bukan<br />
sahaja mencerminkan peribadi individu malah<br />
memberi gambaran sebenar kepada prestasi organisasi itu<br />
sendiri. Organisasi dapat dilihat sebagaimana sekumpulan<br />
manusia yang digembelingkan ke dalam sesebuah organisasi<br />
dan merekalah yang bekerja dan menjadi tenaga kerja yang<br />
menggerakkan organisasi. Apabila setiap pekerja memahami<br />
tanggungjawab dan perilaku terhadap bidang tugas masingmasing,<br />
segala kerja yang diatur dapat berjalan lancar.<br />
Walaupun sukar untuk menjadikan sesuatu kerja sebagai<br />
amalan harian, namun apabila kerja itu telah menjadi<br />
amalan seharian, mutu kerja dapat ditingkatkan (Ahmad<br />
Atory, 1985).<br />
Kegagalan penyelenggaraan pada masa kini berkait rapat<br />
dengan sikap yang ada dalam diri setiap individu. Perubahan<br />
kepada budaya penyelenggaraan adalah perlu bagi<br />
meningkatkan kemahiran, kegigihan dan ketekunan dalam<br />
kerja penyelenggaraan. Sekiranya setiap individu<br />
mengamalkan sikap bertanggungjawab terhadap fasilti yang<br />
ada, masalah penyelenggaraan akan dapat diselesaikan.<br />
Penyelarasan antara keperluan peribadi dan keperluan<br />
individu yang terlibat dengan operasi penyelenggaraan<br />
sangat penting bagi kejayaan program-program perubahan<br />
budaya (Durrant dan Platfoot, 2010).<br />
Artikel ini membincangkan faktor-faktor yang boleh<br />
dilaksanakan untuk menerapkan budaya penyelenggaraan<br />
dan juga mengenap pasti amalan terbaik bagi setiap faktor<br />
budaya penyelenggaraan. Kajian ini adalah tertumpu kepada<br />
faktor terbaik bagi penerapan budaya penyelenggaraan. Data<br />
kumpul melalui borang soal selidik melibatkan staf yang<br />
terlibat dengan pengurusan kerja-kerja penyelenggaraan<br />
sahaja di setiap kementerian yang terdapat di <strong>Malaysia</strong>.<br />
Kajian ini adalah melibatkan organisasi pengurusan di<br />
pelbagai kementerian yang menguruskan kerja-kerja<br />
penyelenggaraan aset dan fasiliti kerajaan sahaja.<br />
2.0 Budaya Penyelenggaraan<br />
Budaya penyelenggaraan ditakrifkan sebagai suatu pola<br />
andaian yang diajar kepada kumpulan dan digunakan<br />
sebagai penyelesaian untuk mengadaptasi persekitaran dan<br />
integrasi dalaman dan diajar kepada ahli baru sebagai suatu<br />
cara yang betul untuk melihat, berfikir dan merasa dalam<br />
hubungannya dengan masalah (Rollenhegan dan Eriksson,<br />
2004). Bagi memastikan budaya penyelenggaraan dapat<br />
diterapkan secara berkesan ke atas setiap individu, anjakan<br />
paradigma diperlukan.<br />
Budaya itu sendiri membawa maksud cara hidup manusia.<br />
Budaya adalah perkongsian antara masyarakat. Oleh itu,<br />
dalam membentuk budaya penyelenggaraan semua individu<br />
perlu mengubah cara diri sendiri dahulu yang membentuk<br />
kepada amalan harian yang difahami oleh setiap individu<br />
apa tugas mereka. Penerapan budaya bukanlah suatu<br />
perkara yang mudah. Ia memerlukan masa dan berlaku<br />
mengikut perubahan kepada masyarakat itu sendiri.<br />
3.0 Kepentingan Budaya Penyelengaraan<br />
Budaya kecekapan di dalam sesuatu organisasi adalah suatu<br />
proses perkembangan yang berkembang dalam suatu<br />
tempoh masa yang panjang. Baik individu mahupun<br />
organisasi di dalam pelbagai peringkat, kesedaran,<br />
pengetahuan dan kemahiran budaya kecekapan adalah<br />
suatu perkara yang berterusan (Cross et al., 1989). Proses<br />
penyelenggaraan bergantung kepada amalan yang telah<br />
ditetapkan oleh sesebuah organisasi.<br />
Kajian terkini banyak membincangkan aspek, proses, strategi<br />
pelaksanaan dan teknologi yang membantu kepada<br />
penyelenggaraan. Namun apabila menyebut kepada aspek<br />
budaya atau amalan penyelenggaraan yang menjadi asas<br />
kepada suatu proses penyelenggaraan sering diabaikan.<br />
Amalan penyelenggaraan merangkumi aspek kepimpinan,<br />
usaha, kerjasama, kesedaran diri dan pelbagai aspek positif<br />
lain yang membawa kepada kejayaan budaya<br />
penyelenggaraan.<br />
Tiga pengertian asas yang sering dikaitkan dengan budaya<br />
iaitu (Kroeber et al., 1952):<br />
i. Kejayaan dalam seni dan kemanusiaan.<br />
ii.<br />
iii.<br />
Pola atau tingkah laku manusia yang bersepadu dalam<br />
pengetahuan, kepercayaan dan tingkah laku bergantung<br />
kepada keupayaan berfikir tentang simbolik dan<br />
pembelajaran sosial.<br />
Himpunan perkongsian sikap, nilai, tujuan dan amalanamalan<br />
yang menjadi ciri khas organisasi atau<br />
kumpulan.<br />
Budaya penyelenggaraan amat berkaitan dengan<br />
perkongsian. Proses penyelenggaraan berkait rapat dengan<br />
sikap organisasi dan diri individu itu sendiri. Berkongsi<br />
pengetahuan akan mempercepatkan lagi kejayaan kepada<br />
sesuatu usaha. Dalam menerapkan budaya penyelenggaraan<br />
di <strong>Malaysia</strong> kesedaran penting untuk meningkatkan<br />
produktiviti. Masalah penyelenggaraan akan dapat diatasi<br />
apabila semua pihak bekerjasama untuk mengelakkan<br />
masalah daripada terjadi. Oleh itu, perancangan dan proses<br />
penyelenggaraan akan menjadi lebih efisien sekiranya<br />
budaya penyelenggaraan dapat diterapkan. Namun usaha<br />
untuk menerapkan suatu perkara sebagai amalan seharian<br />
bukanlah suatu perkara yang mudah. Sikap dan kepercayaan<br />
dalam sendiri menjadi halangan utama kepada kejayaan<br />
penyelenggaraan. Anjakan paradigma perlu dilakukan supaya<br />
masalah berkaitan penyelenggaraan tidak berulang.<br />
4.0 Faktor-Faktor Bagi Menerapkan<br />
Budaya Penyelenggaraan<br />
Budaya penyelenggaraan bermula dengan pembentukan<br />
sikap, perubahan gaya pemikiran dan pelaksanaan cara kerja<br />
disesebuah organisasi. Walaupun secara praktikalnya<br />
penyelenggaraan dan pengubahsuaian telah dirancang,<br />
diprogramkan diberi peruntukan dan dijadualkan (Dessouky<br />
dan Bayer, 2002), organisasi yang terlibat dalam pelaksanaan<br />
kerja penyelenggaraan perlu berusaha untuk memberikan<br />
perkhidmatan yang terbaik kepada pemilik dan pengguna<br />
bangunan.<br />
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THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
Model Budaya Kerja Kelas Pertama (Ismail, 2007) dan juga<br />
model membangunkan budaya keselamatan dalam firma<br />
pembinaan di <strong>Malaysia</strong> dijadikan sebagai panduan di dalam<br />
kajian ini telah dikenal pasti tujuh faktor yang boleh<br />
diimplimentasikan dalam usaha meningkatkan mutu<br />
penyelenggaraan (Mohd Saidin, et al 2011). Di samping itu,<br />
dapat dikenal pasti 20 amalan terbaik yang boleh dijadikan<br />
sebagai panduan untuk melaksanakan budaya<br />
penyelenggaraan.<br />
Faktor yang boleh dijadikan sebagai panduan untuk<br />
menerapkan budaya penyelenggaraan di dalam organisasi<br />
adalah kerjasama, komitmen pengurusan atasan, kompeten,<br />
kesedaran dan latihan, komunikasi, pendekatan sistem dan<br />
persekitaran kerja.<br />
4.1 Kerjasama Dalam Organisasi Pengurusan<br />
Kerjasama dapat ditafsirkan sebagai sekumpulan manusia<br />
yang diwakili oleh beberapa individu untuk melakukan<br />
aktiviti secara bersama (Bowditch dan Buono, 2005).<br />
Melakukan kerja secara bersama akan lebih memudahkan<br />
kerja untuk disiapkan atau diselesaikan. Kerjasama dalam<br />
pasukan adalah suatu proses di mana setiap ahli dalam<br />
pasukan dapat mengenal pasti bagaimana mereka boleh<br />
bekerja bersama dan merancang perubahan yang boleh<br />
dilakukan untuk meningkatkan keberkesanan kerja (Stott<br />
dan Walker, 1995). Apabila wujud kerjasama, setiap ahli akan<br />
berasa selesa untuk berkongsi strategi penyelesaian yang<br />
lebih berkesan.<br />
4.2 Komitmen Pengurusan Atasan<br />
Komitmen pengurusan adalah salah satu aspek penting<br />
dalam sesebuah organisasi. Perkara penting dalam factor<br />
komitmen pengurusan atasan adalah pemimpin yang<br />
berkesan akan menunjukkan komitmen yang bersungguh<br />
terhadap kerja yang dilakukan (Mohd Saidin, 2009).<br />
4.3 Kompeten, Kesedaran Dan Latihan<br />
Mackey dan Livesey (2006) menyatakan bahawa belajar<br />
adalah perkara yang paling efektif dan efisien untuk<br />
mendapatkan ilmu pengetahuan. Adalah menjadi<br />
tanggungjawab organisasi untuk memberikan latihan yang<br />
sewajarnya kepada pekerja sebagai program untuk<br />
meningkatkan kemahiran kerja (Mohd Khan et al., 2005).<br />
Kepelbagaian dalam latihan yang diberikan akan dapat<br />
meningkatkan kompetensi setiap pekerja dan pekerja akan<br />
lebih mudah untuk menyesuaikan diri dengan setiap<br />
pembaharuan yang terjadi di dalam organisasi.<br />
4.4 Komunikasi Berkesan<br />
Tanpa kebolehan untuk berkomunikasi dengan baik<br />
menyebabkan perkembangan kerjaya menjadi perlahan.<br />
Calon yang dapat berkomunikasi dengan berkesan menjadi<br />
perkara paling penting untuk dinilai untuk diterima bekerja<br />
(Ellis, 2009). Jaafar (2007) menyatakan komunikasi<br />
organisasi adalah suatu proses pertukaran dan perpindahan<br />
maklumat dan arahan daripada suatu penyataan kepada<br />
suatu bentuk kerja.<br />
4.5 Motivasi Dalam Kerja<br />
Persekitaran ini membawa suasana yang harmoni di mana<br />
setiap ahli akan memandang dengan lebih serius terhadap<br />
tugasnya. Ini mencerminkan peribadi individu dan tingkah<br />
laku positif dalam kehidupan (Barry, 1997). Mullin (2006)<br />
berpendapat, motivasi adalah berorientasikan ke arah<br />
kesesuaian yang diingini dan sebuah pengharapan. Motivasi<br />
adalah dianggap sebagai pembentuk positif dalam diri<br />
individu yang mendorong diri untuk mendapatkan apa yang<br />
diingini (Ishak, 2006).<br />
4.6 Pendekatan Program Yang Sistematik<br />
Bagi memastikan isu kualiti perkhidmatan, alam sekitar,<br />
keselamatan dan kesihatan pekerjaan dikenal pasti, dikawal<br />
dan dipantau secara sistematik, suatu program kerja yang<br />
tertatur perlu dibentuk. Semua tindakan yang perlu<br />
dirancang dan disusun mengikut keutamaan dan dapat<br />
difahami dengan mudah. Organisasi bukan sahaja<br />
bertanggungjawab untuk merancang sistem berkesan tetapi<br />
juga perlu memastikan sistem yang dicadang dapat memberi<br />
penyelesaian yang terbaik. (Kadir, 2009).<br />
4.7 Persekitaran Kerja<br />
Persekitaran kerja yang kondusif juga memainkan peranan<br />
penting dalam membangunkan budaya kerja. Peralatan dan<br />
kelengkapan yang mencukupi, ruang kerja yang kondusif dan<br />
selesa serta komunikasi berkesan dalam kalangan ahli dapat<br />
memberi sumbangan yang besar terhadap pembangunan<br />
budaya kerja yag lebih baik (Ismail, 2007).<br />
5.0 Amalan Terbaik Dalam Setiap Faktor<br />
Penerapan Budaya Penyelenggaraan<br />
Hasil dari kajian imperikal terhadap Barry (1997), Mullin<br />
(2006) Ismail (2007), Kadir (2009) telah dikenal pasti 19<br />
amalan terbaik yang dipecahkan daripada setiap faktor<br />
penerapan budaya penyelenggaraan yang disenaraikan.<br />
5.1 Fungsi Organisasi Sebagai Cara Mencapai<br />
Matlamat<br />
Organisasi mempunyai personaliti dan juga semangatnya<br />
yang tersendiri yang mana indikator ini memberi kesan<br />
langsung terhadap cara organisasi itu berfungsi dan ini kunci<br />
kepada kejayaan. Personaliti tersendiri yang ada pada<br />
sesebuah organisasi akan menjadikan organisasi itu disegani.<br />
Sekiranya pentadbiran organisasi mahu dikendalikan dengan<br />
berkesan setiap ahli termasuk pengurus perlu memahami<br />
dengan jelas apa peranan dan tugas masing-masing (Barry,<br />
1997).<br />
5.2 Semangat Kerjasama<br />
Kerjasama adalah cara paling terbaik dalam membentuk<br />
strategi pengurusan. Organisasi yang mempunyai asas<br />
semangat kerjasama yang kuat dapat memberi respon yang<br />
cepat dan efektif. Semua ahli akan bekerjasama dan dapat<br />
mempelajari ilmu daripada setiap anggota yang lain.<br />
Gabungan kepakaran yang berbeza daripada setiap ahli akan<br />
memberi kekuatan dalaman kepada pasukan (Raatma,<br />
2000).<br />
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5.3 Penyelarasan Kerja<br />
Setiap aktiviti yang dirancang perlu diselaraskan bagi<br />
mengelakkan kekeliruan dan pertindihan tugas. Penyelarasan<br />
tugas membolehkan setiap ahli memahami dengan jelas<br />
peranannya di dalam organisasi. Apabila tugas sudah jelas,<br />
semangat untuk bekerja akan lebih meningkat dan wujud<br />
sifat saling mempercayai.<br />
5.4 Kesungguhan Daripada Pihak Pemimpin<br />
Pemimpin mempunyai tanggungjawab bagi mencapai<br />
matlamat organisasi, menjaga keselamatan, meningkatkan<br />
kewibawaan dan kepercayaan dalam kepimpinan. Pemimpin<br />
perlu memenuhi harapan dua hala iaitu pengharapan<br />
daripada pihak pemimpin sendiri bagi memastikan setaip<br />
ahli dapat dikawal dengan baik dan perlu memenuhi<br />
kehendak majikan sebagai balasan kepada ganjaran yang<br />
telah diberikan majikan (Collinson, 1999).<br />
5.5 Pihak Pengurusan Atasan Memahami Konsep<br />
Kerja Dengan Jelas<br />
Sebelum sesuatu program atau pelaksanaan tugas diserah<br />
kepada pekerja, pihak pengurusan atasan perlu terlebih<br />
dahulu memahami konsep, syarat dan kepentingan dengan<br />
jelas. Pemahaman kepada keperluan konsep atau idea yang<br />
cuba digunakan akan memberikan motivasi yang lebih tinggi<br />
untuk turut dilakukan oleh pekerja yang lain (Kadir, 2009).<br />
Ciri-ciri seorang pemimpin yang efektif seperti yang<br />
dinyatakan oleh Barry (1997) iaitu pemimpin dapat bekerja<br />
secara efektif dengan orang disekelilingnya yang mana<br />
strategi kepada kejayaan cemerlang sesuatu perancangan<br />
adalah melalui seorang pemimpin yang berjaya memikul<br />
bebanan tugas sebagai ketua yang cemerlang.<br />
5.6 Tingkah Laku Pemimpin Sebagai Contoh<br />
Kepada Ahli<br />
Pemimpin yang melaksanakan peraturan dengan baik dalam<br />
suatu perubahan kerja yang baru akan menjadi teladan<br />
kepada pekerja. Prinsip kepimpinan melalui teladan adalah<br />
salah satu asas dalam membentuk gaya kerja yang<br />
cemerlang. Dari sudut kuasa, pemimpin memiliki pengaruh<br />
yang besar untuk menggerakkan organisasinya ke arah<br />
melakukan sesuatu kerja yang baru diperkenalkan (Ishak,<br />
2006).<br />
5.7 Seminar Secara Berkala<br />
Memandangkan teknologi pada hari ini berkembang dengan<br />
pantas, seminar berkaitan kerja perlu dilakukan secara<br />
teratur bagi memastikan setiap anggota yang terlibat dapat<br />
sama menerima perkembangan itu secara seiring dengan<br />
tugas yang dipertanggungjwabkan kepada mereka. Ini<br />
membolehkan teknologi atau kaedah baru dapat<br />
dilaksanakan ke dalam kerja yang mana boleh meningkatkan<br />
lagi mutu hasil kerja (Kadir, 2009).<br />
5.8 Pendedahan Secara Khusus<br />
Setiap ahli yang diterima masuk di dalam organisasi adalah<br />
terdiri daripada mereka yang memiliki kemahiran di dalam<br />
pelbagai bidang. Oleh itu, setiap pekerja perlu diberi<br />
pendedahan yang khusus supaya maksud tugas yang diberi<br />
dapat ditafsir dan dilaksanakan dengan baik. Newton dan<br />
Christion (2006) menyatakan bahawa kualiti reka bentuk,<br />
bahan yang digunakan dan pasukan yang terlibat dengan<br />
kerja-kerja membaikpulih dan penyelenggaraan memberi<br />
kesan kos terhadap bangunan yang terlibat.<br />
5.9 Reka Bentuk Latihan Yang Bersepadu<br />
Kemahiran seseorang tidak hanya berlandaskan kepada<br />
pengetahuan teori sahaja. Ia perlu disokong oleh<br />
pengalaman praktikal kerana adakalanya apa yang dipelajari<br />
secara teori sangat bebeza apabila dilakukan secara praktikal.<br />
Perubahan budaya kerja perlukan suatu usaha dan pengaruh<br />
daripada reka bentuk latihan untuk mengubah sesuatu nilai<br />
(Wilkinson et al., 1996).<br />
5.10 Menerima Dengan Hati Terbuka<br />
Berhubungan dengan pekerja atau ahli organisasi yang<br />
mempunyai pelbagai peringkat pengalaman dan kelayakan<br />
kerja menimbulkan pelbagai gaya pemikiran yang<br />
adakalanya sukar untuk difahami Belajar untuk menjadi<br />
pendengar yang baik sebelum suatu tindakan diambil. Hal ini<br />
bukan sahaja dapat mewujudkan hubungan yang harmoni<br />
malah dapat lebih memahami konsep kerja dengan lebih<br />
jelas daripada pelbagai sudut (Noraini, 2003).<br />
5.11 Memberi Fakta Yang Jelas Dan Tepat<br />
Kejayaan untuk menyampaikan matlamat pengurusan<br />
organisasi memerlukan hubungan yang saling<br />
mempengaruhi sesama ahli di dalam organisasi. Arahan<br />
perlu dinyatakan dalam bentuk yang jelas supaya semua ahli<br />
dapat menerima fakta dengan maksud sama yang difahami<br />
semua. Sekiranya semua ahli tidak bekerjasama, usaha akan<br />
menjadi sia-sia kerana kepercayaan untuk membangunkan<br />
budaya memerlukan komunikasi yang selari dan nyata<br />
(Mohamad Khan et al., 2005).<br />
5.12 Saluran Yang Betul Untuk Mengemukakan<br />
Cadangan Dan Aduan<br />
Saluran yang betul perlu disediakan bagi memastikan segala<br />
cadangan atau aduan dapat dibincangkan dengan lebih<br />
terbuka. Dalam memastikan komunikasi berkesan perlu<br />
mengambil kira keadaan tempat dan masa yang bersesuaian.<br />
Setiap individu perlu ubah cara berfikir kerana setiap arahan<br />
atau cadangan yang cuba disampaikan semuanya bertumpu<br />
kepada kejayaan organisasi (Noraini, 2003).<br />
5.13 Kerja Sebagai Amanah<br />
Setelah seseorang itu menerima beban tugas, ia perlu<br />
menerima dengan hati terbuka. Apabila menjalankan kerja<br />
secara amanah menyebabkan kita akan berasa lebih senang<br />
dengan tugas yang kita lakukan seterusnya memudahkan<br />
matlamat organisasi untuk dicapai. Beban kerja kita adalah<br />
sebagai balasan kepada gaji yang kita terima. Oleh itu, kerja<br />
adalah amanah dalam erti kata tanggungjawab yang perlu<br />
dilaksana untuk memastikan gaji yang diterima adalah<br />
berbaloi (Tasmara, 2002).<br />
5.14 Memberi Pengiktirafan<br />
Pujian dan penghargaan daripada ketua akan menjadikan<br />
seseorang itu lebih bermotivasi untuk melaksanakan kerja.<br />
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THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
Sokongan dan dorongan daripada<br />
pemimpin menggalakkan seseorang<br />
pekerja melaksanakan kerja dengan<br />
lebih berperaturan. Oleh itu, layanan<br />
yang baik serta dorongan melalui<br />
pengiktirafan dapat meningkatkan<br />
semangat pekerja untuk bekerja<br />
dengan lebih produktif (Zachary dan<br />
Kuzuhara, 2005).<br />
5.15 Pemberian Ganjaran<br />
Seseorang akan menilai<br />
sumbangannya dengan<br />
membandingkan ganjaran yang<br />
diterima. Apabila dia merasakan<br />
mendapat ganjaran lebih besar<br />
daripada sunbangannya, dia akan<br />
berasa bersalah. Sebagai balasan<br />
untuk menghilangkan rasa bersalah<br />
itu, ia ditunjukkan dalam bentuk<br />
pelaksanaan kerja yang lebih<br />
bermotivasi bagi menunjukkan<br />
penghargaan terhadap ganjaran yang<br />
diterimanya (Ainon, 2008).<br />
5.16 Penggunaan Teknologi<br />
Perkembangan teknologi hari ini perlu<br />
digunakan sebaiknya sebagai suatu<br />
kaedah yang paling baik untuk<br />
menerapkan budaya<br />
penyelenggaraan. Sistem berkomputer<br />
boleh diwujudkan bagi memudahkan<br />
pengawalan dan semakan kerja-kerja<br />
penyelenggaraan. Di samping itu,<br />
kesan penggunaan teknologi dalam<br />
organsasi dapat memberi kelebihan<br />
kepada daya pengeluaran yang lebih<br />
tinggi, keluaran dan penyelesaian<br />
yang pelbagai dan menjimatkan masa<br />
(Kadir, 2009).<br />
5.17 Mengelakkan<br />
Pengulangan Kerja<br />
Menjadi tanggungjawab kepada<br />
pengurusan atasan untuk memastikan<br />
langkah kerja yang diambil adalah<br />
efektif. Pemimpin perlu membuat<br />
pengunjuran semula dalam<br />
pengurusan untuk membaiki mutu<br />
hasil kerja. Pengulangan kerja dilihat<br />
sebagai suatu pembaziran dan<br />
membuang masa. Pengurusan perlu<br />
merancang dengan teliti bagi<br />
memastikan sistem kerja yang efektif<br />
dapat dicapai (Kadir, 2009).<br />
5.18 Tempat Kerja Yang<br />
Kondusif<br />
Penyediaan kemudahan dan<br />
persekitaran kerja yang kondusif<br />
dalam erti kata sebagai tempat untuk<br />
Perkembangan teknologi hari ini<br />
perlu digunakan sebaiknya<br />
sebagai suatu kaedah yang<br />
paling baik untuk menerapkan<br />
budaya penyelenggaraan.<br />
bekerja adalah sangat perlu.<br />
Penyediaan seperti ruang kerja yang<br />
selesa, peralatan yang mencukupi dan<br />
persekitaran kerja yang ceria boleh<br />
membantu meningkatkan motivasi<br />
pekerja supaya budaya<br />
penyelenggaraan lebih mudah<br />
diterapkan (Ismail, 2007).<br />
5.19 Perubahan Pelakuan<br />
Pelakuan yang baik dan positif perlu<br />
terus dilaksanakan dalam usaha untuk<br />
mengekalkan amalan yang mula<br />
menjadi sebahagian daripada rutin<br />
individu. Apabila suatu kerja yang baik<br />
dan positif telah menjadi amalan,<br />
individu mula menunjukkan imej yang<br />
lebih positif, bersemangat dan lebih<br />
ceria (Ismail, 2007).<br />
6.0 Metodologi<br />
Kajian ini adalah tertumpu kepada<br />
faktor terbaik bagi penerapan budaya<br />
penyelenggaraan. Data kumpul<br />
melalui borang soal selidik melibatkan<br />
staf yang terlibat dengan pengurusan<br />
kerja-kerja penyelenggaraan aset dan<br />
fasiliti kerajaan sahaja di pelbagai<br />
kementerian. Tiga kaedah dibuat bagi<br />
mengedarkan borang soal selidik iaitu<br />
dihantar secara terus ke setiap<br />
Jadual 1.0: Tempoh Pengalaman Responden<br />
jabatan, dihantar melalui pos dan juga<br />
sebahagian melalui e-mel. Sebanyak<br />
76 (dikembalikan) daripada 145<br />
(diedarkan) borang soal selidik telah<br />
dianalisis bagi memenuhi tujuan<br />
kajian ini. Data ini dianalisis<br />
menggunakan Kaedah skala likert,<br />
iaitu 1 untuk sangat tidak setuju<br />
sehingga 5 untuk sangat setuju. Min<br />
skor digunakan bagi menentukan<br />
susunan faktor dan amalan yang<br />
terbaik dalam kajian ini.<br />
7.0 Analisis Data<br />
7.1 Latar Belakang Responden<br />
Dalam kajian ini seramai enam orang<br />
responden memiliki pengalaman kerja<br />
kurang daripada setahun, 36 orang<br />
responden memiliki pengalaman kerja<br />
dalam tempoh satu hingga lima tahun,<br />
manakala 12 orang responden<br />
memiliki pengalaman kerja selama 5<br />
hingga 10 tahun dan 22 orang<br />
responden memiliki pengalaman<br />
selama 10 tahun ke atas. Semakin<br />
lama tempoh berkhidmat, semakin<br />
banyak pengalaman yang dimiliki oleh<br />
seseorang responden terhadap kerja<br />
yang dilakukannya. Jadual 1.0<br />
menunjukkan tempoh pengalaman<br />
responden.<br />
No. Tempoh Berkhidmat Bilangan Peratus<br />
1. Kurang dari 1 tahun 6 8<br />
2. 1 hingga 5 tahun 36 47<br />
3. 5 hingga 10 tahun 12 16<br />
4. 10 tahun ke atas 22 29<br />
20
The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
Manakala, Jadual 2.0 menunjukkan<br />
pecahan bilangan responden di setiap<br />
kementerian<br />
7.2 Faktor-Faktor Yang Perlu<br />
Dilaksanakan Bagi<br />
Menerapkan Budaya<br />
Penyelenggaraan<br />
Rajah 1.0 menunjukkan faktor-faktor<br />
yang perlu dilaksanakan untuk<br />
menerapkan budaya penyelenggaraan.<br />
Rajah ini menunjukkan susunan<br />
Jadual 2.0 : Pecahan bilangan responden di setiap kementerian<br />
Bil.<br />
Kementerian<br />
amalan terbaik yang perlu<br />
dilaksanakan mengikut susunan<br />
nombor daripada kedudukan nombor<br />
satu adalah yang paling penting<br />
sehingga kedudukan terakhir.<br />
Walaupun secara teorinya seperti yang<br />
dinyatakan, terdapat banyak faktor<br />
yang perlu dilaksanakan untuk<br />
menerapkan budaya penyelenggaraan,<br />
namun melalui kertas kerja ini dapat<br />
dikenal pasti faktor terpenting yang<br />
Jumlah<br />
responden<br />
Peratusan<br />
(%)<br />
1. Kementerian Belia dan Sukan 7 9<br />
2. Kementerian Kesihatan 9 12<br />
3. Kementerian Kewangan 6 8<br />
4. Kementerian Pelajaran 8 11<br />
5.<br />
Kementerian Penerangan Komunikasi dan<br />
Kebudayaan<br />
6 8<br />
6. Kementerian Pengangkutan 7 9<br />
7.<br />
Kementerian Perdagangan Dalam Negeri, Koperasi<br />
dan Kepenggunaan<br />
4 5<br />
8. Kementerian Pertanian dan Industri Asas Tani 7 9<br />
9. Kementerian Sains, Teknologi dan inovasi 4 5<br />
10. Kementerian Sumber Asli dan Alam Sekitar 8 11<br />
11. Kementerian Sumber Manusia 6 8<br />
12.<br />
Kementerian Wilayah Persekutuan dan Kesejahteraan<br />
Bandar<br />
4 5<br />
Jumlah 76 100<br />
Rajah 1.0: Faktor-Faktor yang Perlu Dilaksanakan Untuk Menerapkan Budaya Penyelenggaraan<br />
perlu dilaksanakan untuk penerapan<br />
budaya penyelenggaraan sekaligus<br />
menjadi panduan oleh organisasi<br />
dalam membentuk budaya kerja yang<br />
cemerlang. Berdasarkan ‘spider<br />
diagram’ dalam Rajah 1.0, komitmen<br />
pengurusan atasan merupakan faktor<br />
utama yang perlu dilaksanakan untuk<br />
menerapkan budaya<br />
penyelenggaraan. Faktor kedua<br />
terpenting yang perlu dilaksanakan<br />
adalah kerjasama dalam organisasi<br />
pengurusan dan faktor ketiga<br />
terpenting adalah pendekatan sistem<br />
yang sistematik diperlukan dalam<br />
usaha budaya penyelenggaraan dapat<br />
diterapkan.<br />
Skor kedua tertinggi iaitu 4.32 adalah<br />
kerjasama dalam organisasi<br />
pengurusan dan penggunaan sistem<br />
yang tertatur dalam melaksanakan<br />
kerja. Kerjasama dilihat sebagai suatu<br />
usaha yang baik untuk memastikan<br />
matlamat organisasi dapat dicapai<br />
secara harmoni yang mana semua<br />
orang yang terlibat memahami beban<br />
tugas yang diamanahkan. Penggunaan<br />
sistem yang teratur dilihat sebagai<br />
suatu perkara yang perlu dilaksanakan<br />
untuk menjadikan sesuatu kerja lebih<br />
mudah diuruskan dan diselesaikan.<br />
Min skor bagi faktor kompeten,<br />
kesedaran dan latihan adalah sama<br />
dengan faktor komunikasi berkesan<br />
iaitu 4.29. Pendedahan latihan yang<br />
berterusan dapat memastikan setiap<br />
anggota terlibat memahami setiap<br />
tugas dengan jelas di samping dengan<br />
komunikasi yang jelas supaya perkara<br />
yang disampaikan mudah difahami<br />
adalah faktor yang saling berkait bagi<br />
memastikan objektif penerapan<br />
budaya penyelenggaraan dapat<br />
dicapai.<br />
Hasil daripada kajian ini, didapati<br />
bahawa komitmen pihak pengurusan<br />
atasan adalah sangat penting dalam<br />
menentukan hala tuju organisasi bagi<br />
memastikan matlamat yang dirancang<br />
berjaya dicapai dengan jayanya.<br />
Pengurusan yang menjaga hubungan<br />
sosial yang baik sesama ahli di dalam<br />
organisasi akan memberi impak yang<br />
lebih baik dalam memastikan usaha<br />
penerapan budaya penyelenggaraan<br />
dapat dilaksanakan.<br />
Peer Review Article<br />
21
THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
Jadual 3.0: Faktor-Faktor Yang Perlu Dilaksanakan Untuk Menerapkan Budaya Penyelenggaraan<br />
Bil. Faktor Min Skor<br />
1. Komitmen pengurusan atasan 4.41<br />
2. Kerjasama dalam organisasi pengurusan 4.32<br />
3. Pendekatan sistem untuk pengurusan yang sistematik 4.32<br />
4. Kompeten, kesedaran dan latihan 4.29<br />
5. Komunikasi berkesan 4.29<br />
6. Motivasi dalam kerja 4.26<br />
7. Persekitaran kerja 4.22<br />
Di samping itu, berdasarkan hasil<br />
seperti yang ditunjukkan dalam Jadual<br />
3.0 dapat dirumuskan bahawa<br />
komitmen pihak pengurusan atasan<br />
merupakan faktor terpenting dalam<br />
memastikan budaya penyelenggaraan<br />
dapat diterapkan dengan baik dengan<br />
skor sebanyak 4.41. Pihak pengurusan<br />
atasan merupakan ikon dalam setiap<br />
organisasi yang mana ketua yang baik<br />
akan memiliki anggota organisasi yang<br />
berdedikasi. Skor kedua tertinggi iaitu<br />
4.32 adalah kerjasama dalam<br />
organisasi pengurusan dan<br />
penggunaan sistem yang tertatur<br />
dalam melaksanakan kerja. Kerjasama<br />
dilihat sebagai suatu usaha yang baik<br />
untuk memastikan matlamat<br />
organisasi dapat dicapai secara<br />
harmoni yang mana semua orang<br />
yang terlibat memahami beban tugas<br />
yang diamanahkan. Penggunaan<br />
sistem yang teratur dilihat sebagai<br />
suatu perkara yang perlu dilaksanakan<br />
untuk menjadikan sesuatu kerja lebih<br />
mudah diuruskan dan diselesaikan.<br />
Seterusnya faktor kompeten,<br />
kesedaran dan latihan juga<br />
memberikan impak yang penting<br />
dalam memastikan budaya<br />
penyelenggaran dapat diterapkan<br />
dengan baik. Min skor bagi faktor<br />
kompeten, kesedaran dan latihan<br />
adalah sama dengan faktor<br />
komunikasi berkesan iaitu 4.29.<br />
Pendedahan latihan yang berterusan<br />
dapat memastikan setiap anggota<br />
terlibat memahami setiap tugas<br />
dengan jelas di samping dengan<br />
komunikasi yang jelas supaya perkara<br />
yang disampaikan mudah difahami<br />
adalah faktor yang saling berkait bagi<br />
memastikan objektif penerapan<br />
budaya penyelenggaraan dapat<br />
dicapai.<br />
Hasil daripada analisis ini, didapati<br />
bahawa komitmen pihak pengurusan<br />
atasan adalah sangat penting dalam<br />
menentukan hala tuju organisasi bagi<br />
memastikan matlamat yang dirancang<br />
berjaya dicapai dengan jayanya.<br />
Pengurusan yang menjaga hubungan<br />
sosial yang baik sesama ahli di dalam<br />
organisasi akan memberi impak yang<br />
lebih baik dalam memastikan usaha<br />
penerapan budaya penyelenggaraan<br />
dapat dilaksanakan.<br />
7.3 Amalan Terbaik Bagi<br />
Menerapkan Budaya<br />
Penyelenggaraan Mengikut<br />
Susunan Keutamaan<br />
Rajah 2.0 menunjukkan sususan<br />
amalan terbaik bagi menerapkan<br />
budaya penyelenggaraan mengikut<br />
susunan keutamaan yang dianalisis<br />
daripada setiap faktor yang diperlukan<br />
bagi menerapkan budaya<br />
penyelenggaraan.<br />
Rajah 3.0 menunjukkan amalan<br />
terbaik bagi menerapkan budaya<br />
penyelenggaraan mengikut susunan<br />
keutamaan.<br />
Berdasarkan Rajah 3.0, amalan terbaik<br />
yang perlu dilaksanakan bagi<br />
memastikan budaya penyelenggaraan<br />
dapat dilaksanakan adalah kesedaran<br />
dalam diri bahawa kerja adalah<br />
sebagai suatu amanah dan<br />
tanggungjawab yang perlu<br />
dilaksanakan dengan sebaiknya<br />
dengan min skor sebanyak 4.45. Ini<br />
menunjukkan bahawa majoriti<br />
responden bersetuju bahawa sesuatu<br />
kerja perlu dilaksanakan secara ikhlas<br />
walaupun kerja yang dilakukan itu<br />
dibayar gaji. Adalah perlu membentuk<br />
peribadi yang positif dari sudut<br />
dalaman dan luaran. Keperibadian<br />
yang positif mampu membentuk<br />
keyakinan diri dalam melaksanakan<br />
tugas dan segala kerja yang diberi<br />
dapat diterima dengan senang hati.<br />
Setiap pekerja bertanggungjawab<br />
untuk mewujudkan suasana kerja<br />
yang harmoni dengan sikap tolongmenolong<br />
dan bantu-membantu<br />
antara satu dengan yang lain.<br />
Apabila kesedaran sudah ada,<br />
penyelarasan tugas yang betul dan ia perlu<br />
disokong oleh tindak-tanduk pemimpin<br />
yang baik menjadi ikutan kepada ahli<br />
sebagai langkah terbaik memastikan<br />
budaya penyelenggaraan dapat diterapkan.<br />
22
The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
Rajah 2.0: Rajah Susunan Amalan Terbaik Mengikut Setiap Faktor<br />
Motivasi Dalam<br />
Kerja<br />
Kesedaran dalam diri bahawa kerja adalah sebagai suatu amanah dan tanggungjawab yang<br />
perlu dilaksanakan dengan sebaiknya<br />
Pemberian ganjaran dilihat sebagai suatu usaha yang baik dalam mempengaruhi motivasi<br />
ahli terhadap sesuatu kerja<br />
Memberi pengiktirafan setelah mencapai kejayaan dalam pelaksanaan sesuatu kerja<br />
penyelenggaraan dapat meningkatkan semangat dalam melaksanakan kerja yang<br />
seterusnya<br />
Kesedaran dalam diri<br />
bahawa kerja adalah<br />
sebagai suatu amanah<br />
dan tanggungjawab yang<br />
perlu dilaksanakan<br />
dengan sebaiknya<br />
Kerjasama Dalam<br />
Organisasi<br />
Pengurusan<br />
Penyelarasan bidang tugas dan aktiviti yang terperinci bagi memastikan setiap ahli<br />
mampu melaksanakan kerja dengan baik<br />
Kesedaran tentang semangat kerjasama dalam organisasi penting sebagai suatu cara<br />
menerapkan budaya penyelenggaraan<br />
Fungsi organisasi yang jelas untuk mencapai matlamat menyumbang kepada kejayaan<br />
Penyelarasan bidang<br />
tugas dan aktiviti yang<br />
terperinci bagi<br />
memastikan setiap ahli<br />
mampu melaksanakan<br />
kerja dengan baik<br />
Komitmen<br />
pengurusan Atasan<br />
Tindak-tanduk pemimpin yang baik menjadi ikutan kepada ahli sebagai langkah terbaik<br />
memastikan budaya penyelenggaraan dapat diterapkan<br />
Pihak pengurusan atasan perlu memahami konsep, syarat dan kepentingan dengan jelas<br />
Kesungguhan daripada pihak pemimpin dalam meneliti keberkesanan tindakan untuk<br />
mencapai matlamat penyelenggaraan<br />
Tindak-tanduk<br />
pemimpin yang baik<br />
menjadi ikutan kepada<br />
ahli sebagai langkah<br />
terbaik memastikan<br />
budaya penyelenggaraan<br />
dapat diterapkan<br />
Kompeten,<br />
Kesedaran dan<br />
Latihan<br />
Pendekatan Sistem<br />
Untuk Pengurusan<br />
Yang Sistematik<br />
Memberikan pendedahan khusus kepada bidang tugas yang perlu dilaksanakan untuk<br />
memberikan kefahaman yang jelas terhadap kerja yang perlu dilakukan<br />
Rekabentuk latihan yang bersepadu dapat memberikan kesedaran yang lebih baik terhadap<br />
kepentingan penyelenggaraan<br />
Memberi seminar secara berkala bagi memastikan setiap ahli memahami kerja dengan<br />
jelas yang mana kompetensi dapat dicapai dengan pendedahan latihan yang berterusan<br />
Penggunaan teknologi dapat mempercepatkan urusan sesuatu kerja<br />
Proses kerja yang berulang-ulang perlu diubahsuai dan ditambahbaik<br />
Proses penyelenggaraan utama ditentukan sebagai langkah yang paling efektif untuk<br />
menyelesaikan masalah perlu diikuti dengan proses sokongan sebagai alternatif sekiranya<br />
proses utama tidak dapat diimplimentasikan<br />
Memberikan pendedahan<br />
khusus kepada bidang<br />
tugas yang perlu<br />
dilaksanakan untuk<br />
memberikan kefahaman<br />
Penggunaan teknologi<br />
dapat mempercepatkan<br />
urusan sesuatu kerja<br />
Peer Review Article<br />
Komunikasi<br />
Berkesan<br />
Menerima maklum balas dengan hati terbuka terhadap sebarang cadangan atau kritikan<br />
untuk penambahbaikan cara kerja<br />
Proses kerja yang berulang-ulang perlu diubahsuai dan ditambahbaik<br />
Proses penyelenggaraan utama ditentukan sebagai langkah yang paling efektif untuk<br />
menyelesaikan masalah perlu diikuti dengan proses sokongan sebagai alternatif sekiranya<br />
proses utama tidak dapat diimplimentasikan<br />
Menerima maklum balas<br />
dengan hati terbuka<br />
terhadap sebarang<br />
cadangan atau kritikan<br />
untuk penambahbaikan<br />
cara kerja<br />
Persekitaran Kerja<br />
Penyediaan kemudahan dan persekitaran kerja yang kondusif boleh mewujudkan suasana<br />
kerja yang lebih bersemangat<br />
Perubahan perlakuan ke arah lebih positif dan agresif secara tidak langsung menjadikan<br />
budaya kerja dapat diamalkan dan dilakukan secara berterusan<br />
Penyediaan kemudahan<br />
dan persekitaran kerja<br />
yang kondusif boleh<br />
mewujudkan suasana<br />
kerja yang lebih<br />
bersemangat<br />
Rajah 3.0: Amalan Terbaik Bagi Menerapkan Budaya Penyelenggaraan Mengikut Susunan Keutamaan<br />
23
THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
Amalan kedua terpenting adalah<br />
penyelarasan bidang tugas dan aktiviti<br />
yang terperinci bagi memastikan setiap<br />
ahli mampu melaksanakan kerja<br />
dengan baik dengan min skor 4.39.<br />
Kesedaran diri sahaja tidak cukup bagi<br />
memastikan matlamat penyelenggaraan<br />
berjaya dicapai. Penyelarasan tugas<br />
akan mampu melicinkan perjalanan<br />
kerja dan setiap pekerja terlibat jelas<br />
dengan bidang tugas yang perlu<br />
dilakukannya. Ini dapat mengelakkan<br />
pertindihan tugas yang hanya akan<br />
melambatkan sesuatu kerja. Apabila<br />
setiap individu jelas terhadap bidang<br />
tugas mereka, suatu kerja akan lebih<br />
mudah dilaksanakan dan segala<br />
masalah dapat diatasi dengan segera.<br />
Apabila kesedaran sudah ada,<br />
penyelarasan tugas yang betul dan ia<br />
perlu disokong oleh tindak-tanduk<br />
pemimpin yang baik menjadi ikutan<br />
kepada ahli sebagai langkah terbaik<br />
memastikan budaya penyelenggaraan<br />
dapat diterapkan. Amalan ketiga<br />
terpenting ini mendapat skor 4.38<br />
seperti di dalam Rajah 2. Pemimpin<br />
adalah kepala yang menggerakkan<br />
jenteranya. Pemimpin yang baik akan<br />
bersama-sama berusaha dengan<br />
pekerjanya untuk mencapai matlamat<br />
organisasi dengan lebih berkesan. Kerja<br />
yang dilakukan akan dipantau secara<br />
berkala, menerima pandangan daripada<br />
pekerja dengan hati yang terbuka akan<br />
mampu menjadikan budaya<br />
penyelengaraan dapat diterapkan<br />
dengan sewajarnya.<br />
Oleh itu, gabungan ketiga-tiga amalan<br />
terbaik bagi setiap faktor yang perlu<br />
dilaksanakan untuk menerapkan<br />
budaya penyelengaraan adalah sangat<br />
penting dalam memastikan kejayaan<br />
matlamat dapat dicapai. Walau<br />
bagaimanapun amalan yang lain juga<br />
dianggap penting sebagai tambahan<br />
kepada usaha yang berterusan untuk<br />
memastikan aset kerajaan sentiasa<br />
diselenggara. Semua data yang<br />
diperolehi adalah melibatkan<br />
responden yang terlibat dengan kerjakerja<br />
penyelenggaraan aset kerajaan<br />
sama ada di peringkat pengurusan atau<br />
peringkat pelaksanaan kerja.<br />
8.0 Rumusan<br />
Penyelenggaraan seringkali dikaitkan<br />
dengan baik pulih bangunan yang telah<br />
rosak. Walhal penyelenggaraan adalah<br />
suatu semakan berkala untuk<br />
memastikan sama ada sesuatu<br />
bangunan selamat digunakan atau<br />
tidak. Penyelenggaraan bukanlah<br />
bermaksud tunggu rosak barulah<br />
hendak dibaiki. Disenaraikan tujuh<br />
faktor yang mampu memberikan impak<br />
dalam usaha memastikan mutu kerjakerja<br />
penyelenggaraan dapat<br />
diterapkan.<br />
Dapat dirangkumkan bahawa<br />
komitmen pengurusan atasan<br />
adalah sebagai penggerak<br />
utama dalam memastikan<br />
budaya penyelenggaraan<br />
menjadi amalan.<br />
Faktor-faktor tersebut adalah<br />
komitmen pengurusan atasan,<br />
kerjasama dalam organisasi<br />
pengurusan, pendekatan sistem<br />
untuk pengurusan yang sistematik,<br />
kompeten, kesedaran dan latihan,<br />
komunikasi berkesan, motivasi<br />
dalam kerja dan persekitaran kerja.<br />
Faktor-faktor ini telah disusun<br />
mengikut keutamaan sepertimana<br />
yang telah dipersetujui oleh<br />
responden. Gabungan kesemua<br />
faktor ini sekiranya diberi<br />
perhatian serius dan<br />
diimplementasikan dalam rutin<br />
kerja seharian akan dapat<br />
menjadikan budaya<br />
penyelenggaraan dapat<br />
diterapkan. Bukan sahaja kerja<br />
yang lebih bersistematik mampu<br />
dilakukan malah kos pengurusan<br />
dan penyelenggaraan dapat<br />
dikurangkan yang mana kos yang<br />
diperuntukkan dapat disalurkan<br />
kepada perkara yang lebih<br />
bermanfaat kepada negara.<br />
Dapat dirangkumkan bahawa<br />
komitmen pengurusan atasan<br />
adalah sebagai penggerak utama<br />
dalam memastikan budaya<br />
penyelenggaraan menjadi amalan.<br />
Di samping itu, faktor-faktor lain<br />
yang telah dikaji secara teori dan<br />
dianalisis secara praktikal menjadi<br />
penyokong kepada faktor<br />
komitmen pihak pengurusan juga<br />
diperlukan sekaligus usaha<br />
menerapkan budaya<br />
penyelenggaraan akan lebih<br />
mudah dilaksanakan.<br />
Bagi amalan terbaik yang perlu<br />
untuk dijadikan amalan oleh<br />
setiap pekerja khususnya untuk<br />
mereka yang terlibat dengan kerjakerja<br />
penyelenggaraan adalah<br />
kesedaran dalam diri bahawa kerja<br />
adalah sebagai suatu amanah dan<br />
tanggungjawab yang perlu<br />
dilaksanakan dengan sebaiknya.<br />
Suatu kerja perlu bermula dengan<br />
niat yang baik oleh pelakunya.<br />
Apabila seseorang jelas tentang<br />
matlamat kerjanya, suatu kerja<br />
yang diamanahkan akan dapat<br />
dilaksanakan dengan sebaik<br />
mungkin.<br />
Dalam pada itu, terdapat amalan<br />
lain yang telah disenaraikan<br />
sebagai sokongan terhadap<br />
apakah amalan yang paling perlu<br />
untuk menerapkan budaya<br />
penyelenggaraan. Amalan ini telah<br />
disusun mengikut kedudukan yang<br />
paling penting sehingga kepada<br />
yang kurang penting yang telah<br />
disenaraikan mengikut faktorfaktor<br />
yang perlu dilaksanakan<br />
untuk menerapkan budaya<br />
penyelenggaraan.<br />
Kombinasi kesemua amalan yang<br />
telah dikenal pasti adalah sangat<br />
penting dalam membentuk<br />
suasana kerja yang lebih<br />
berproduktiviti yang bukan sahaja<br />
memberi manfaat kepada<br />
pengguna yang menggunakan<br />
perkhidmatan dan kemudahan<br />
yang disediakan malah memberi<br />
manfaat yang sangat baik kepada<br />
individu yang terlibat dengan<br />
kerja-kerja penyelenggaraan itu<br />
sendiri. Kerja tanpa tekanan akan<br />
memberikan hasil yang lebih baik<br />
dan dapat memuaskan hati semua<br />
pihak.<br />
Majikan bertanggungjawab<br />
menjaga kebajikan pekerja,<br />
pekerja bertanggungjawab<br />
melaksanakan amanah dengan<br />
penuh dedikasi dan pengguna<br />
perlulah menggunakan<br />
kemudahan yang disediakan<br />
dengan penuh berhemah.<br />
Gabungan ketiga-tiga majikan,<br />
pekerja dan pengguna adalah<br />
dilihat sebagai suatu langkah<br />
paling efektif dalam memastikan<br />
budaya penyelenggaraan dapat<br />
diamalkan dengan mudah.<br />
Secara praktikalnya, faktor-faktor<br />
dan amalan-amalan yang telah<br />
dikenal pasti perlu dilaksanakan<br />
sebaik-baiknya untuk mencapai<br />
matlamat penyelenggaraan yang<br />
sebenarnya. l<br />
24
The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
Rujukan<br />
Ahmad Atory Hussain (1985). Prinsip Pengurusan Di Sektor Awam dan Swasta. Kuala Lumpur: Utusan<br />
Publications & Distributors Sdn. Bhd.<br />
Ainon Mohd (2008). Psikologi Orang Berjaya. Kuala Lumpur: PTS Pr<strong>of</strong>essional Publishing Sdn. Bhd.<br />
Barry, J. T. (1997). Total Quality Organisation-Balance & Harmony <strong>of</strong> Excellence. Kuala Lumpur: Piramid<br />
Sdn. Bhd.<br />
Barry, J. T. (1997). Total Quality Organisation-Balance & Harmony <strong>of</strong> Excellence. Kuala Lumpur: Piramid<br />
Sdn. Bhd.<br />
Bowditch, J. L. dan Buono, A. F. (2005). A Primier on Organizational Behavior. (6th ed.) New Jersey: John<br />
Wiley & Sons.<br />
Collinson, D. L. (1999). Surviving the Rigs: Safety and Surveillance on North Sea Oil Installations.<br />
Organisation Studies. 20(4), 579-600.<br />
Cross, T., Bazron, B., Dennis, K. dan Isaacs, M. (1989). Towards A Culturally Competent System <strong>of</strong><br />
Care, Volume I. Washington, DC: Georgetown University Child Development Center, CASSP<br />
Technical Assistance Center.<br />
Dessouky, Y. M. dan Bayer, A. (2002). A Simulation And Design Of Experiments Modelling Approach To<br />
Monimize Building Maintenance Costs. Computer & Industrial Engineering. 43(2002), 423-436.<br />
Durrant, G. B. P. dan Platfoot, R. (2010). Cultural Realignment In Maintenance Workforce Re-Engineering.<br />
The Asset Journal Issue 1 Volume 4 2010, Article 1.<br />
Ellis, R. (2009). Communication Skills, Stepladder To Success For Pr<strong>of</strong>essional. United Kingdom:<br />
Gutenberg Press.<br />
Ishak Mad Shah (2006). Kepimpinan dan Hubungan Interpersonal Dalam Organisasi. Skudai:<br />
Universiti Teknologi <strong>Malaysia</strong>.<br />
Ismail Adam (2007). Budaya Kerja Kelas Pertama. Kuala Lumpur: Jabatan Perkhidmatan Awam <strong>Malaysia</strong>.<br />
Jaafar Muhammad (2007). Kelakuan Organisasi Edisi Keenam. Petaling Jaya: Leeds Publications.<br />
Kadir Arifin (2009) Sistem Pengurusan Kualiti – Pengurusan Dan Pelaksanaan Di <strong>Malaysia</strong>. Bangi:<br />
Universiti Kebangsaan <strong>Malaysia</strong>.<br />
Kroeber, Clyde, K., Alfred, G. M. dan Wayne, U. (1952). Culture: A Critical Review <strong>of</strong> Concepts and<br />
Definitions. Cambridge: Peabody Museum.<br />
Mackey, D. dan Livsey, (2006). Transforming Traninng- A Guide To Creating A Flexible Learning<br />
Environment: Of The Learning Architects. United States: Kogan Page Ltd.<br />
Mohd Khan Jamal Khan, Nor Azimah Chew Abdullah dan Abdul Aziz Yus<strong>of</strong> (2005). Keselamatan dan<br />
Kesihatan Pekerjaan Dalam Organisasi, Petaling Jaya: Prentice Hall.<br />
Mohd Saidin Misnan (2009). Model Membangunkan Budaya Keselamatan Dalam Firma Pembinaan Di<br />
<strong>Malaysia</strong>. Tesis Doktor Falsafah Pengurusan Fasiliti, Universiti Teknologi <strong>Malaysia</strong>, Skudai.<br />
Mohd Saidin Misnan, Abdul Hakim Mohamed dan Abdul Rahman Dalib (2011). Pembangunan Budaya<br />
Keselamatan Di Tempat Kerja. Johor Bahru: Penerbit UTM Press.<br />
Mullins, L. J. (2006). Management and Organizational Behaviour. (7th ed.) New York: Prentice<br />
Hall/Financial Times.<br />
Newton, L. A. dan Christian, J. (2006). Impact <strong>of</strong> Quality on Building Costs. Journal <strong>of</strong> Infrastructure<br />
Systems. 12(4), 199-206.<br />
Noraini Ahmad (2003). Budaya Kerja Cemerlang. Kuala Lumpur: Utusan Publications & Distributors Sdn.<br />
Bhd.<br />
Raatma, L. (2000). Cooperation. Minnesota: Capstone Press.<br />
Rollenhagen, C. dan Eriksson, I. (2004). Contextual Assessment Of Maintenance Culture At Olkiluoto And<br />
Forsmark, Nordic Nuclear Safety Research. Roskilde: Pitney Bowes Management Services Denmark.<br />
Stott, K. dan Walker, A. (1995). Teams: Teamwork & Teambuilding. Singapore: Prentice Hall.<br />
Tasmara Toto (2002). Membudayakan Kerja Etos Islami. Jakarta: Gema Insani.<br />
Wilkinson, M., Forgarty, M. dan Melville, D. (1996). Organizational Culture Change Through Training and<br />
Cultural Transmission. Journal <strong>of</strong> Orgnizational Culture Change Management. 9(4):69-81.<br />
Zachary, W. B. dan Kuzuhura, L. W. (2005). Organizational Behavior: Integrated Models and Applications.<br />
Mason, Ohio: Thomas/South Western.<br />
Peer Review Articles<br />
25
THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
Analisis Keperluan Latihan Personel<br />
Penyenggaraan Bangunan<br />
Warisan Di <strong>Malaysia</strong><br />
¹Mohammad Ashraf Abdul Rahman, ²Zainal Abidin Akasah, ³Siti Nor Fatimah Zuraidi<br />
¹ ² ³ Jabatan Kejuruteraan Pembinaan dan Senibina, Fakulti Kejuruteraan Awam dan<br />
Alam Sekitar, Universiti Tun Hussein Onn <strong>Malaysia</strong><br />
¹ashrafr@uthm.edu.my, ²zainal59@uthm.edu.my, ³timi_gee@yahoo.com<br />
Dalam persekitaran dunia yang semakin berkembang pesat, pembangunan latihan dilihat sebagai<br />
pemangkin terhadap perkembangan guna tenaga kerja yang lebih dinamik di dalam sesebuah<br />
organisasi. Melalui pembangunan latihan yang berkesan, kecekapan individu akan dapat<br />
dipertingkatkan dan seterusnya akan menyumbang kepada kecekapan organisasi di masa hadapan.<br />
Di dalam bidang penyenggaraan bangunan warisan, guna tenaga kerja atau personel dilihat sebagai<br />
sumber utama yang menentukan keberkesanan sesebuah kerja penyenggaraan. Personel yang<br />
tidak cukup cekap dan terlatih pastinya akan memberi impak terhadap perlaksanaan<br />
penyenggaraan.Sehubungan dengan itu, kajian ini bermatlamat untuk mengkaji keperluan latihan<br />
dikalangan personel penyenggaraan bangunan warisan. Responden terdiri daripada 88 orang<br />
personel penyenggaraan yang dipilih daripada empat buah bangunan warisan. Hasil kajian<br />
mendapati bahawa terdapat keperluan untuk menjalankan program pembangunan latihan di<br />
kalangan personel penyenggaraan. Kajian ini diharap dapat membuka ruang kepada<br />
penambahbaikan dalam melahirkan personel penyenggaraan yang lebih berkecekapan ke arah<br />
penyenggaraan berkesan.<br />
26
The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
Pengenalan<br />
Senario semasa menunjukkan bidang<br />
penyenggaraan tidak lagi mendapat perhatian dari<br />
kalangan pr<strong>of</strong>esional dan golongan berkepakaran<br />
(Seeley, 1976; Wood, 1999) malah praktis<br />
penyenggaraan hari ini telah didominasi oleh guna<br />
tenaga kerja atau personel yang tidak berkecekapan serta<br />
tidak terlatih (Adi Irfan et. al., 2009, Forster & Kayan,<br />
2009; Robiah, 2010). Keadaan ini secara tidak langsung<br />
telah meninggalkan impak yang sangat besar terhadap<br />
mutu kerja penyenggaraan di mana bangunan-bangunan<br />
yang telah diwartakan sebagai harta warisan ini terdedah<br />
dengan risiko kemusnahan dan kerosakan melampau<br />
(Mukram, 2005).<br />
Sebagai sebuah senibina yang kaya dengan sumber<br />
warisan dan sejarah yang bervariasi, adalah menjadi satu<br />
keperluan untuk mengurus selenggara bangunan ini<br />
secara pr<strong>of</strong>esional dan bersistematik (Hamilton dan<br />
Salleh, 2001). Menurut A. Ghafar Ahmad (2006),<br />
pengurusan yang pr<strong>of</strong>esional bukan sahaja diperlukan<br />
semasa kerja-kerja pemuliharaan dijalankan tetapi juga<br />
semasa peringkat pasca pemuliharaan. Walau<br />
bagaimanapun, pendominasian tenaga kerja yang tidak<br />
berkecekapan dalam praktis semasa telah merubah corak<br />
bidang penyenggaraan sehingga wujudnya persepsi yang<br />
melebelkan penyenggaraan sebagai pr<strong>of</strong>esyen kelas<br />
bawahan (Hassan, 1998; Paul, 2001).<br />
Walaupun secara fizikal, negara melahirkan ramai<br />
bilangan graduan-graduan dari bidang kejuruteraan serta<br />
bidang-bidang berkaitan kejuruteraan, namun hakikatnya,<br />
pasaran kerja hari ini dimonopoli oleh pekerja yang<br />
kurang berpengetahuan dan berkemahiran untuk<br />
mejalankan kerja-kerja kejuruteraan penyenggaraan ini<br />
(Adi Irfan et. al., 2009). Hal sedemikian telah menjadi<br />
permasalahan global yang turut dikongsi oleh<br />
kebanyakkan negara-negara membangun (Funso Falade,<br />
2006) termasuk <strong>Malaysia</strong>.<br />
Oleh kerana bidang penyenggaraan bangunan warisan di<br />
<strong>Malaysia</strong> hari ini sedang mengalami kekurangan pekerja<br />
mahir dan terlatih, maka pihak organisasi perlu<br />
menyediakan latihan kepada para pekerja mereka.<br />
Menurut Meriam Yusuff (2007), pembangunan guna<br />
tenaga kerja dapat memberikan sumber yang berkesan<br />
jika ia digunakan dengan betul dan berhemah. Respon<br />
daripada permasalahan ini, Maintain Our Heritage (2004)<br />
berpendapat bahawa pelan rangka panjang perlu<br />
dibangunkan termasuk memperbanyakkan programprogram<br />
berunsurkan latihan dan kemahiran kepada<br />
personel.<br />
Oleh yang demikian, menurut Maimunah (1997), adalah<br />
menjadi galakan kepada pihak majikan atau pengurusan<br />
untuk melatih dan membangunkan personel sedia ada<br />
supaya agenda dan objektif kerja penyenggaraan dapat<br />
dicapai. Sebagai permulaan, kertas ini akan melihat akan<br />
keperluan latihan terhadap pembangunan personel<br />
penyenggaraan.<br />
Kepentingan latihan dalam<br />
perkembangan personel<br />
Latihan merupakan salah satu fungsi pembangunan dan<br />
sumber manusia yang sangat penting (Azman Ismail,<br />
2010; DeSimone et. al., 2002 dan Tannenbaum dan Yukl,<br />
1992). Menurut Faizah Yunus (2003), latihan adalah<br />
suatu proses memperolehi dan memperbaiki kemahiran,<br />
pengetahuan dan sikap yang diperlukan untuk<br />
mempertingkatkan prestasi kerja. Peningkatan prestasi ini<br />
dapat dicapai sekiranya personel berpengetahuan,<br />
berkemahiran dan berkomitmen untuk menjadikan<br />
persekitaran kerja bertambah maju. Memandangkan<br />
tuntutan terhadap pekerjaan dan persekitaran yang<br />
sentiasa berubah-ubah, setiap personel perlu diberikan<br />
ruang pembelajaran, latihan dan galakan supaya menjadi<br />
lebih bersedia (Rossilah Jamil, 2008). Ini kerana melalui<br />
program latihan yang terancang akan dapat<br />
meningkatkan kemampuan pekerja untuk menyelesaikan<br />
masalah semasa, masalah yang akan wujud di masa akan<br />
datang, membangunkan kecekapan pekerja dan<br />
meningkatkan daya saing organisasi (Azman Ismail, 2010;<br />
DeSimone et. al., 2002 dan Ibrahim, 2001). Kebanyakkan<br />
pekerja ingin menjalankan tugas sebaik mungkin. Tetapi<br />
oleh kerana mereka tidak mempunyai kemahiran yang<br />
diperlukan akibat daripada teknologi yang sentiasa<br />
berubah dan proses operasi baru diperkenalkan, maka<br />
masalah sering timbul.<br />
Penilaian keperluan latihan<br />
Menurut Sparhawk (1995), analisis keperluan latihan<br />
adalah kesan akibat daripada pihak majikan yang tidak<br />
dapat menjangka sama ada telah berlaku perubahan<br />
pengetahuan, kemahiran dan sikap terhadap pekerja<br />
setelah menjalani sesuatu latihan. Menurutnya lagi, jika<br />
tiada perubahan yang diharapkan maka pihak<br />
pengurusan seharusnya merekabentuk satu latihan<br />
yang bersesuaian dengan bidang tugas pekerja di<br />
mana modul latihan serta kandungan latihan<br />
hendaklah mengambil kira kehendak, kesesuaian dan<br />
tahap ketersediaan pekerja dan organisasi. Berdasarkan<br />
beberapa tafsiran dari sarjana-sarjana di atas, dapat<br />
disimpulkan bahawa penilaian keperluan latihan ke<br />
atas sesebuah organisasi seharusnya dilakukan terlebih<br />
dahulu sebelum merekabentuk latihan. Mengenalpasti<br />
keperluan latihan dianggap penting kerana dapat<br />
mengenalpasti pemasalahan yang berlaku dalam<br />
organisasi serta merancang latihan yang sesuai<br />
terhadap pekerja dalam mempertingkatkan<br />
pengetahuan, kemahiran dan sikap individu dan dalam<br />
masa yang sama akan dapat mengurangkan kos latihan.<br />
Objektif Kajian<br />
Kajian ini bermatlamat untuk menganalisis akan<br />
keperluan latihan dikalangan personel penyenggaraan<br />
yang dipercayai kurang berpengetahuan dan<br />
berkemahiran dalam aspek berkaitan penyenggaraan.<br />
Secara spesifik, objektif kajian ini adalah untuk:<br />
Peer Review Article<br />
27
THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
a. Mengenalpasti kelemahan utama<br />
personel dalam aspek pengetahuan<br />
dan kemahiran berkaitan<br />
penyenggaraan bangunan warisan<br />
b. Menganalisis keperluan latihan di<br />
kalangan personel penyenggaraan<br />
bangunan warisan<br />
Metodologi kajian<br />
Bagi kajian ini, pemperolehan data dan<br />
maklumat diperolehi secara langsung<br />
daripada personel penyenggaraan yang<br />
menjalankan kerja-kerja penyelenggaran di<br />
bangunan warisan. Responden dipilih<br />
daripada empat buah bangunan warisan<br />
dari dua buah bandar iaitu Melaka dan<br />
Pulau Pinang. Setiap responden dibekalkan<br />
dengan set soal selidik yang mengandungi<br />
8 soalan berkaitan analisis keperluan<br />
latihan. Soal selidik ini kemudian dianalisis<br />
bagi mendapatkan jawapan kepada<br />
persoalan kajian iaitu “Adakah terdapat<br />
keperluan latihan di kalangan personel<br />
penyenggaraan bangunan warisan di<br />
<strong>Malaysia</strong>“. Secara ringkasnya, Rajah 1 dan<br />
Jadual 1 di bawah menjelaskan mengenai<br />
perincian kajian ini:<br />
Sebagai sebuah senibina<br />
yang kaya dengan sumber<br />
warisan dan sejarah yang<br />
bervariasi, adalah<br />
menjadi satu keperluan<br />
untuk mengurus<br />
selenggara bangunan ini<br />
secara pr<strong>of</strong>esional dan<br />
bersistematik<br />
Rajah 1:Carta alir metodologi kajian<br />
Edar dan<br />
kembalikan<br />
soal selidik<br />
Kenalpasti<br />
kelemahan<br />
Analisis<br />
keperluan latihan<br />
Objektif kajian<br />
terjawab<br />
(Ya / Tidak)<br />
Jadual 1: Perincian sampel kajian<br />
Bangunan<br />
Lokasi<br />
Tahun<br />
dibina<br />
Bilangan Personel<br />
Teknikal<br />
Pentadbiran<br />
Jumlah<br />
Bangunan 1<br />
Bangunan 2<br />
Pulau<br />
Pinang<br />
Pulau<br />
Pinang<br />
1883 9 12 21<br />
1898 15 9 24<br />
Bangunan 3 Melaka 1886 11 12 23<br />
Bangunan 4 Melaka 1888 14 6 20<br />
Jumlah 49 39 88<br />
28
The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
Perbincangan hasil kajian<br />
Jadual 2 memberikan gambaran awal<br />
mengenai analisa keperluan latihan di<br />
kalangan personel penyenggaraan<br />
bangunan warisan di <strong>Malaysia</strong>.<br />
Analisis dapatan<br />
Daripada Jadual 2, terdapat tiga bahagian<br />
utama dalam soal selidik yang telah<br />
diedarkan kepada 88 orang responden di<br />
empat buah bangunan warisan. Bahagian<br />
pertama adalah berkenaan dengan asas<br />
pengetahuan, bahagian kedua adalah<br />
berkenaan dengan asas kemahiran<br />
manakala bahagian ketiga adalah<br />
berkenaan dengan respon responden<br />
terhadap latihan. Perbincangan bagi setiap<br />
bahagian diterangkan secara terperinci<br />
seperti yang berikut:<br />
Asas pengetahuan<br />
Daripada indeks kecekapan asas<br />
pengetahuan di kalangan personel seperti<br />
di Jadual 3, didapati bahawa pengetahuan<br />
mengenai proses penyenggaraan dan asas<br />
penyenggaraan mempunyai skor indeks<br />
yang rendah iaitu di bawah 70%. Ini<br />
menunjukkan bahawa kebanyakkan<br />
personel yang menjalankan kerja-kerja<br />
penyenggaraan di bangunan warisan ini<br />
tidak mempunyai asas pengetahuan yang<br />
mencukupi.<br />
Jadual 2: Analisis keperluan latihan<br />
B1 Asas Pengetahuan 1 2 3 4 5<br />
B1.1 Pengetahuan asas penyenggaraan<br />
bangunan<br />
7 23 31 19 8<br />
B1.2 Pengetahuan mengenai proses<br />
penyenggaraan<br />
21 13 29 17 8<br />
B1.3 Pengetahuan mengenai sejarah bangunan<br />
3 7 19 36 23<br />
B2 Asas Kemahiran 1 2 3 4 5<br />
B2.1 Kemahiran mengendalikan peralatan dan<br />
alat ganti penyenggaraan<br />
0 4 18 39 27<br />
B2.2 Kemahiran menjalankan kerja<br />
penyenggaraan tanpa pengawasan<br />
0 7 9 28 44<br />
B3.3 Kemahiran menyelesaikan masalah<br />
berkaitan penyenggaraan<br />
21 37 11 13 6<br />
B3 Respon terhadap latihan Ya Tidak<br />
B3.1 Adakah anda pernah mendapat sebarang<br />
latihan berkaitan penyenggaraan<br />
31 57<br />
B3.2 Adakah anda bersedia untuk mengikuti<br />
latihan berkaitan penyenggaraan<br />
88 0<br />
1: Sangat lemah 2: Lemah 3: Tidak Pasti 4 : Baik 5: Sangat Baik<br />
Jadual 3: Indeks kecekapan asas pengetahuan<br />
Bil Asas Pengetahuan Skor Indeks (%)<br />
B1.1 Asas penyenggaraan 59.54<br />
B1.2 Proses penyenggaraan 55.00<br />
B1.3 Sejarah bangunan 75.68<br />
Peer Review Article<br />
Jadual 4: Indeks kecekapan asas kemahiran<br />
Bil Asas Kemahiran Skor Indeks (%)<br />
B2.1 Pengendalian alatan/alat ganti 80.22<br />
B2.2 Bekerja tanpa pengawasan 84.77<br />
B2.3 Penyelesaian masalah 47.72<br />
Rajah 2: Keterlibatan personel dalam latihan berkaitan penyenggaraan<br />
Keterlibatan Latihan<br />
35%<br />
65%<br />
Ya<br />
Tidak<br />
Asas kemahiran<br />
Berdasarkan indeks kecekapan asas<br />
kemahiran seperti di Jadual 4, didapati<br />
bahawa personel penyenggaraan<br />
berhadapan dengan kesukaran dalam<br />
menyelesaikan masalah berkaitan<br />
penyenggaraan dengan skor indeks<br />
sebanyak 47.72%. Walaubagaimanapun,<br />
hasil soal selidik mendapati bahawa<br />
personel mahir dalam mengendalikan<br />
peralatan serta alat ganti dan boleh bekerja<br />
tanpa pengawasan.<br />
Respon terhadap latihan<br />
Hasil soal selidik seperti Rajah 2 mengenai<br />
keterlibatan responden di dalam sebarang<br />
latihan berkaitan penyenggaraan mendapati<br />
bahawa seramai 31 orang personel sahaja<br />
atau 35% daripada keseluruhan responden<br />
yang pernah mengikuti atau menghadirinya.<br />
Manakala seramai 57 orang personel yang<br />
lain tidak pernah mendapat latihan<br />
berkaitan penyenggaraan sebelum ini.<br />
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THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
Sementara itu, berdasarkan Rajah 3 di bawah<br />
didapati bahawa kesemua 88 orang responden<br />
bersedia mengikuti latihan berkaitan<br />
penyenggaraan.<br />
Rumusan perbincangan<br />
Berdasarkan kepada objektif kajian dan hasil<br />
daripada analisis di atas, dapat dirumuskan<br />
bahawa:<br />
(a) Mengenalpasti kelemahan personel dalam<br />
aspek pengetahuan dan kemahiran berkaitan<br />
penyenggaraan bangunan warisan<br />
Daripada analisis berkaitan kecekapan<br />
pengetahuan dan kemahiran personel, dapat<br />
dirumuskan bahawa personel-personel<br />
penyenggaraan hari ini telah dikenalpasti<br />
kurang berpengetahuan mengenai asas<br />
penyenggaraan, lemah dalam menguasai<br />
proses penyenggaraan serta tidak mahir<br />
dalam menyelesaikan masalah berkaitan<br />
penyenggaraan<br />
(b) Menganalisis keperluan latihan di kalangan<br />
personel penyenggaraan bangunan warisan<br />
Terdapat keperluan terhadap latihan di<br />
kalangan personel dalam membangunkan<br />
guna tenaga kerja yang berpengetahuan dan<br />
berkemahiran dalam bidang penyenggaraan<br />
bangunan warisan.<br />
Kesimpulan<br />
Keperluan terhadap personel berpengetahuan<br />
dan berkemahiran amat jelas dalam bidang<br />
penyenggaraan bangunan warisan hari ini.<br />
Walaubagaimanapun, dalam praktis semasa,<br />
bidang ini lebih didominasi oleh golongan yang<br />
tidak cekap serta tidak terlatih. Senario ini telah<br />
menimbulkan permasalahan terhadap prestasi<br />
serta mutu kerja penyenggaraan akibat<br />
penggajian personel yang tidak mempunyai latar<br />
belakang pengetahuan serta kemahiran dalam<br />
bidang urus selenggara bangunan warisan.<br />
Berdasarkan analisis keperluan latihan, di dapati<br />
bahawa personel sedia ada hari ini tidak<br />
mempunyai pengetahuan asas penyenggaraan<br />
yang mencukupi, lemah dalam proses<br />
penyenggaraan serta tidak mampu untuk<br />
menyelesaikan masalah berkaitan<br />
penyenggaraan. Situasi ini pastinya akan<br />
mendedahkan bangunan-bangunan yang telah<br />
dipulihara ini dalam keadaan yang berisiko<br />
terhadap kerosakan dan kemusnahan. Oleh yang<br />
demikian, latihan dan pembangunan personel<br />
dilihat sebagai langkah yang perlu dalam<br />
mengatasi situasi ini. Melalui pembangunan<br />
latihan, personel dijangka akan mendapat<br />
manfaat terhadap perkembangan pengetahuan,<br />
kemahiran serta sikap terhadap kerja<br />
penyenggaraan. l<br />
Rajah 3: Respon terhadap keperluan<br />
Bilangan Responden<br />
100<br />
80<br />
60<br />
40<br />
20<br />
0<br />
Keperluan Latihan<br />
Ya<br />
Melalui pembangunan<br />
latihan, personel<br />
dijangka akan<br />
mendapat manfaat<br />
terhadap<br />
perkembangan<br />
pengetahuan,<br />
kemahiran serta sikap<br />
terhadap kerja<br />
penyenggaraan.<br />
Tidak<br />
30
The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
Rujukan<br />
A. Ghafar Ahmad (2006). Rangka Kerja Pemuliharaan Bangunan Bersejarah, Bengkel<br />
Konservasi Monumen dan Tapak Tanah Bersejarah, 27-29hb. November 2006, Melaka.<br />
Kerajaan Negeri Melaka dengan kerjasama Perbadanan Muzium Melaka (PERZIM), Melaka.<br />
Adi Irfan Che Ani, Ahmad Sairi, Muhammad Fauzi Mohd Zain, Mazlan Mohd Tahir dan Abdul<br />
Halim Ismail (2009). Penyenggaraan Bangunan Resort Seni bina Melayu Di <strong>Malaysia</strong>, The<br />
<strong>Malaysia</strong>n Surveyor, Issue 44.1, pp. 30-37<br />
Azman Ismail dan Nurul Inani Ibrahim (2010). Motivasi Latihan sebagai Pembolehubah<br />
Penghubung antara Program Latihan dan Keberkesanan Latihan, Jurnal Kemanusiaan, Bil. 16,<br />
pp. 83-98<br />
Alan M. Forster dan Brit Anak Kayan (2009). Maintenance for Historic Buildings: A Current<br />
Perspective, Structural Survey, Vol. 27, No. 3, pp. 210-229<br />
DeSimone, R.L., Werner,<br />
Thompson Learning, Inc.<br />
J.M. and Harris, D.M. (2002). Human Resource Development,<br />
Faizah Yunus (2003). Analisis Keperluan Latihan, <strong>Malaysia</strong>n Journal <strong>of</strong> Social Administration,<br />
Vol. 2, pp. 1-19<br />
Funso Falade (2006). Engineering and Globalisation in Developing Countries: Nigeria a Case<br />
Study, Proceedings <strong>of</strong> the 3rd African Regional Conference on Engineering Education, 26-27<br />
September 2006, University <strong>of</strong> Pretoria, Pretoria, South Africa<br />
Hamilton dan Salleh (2001). Maintenance <strong>of</strong> Building Important. (Akses Ogos 21, 2010<br />
daripada http://www.hba.org.my/news/2001/601/maintenance.htm)<br />
Hassan J. Alzubaidi dan A.H. Christer (1998). Maintenance Manpower Modelling for a Hospital<br />
Building Complex, European Journal <strong>of</strong> Operational Research, Issues 99.3, pp 603-618<br />
Ibrahim Mamat (2001). Rekabentuk dan Pengurusan Latihan: Konsep dan Amalan, Kuala<br />
Lumpur, Dewan Bahasa dan Pustaka<br />
Maimunah Ismail dan Abdul Latif Abdul Kadir (1997). Hubungan Keberkesanan Latihan<br />
dengan Prestasi Kerja, Pertanika Journal <strong>of</strong> Social Sciences & Humanities, Issues 5.2, pp. 73-<br />
82.<br />
Maintain Our Heritage (2004). Putting it <strong>of</strong>f: How Lack <strong>of</strong> Maintenance Fails Our Heritage,<br />
United Kingdom. (Akses Ogos 17, 2010 daripada<br />
http://www.maintainourheritage.co.uk/pdf/report.pdf)<br />
Meriam Yusuff (2007). Tahap Keyakinan Kemahiran Generik di Kalangan Pelajar, Universiti<br />
Teknologi <strong>Malaysia</strong>, MA. Disertasi, <strong>Malaysia</strong>.<br />
Mukram (2005). Conservation Management Practice for the <strong>Malaysia</strong> Heritage Trust (Badan<br />
Warisan <strong>Malaysia</strong>). MA. Disertasi, Universiti Teknologi <strong>Malaysia</strong>.<br />
Wordsworth P. (2001). Lee’s Building Maintenance Management. Oxford : Blackwell Science<br />
Robiah Abdul Rashid (2010). Pendekatan Penyenggaraan Bangunan Warisan di <strong>Malaysia</strong>,<br />
International Conference on Preservation and Promotion <strong>of</strong> Heritage, 24-26 November 2010,<br />
Universiti Sains <strong>Malaysia</strong>, Pulau Pinang.<br />
Rossilah Jamil (2008). Analisis Keperluan Latihan, Teori dan Praktis, <strong>Malaysia</strong>, Universiti<br />
Teknologi <strong>Malaysia</strong><br />
Seeley I.H. (1976). Building Maintenance, London; The Macmillan Press Ltd<br />
Sparhawk (1995). Sparhawk, S. (1995). Identify Targeted Training Needs, London: Kogan Page,<br />
Limited.<br />
Tannenbaum, S.I., and Yukl, G. (1992). Training and Development in Work<br />
Organizations, Annual Review <strong>of</strong> Psychology, Vol. 43, 399-441<br />
Wood, B (1999). Inteligent Building Care, Journal <strong>of</strong> Facilities, Vol. 17 No. 5/6. pp. 189-194<br />
Peer Review Article<br />
31
THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
A Conceptual Approach<br />
Office Occupation by<br />
Tenants at City Centre <strong>of</strong><br />
Kuala Lumpur<br />
Yasmin Mohd Adnan, Md Nasir Daud<br />
Center for Studies <strong>of</strong> Urban & Regional Studies (SURE), Faculty <strong>of</strong> the Built Environment, University <strong>of</strong> Malaya<br />
With the onset <strong>of</strong> large <strong>of</strong>fice supplies until 2015 in Kuala Lumpur, there are concerns on the future<br />
demands for <strong>of</strong>fice space. Although the necessary market studies would be useful to gauge the<br />
trends and performance <strong>of</strong> the <strong>of</strong>fice market, another useful approach to gauge the demand is to<br />
identify the factors that are important by potential occupiers. From the micro perspective,<br />
identification <strong>of</strong> these factors by <strong>of</strong>fice occupiers would be useful indicators <strong>of</strong> their <strong>of</strong>fice space<br />
needs towards meeting their business goals and objectives. This paper presents some conceptual<br />
basis <strong>of</strong> assessing the tenants’ behaviour by treating them as consumers <strong>of</strong> <strong>of</strong>fice space. In this<br />
respect, their needs are viewed from the relevant stakeholders <strong>of</strong> <strong>of</strong>fice space at purpose built<br />
<strong>of</strong>fice buildings which include investors, owners, managers and marketers who may want to strive<br />
for maximizing the returns <strong>of</strong> <strong>of</strong>fice space occupation. With the derivation <strong>of</strong> the ways <strong>of</strong> the<br />
possible options <strong>of</strong> how tenants make decisions prior to the occupation stage, it would be useful to<br />
determine the factors that are considered when the <strong>of</strong>fice space is the product to be marketed.<br />
Further investigation <strong>of</strong> the relevant factors shall be determined by reviewing the literature and<br />
through experts’ survey. The identification <strong>of</strong> the factors will be useful for the determination <strong>of</strong> the<br />
important factors and relative weights among the major tenants <strong>of</strong> purpose built <strong>of</strong>fice buildings in<br />
Kuala Lumpur city centre.<br />
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The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
Introduction<br />
Kuala Lumpur city centre<br />
has undergone a tremendous<br />
transformation since it first<br />
started as the centre <strong>of</strong> trade<br />
and later, as the capital city. The<br />
manifestation <strong>of</strong> its physical function as a<br />
centre <strong>of</strong> business and <strong>of</strong>fice activities is<br />
seen in the emergence <strong>of</strong> the Golden<br />
Triangle area (the area bounded by Jalan<br />
Ampang, Jalan Sultan Ismail and Jalan<br />
Bukit Bintang) while the previous Central<br />
Business District (CBD) <strong>of</strong> Kuala Lumpur<br />
that used to be the traditional city centre<br />
remain as the business and trade area<br />
with colonial architectural and economic<br />
features (Morshidi, 2002).<br />
In <strong>Malaysia</strong>, the Kuala Lumpur city centre<br />
has taken on different definitions in the<br />
hands <strong>of</strong> different stakeholders. The City<br />
Hall <strong>of</strong> Kuala Lumpur via its Kuala<br />
Lumpur City Plan 2020 has defined the<br />
area known as Kuala Lumpur city centre<br />
as encompassing the central business<br />
location covering an area <strong>of</strong> 18,125,660<br />
sq. m. For the purpose <strong>of</strong> this paper, the<br />
definition <strong>of</strong> Kuala Lumpur city centre by<br />
the Kuala Lumpur City Hall <strong>of</strong> <strong>Malaysia</strong><br />
(Kuala Lumpur Draft Structure Plan 2020)<br />
shall be adopted. It shall be synonymous<br />
to the definition <strong>of</strong> CBD used in other<br />
developed countries.<br />
It has been generally noted that in most<br />
cities in the world, the central business<br />
district (CBD) or the city centre, is<br />
referred to as the heart <strong>of</strong> the city where<br />
there is a concentration on firms and<br />
<strong>of</strong>fice employment. The central business<br />
district is said to be dominated by a<br />
limited number <strong>of</strong> competitors in the<br />
urban system, and the dominant land<br />
uses are associated typically with major<br />
banks, corporate <strong>of</strong>fice buildings,<br />
department stores, theatres, and other<br />
leading business, commercial, or<br />
entertainment uses (Kleinberg, 1995).<br />
Thus, CBD is easily distinguishable by its<br />
It has been generally noted that in most<br />
cities in the world, the central business<br />
district (CBD), or the city centre, is<br />
referred to as the heart <strong>of</strong> the city where<br />
there is a concentration <strong>of</strong> firms and<br />
<strong>of</strong>fice employment.<br />
centrality, easy accessibility and clustering<br />
<strong>of</strong> up market commercial organisations<br />
and tertiary employment. Information is<br />
vastly collected, processed and<br />
disseminated in this area. Thus, CBD is a<br />
highly dynamic place that is normally<br />
associated with the fast pace <strong>of</strong> life (Tang,<br />
1999).<br />
In Kuala Lumpur, there are approximately<br />
6.9 million sq. m. <strong>of</strong> <strong>of</strong>fice space by the<br />
third quarter <strong>of</strong> 2011 (NAPIC, 2011). Of<br />
this amount, approximately 80% is<br />
located within the area demarcated by<br />
the City Hall <strong>of</strong> Kuala Lumpur as the<br />
Kuala Lumpur city centre. It has been<br />
noted that there has been a slight<br />
improvement <strong>of</strong> the <strong>of</strong>fice market over<br />
the past few years before the economic<br />
crisis <strong>of</strong> 2008, as evidenced by the<br />
improvement in the take-up rates <strong>of</strong><br />
<strong>of</strong>fice space in the Kuala Lumpur <strong>of</strong>fice<br />
market for the period up to 2007 (NAPIC,<br />
2008). However, to date the supply <strong>of</strong><br />
new <strong>of</strong>fice space in Kuala Lumpur has<br />
increased giving the market a tenants’<br />
favoured market. An estimated 1.22<br />
million sq. m. <strong>of</strong> new <strong>of</strong>fice space is in<br />
the pipeline in the city between 2011<br />
and 2013 (DTZ, 2010).<br />
To make an assessment <strong>of</strong> the<br />
requirements <strong>of</strong> those that utilise the<br />
<strong>of</strong>fice space in the city centre is a<br />
challenge as there has been a trend <strong>of</strong><br />
decentralisation to the suburban area <strong>of</strong><br />
Kuala Lumpur in recent years (Ahmad<br />
and Isa, 2008). With the incoming supply<br />
<strong>of</strong> <strong>of</strong>fice space to the city centre, the<br />
assessment <strong>of</strong> the preference <strong>of</strong> the users<br />
will be useful as it will provide a guide to<br />
the various stakeholders. For many<br />
building owners, investors, marketing<br />
agents <strong>of</strong> <strong>of</strong>fice buildings in Kuala<br />
Lumpur city centre, identifying the<br />
specific requirements <strong>of</strong> <strong>of</strong>fice occupation<br />
by tenants would be useful towards the<br />
fulfillment <strong>of</strong> their specific objectives. The<br />
achievement <strong>of</strong> full occupancy with<br />
quality tenants would enhance the<br />
maximisation <strong>of</strong> the returns through a<br />
stream <strong>of</strong> income. Marketing agents on<br />
the other hand would benefit by<br />
minimising the search <strong>of</strong> both the types<br />
<strong>of</strong> tenants and <strong>of</strong>fice buildings in<br />
satisfying the customer’s requirements.<br />
Therefore, the application <strong>of</strong> knowing<br />
why and how people consume products<br />
as in this case—<strong>of</strong>fice space, will help<br />
marketers and property<br />
managers/owners understand how to<br />
Peer Review Article<br />
33
THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
improve existing products, what types <strong>of</strong> products are<br />
needed in the marketplace, and how to attract consumers<br />
which include tenants to buy their products.<br />
To achieve the objective <strong>of</strong> assessing the tenants’ preference<br />
for <strong>of</strong>fice space, several concepts have to be examined.<br />
Firstly, it would be useful to understand the concepts <strong>of</strong><br />
consumer behavior with a view that the tenants are<br />
consumers <strong>of</strong> <strong>of</strong>fice space at the buildings in Kuala Lumpur<br />
city centre. With the different factors that are available to<br />
make the final selection, it would be a daunting task given<br />
the bound <strong>of</strong> rationality in the decision making process.<br />
Thus, the derivation <strong>of</strong> the tenants’ requirements from the<br />
perspective <strong>of</strong> the consumer requires an understanding <strong>of</strong><br />
the behavior <strong>of</strong> consumers when deciding to acquire a<br />
product. Therefore, this paper attempts to highlight the<br />
consumer’s decision making concept with specific references<br />
to set <strong>of</strong> factors that may influence <strong>of</strong>fice space occupation<br />
decision by tenants from the literature and an experts’<br />
survey. The results shall then be used to determine and<br />
derive the important factors and the relative importance <strong>of</strong><br />
the factors from the different major <strong>of</strong>fice tenants in Kuala<br />
Lumpur city centre at a later stage.<br />
Behavioural Approach to Office Occupation<br />
Studies<br />
By adopting the behavioural perspectives to examine the<br />
past research <strong>of</strong> <strong>of</strong>fice occupations, it has been noted that it<br />
relates to the strand <strong>of</strong> economic studies <strong>of</strong> urban and land<br />
property markets (Leishman et al, 2003). These studies<br />
which form the neo classical model have several key<br />
behavioural assumptions, which include the notion that<br />
rational actors are operating with perfect information in a<br />
market in which transactions are costless. Demand is highest<br />
for a central business district (CBD) location because they<br />
<strong>of</strong>fer better access to services, better access to labour,<br />
improved communications technology and infrastructure and<br />
better client and market information (Daniels, 1991). Ball et<br />
al (1998) explained that the central location provides<br />
benefits from both agglomeration economies and from the<br />
embedded infrastructure and institutions that facilitate<br />
communication and investment. Demand declines as the<br />
distance from CBD increases and this gives rise to the<br />
negatively sloped bid-rent curve.<br />
The survey work <strong>of</strong> Wyatt (1999) is also supportive <strong>of</strong> the<br />
pull <strong>of</strong> CBD. The evidence is however is not conclusive. Using<br />
a similar approach, Dunse et al (2001) for example<br />
demonstrate that while the model successfully explains the<br />
spatial structure <strong>of</strong> the Edinburgh <strong>of</strong>fice market, it fails to<br />
uncover important cleavages between submarkets in<br />
Glasgow. It was suggested in this study that in part, the<br />
limitations <strong>of</strong> the model relate to its failure to capture<br />
changes in behavioural influences on real estate market.<br />
Office space decision by any tenant organization has<br />
emerged from studies on <strong>of</strong>fice location decisions from the<br />
urban and real estate economics aspects (Leishman et al,<br />
2003). Financial institutions in the UK regard <strong>of</strong>fice buildings<br />
as an investment medium providing returns and benefits<br />
principally through a flow <strong>of</strong> income or capital appreciation<br />
(Baum, 1991). However, <strong>of</strong>fice buildings are occupied by<br />
tenant organisations whose specific operational property<br />
requirements are continually changing (Nourse and<br />
Roulac,1993).<br />
Consumer Behaviour and Decision Making<br />
Concepts<br />
Traditionally, consumer behavior has been thought <strong>of</strong> as the<br />
study <strong>of</strong> ‘why people buy’. The activities people undertake<br />
when obtaining, consuming and disposing products and<br />
services have been defined as consumer behavior; the<br />
activities within the scope <strong>of</strong> consumer behavior are:<br />
obtaining, consuming and disposing. Some <strong>of</strong> the activities<br />
under the scope <strong>of</strong> obtaining entail activities leading up to<br />
and including the purchase or receipt <strong>of</strong> a product. These<br />
would include searching for information regarding the<br />
product features and choices, evaluating alternative products<br />
or brands and purchasing; consuming refers to how, where,<br />
when and under what circumstances consumers use<br />
products; disposing includes how customers get rid <strong>of</strong><br />
products and packaging (Blackwell et al, 2001). There has<br />
also been a more comprehensive definition <strong>of</strong> consumer<br />
behaviour which indicates: Consumer behaviour reflects the<br />
totality <strong>of</strong> consumers’ decisions with respect to the<br />
acquisition, consumption and disposition <strong>of</strong> goods, services,<br />
activities, experiences, people and ideas by decision-making<br />
units (over time) (Hoyer and MacInnis, 2010). This can be<br />
depicted as in Figure 1 which shows some important<br />
element with regard to the definition.<br />
Figure 1: Elements <strong>of</strong> Consumer Behaviour<br />
Consumer Behaviour Reflect:<br />
The Totality <strong>of</strong> Decisions About the Consumpon Of an Offering By Decision-Making units Over Time<br />
Whether<br />
What<br />
Why<br />
How<br />
When<br />
Where<br />
How much/How<br />
<strong>of</strong>ten/How Long<br />
Acquisition<br />
Usage<br />
Disposition<br />
Products<br />
Services<br />
Time<br />
Ideas<br />
Information<br />
Gatherer<br />
Influencer<br />
Decider<br />
Purchaser<br />
User<br />
Hours<br />
Days<br />
Weeks<br />
Months<br />
Years<br />
Source: Hoyer and MacInnis, 2010<br />
34
The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
A four domain model was also developed by Hoyer and<br />
MacInnis (2010) which classified the main factors that<br />
affect the acquisition, usage and disposition decisions <strong>of</strong> a<br />
product. Figure 2 shows the four (4) domains which<br />
consists <strong>of</strong> the psychological core, the process <strong>of</strong> decision<br />
making, the consumer’s culture and consumer behaviour<br />
outcome. Each domain is related to each other.<br />
Purchase decisions by businesses and organisations are<br />
<strong>of</strong>ten described as ‘rational’ or ‘economic’. Within the<br />
organisations, unique rules and cultures that influence the<br />
behaviour <strong>of</strong> their members have been developed<br />
(Hawkins et al., 2004). Thus, it is important to understand<br />
the characteristics <strong>of</strong> organisations that relate to their<br />
purchasing decision making behaviour. Understanding<br />
organisational purchasing requires many <strong>of</strong> the same<br />
concepts used to understand individual consumer or<br />
household needs. Like individuals, organisations face new<br />
complex purchase decisions that require careful problem<br />
definition, extensive information search, long and <strong>of</strong>ten<br />
technical evaluation process and a long period <strong>of</strong> use and<br />
post purchase evaluation. When comparing organisational<br />
buying decision to family purchases, organisations have<br />
relatively objective and clearly articulated criteria such as<br />
pr<strong>of</strong>it maximization that guide purchases. By relating this<br />
concept to the <strong>of</strong>fice space occupation decision making<br />
process, tenants face similar situation when they are<br />
making <strong>of</strong>fice leasing decisions. After the recognition <strong>of</strong><br />
Figure 2: A Model <strong>of</strong> Consumer Behaviour<br />
Consumer<br />
Diversity<br />
The Consumer’s Culture<br />
Social Class and<br />
Household<br />
Influences<br />
Psychographics:<br />
Values, Personality<br />
and Lifestyles<br />
Social Influences<br />
Peer Review Article<br />
The Psychological Core<br />
• Motivation, Ability and Opportunity<br />
• Exposure, Attention and Perception<br />
• Knowing and Understanding<br />
• Attitude Formation and Change<br />
• Memory and Retrieval<br />
The Process <strong>of</strong> Decision Making<br />
• Problem Recognition and Information Search<br />
• Judgment and Decision Making<br />
• Post-decision Processes<br />
Consumer Behaviour Outcomes<br />
• Adoption <strong>of</strong>, Resistance to and Diffusion <strong>of</strong> Innovation<br />
• Symbolic Consumer Behaviour<br />
• Ethics and the Dark Side <strong>of</strong> Consumer Behaviour<br />
Source: Hoyer and MacInnis, 2010<br />
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THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
the problem and the need to lease an <strong>of</strong>fice space, tenants<br />
may engage in an extensive search for useful information on<br />
which to base a choice. Gathering information such as visits<br />
to the potential space and investigating the specifications are<br />
part <strong>of</strong> the formal information search. Informal searches can<br />
occur during the discussions with the marketing agents or<br />
property owner/manager. When evaluating potential<br />
alternatives, consumers tend to use two types <strong>of</strong> information:<br />
(1) a list <strong>of</strong> models (brands) to make their selection (the<br />
consideration set) and (2) the criteria they will use to<br />
evaluate each brand (or model) (Schiffman and Kanuk,<br />
2007). The criteria consumers evaluating the alternative<br />
products that constitute within the consideration set are<br />
expressed in terms <strong>of</strong> important product attributes.<br />
Consumer decision rules (<strong>of</strong>ten referred to heuristics),<br />
decision strategies and information processing strategies are<br />
procedures used by consumers to facilitate consumption<br />
choices. Consumer decision rules have been broadly<br />
classified into two major categories: compensatory or noncompensatory<br />
decision rules (Schiffman and Kanuk, 2007).<br />
In compensatory decision rule, a consumer evaluates the<br />
options in terms <strong>of</strong> each relevant attribute and computes a<br />
weighted or summated score for each option. The computed<br />
score reflects the option relative merit as a potential<br />
purchase choice. The assumption is that the consumer will<br />
select the brand that scores highest among the alternatives<br />
evaluated. On the other hand, non-compensatory decision<br />
rules do not allow consumers to balance positive evaluations<br />
<strong>of</strong> an option on one attribute against a negative evaluation<br />
on some other attribute. Three non-compensatory rules<br />
which can be considered are: the conjunctive rule, the<br />
disjunctive rule and the lexicographic rule. Though these<br />
rules permits the consumer to choose the product based on<br />
the simple orderly manner <strong>of</strong> evaluation, the solution to<br />
make the best choice can be a daunting task when there are<br />
many attributes to consider. Thus, multi criteria decision<br />
making techniques have been developed to assist the<br />
decision making process. The problem <strong>of</strong> selecting a suitable<br />
<strong>of</strong>fice space (choice problem) and prioritising criteria<br />
(ranking problem) can be adopted here.<br />
Consumer Decision Making Models<br />
As marketers manipulate the principles <strong>of</strong> marketing, there<br />
have been questions on how consumers make decisions.<br />
Examining the main decision making models by Richarme<br />
(2001) several aspects <strong>of</strong> these models can be applied. He<br />
mentioned <strong>of</strong> one <strong>of</strong> the earliest theories known as the<br />
Utility Theory by von Nuemann and Morgensten which<br />
proposed that consumers make decisions based on the<br />
expected outcomes <strong>of</strong> their decisions. In this model,<br />
consumers were viewed as rational actors who are able to<br />
estimate the probabilistic outcomes <strong>of</strong> uncertain decisions<br />
and select the outcome which maximized their well being.<br />
Under this theory, should consumers want to search for a<br />
new apartment, they would evaluate every apartment in the<br />
market and through a linear equation based on pertinent<br />
variables will then select the apartment that had the highest<br />
utility score. However, consumers are typically not completely<br />
rational or consistent or aware <strong>of</strong> the various elements in<br />
their decision making. In addition, though consumers are<br />
good at estimating relative frequencies <strong>of</strong> events, they<br />
typically have difficulty translating these frequencies into<br />
probabilities. This model even though had been viewed as<br />
the dormant decision making paradigm, had serious<br />
shortcomings.<br />
Another concept mentioned is a concept brought about by<br />
Simon (1979) known as satisficing. It placed consumers to<br />
where approximately they wanted to go and then stopped<br />
the decision making process. In the case <strong>of</strong> the search for a<br />
new apartment, consumers may just evaluate apartments<br />
within a certain distance to their desired location, stopped<br />
when they found one that was ‘good enough’. This theory<br />
still left significant room for improvement in the area <strong>of</strong><br />
prediction. He further extended this area in the investigation<br />
<strong>of</strong> field <strong>of</strong> ‘bounded rationality’ which views decision making<br />
as a fully rational process <strong>of</strong> finding an optimal choice given<br />
the information available. Bounded rationality is the notion<br />
that in decision making, rationality <strong>of</strong> individuals is limited by<br />
the information they have, the cognitive limitations <strong>of</strong> their<br />
minds, and the finite amount <strong>of</strong> time they have to make<br />
decisions (Simon, 2000).<br />
Another way to look at bounded rationality is when decisionmakers<br />
lack the ability and resources to arrive at the optimal<br />
solution, they instead apply their rationality only after having<br />
greatly simplified the choices available (Simon, 1979). Thus<br />
the decision-maker is a satisficer, one seeking a satisfactory<br />
solution rather than the optimal one. It was also suggested<br />
by Simon that economic agents employ the use <strong>of</strong> heuristics<br />
to make decisions rather than a strict rigid rule <strong>of</strong><br />
optimization due to the complexity <strong>of</strong> the situation, and their<br />
inability to process and compute the expected utility <strong>of</strong> every<br />
alternative action. Simon (2000) further argued the theory <strong>of</strong><br />
bounded rationality then, will be much concerned with<br />
procedural rationality, the quality <strong>of</strong> the processes <strong>of</strong><br />
decision, as with substantive rationality, the quality <strong>of</strong><br />
outcome. Kahneman (2003) proposes bounded rationality as<br />
a model to overcome some <strong>of</strong> the limitations <strong>of</strong> the rationalagent<br />
models in economic literature. It was also argued that<br />
human agents are subject to bounded rationality which<br />
implies a limit in rationality in contrast to the traditional<br />
assumptions <strong>of</strong> economics <strong>of</strong> the perfectly rational being in<br />
that people act rationally but are limited by their analytical<br />
and data processing capabilities (Williamson, 1985). In a<br />
study in UK, it was noted that small firms in their relocation<br />
decision lack adequate resources to assess all the variables<br />
likely to impact on decision and are therefore prone to<br />
making decisions based on bounded or constrained<br />
information. Decisions are made in different ways depending<br />
on the type <strong>of</strong> organizations, its size, corporate structure and<br />
culture (Greenhalgh, 2008).<br />
For the purpose <strong>of</strong> this study, the model developed by Simon<br />
(1979) shall be adopted where it takes a perspective that the<br />
decision maker comprising <strong>of</strong> different pr<strong>of</strong>iles and<br />
characteristics is bounded by rationality in making decision.<br />
However, the decision making process <strong>of</strong> searching an <strong>of</strong>fice<br />
space in an <strong>of</strong>fice building involves a multi criteria aspects in<br />
achieving the ultimate objective (choice).<br />
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Multi Criteria Decision Making (MCDM)<br />
A multi criteria problem may be defined as a situation in<br />
which one has a set <strong>of</strong> criteria to consider on a set <strong>of</strong><br />
alternatives, in order to (Wong, 1999):<br />
1) determine the best alternative or a subset <strong>of</strong><br />
alternatives (choice problem);<br />
2) rank alternatives from best to worst (ranking problem),<br />
or;<br />
3) divide the set <strong>of</strong> alternatives into subsets according to<br />
some norms (sorting problem).<br />
In order to extend single decision making procedure<br />
(choice) to deal with multiple qualities <strong>of</strong> decision makings,<br />
different methods by different authors have been proposed;<br />
which include Analytical Hierarchy Process (AHP) (Saaty,<br />
1980), ELECTRE-PROMETHEE (Vincke, 1992), Multi-attribute<br />
utility theory (Vetschera, 1991) and others (Beauchamp-<br />
Aktova, 2007). The applications <strong>of</strong> these methods confirm<br />
the advantages <strong>of</strong> decision-making, using MCDM amongst<br />
others (Beauchamp-Aktova, 2007) are:<br />
1. Provides a flexible way <strong>of</strong> dealing with qualitative<br />
multidimensional effects <strong>of</strong> decision, even in the<br />
absence <strong>of</strong> monetary information (Fabbri, 1998)<br />
2. Improves the decision process as each participant<br />
understand the benefits and losses<br />
3. Different interest groups may learn the meaning <strong>of</strong> the<br />
criteria and for goals and objectives <strong>of</strong> different<br />
stakeholders<br />
4. Most conflicts between objectives are resolved<br />
5. The MCDM methods provide a ‘conscience in search <strong>of</strong><br />
meaning’<br />
Thus, in the determination <strong>of</strong> the factors <strong>of</strong> consideration for<br />
<strong>of</strong>fice space occupation by tenants at the city centre <strong>of</strong><br />
Kuala Lumpur, it would be useful to employ one <strong>of</strong> the<br />
MCDM methods ie. AHP due to the multiple criteria<br />
involved.<br />
Factors Influencing Office Occupation<br />
Little research is known to exist that examines the particular<br />
important factors considered by the major tenant<br />
organisations in <strong>Malaysia</strong> though there have been a number<br />
<strong>of</strong> studies published in other countries on the overall<br />
requirements <strong>of</strong> <strong>of</strong>fice tenants for <strong>of</strong>fice occupation. There<br />
appears to be a lack <strong>of</strong> precise knowledge <strong>of</strong> the decision<br />
making process by <strong>of</strong>fice occupiers especially tenants to be<br />
acknowledged by commercial property stakeholders’<br />
especially property managers, owners/investors and leasing<br />
agents in Kuala Lumpur.<br />
General Office Space Decision<br />
This paper has not made any distinction <strong>of</strong> examining the<br />
factors that influence the decision making <strong>of</strong> <strong>of</strong>fice space to<br />
be made by tenants either to be retained at the existing<br />
premises or to relocate to a new one. It intends to provide a<br />
general overview <strong>of</strong> the factors which relates specific to<br />
property that have been considered in the decision making<br />
process for <strong>of</strong>fice space occupation within the Kuala<br />
Lumpur city centre area.<br />
Historically, it has been said that firms choose to cluster in a<br />
city centre that <strong>of</strong>fers comparative advantage (Sing. et al,<br />
2004). This gives rise to high concentration <strong>of</strong> employment<br />
which evolved through CBD (Marshall, 1961; Krugman,<br />
1991, Sing et. al., 2004). When CBD grows and reach a<br />
critical size, agglomeration benefits diminish (traffic<br />
congestion, increased <strong>of</strong>fice density etc.). The tenants are<br />
more ready to trade <strong>of</strong>f agglomeration economies for new<br />
<strong>of</strong>fice location. Subcentres are formed as a result <strong>of</strong> the<br />
outward movement from the CBD (Richardson, 1978).<br />
Agglomeration economies (Clapp, 1980; Bollinger et al.,<br />
1998) as an extension <strong>of</strong> the location literature have been<br />
identified as an important factor for the central location <strong>of</strong><br />
firms. However, the role <strong>of</strong> face to face contact and the<br />
associated <strong>of</strong> agglomeration economies is not the only<br />
factor determining the location <strong>of</strong> a firm. Alexander (1979)<br />
argues <strong>of</strong> the over emphasis <strong>of</strong> this factor and identified<br />
other factors which include tradition, distance from the<br />
most prestigious addresses, proximity to inner city train<br />
station, link with commuter train and bus network or<br />
closeness to the main shopping centre. The need for face to<br />
face contact and accessibility has been questioned with the<br />
advent <strong>of</strong> the advancement <strong>of</strong> information and<br />
communication technology (ICT). However, it was found<br />
that as technology progresses, the effect <strong>of</strong> IT is nominal on<br />
the demand for <strong>of</strong>fice space (Dent et al 1998). On the other<br />
hand, another study in Singapore had shown that the<br />
advent <strong>of</strong> ICT had reduced the need to have face to face<br />
contact with customers and suppliers (Sing et al, 2005,<br />
2006).<br />
There has been a strong proponent that within the location<br />
factors, accommodation has been overlooked (Louw, 1998).<br />
It was found that it has a major role in the decision making<br />
process in particular for firms that want to rent <strong>of</strong>fice space.<br />
It is said that firms that rent <strong>of</strong>fice space are dependent<br />
upon the supply <strong>of</strong>fered on the real estate market and what<br />
it <strong>of</strong>fers. Thus, the core <strong>of</strong> the accommodation issue lies in<br />
bridging the gap between the static nature <strong>of</strong> buildings and<br />
the dynamics development <strong>of</strong> organisations that have<br />
responded to technical developments and fast changing<br />
markets.<br />
In an earlier study on the future <strong>of</strong> the city centres for<br />
property investments by Richard Ellis in 1996, <strong>of</strong>fice<br />
occupiers have indicated the following factors when<br />
considering relocating. They are total building occupational<br />
costs, quality <strong>of</strong> buildings, road infrastructure, security <strong>of</strong> the<br />
area, availability <strong>of</strong> staff, availability <strong>of</strong> car parking, quality <strong>of</strong><br />
life for employees, access to client/target market, skills <strong>of</strong><br />
staff, out <strong>of</strong> city centre, prestige location, rail and air<br />
infrastructure, competing companies in the area and city<br />
centre location. Total building costs and the quality <strong>of</strong><br />
accommodation are the most important factors while city<br />
centre location is the least important factor.<br />
Examining the behavioural approach to firm relocation<br />
decision, it has been mentioned that there are given push<br />
and push factors in the process. Frequently, push reasons<br />
are both internal and external to the firm. Pull factors are<br />
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largely the opposite <strong>of</strong> the internal factors: enough space,<br />
accessibility to deliverers, suppliers, customers, the labour<br />
market, representives, low costs and <strong>of</strong>ten locational<br />
amenities (Pallenbarg et al, 2002). Studies have been<br />
conducted to explore the pull and push factors on location,<br />
building and organisational levels (Pen, 1999). Many <strong>of</strong> the<br />
factors that relate to these levels are from the behavioural<br />
context and are location specific which relate to the premise,<br />
organization or the environment.<br />
The heterogeneity <strong>of</strong> <strong>of</strong>fice stocks has since then been<br />
included in studies to determine the <strong>of</strong>fice space decision.<br />
Studies by Wyatt (1999), Leishman and Watkin (2004),<br />
Leishman et al (2003) and Sing et al (2004) provided<br />
findings that the <strong>of</strong>fice space preference decision varies<br />
between different types <strong>of</strong> occupiers. The occupiers’<br />
characteristics which influence the <strong>of</strong>fice space decision may<br />
vary between their nature and priorities. A study on the<br />
different pr<strong>of</strong>ile <strong>of</strong> occupiers in Singapore’s major<br />
commercial development revealed that firms placed<br />
significant importance on face to face convenience, image<br />
and branding <strong>of</strong> the <strong>of</strong>fice location (Sing et al, 2004). In<br />
another study <strong>of</strong> decision making process for <strong>of</strong>fice<br />
relocation in UK by Greenhalgh (2008), it was noted that the<br />
decision making agenda <strong>of</strong> small business may differ from a<br />
major public company. The study which was behavioural in<br />
nature discovered the various processes employed in the<br />
decision making process namely the consideration employed<br />
across the two different categories <strong>of</strong> business organisations.<br />
The study quoted an earlier study which discovered that the<br />
smaller the size <strong>of</strong> the company has less objectivity than the<br />
bigger ones in assessing relocation process where the<br />
question <strong>of</strong> objectivity is highly dependent on the particular<br />
company’s circumstances. For firms relocating within a city,<br />
the decision is very much a property exercise; issues such as<br />
rental levels, supply pipeline and building specifications are a<br />
priority (Wrigglesworth and Nunnington, 2004).<br />
A study in UK on the quality <strong>of</strong> building includes plan layout<br />
and height <strong>of</strong> room, internal specification, external<br />
specification and durability <strong>of</strong> material as the attributes for<br />
assessment (Baum, 1993). The internal specification<br />
comprises services and finishes while the external<br />
specification includes public areas and elevators. The<br />
criterions for examining the detail aspect <strong>of</strong> building services<br />
include lift, security control, fire fighting, air-conditioning and<br />
car parking. In addition to the attributes, it was said that that<br />
tenants require supporting systems to manage their business<br />
and also to be their second home for them (Alexander and<br />
Muhlebach, 1990).<br />
In an earlier study to determine the causes and patterns <strong>of</strong><br />
new space demand in Australian commercial property<br />
market, it was found that there are macro and micro factors<br />
that influenced the organisations’ decision making process<br />
(Higgins, 2000). It was highlighted that organisations place<br />
more importance on current micro issues than on current<br />
macro issues in their new space decision process. The<br />
microeconomics factors were building locality, business<br />
pr<strong>of</strong>ile, cost implication, lease arrangements and occupiable<br />
space. In a study to determine the main factors that<br />
determine the consumer choice for <strong>of</strong>fice space in Riga<br />
Latvia, good location, parking availability, rent and <strong>of</strong>fice<br />
infrastructure were chosen to be important (Beltina and<br />
Labeckis, 2006).<br />
Babcock (2003) discussed the BOMA International results <strong>of</strong><br />
survey on tenant satisfaction and tenant retention. The paper<br />
discusses the factors <strong>of</strong> consideration for tenants’ retention<br />
which include adding up amenities whereby tenants look for<br />
a physical place in synchronisation with its current status.<br />
Location was ranked as the most crucial consideration in<br />
tenant attraction and retention whilst technology was the<br />
most significant factor. CBE, University <strong>of</strong> California (1999)<br />
made a study on what <strong>of</strong>fice tenants want and how much<br />
they are willing to pay for. The traditional areas <strong>of</strong> real estate<br />
decision-making were described highlighting the major<br />
factors under consideration. Sullivan (2006) highlights the<br />
results <strong>of</strong> a survey conducted among landlords and tenants<br />
(involving 6,642 readers <strong>of</strong> Building Operations<br />
Management) as to the level <strong>of</strong> satisfaction derived from<br />
leased space. The survey shows that a majority <strong>of</strong> tenants are<br />
consistently satisfied with more than two-third <strong>of</strong> their<br />
landlords and to responsiveness to requests and complaints.<br />
RICS Tenant Satisfaction Index (2005) describes the Index<br />
developed in providing an insight into the health <strong>of</strong> tenant<br />
relationships in the UK property industry. It is a measure <strong>of</strong><br />
tenant satisfaction on the services provided by landlords. The<br />
study revealed that various component <strong>of</strong> performance used<br />
need not include location but also to include standard <strong>of</strong><br />
premises and value for money, landlord & agent<br />
communication, contract detail (ease <strong>of</strong> contract alteration &<br />
problem resolution and lease flexibility). Historically, main<br />
concerns <strong>of</strong> a tenant have been location, standard and rent.<br />
A research report entitled “Why rent in Kuala Lumpur” by the<br />
National Institute <strong>of</strong> Valuation (INSPEN), <strong>Malaysia</strong> in 1993<br />
examined the key selection criteria for <strong>of</strong>fice space<br />
occupation in Kuala Lumpur. Key factors used as guidelines<br />
for classification <strong>of</strong> <strong>of</strong>fice buildings were location, building<br />
design, building services, rental rates and building image. The<br />
study has also revealed that majority <strong>of</strong> the building are<br />
managed in-house. It was also generally observed that the<br />
tenants in the Golden Triangle Area were more maintenance<br />
conscious than their counterparts in the CBD area, possibly<br />
due to their derived expectation <strong>of</strong> the better quality services<br />
to correspond with the comparatively higher service charge<br />
levied on them. The study however did not specifically rank<br />
the importance <strong>of</strong> the factors accordingly or gauge the level<br />
<strong>of</strong> tenant satisfaction in terms <strong>of</strong> expectation and<br />
performance towards the factors identified.<br />
It is interesting to note that various factors have been<br />
identified relating to tenants’ requirements from previous<br />
studies and it would useful to find out whether these factors<br />
are still relevant in the current market <strong>of</strong>fice and business<br />
scenario in Kuala Lumpur. From the product <strong>of</strong>fering<br />
perspectives, the <strong>of</strong>fice space have the following four broad<br />
categories that it has to <strong>of</strong>fer to the prospective which are<br />
location, lease, building and financial/cost features.<br />
The Conceptual Approach to Office<br />
Occupation Decision Making<br />
Having considered that the <strong>of</strong>fice space <strong>of</strong>fered at purpose<br />
built <strong>of</strong>fice buildings at the city centre <strong>of</strong> Kuala Lumpur as a<br />
38
The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
‘product’, it would be useful to conceptualise the proposed<br />
study in the derivation <strong>of</strong> the important factors <strong>of</strong><br />
consideration by tenants through consumer decision models.<br />
Figure 3 depicts the plan <strong>of</strong> approach. By considering the<br />
behavioural approach <strong>of</strong> research (Greenhalgh, 2008;<br />
Leishman and Watkins, 2002; Sing et al, 2004), tenants are<br />
assumed to be bounded by rationality in making <strong>of</strong>fice<br />
occupation decision (Simon, 2000). Since the <strong>of</strong>fice space<br />
selection decision involved spaces within the city centre, the<br />
decision making consideration are mainly property specific<br />
as highlighted in earlier studies in the United Kingdom<br />
(Wrigglesworth and Nunnington, 2004). Thus, the<br />
identification the factors in <strong>of</strong>fice occupation through the<br />
literature review (within what the <strong>of</strong>fice space can <strong>of</strong>fer as a<br />
‘product’) revealed four main categories. Taking into account<br />
<strong>of</strong> the various factors to consider in making the <strong>of</strong>fice<br />
occupation decisions, the use <strong>of</strong> Multi Criteria Decision<br />
Making Methods (MCDM) in particular Analytic Hierarchy<br />
Process (AHP) would allow the identification <strong>of</strong> the main<br />
factors in varying levels <strong>of</strong> importance. This will lead to the<br />
Development <strong>of</strong> Tenant Office Space (TOS) framework for<br />
assessment <strong>of</strong> suitable tenants at <strong>of</strong>fice buildings in Kuala<br />
Lumpur city centre.<br />
Conclusion<br />
The study was conceived in order to investigate and identify<br />
the important factors for <strong>of</strong>fice space occupation decision in<br />
Kuala Lumpur city centre. In achieving this objective, several<br />
concepts have examined. Firstly, understanding the concepts<br />
<strong>of</strong> consumer behavior by viewing tenants as consumers <strong>of</strong><br />
<strong>of</strong>fice space will guide the perspective towards the<br />
understanding <strong>of</strong> the behavior <strong>of</strong> consumers when deciding<br />
to acquire a product. As the neo-classical model on the<br />
property research has been critised for reducing human<br />
behaviour to a number <strong>of</strong> simplyfing assumptions, newer<br />
models have included the behavioural elements. It was<br />
necessary to include the need <strong>of</strong> examining the role <strong>of</strong><br />
agents in the market, the property search process, consumer<br />
decision making, the nature and the flow <strong>of</strong> the market<br />
information and the way in which prices are set. Thus, by<br />
examining several consumer decision making models have<br />
narrowed most consumer decision models to the dimension<br />
<strong>of</strong> bounded rationality. Tenants are perceived to behave with<br />
limited means as they are bounded by the notion that in<br />
their decision making, rationality <strong>of</strong> individuals are limited by<br />
the information they have, the cognitive limitations <strong>of</strong> their<br />
minds, and the finite amount <strong>of</strong> time they have to make<br />
decisions.<br />
Having reviewed past researches and literature, four main<br />
factors <strong>of</strong> consideration within the property specifics<br />
characteristics in <strong>of</strong>fice occupation have been categorized.<br />
With the identification, the criteria or factors shall be<br />
examined within the country’s context by seeking experts’<br />
survey and from tenants selected in the study. It is therefore<br />
hoped that the study is able to provide a better<br />
understanding <strong>of</strong> the requirements <strong>of</strong> tenants for <strong>of</strong>fice space<br />
in the city centre. l<br />
Peer Review Article<br />
Figure 3: The Conceptual Approach to Office Occupation Decision Making<br />
Office Space<br />
as a Product<br />
Consumer Decision<br />
Making Models<br />
Tenant Behaviour as<br />
Consumer<br />
Tenants' (as Consumers) Preference for Office Occupation<br />
Multi Criteria Decision Making -AHP<br />
• Location<br />
• Financial/Cost<br />
• Building<br />
• Lease<br />
Development <strong>of</strong> Tenant Office Space (TOS) framework for assessment <strong>of</strong> suitable<br />
tenants at <strong>of</strong>fice buildings in Kuala Lumpur city centre<br />
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THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
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THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
Verification <strong>of</strong><br />
Underground Utilities<br />
at a Selected Site in USM<br />
Engineering Campus Using<br />
Ground Penetrating Radar (GPR)<br />
Wan Hussin, W.M.A., Alhasanat, M.B., Yeop Sabar, N.A.*<br />
School <strong>of</strong> Civil Engineering, Universiti Sains <strong>Malaysia</strong>,<br />
Engineering Campus<br />
*Corresponding author: atikah_ys@yahoo.com<br />
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A method <strong>of</strong> verifying the existence <strong>of</strong> underground utilities at a selected site in USM<br />
Engineering Campus using Ground Penetrating Radar (GPR) was carried out. The study was<br />
carried out to determine the condition, position and direction <strong>of</strong> the utilities, to produce an<br />
updated utility map <strong>of</strong> the area and to understand the ability <strong>of</strong> using the GPR for detection<br />
purposes and its limitations. GPR was run at the work site to detect existing utilities and a<br />
detailed survey was conducted to update the existing as-built plan. S<strong>of</strong>twares namely IDRISI<br />
Andes and AutoCAD were used to produce the final product which shows the detected utilities<br />
namely electricity cables, water pipes, sewerage system, and its depth. Some <strong>of</strong> the limitations<br />
<strong>of</strong> GPR are also discussed and the final output is an updated utility map <strong>of</strong> the work site.<br />
1.0 Introduction<br />
GPR can be used in a variety <strong>of</strong><br />
different media including rock, soil, ice,<br />
fresh water, pavements and structures. It<br />
incorporates the geophysical method that<br />
uses radar pulses to image the subsurface. This nondestructive<br />
method uses electromagnetic radiation<br />
within the frequencies <strong>of</strong> the radio spectrum, and<br />
detects the reflected signals from subsurface<br />
structures. It can detect objects, changes in material,<br />
voids and cracks. Radar measures the depth in terms<br />
<strong>of</strong> the time it takes for a signal to return after<br />
emission. The depth in cm or m, depends on soil<br />
conditions and how fast the electromagnetic waves<br />
can travel through the ground [1, 2].<br />
1.1 Principles <strong>of</strong> GPR and utility mapping<br />
GPR which is widely used to detect underground<br />
infrastructures, such as underground utilities, consists<br />
<strong>of</strong> an electromagnetic transmitter and receiver [2, 3].<br />
This technology has been used primarily for detecting<br />
structural defects, such as voids and cavities in<br />
pavement.<br />
The principle <strong>of</strong> detection is the electromagnetic wave<br />
which is radiated from a transmitting antenna, and<br />
travels through the material at a velocity which is<br />
determined primarily by the permittivity <strong>of</strong> the<br />
material. The wave spreads out and travels<br />
downwards until it hits an object which has different<br />
electrical properties from the surrounding medium, is<br />
scattered from the object, and is detected by a<br />
receiving antenna. A straight line drawn from the<br />
transmitter to the edge <strong>of</strong> the wave front is called a<br />
ray [2, 4]. Rays are used to show the direction <strong>of</strong><br />
travel <strong>of</strong> the wave front in any direction away from the<br />
transmitting antenna. If the wave hits a buried object,<br />
then part <strong>of</strong> the wave energy is reflected back to the<br />
surface, while part <strong>of</strong> its energy continues to travel<br />
downward. The wave that is reflected back to the<br />
surface is captured by a receiving antenna, and<br />
recorded in a digital storage device for later<br />
interpretation. Figure 1 shows the transmitted<br />
electromagnetic wave front scattered from a buried<br />
object with a contrasting permittivity [4]. GPR waves<br />
can reach depths up to 30 meters in low conductivity<br />
materials such as dry sand or granite.<br />
The depth <strong>of</strong> penetration is also determined by the GPR<br />
antenna used. Antennas with low frequencies obtain<br />
subsurface reflections from deeper depths but with low<br />
resolution. These low frequency antennas are used to<br />
investigate the geology <strong>of</strong> a site such as for locating<br />
sinkholes or fractures and to locate large and deep buried<br />
objects. Antennas with higher frequencies obtain reflections<br />
from shallow depths and have high resolution. These high<br />
frequency antennas are used to investigate surface soils and<br />
to locate small, large or shallow buried objects such as<br />
utilities and also rebars in concrete [5].<br />
Utility mapping is done to portray the location <strong>of</strong> the<br />
underground utilities obtained from the GPR survey. In order<br />
to place such information in the right context and to<br />
understand their mutual relationship over a larger area, it is<br />
necessary to map their distribution in the terrain [6]. During<br />
the GPR survey, some <strong>of</strong> the cartographic elements can be<br />
used to help in ensuring reliable indication <strong>of</strong> the quality<br />
level <strong>of</strong> the underground features.<br />
It has been generally noted that in<br />
most cities in the world, the central<br />
business district (CBD), or the city<br />
centre, is referred to as the heart<br />
<strong>of</strong> the city where there is a<br />
concentration <strong>of</strong> firms and <strong>of</strong>fice<br />
employment.<br />
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With the merging <strong>of</strong> global positioning system (GPS) into<br />
GPR, acquisition <strong>of</strong> survey data will become more<br />
automated and make the process <strong>of</strong> surveying prior to study<br />
or any archaeological excavation more desirable. The ability<br />
to synthesize large sets <strong>of</strong> GPR transect data into visual<br />
graphic images <strong>of</strong> subsurface features resolves the humaninterpretation<br />
error inevitably inherent in the analysis <strong>of</strong> a<br />
large number <strong>of</strong> GPR radargrams. The application <strong>of</strong> timeslice<br />
analysis, isosurface rendering and various processes to<br />
adjust data for unique field conditions will make the value <strong>of</strong><br />
GPR imaging more useful for the archaeologist.<br />
GPR imaging s<strong>of</strong>tware presents a significant advancement in<br />
resolving subsurface structures with radar equipment and<br />
has a tremendous potential for expanded uses in<br />
archaeology around the globe [7]. Colour may be used to<br />
indicate utility type and in conjunction with other methods.<br />
Line weight can also be used at actual scale to depict the<br />
size <strong>of</strong> the utilities. However, it has the effect <strong>of</strong> obscuring<br />
other data if the line size is large [8].<br />
1.2 Data displayed<br />
In order to generate the GPR image pr<strong>of</strong>ile, the antenna is<br />
moved along the surface at the investigation site. High<br />
frequency waves cannot penetrate deeply as lower<br />
frequency waves but the former have the capability to<br />
resolve smaller scale features. In GPR pr<strong>of</strong>iling, other<br />
features such as subsurface structures, rock formations and<br />
water tables can be imaged as well as subsurface utilities<br />
since they have different electrical properties compared to<br />
the surrounding soils. An example <strong>of</strong> the detected<br />
subsurface utilities for typically imaged as a cone shape in<br />
the pr<strong>of</strong>ile is shown in Figure 1 [9].<br />
Figure 1. Image <strong>of</strong> utilities detected [9]<br />
The performance capability <strong>of</strong> GPR is strongly dependent on<br />
the soils electrical conductivity at the site. Thus, highly<br />
conductive soils such as clays, saturated sands and tidal<br />
areas where salt is prevalent in the soil, can severely limit the<br />
maximum penetration depth <strong>of</strong> the radar signal and<br />
reducing the penetration depth [9, 10].<br />
2.0 Material and methodology<br />
2.1 GPR and detail site survey<br />
GPR is set up and run on the surface <strong>of</strong> the road at the work<br />
site to detect any buried objects underground. The pattern <strong>of</strong><br />
the parabolic is displayed on the laptop screen when<br />
underground features are detected. The different grey scale<br />
displayed gives the different types <strong>of</strong> underground utilities.<br />
Different types <strong>of</strong> marks and colour sprays are used to mark<br />
the points detected. From the survey, GPR has collected the<br />
depth value for every single underground object detected.<br />
2.2 Detail Site Survey<br />
Underground utility mapping uses the principles <strong>of</strong><br />
geophysics to locate, detect, identify and investigate buried<br />
services [2]. GPR is used to detect, trace and map buried<br />
utility lines. Utility mapping processing is carried out after the<br />
surveys were completed and enough survey data is gathered.<br />
In the field, utilities detected were marked using color coded<br />
paint and different symbols. Data obtained is used to<br />
produce the utility map using the s<strong>of</strong>twares available.<br />
Verification on the existing utility map <strong>of</strong> the site was carried<br />
out as part <strong>of</strong> survey reconnaissance to facilitate the process<br />
<strong>of</strong> field survey. A detail survey was then carried out to<br />
determine the extent <strong>of</strong> the site chosen, and to pick up<br />
information available on site including roads, drainage,<br />
walkways, buildings and obstacles such as trees, bushes,<br />
gardens or fences that can disrupt the flow <strong>of</strong> data gathering.<br />
Details <strong>of</strong> the objects detected using GPR from the survey<br />
were then identified on the ground and its location and<br />
coordinates were recorded.<br />
2.3 Data analysis<br />
Data was interpreted based on its pattern displayed and the<br />
grey scale colours obtained based on objects detected. The<br />
anticipated information gathered are depth and the types <strong>of</strong><br />
buried underground. From the survey carried out, location <strong>of</strong><br />
the utilities is known and verification with that <strong>of</strong> the existing<br />
utility map and as-built plan is carried out to ensure its<br />
accuracy.<br />
Two s<strong>of</strong>twares were used, namely AutoCAD and IDRISI<br />
Andes. AutoCAD was used to draw all the utility lines<br />
gathered from the survey. This s<strong>of</strong>tware is suitable to draw<br />
lines and angles because <strong>of</strong> its capability to measure linear<br />
and angular values accurately. IDRISI Andes is the s<strong>of</strong>tware<br />
that blends an integrated geographic information system<br />
with remote sensing capabilities for the analysis <strong>of</strong><br />
geospatial data [11]. The s<strong>of</strong>tware was used to produce the<br />
utility map in RSO coordinates using geo-reference method.<br />
Architectural drawing was used as the base map. Four points<br />
within the surrounding work site were acquired for georeferencing<br />
purposes and its values were verified with that <strong>of</strong><br />
the available utility map.<br />
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The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
(a) cable (b) water pipe (c) PVC pipe<br />
Figure 2. Radargram for (a) cable, (b) water pipe and (c) PVC pipe<br />
3.0 Results<br />
From the GPR survey carried out, the<br />
results obtained were the depth <strong>of</strong> the<br />
utilities and its types were verified by the<br />
grey scale colour and the patterns <strong>of</strong><br />
parabolic curve displayed from the<br />
radargram. Data obtained from the<br />
survey shows different depths and<br />
display patterns <strong>of</strong> the utilities. Figure 2<br />
shows the radargrams for cable and<br />
water pipe.<br />
Peer Review Article<br />
Figure 3. Utility map <strong>of</strong> the site<br />
The use <strong>of</strong> GPR in updating buried objects<br />
at the work site is seen as a useful tool in<br />
providing accurate information that<br />
could be used for maintenance purposes<br />
and for future development projects.<br />
From the radargram in Figure 2(a), the<br />
depth <strong>of</strong> the cable is about 0.72m to<br />
0.77m while the size <strong>of</strong> cable used is 1×<br />
3C – 240 sq. mm and its voltage is 11kV.<br />
Figure 2(b) shows that the depth <strong>of</strong><br />
water pipe is about 1.45m to 1.75m and<br />
300mm in diameter. Figure 2(c) shows<br />
that <strong>of</strong> a PVC pipe at a depth <strong>of</strong> 0.32m<br />
and its size is between 3 inches and 8<br />
inches in diameter, which is typical for a<br />
water storm pipe.<br />
The grey scale colour for cable is<br />
brighter when compared to water pipe<br />
because <strong>of</strong> the type <strong>of</strong> the material<br />
being used. It is different because <strong>of</strong> the<br />
wave that was reflected to the surface.<br />
The type <strong>of</strong> water pipe being used<br />
resulted in a higher frequency wave<br />
being reflected compared to that <strong>of</strong> the<br />
cable. The shape <strong>of</strong> the cone displayed<br />
for water pipe is clearer than that <strong>of</strong> the<br />
cable because the diameter <strong>of</strong> the water<br />
pipe is bigger than that <strong>of</strong> the cable.<br />
Detail site survey was carried out to<br />
determine the coordinates; location and<br />
direction <strong>of</strong> the utilities available on site<br />
and the coordinates were recorded and<br />
presented in Table 1 (Appendix A).<br />
Information on the details <strong>of</strong> the utilities<br />
is shown in Figure 3 using appropriate<br />
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THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
symbols as shown in the legend while Figure 4 displays part <strong>of</strong> the<br />
map which shows the lines <strong>of</strong> the utilities being detected at the<br />
work site.<br />
From the information gathered, an updated utility map was<br />
produced and different colours for the lines were used to<br />
distinguish between the materials <strong>of</strong> the utilities. Types <strong>of</strong> pipes<br />
detected at the site are HDPE and PVC pipes. Blue was used for<br />
the water pipe, which is connected between the valve and the fire<br />
hydrant. Light blue was used for PVC pipe line while red was used<br />
to represent the electricity cable which connects the street lighting<br />
along the road and the types <strong>of</strong> material used are XPLE and PVC.<br />
The type <strong>of</strong> pipe used for the manhole is concrete pipe and its size<br />
is 600 mm.<br />
Utility lines detected at the work site are shown in Figure 5.<br />
Verification on the existing as-built plan supplied by the<br />
Development Office was carried out and was found that only the<br />
300 mm diameter pipe was shown while the other pipes were<br />
missing. These pipes which are connected to the respective valves<br />
were later updated resulting in a more detailed utility map <strong>of</strong> the<br />
work site. The revised map also shows the location <strong>of</strong> the fire<br />
hydrants and the valves.<br />
Compared to the existing utility map, a new updated utility map<br />
was then produced, with additional new information about the<br />
buried utilities such as its depths and sizes and these are all<br />
shown on the new map, which is the outcome <strong>of</strong> this project.<br />
4.0 Discussion<br />
The use <strong>of</strong> GPR in updating buried objects at the work site is seen<br />
as a useful tool in providing accurate information that could be<br />
used for maintenance purposes and for future development<br />
projects. While detection <strong>of</strong> buried objects is a straight forward<br />
task, extreme care must be taken so that accurate data is gathered<br />
and all safety precautions are taken. When the GPR was run on<br />
the ground, it is important to keep and maintain the bottom <strong>of</strong> the<br />
receiver blade close to and parallel to the ground. The operators<br />
and assistants must be familiar with the GPR system and capable<br />
<strong>of</strong> interpreting the gathered data accurately.<br />
During detection, a single trace image was obtained. GPR has its<br />
limitations whereby its performance is limited in high-conductivity<br />
materials such as clay soils. It is also subjected to the moisture<br />
content <strong>of</strong> the soil. Details <strong>of</strong> buried utilities, such as their type,<br />
material and size cannot be identified wholly if the soil has high<br />
moisture content. The depth range is also limited by the electrical<br />
conductivity <strong>of</strong> the ground, the transmitted centre frequency and<br />
the radiated power. As conductivity increases, the penetration<br />
depth also decreases. This is due to the fact that electromagnetic<br />
energy is more quickly dissipated into heat, causing a loss in signal<br />
strength at certain depth [10, 12, 14].<br />
After the drawing was finalized in AutoCAD, some differences<br />
between the output and that <strong>of</strong> the existing as-built plan were<br />
identified. Certain positions <strong>of</strong> the utilities were not in agreement<br />
and some utilities were not shown on the as-built plan.<br />
Penetration depth and ability to resolve targets at various depths<br />
are also strongly dependent upon the local soil properties. Highly<br />
conductive soils can render the GPR method ineffectiveness. The<br />
accuracy <strong>of</strong> the GPR survey depends on the soil condition <strong>of</strong> the<br />
work site which has a lower water table and the site is subjected<br />
to uncertain weather conditions when the field work was carried<br />
out.<br />
Figure 4. Line <strong>of</strong> utilities on the map<br />
Figure 5. Updated utility map <strong>of</strong> work site<br />
GPR is also primarily affected by the conductivity and<br />
dielectric permittivity <strong>of</strong> the mediums. GPR works best<br />
in resistive, sandy soil types. Depth <strong>of</strong> investigation is<br />
limited by signal attenuation <strong>of</strong> conductive soil. Signal<br />
will travel shorter in wet soils because <strong>of</strong> the high<br />
conductivity which will make the GPR failing to detect<br />
any underground utilities [10]. Meanwhile, signals will<br />
travel further in dry soil because <strong>of</strong> the low conductivity<br />
and gives a sharp parabolic shape. Figure 6 shows<br />
examples <strong>of</strong> radargrams in both good and bad soil<br />
conditions [13].<br />
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The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
Figure 6. Radargrams for (a) bad soil condition (b) good soil condition [13]<br />
(a)<br />
(b)<br />
5.0 Conclusion<br />
For all detection tasks, learning and familiarization on the use<br />
<strong>of</strong> GPR and the field techniques are important before<br />
conducting the survey to the interpretation stage <strong>of</strong> the data<br />
obtained. Nowadays, most <strong>of</strong> the researches on GPR have<br />
been conducted for environmental and engineering<br />
applications as the instrument can detect accurate depths to<br />
a few centimetres and responds to both metallic and nonmetallic<br />
objects [15]. GPR is thus an excellent tool for<br />
References<br />
mapping nearly any inhomogeneity in the subsurface that is<br />
characterized by a small difference in density or porosity [2,<br />
3, 14].<br />
The revised utility map shows the location and direction <strong>of</strong><br />
the utilities which were not shown in the earlier as-built<br />
plan. Its depths, types and sizes <strong>of</strong> the pipes are also<br />
incorporated thus providing a useful reference for future<br />
development, monitoring and maintenance. l<br />
[1] WIKIPEDIA, 2011, Ground Penetrating Radar, visited 10 Aug. 2010, .<br />
[2] Wan Hussin, W.M.A., Ahamad, M.S.S. and Alhasanat M.B., 2011, Significant <strong>of</strong> GIS and GPR in locating underground<br />
utility, iNESCO 2011, Universiti Sains <strong>Malaysia</strong>, Engineering Campus, Pulau Pinang.<br />
[3] Koo, D.H. and Ariaratnam, S.T., 2006, Innovative method for assessment <strong>of</strong> underground sewer pipe, Journal <strong>of</strong><br />
Automation in Construction, Vol. 15, pp 479 – 488.<br />
[4] Daniels, J.J., 2000, Ground Penetrating Radar Fundamentals, (prepared as an appendix to a report to the U.S. EPA,<br />
Region V), Department <strong>of</strong> Geological Sciences, The Ohio State University, pp 1-21.<br />
[5] GeoModel Inc, 2010, Basic Operating Principles <strong>of</strong> GPR, visited 10 Aug. 2010, http://www.geomodel.com/gprtext.htm.<br />
[6] Passchier C.W. and Exner U., 2010, Digital Mapping in Structural Geology – Examples from Namibia and Greece,<br />
Journal <strong>of</strong> Geological Society <strong>of</strong> India, Vol. 75, pp 32-42.<br />
[7] Goodman D., Schneider K., Piro S., Nishimura Y. and Pantel A.G., 2004, Ground Penetrating Radar Advances in<br />
Subsurface Imaging for Archaeology, Chapter 15, pp 375-394.<br />
[8] Department <strong>of</strong> Survey and Mapping <strong>Malaysia</strong>, 2006, Standard Guidelines for Underground Utility Mapping.<br />
[9] Jeong H.S. and Abraham D.M., 2004, A decision tool for the selection <strong>of</strong> imaging technologies to detect underground<br />
infrastructure, Journal <strong>of</strong> Tunneling and Underground Space Technology Vol. 19, pp 175-191.<br />
[10] Wan Hussin, W.M.A. and Alhasanat M.B., 2011, The Design <strong>of</strong> a GPR Test Site for Underground Utilities, PIERS<br />
Proceedings, Marrakesh, MOROCCO, Mar. 20-23, 2011.<br />
[11] wiseGEEK, 2003, What is IDRISI, visited 15 Feb. 2011, http://www.wisegeek.com/what-is idrisi.htm.<br />
[12] The Science Behind Ground Penetrating Radar, 2000, visited 12 Mar. 2011, .<br />
[13] Geotech Technology for Treasure Hunting, 2009, visited 11 Feb. 2011, http://www.geotech1.com.<br />
[14] Alhasanat, M.B., Wan Hussin, W.M.A. and Hassanat, A.B.A., 2011, Combining Multi-frequency GPR Images and New<br />
Algorithm to Determine the Location <strong>of</strong> Non-linear Objects with Civil Engineering Applications, PIERS Proceedings,<br />
Marrakesh, MOROCCO, Mar. 20-23, 2011.<br />
[15] Alhasanat, M.B. and Wan Hussin, W.M.A., 2011, A New Algorithm to Estimate the Size <strong>of</strong> an Underground Utility via<br />
Specific Antenna, PIERS Proceedings, Marrakesh, MOROCCO, Mar. 20-23, 2011.<br />
Peer Review Article<br />
47
THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
Appendix A<br />
Table 1: Coordinates <strong>of</strong> survey points<br />
Point Northings (m) Eastings (m) Elevation (m) Code<br />
TBM2 -30631.7230 16293.7790 3.194 TBM2<br />
100 -30566.5041 16241.0936 3.194 M<br />
101 -30561.7985 16242.8143 3.194 P<br />
102 -30557.6564 16244.3526 3.194 P<br />
103 -30549.2160 16251.9346 3.194 V<br />
STN1 -30541.6960 16253.3110 3.200 ST<br />
104 -30510.4773 16266.2115 3.200 P<br />
105 -30503. 7042 16268.4200 2.988 V<br />
106 -30501.0013 16261.8023 3.117 F<br />
107 -30479.7108 16282.1168 3.197 K<br />
108 -30481.6131 16286.6131 3.195 K<br />
109 -30463.7568 16271.0046 2.988 SL<br />
110 -30448.3935 16275.8354 3.007 SL<br />
111 -30439.5695 16285.3279 3.262 M<br />
STN2 -30452.3232 16301.5419 3.138 ST<br />
112 -30429.5270 16289.9353 3.080 F<br />
113 -30418.8688 16293.7469 3.140 M<br />
114 -30410.3480 16299.7658 3.192 V<br />
115 -30408.7357 16271.9815 3.004 M<br />
116 -30400.9109 16256.5385 3.113 V<br />
117 -30401.6137 16303.0412 3.020 P<br />
STN3 -30392.7988 16322.3933 3.175 ST<br />
118 -30350.9284 16326.0601 2.907 P<br />
119 -30351.0047 16326.3302 3.211 P<br />
120 -30341.2457 16329.4285 3.047 P<br />
121 -30341.3371 16329. 6835 2.999 P<br />
122 -30298.1675 16329.2692 2.999 P<br />
123 -30300.4888 16340.0139 2.993 F<br />
124 -30295.6188 16342.7763 3.041 V<br />
125 -30292.2271 16338.7639 3.165 M<br />
126 -30276.1418 16327.4494 3.053 SW<br />
127 -30272.0656 16342.5612 3.056 SW<br />
128 -30278.6412 16347.8367 3.138 V<br />
STN4 -30284.8264 16344.0823 3.052 ST<br />
129 -30244.6753 16352. 2976 3.197 SW<br />
130 -30240.8105 16364.6289 2.939 P<br />
131 -30232.6219 16367.4855 3.014 P<br />
STN5 -30188.9365 16368.4398 2.782 ST<br />
132 -30197.0819 16374.7960 2.588 F<br />
133 -30191.4554 16368.3968 2.661 K<br />
134 -30194.5996 16380.5996 2.732 K<br />
135 -30178.8752 16376.8752 2.838 M<br />
136 -30166.6122 16374.5895 2.282 P<br />
137 -30167.9949 16374.9976 2.325 P<br />
138 -30168.3287 16374.9029 2.369 P<br />
139 -30172.3034 16388.9169 2.380 P<br />
140 -30171. 9163 16389.0941 2.570 P<br />
141 -30162.2499 16388.7404 2.784 P<br />
Where:<br />
M : Manhole<br />
P : Water pipe<br />
F : Fire Hydrant<br />
K : Cable<br />
V : Valve<br />
SL: Street light<br />
S : Sewer<br />
ST : Station Point<br />
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The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
Interest Schemes<br />
Caveat Emptor<br />
Companies Commission <strong>of</strong> <strong>Malaysia</strong><br />
Suruhanjaya Syarikat <strong>Malaysia</strong><br />
Menara SSM@Sentral<br />
www.ssm.com.my<br />
Property Watch<br />
Interest Schemes are a way<br />
<strong>of</strong> doing business in<br />
<strong>Malaysia</strong>. Interest Schemes<br />
involve the pooling <strong>of</strong><br />
financial contribution from<br />
the public in ex-change for<br />
an interest in a particular<br />
scheme. Such interest<br />
includes the usage <strong>of</strong> the<br />
facilities and services<br />
provided under schemes,<br />
pr<strong>of</strong>its or returns, depending<br />
on the nature <strong>of</strong> the scheme.<br />
Promoter <strong>of</strong> an interest scheme must register<br />
with the SSM before it can be <strong>of</strong>fered to the public. The sale <strong>of</strong><br />
interests are governed by the provisions in Division 5 <strong>of</strong> Part IV<br />
<strong>of</strong> the Companies Act. Promoters <strong>of</strong> any interest schemes are<br />
also required to comply with the Policy Guidelines and Requirements<br />
issued by the SSM from time to time.<br />
‘Interest’ is defined under section 84 <strong>of</strong> the Companies Act as:<br />
‘A right to participate or interest in any:<br />
(a) pr<strong>of</strong>its, assets or realization <strong>of</strong> a business;<br />
(b) common enterprise with expectation <strong>of</strong> pr<strong>of</strong>its, rent or interest;<br />
(c) time sharing scheme; and<br />
(d) investment contract.’<br />
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THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
How to identify an interest scheme<br />
<br />
<br />
<br />
<br />
You will be required to make your payment before participating<br />
in the scheme<br />
You are not a shareholder <strong>of</strong> the company<br />
You are not involved in the day-to-day management <strong>of</strong> the<br />
scheme<br />
You have interest in the business or the scheme <strong>of</strong>fered<br />
AND any one <strong>of</strong> the following criteria:<br />
<br />
<br />
<br />
<br />
You have interest in the pr<strong>of</strong>its, assets and realisations <strong>of</strong> a<br />
business or a scheme in <strong>Malaysia</strong> or elsewhere<br />
You are promised that you will procure returns from the<br />
payment you have made<br />
You acquire the rights/interest in a property, which includes the<br />
right to use the facilities on the property for a period <strong>of</strong> more<br />
than 12 months<br />
You have the right to occupy any property for two or more times<br />
during tenure <strong>of</strong> the time-sharing scheme<br />
Types <strong>of</strong> interest schemes<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Offer <strong>of</strong> membership subscriptions for more than 12 months by<br />
Golf Clubs, Recreational Clubs and Fitness Clubs<br />
Offer to participate in any Time-Sharing Scheme<br />
Offer to invest in plantation and aquaculture scheme for<br />
commercial purposes. The scheme is also known as<br />
‘Sharefarming Scheme’ or ‘Grower’s Plot Scheme’<br />
Offer to invest in the Breeding <strong>of</strong> Livestock (such as ostriches,<br />
horses, leeches, earth-worms, swiftlets, cows, goats and catfish)<br />
for commercial purposes<br />
Offer to invest in a particular business whereby the investors are<br />
not involved in the day-to-day management <strong>of</strong> the business<br />
Offer to purchase burial plots, urns and columbaria by Memorial<br />
Park<br />
Offer to purchase undivided interest in greenbelt land where by<br />
purchasers are led to expect pr<strong>of</strong>it from the sale <strong>of</strong> the appreciated<br />
value <strong>of</strong> the land pursuant to the efforts <strong>of</strong> the<br />
company/third party to obtain approval for the rezoning <strong>of</strong> the<br />
land. The scheme is also known as Land Banking Scheme<br />
Checklist for interest schemes<br />
<br />
<br />
<br />
<br />
<br />
<br />
Only a public company is allowed to <strong>of</strong>fer to the public a right to<br />
participate in an interest scheme.<br />
The application form for the purchase <strong>of</strong> interest schemes must<br />
be attached with a copy <strong>of</strong> a valid prospectus. The prospectus<br />
must contain the details <strong>of</strong> the scheme <strong>of</strong>fered.<br />
The scheme has a trust deed that is registered with the SSM.<br />
The trust deed binds the promoter <strong>of</strong> the scheme to its<br />
obligations towards the interest holders. A copy <strong>of</strong> the trust<br />
deed can be obtained from the SSM for a fee at RM1.00 per<br />
page.<br />
A trustee must be appointed for the scheme.<br />
Interest Holders are given a minimum <strong>of</strong> 10 days Cooling-<strong>of</strong>f<br />
Period if they wish to withdraw the application and any<br />
payment made must be refunded without penalty.<br />
The sales personnel are employees <strong>of</strong> the promoter <strong>of</strong> the<br />
scheme or a marketing company that is appointed by the<br />
promoter and approved by SSM. l<br />
50
The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
Surveying the<br />
Sex-Stress<br />
Connection<br />
Managing Stress<br />
Wan Hussin W.M.A.<br />
PhD, MBA, BSc., Dip.LSurv,<br />
FRISM, MSP, MAALS, CPUL<br />
Universiti Sains <strong>Malaysia</strong><br />
The link between sex and stress is<br />
nothing new. Stress kills, and is<br />
arguably very true especially when it<br />
comes to the question on sex drive.<br />
Sex does have obvious stress<br />
management components such as<br />
taking your mind <strong>of</strong>f your worries,<br />
and other benefits such as family<br />
support and good relationship, at<br />
home and in the <strong>of</strong>fice. Unfortunately,<br />
many people find that, when they are<br />
under stress, their sex drive suffers.<br />
Many <strong>of</strong> us surveyors spontaneously know<br />
this already and have been talking a lot about it at<br />
almost all informal forums. Many also link it to a<br />
particularly stressful busy week or when there are not<br />
many jobs around. But while stress can have a hand in lowering<br />
libido, sex can also be a great stress reliever. How many <strong>of</strong> us have<br />
ever wondered about the truth, despite many taboos to talk about it<br />
openly, that a healthy sex life works nicely as a stress remedy At<br />
this juncture, it is always wise to find out more about the<br />
relationship between stress and sex, and not to take things for<br />
granted, especially as age catches up. The following are some points<br />
worth considering.<br />
a. Good sex and good mood versus good mood and<br />
good sex<br />
Sex and mood are subsets to one another. The question<br />
remains, which one should come first, good sex and good<br />
mood, or good mood and good sex Many researchers have<br />
concluded that physical affection or sexual behavior with a<br />
partner today significantly predicted to lower negative mood<br />
and stress, and leads to a higher positive mood the following<br />
day. In other words, it has been proven that sex and physical<br />
intimacy led couples to feel less stressed and be in a better<br />
mood the next day.<br />
Most <strong>of</strong> the time, a good mood leads to more physical affection<br />
and sexual activity with a partner the following night. This<br />
shows that the sex-stress management connection works both<br />
ways; sex can lead you to feel less stressed and moody, and<br />
being less stressed and moody can lead to more sex.<br />
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THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
Stress makes you tired, distracted and<br />
unmotivated to do anything, much less to have<br />
sex. When a woman is stressed, the hormonal<br />
changes in her body trigger a chemical reaction<br />
causing sex hormone, the binding globulin to<br />
bind with testosterone cells, so they are<br />
unavailable for libido and sexual response. And, in<br />
a pattern familiar to many women, ‘sexlessness’<br />
due to stress makes you more tensed and even<br />
less sexual. Furthermore, it was found that people<br />
who do it less <strong>of</strong>ten tend to take on more work to<br />
compensate for their frustration, and the<br />
increased labour results in even less sex.<br />
b. Good sex and low blood pressure versus<br />
low blood pressure and good sex<br />
Mood and blood pressure are always interrelated.<br />
Heart rate and cortisol levels are always<br />
used as a measure <strong>of</strong> stress response. Blood<br />
pressure always rises when there are lots <strong>of</strong><br />
unfinished businesses, lower work output at the<br />
end <strong>of</strong> the month, or when the field workers are<br />
creating lots <strong>of</strong> trouble with low monthly<br />
progress, and other bad situations in the <strong>of</strong>fice<br />
and at home that <strong>of</strong>ten cause stress.<br />
The fact remains that those who recently had<br />
intercourse the night before tend to have either<br />
lower baseline blood pressures, lesser incidences<br />
<strong>of</strong> blood pressure rises during stressful events,<br />
perform better at work in the <strong>of</strong>fice or at the work<br />
site, or a combination <strong>of</strong> the lot. That is to say that<br />
having sex can lead to good work output, ready to<br />
face challenging situations, which is a good thing<br />
as far as work performance is concerned.<br />
c. Orgasm and health<br />
Stress in life can lead to low libido and can<br />
impact the sex drive. Job stress, financial stress,<br />
the stress <strong>of</strong> being too busy in the <strong>of</strong>fice, and<br />
especially relationship stress between our partner<br />
and the people around us can negatively<br />
impact the libido, possibly causing stress in yet<br />
another area <strong>of</strong> our daily life. An orgasm itself<br />
has many benefits for health and stress relief.<br />
Reaching orgasm leads to deep breathing thereby<br />
relaxing the body muscles and oxygenates the blood<br />
thereby reducing the feeling <strong>of</strong> stress. The physical<br />
contact and the massage that goes together with it can<br />
be a great stress reliever. Babies who are not touched<br />
enough can fail to flourish, and touch continues to be<br />
important into adulthood.<br />
Depending on your level <strong>of</strong> enthusiasm (and your level<br />
<strong>of</strong> achievement), you can burn a lot <strong>of</strong> calories during<br />
sex, and gain stress management benefits <strong>of</strong> exercise.<br />
Sex is specifically linked to better psychological and<br />
physical health. Stress makes you tired, distracted and<br />
unmotivated to do anything, much less to have sex.<br />
Stress response, busy lifestyles and low<br />
libido<br />
In reacting to stress, the body goes through a series <strong>of</strong><br />
changes in order to prepare to face the challenges. Part <strong>of</strong><br />
this response is the release <strong>of</strong> hormones such as cortisol and<br />
epinephrine (or adrenaline). If the stress response isn’t<br />
reversed, this can contribute to a condition known as chronic<br />
stress, thereby interfering with the hormones involved in the<br />
sexual response. The result can be low libido. If life stress<br />
dampens your libido, one <strong>of</strong> the first solutions to consider is<br />
to learn the art <strong>of</strong> stress management. Effective stress<br />
relievers such as breathing techniques and exercise that<br />
forms part <strong>of</strong> the sexual act that reverses the stress response<br />
should be taken as strategies when dealing with stress in<br />
life.<br />
Many <strong>of</strong> us find ourselves busier today than yesterday, and<br />
the trend remains. Being constantly busy with an absolutely<br />
packed schedule, parenting responsibilities and the job can<br />
be energy draining and also draining on the sex drive. A busy<br />
schedule can mean a busy mind, and having a lot on your<br />
mind can make it difficult to relax and get into the mood. A<br />
busy schedule can even present difficulties in finding time<br />
for sex, or make it feel like just one more extra thing on your<br />
long “to-do” list. All <strong>of</strong> these factors can contribute to a lower<br />
libido. The obvious solution here is to try to be less busy but<br />
this is easier said than done. Being busy, the art and the skill<br />
<strong>of</strong> making difficult and correct decisions in choosing selected<br />
activities out <strong>of</strong> the schedule really helps.<br />
Relationship issues and low libido<br />
Being in an intimate relationship correlates to healing faster,<br />
getting sick less <strong>of</strong>ten and living longer. Stressors out <strong>of</strong><br />
relationship stress that is due to conflict between the people<br />
around us and other factors inside the relationship issues are<br />
perhaps the biggest issue to look at when dealing with low<br />
libido. It is in fact a stronger factor in low libido than other<br />
types <strong>of</strong> stressors. Low libido itself can be part <strong>of</strong> a conflicted<br />
dynamic that can lead to more problems. A loving positive<br />
touch by a partner can have a soothing effect; if this is<br />
lacking, the chances <strong>of</strong> accumulated stress can lead to low<br />
libido. Imbalance relationship may also lead to more<br />
circumstances that cause stress; therefore it is always<br />
important to work through relationship difficulties for many<br />
reasons, and sex drive is a big one. The first step is to<br />
improve communication skills and using the appropriate<br />
techniques such as good listening skills, assertive and nonaggressive.<br />
Problems, as always, come and go but facing<br />
those challenges as they appear need maturity for the<br />
52
The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
Being in an intimate relationship<br />
correlates to healing faster, getting sick<br />
less <strong>of</strong>ten and living longer.<br />
betterment <strong>of</strong> both parties. Learn some <strong>of</strong> the practical<br />
strategies that arrive at a win-win situation.<br />
Good relationships <strong>of</strong>fset tension in daily life. Anxiety<br />
spikes blood pressure, which hobbles the immune<br />
system. But when you have sex, you release feel-good<br />
hormones, including oxytocin and endorphins. Eventually,<br />
you begin to associate your partner with those positive<br />
feelings, and he or she becomes someone you trust to be<br />
your soother during tough times. Can a relationship be<br />
“good” without “good sex” If sex is satisfying, it is one<br />
part <strong>of</strong> a larger relationship, but if the sex life isn’t<br />
working, the entire relationship is vulnerable to<br />
distancing, infidelity and a breakup.<br />
Sex eases anger too. When we are connected physically,<br />
we negotiate our partner’s slackness. But when there is<br />
no sexual connection, we get angry quicker. Feeling<br />
angry, you are less likely to have a desire for sex. Before<br />
long, you are not having it at all and the relationship<br />
frays. Over time, the relationship crumbles. There is no<br />
two ways about it. So, rebooting the sex life is crucial in<br />
saving life, the state <strong>of</strong> mind and the relationship.<br />
Orgasm as a stress reliever<br />
Orgasm is good for health. There is no doubt about that.<br />
In fact, it was reported that the relationship between<br />
having frequent orgasms (two or more per week) and<br />
mortality in men shows that men who had frequent<br />
orgasms had a significantly lower risk <strong>of</strong> death than those<br />
who did not have frequent orgasms. This is due to the<br />
hormones being released during arousal and orgasm,<br />
specifically oxytocin and DHEA having protective effects<br />
against cancer and heart disease. The sedative and<br />
relaxing effect <strong>of</strong> oxytocin and other endorphins released<br />
during orgasm helps one to sleep deeper and better. A<br />
connection between men who ejaculates regularly and a<br />
reduced incidence <strong>of</strong> prostate cancer was also<br />
established.<br />
Orgasm and sex play in general can be a wonderful form<br />
<strong>of</strong> exercise. Frequent sex and orgasms can bring with it<br />
the benefits <strong>of</strong> other good cardio workouts. Sex is<br />
therefore a great stress reliever, with physical and<br />
emotional release, bonding, and the release <strong>of</strong><br />
endorphins. Stress can actually prevent us from being ‘in<br />
the mood’. With the libido-dampening effects <strong>of</strong> excessive<br />
stress, sex sometimes goes by the wayside.<br />
All in all, it is not that easy as sex is also attributed to<br />
other forms <strong>of</strong> healthy living practices. There is no point<br />
talking about it all if the basics <strong>of</strong> healthy living are left<br />
unattended. The following are some tips that one should<br />
concentrate before pursuing to talk about sex:<br />
a. Eating a Healthy Diet<br />
Eating a healthy diet can make us feel energised and<br />
light. A healthy, balanced diet with plenty <strong>of</strong><br />
vegetables, protein and whole foods can actually<br />
reduce stress levels, increase energy and help the<br />
body look and feel better. This will go a long way<br />
towards getting into the right mood.<br />
b. Exercise<br />
Despite how busy or how tired we are, exercise can<br />
actually give us more energy. Three times a week <strong>of</strong><br />
30-minute workouts can make a difference in the<br />
energy level and overall health. Get rid <strong>of</strong> all excuses<br />
<strong>of</strong> not doing simple exercise routines, even better if it<br />
is done with the partner on a regular basis. We can<br />
even do stretching while watching TV, but better still<br />
to skip TV and go for a walk in the neighbourhood.<br />
Either way, the body will feel more energised with<br />
more positive hormones flowing in the blood, which<br />
are definite turn-ons.<br />
c. Get organised<br />
Get yourself organised. Prioritise those important<br />
commitments in life and learn to say ‘no’ to<br />
unnecessary routines that take up your time. The<br />
worst part is to blame yourself for doing unnecessary<br />
things when you should be at home doing more<br />
fruitful house chores.<br />
d. Get enough sleep<br />
Sleep deprivation creates havoc on the entire system<br />
and more stress. Practice power napping during<br />
lunch breaks, and the outcome can be a wonderful<br />
night-time activity <strong>of</strong> all sorts.<br />
e. Mood setting<br />
Soothing environment can always help set the right<br />
tone for relaxation and romance. Clean the bedroom<br />
and change the bed sheet <strong>of</strong>ten. Get the right music<br />
that soothes the ears and control the volume low.<br />
Listening to good music, even nasyid can speed up<br />
or calm down the physiology, and lowering blood<br />
pressure as well.<br />
f. Try massage<br />
Massages loosen the muscles and releases those<br />
tensions in the body. You will never agree more after<br />
a routine foot reflexology or a full body massage.<br />
So, get moving<br />
Literally speaking, sex is not the only thing important in<br />
life but one <strong>of</strong> those things that must be taken seriously<br />
in managing stress. The fact is, if the stress level is less,<br />
then sex will be fine, and age is no barrier.<br />
Am I wrong to say that a survey technician who spends<br />
most <strong>of</strong> his time in the field engaging in ‘hard and<br />
energetic’ work performs better in bed than the manager<br />
who just stays in the <strong>of</strong>fice doing his daily routine apart<br />
from monitoring the field work progress<br />
That’s the sex-stress connection. l<br />
W.M.A. Wan Hussin is a Pr<strong>of</strong>essor at the School <strong>of</strong> Civil Engineering, Universiti<br />
Sains <strong>Malaysia</strong>. He conducts several courses on stress management and delivers<br />
public lectures and brain storming sessions on management issues for various<br />
organizations. He is currently a Licensed Land Surveyor, Member <strong>of</strong> the<br />
Association <strong>of</strong> Authorized Land <strong>Surveyors</strong> (MAALS) <strong>Malaysia</strong>, Fellow <strong>of</strong> the <strong>Royal</strong><br />
<strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong> (FRISM), a <strong>Malaysia</strong>n Speaking Pr<strong>of</strong>essional<br />
(MSP) <strong>of</strong> the <strong>Malaysia</strong>n Association <strong>of</strong> Pr<strong>of</strong>essional Speakers, a Certified<br />
Pr<strong>of</strong>essional Utility Locator (CPUL) and can be reached at wmabwh@gmail.com<br />
Managing Stress<br />
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THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
Overview <strong>of</strong> the In-house and<br />
Outsourcing Strategies for Property<br />
Maintenance and Management<br />
Services<br />
Lee Chin Sheng<br />
1.0 Introduction<br />
The amplification <strong>of</strong> demand on quality services for building or space is the main reason for<br />
the existence <strong>of</strong> sourcing strategy. Changes in business environment and the ever evolving<br />
market trend also play an important role to the emergence <strong>of</strong> varying sourcing strategies in<br />
better resolving the maintenance issue <strong>of</strong> the same besides focusing on the core activities <strong>of</strong><br />
respective establishment. Core business activities are to be delivered within the corporate<br />
strategy while those which has been recognised as non-core such as the up-keeping <strong>of</strong> the<br />
workplace in supporting the running <strong>of</strong> business core-activities, will be overlooked in its<br />
importance in the wider perspective. It is thus vital in putting more focus on property<br />
maintenance and management (PMM) which classified as non-core, as it may contribute to<br />
the successful implementation <strong>of</strong> the corporate strategy to different extents (Encon and<br />
Albert, 2004) and long-term survival <strong>of</strong> the company. (Burke, 2003)<br />
2.0 Understanding <strong>of</strong> the Sourcing Strategies<br />
Sourcing needs to be thought <strong>of</strong> as part <strong>of</strong> the overall supply chain strategy <strong>of</strong> the company.<br />
The strategy provides a practical tool on deciding the most appropriate sourcing method.<br />
From an organisation’s point <strong>of</strong> view, generally, a sourcing strategy is to be considered for the<br />
achievement <strong>of</strong> cost reduction, improved quality, satisfy client and building tenant’s needs,<br />
flexible on controlling manpower and quicker responses against technical problem (Usher,<br />
2003). Within this perspective, the organisation can either be a building owner or property<br />
management consultant, where both groups <strong>of</strong> businesses will be involved in making any<br />
sourcing or procurement decisions.<br />
Valuation on the appropriateness <strong>of</strong> different sourcing strategies towards the PMM services<br />
for certain buildings can be made based on the following factors:<br />
• Total operation cost or fees <strong>of</strong> specialist services<br />
• Promptness <strong>of</strong> reaction upon occurrences <strong>of</strong> major or critical issue<br />
• Extent <strong>of</strong> supporting various specific needs <strong>of</strong> organisation<br />
• Extent <strong>of</strong> responsibility attached with organisation<br />
• Extent <strong>of</strong> transferring risk and liability from organisation<br />
• Extent <strong>of</strong> flexibility in controlling and altering the operation process<br />
Buildings will continue to be valuable assets only if it is properly maintained and operated<br />
(Francis and Joseph, 2005). The adoption <strong>of</strong> appropriate sourcing strategy will not only help<br />
the good functionality <strong>of</strong> the building, the mechanical and electrical elements, but also in<br />
achieving cost savings, higher comfort levels, better economic rent <strong>of</strong> the building space,<br />
elevated corporate image and sustainability <strong>of</strong> the building.<br />
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The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
3.0 Different Perspectives <strong>of</strong> In-house and Outsourcing<br />
In-house strategy is deemed to be the most fundamental and traditional strategy for the delivery <strong>of</strong><br />
PMM services. The operation staffs who are employed directly by the organisation are recognised as part<br />
<strong>of</strong> the organisation with no existence <strong>of</strong> service contract in tying the relationship together except the<br />
ordinary employment contract. Through in-house strategy, the assigned property manager will need to<br />
plan, execute, coordinate, manage and control the team members’ work. Internal communication will<br />
take place both vertically and laterally. Moreover, mistakes and lessons learnt from past experience are<br />
shared among the team and members <strong>of</strong> the organisation groups.<br />
Outsourcing strategy in turn prepares the organisation to engage an external specialist for the provision<br />
<strong>of</strong> certain specialised trade <strong>of</strong> service under contract basis. Often, contract will be awarded based on<br />
justification through a competitive tender or fee proposal from more than one shortlisted specialist. The<br />
successful and appointed external specialist from the tender exercise shall report to and be monitored<br />
by representative who is assigned with such responsibility, and the said person will be the internal<br />
employee <strong>of</strong> the organisation. Ultimately, the said representative is responsible for the work<br />
performance and outcome <strong>of</strong> the outsourcing services (Encon and Albert, 2004). Either party can<br />
terminate the contract provided that a notice has been served to the other party according to the<br />
prescribed terms stipulated in the contract.<br />
4.0 The Pros and Cons<br />
There is no absolute solution as to the choice <strong>of</strong> the best approach for the PMM strategy. The choice<br />
shall only be either suitable or unsuitable, depending on the juxtaposition <strong>of</strong> the nature <strong>of</strong> particular<br />
building and the organisation itself. However, the pros and cons <strong>of</strong> each strategy should be taken into<br />
account correspondingly in better predicting the degree <strong>of</strong> aptness. The pros and cons <strong>of</strong> in-house and<br />
outsourcing strategy are listed in Table 1 and 2 respectively.<br />
Student’s Corner<br />
Table 1: In-house Sourcing Strategy (Kwok and Zhang, 2006)<br />
Pros<br />
• Retain the authority to manage<br />
• Secured confidentiality <strong>of</strong> information from disclosing<br />
to other party<br />
• Prompt responses upon emergency circumstance<br />
• Retain internal expertise<br />
• Better responsibility and accountability owing to the<br />
degree <strong>of</strong> ownership and loyalty to organisation<br />
Cons<br />
• Involve cost <strong>of</strong> providing staff training<br />
• Inflexibility in control variation in staff employment<br />
• Retained risk and liability<br />
• Unavailability <strong>of</strong> complex technical support<br />
• Initial investment <strong>of</strong> necessary tools and equipments<br />
Table 2: Outsourcing Strategy (Encon and Albert, 2004)<br />
Pros<br />
• Organisation can focus on core competencies<br />
• Trained and experienced team for better quality <strong>of</strong><br />
service<br />
• Free access to special know-how<br />
• Eliminate the cost <strong>of</strong> training provision for internal<br />
employee<br />
• Risk and liability avoidance<br />
Cons<br />
• Loss <strong>of</strong> authority to manage<br />
• Additional services and resources charged at extra cost<br />
• Unable to retain internal expertise<br />
• Greater risk to the confidentiality and security <strong>of</strong> data<br />
• Diminished accountability through intricate web <strong>of</strong><br />
subcontracting<br />
From the listed pros and cons <strong>of</strong> both in-house and outsourcing strategies, contradicting points <strong>of</strong> each<br />
are chosen if an organisation implements the in-house strategy which allows the managing authority to<br />
be retained internally. It must at the same time bear the responsible <strong>of</strong> retaining risk and liability as well.<br />
On the other hand, the cost <strong>of</strong> training can be avoided through outsource the service, but organisations<br />
will not be able to retain such internal expertise.<br />
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THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
Each strategy carries dissimilar significant advantages and disadvantages. However, an<br />
evaluation <strong>of</strong> the advantages and disadvantages <strong>of</strong> the strategy can also be undertaken by<br />
analysing the inherent wants <strong>of</strong> an organisation (Usher, 2003). Ultimately, the aim <strong>of</strong> the<br />
findings is to enable a more accurate sourcing decision to be made whilst inappropriate<br />
strategy decisions can be evaded.<br />
5.0 Implications <strong>of</strong> Each Sourcing Strategy<br />
A significant quantity <strong>of</strong> effort is required from the organisations management in ensuring a<br />
successful delivery <strong>of</strong> in-house PMM sourcing strategy. Inputs will be needed through<br />
planning the organisation structure, knowledge management, process management,<br />
performance management, job assigning, programme scheduling, risk and contingencies<br />
management, quality management and so on. These series <strong>of</strong> efforts might involve input<br />
from other departments within the organisation and may not only be limited to in-house<br />
PMM team alone.<br />
Outsourcing strategy, in turn, will enhance the physical distance between organisation’s<br />
management and the PMM team (for outsourced services). Often, this requires a change in<br />
the management methodology as a measure to examine the performance. This is due to the<br />
reason that communication and reporting manners may not be as direct and regular as the<br />
internal processes.<br />
6.0 Conclusion<br />
Appropriateness <strong>of</strong> in-house or outsourcing strategy for a particular building is always<br />
subjective and would depend on the nature <strong>of</strong> building, as well as the culture and objective<br />
<strong>of</strong> organisation. The choice will only be revealed via the end result in terms <strong>of</strong> cost<br />
effectiveness, service quality, work performance and also customer satisfaction. Due to this<br />
reason and as a measure to minimise the risk associated with adoption <strong>of</strong> inappropriate<br />
sourcing decisions, organisations should evaluate all suggested factors and any other aspects<br />
that can aid in making wise sourcing decision. l<br />
References<br />
Burke, R. (2003), Project Management, Planning and Control Techniques,<br />
John Wiley & Sons<br />
Encon, H. and Albert, T. (2004), Sourcing Strategies <strong>of</strong> Facilities Management, Journal <strong>of</strong> Quality<br />
Maintenance Engineering, Vol. 10 No. 2 pp. 85-92<br />
Francis, Y. and Joseph, L. (2005), The Trend <strong>of</strong> Outsourcing for Building Services Operation and<br />
Maintenance in Hong Kong, Facilities, Vol. 23 No. 1/2 pp. 63-72<br />
Kwok, H. L. and Zhang, J. M. (2006), Drivers and Obstacles <strong>of</strong> Outsourcing Practices in China,<br />
Emerald Group Publishing Limited<br />
Usher, N. (2003), Outsource or in-house Facilities Management: The Pros and<br />
Cons. Journal <strong>of</strong> Facilities Management, Henry Stewart Publications<br />
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The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
Management<br />
Twitter Tips for<br />
Positive Word<br />
<strong>of</strong> Mouth<br />
Maria Elena Duron<br />
Word-<strong>of</strong>-mouth marketing is gaining<br />
in popularity as the “oldest form <strong>of</strong><br />
advertising” that reaches warp speed<br />
online, where other people’s opinion<br />
and feedback before trying out a<br />
product or service are readily sought.<br />
People are getting smarter; they don’t<br />
easily get led by advertising and<br />
marketing claims that a company<br />
makes. More and more, people do<br />
their research online to hear what<br />
other consumers are saying about a<br />
product or service.<br />
Channels for Positive Word-<strong>of</strong>-Mouth<br />
So how do brands and businesses ensure that<br />
they create a positive word-<strong>of</strong>-mouth for their products<br />
and services online Though there are many different<br />
tools that you can utilise, one social media tool that has<br />
made itself popular for word-<strong>of</strong>-mouth marketing is Twitter.<br />
The great thing about Twitter is the fact that it helps you build<br />
and maintain relationships with your customers and audience.<br />
Though you may think that 140 characters is kind <strong>of</strong> limiting, it<br />
actually helps you deliver clear, concise messages to your<br />
customers and makes it easy for them to respond.<br />
The best thing about Twitter is that you can easily deliver your<br />
message to hundreds, even thousands <strong>of</strong> your followers. And<br />
these followers can easily “re-tweet” your message so it reaches<br />
their followers, so you’re effectively spreading the word to<br />
people who aren’t even your direct followers.<br />
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THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
Spread the Word about Your Brand<br />
With Twitter, it really becomes easy to spread the word<br />
about your brand. And that’s only one <strong>of</strong> the viral<br />
effects <strong>of</strong> Twitter. There are a lot more ways that this<br />
platform can help your brand become more wellknown.<br />
Here are some tips for using Twitter to create a<br />
positive word-<strong>of</strong>-mouth around your business or<br />
brand:<br />
Establish a good following<br />
Though following a lot <strong>of</strong> people and reading their<br />
tweets is a good way to establish yourself on Twitter,<br />
the more important part is getting these people to<br />
follow you and read your tweets as well.<br />
First, it’s important that you get your pr<strong>of</strong>ile completely<br />
set up, so that anyone you follow or who visits your<br />
page can know more about your brand, and can<br />
consider following you.<br />
Next, make sure people know you have a Twitter<br />
pr<strong>of</strong>ile so they can follow you there. Place “Follow”<br />
buttons on your website pages and on your blog, as<br />
well as your other social media accounts.<br />
It’s important that you don’t merely use Twitter for<br />
promotional purposes, as this will more likely make<br />
people “unfollow” you. You want to make sure you<br />
<strong>of</strong>fer good, useful content that people will get value<br />
from.<br />
In fact for businesses, I recommend that instead <strong>of</strong><br />
placing your website on your Twitter pr<strong>of</strong>ile use your<br />
Facebook page link. Twitter is far too chatty a platform<br />
to leave and hit the stiffness <strong>of</strong> a website. Facebook<br />
with its 420 character status updates provides a much<br />
better forum to decompress from the high velocity <strong>of</strong><br />
Twitter yet still have interaction. Or, link it to your<br />
Google+ pr<strong>of</strong>ile – again, it provides “interaction”.<br />
Interact with your network<br />
The important thing to remember about Twitter is the<br />
fact that it helps you build relationships, so it’s<br />
essential that you interact with your network in twoway<br />
conversations.<br />
Refrain from incessantly posting tweets and hope that<br />
people respond. Monitor your Twitter stream,<br />
comment on what other people are saying, respond to<br />
replies and comments <strong>of</strong> your tweets, and re-tweet<br />
content that you find useful and interesting. This<br />
makes you an effective participant in the community,<br />
leading to more users knowing and engaging with you<br />
and your brand.<br />
Utilise the Twitter “Favourites” Feature<br />
Did you know that when you hover over a tweet on<br />
your Twitter stream, you have the option <strong>of</strong> placing it<br />
in your “Favourites” section A good way to create a<br />
positive word-<strong>of</strong>-mouth about your brand is to save<br />
positive tweets that other people have written about<br />
your company. The “Favourites” section is your living,<br />
breathing testimonials page. You can effectively build<br />
up a great list <strong>of</strong> public testimonials about your brand,<br />
which you can show to potential clients or contacts<br />
who show an interest in you or your products or<br />
services.<br />
Use Twitter Search to monitor your company and<br />
common industry terms<br />
One <strong>of</strong> the features Twitter <strong>of</strong>fer is the ability to search for<br />
people mentioning your name or company, as well as<br />
industry terms that can help you identify prospects. Monitor<br />
what people are saying about your brand and respond to<br />
them when appropriate. And when you do a search for<br />
industry terms, make sure to establish a dialogue with<br />
people you can see that you have a common ground with.<br />
You never know who your next client, customer or business<br />
partner could be.<br />
Develop relationships with the media and<br />
industry networks<br />
An excellent way to help spread the word about your brand<br />
is to interact with media and industry networks. Stop and<br />
think for a moment where do the people who would hire or<br />
secure your services spend the most time in a large size<br />
audience Look for industry specific networks by utilising a<br />
search <strong>of</strong> #hashtags and jump into conversations they’re<br />
having during their industry conference or even regularly<br />
scheduled twitter chats.<br />
Forging relationships takes time and interaction with<br />
people enables them to sample your character and<br />
competence. This fast paced platform accelerates the<br />
relationship building process. See you in the<br />
Twitterverse! l<br />
Maria Elena Duron, is managing editor <strong>of</strong> the Personal Branding Blog, CEO (chief<br />
engagement <strong>of</strong>ficer) <strong>of</strong> buzz2bucks.com – a word <strong>of</strong> mouth marketing firm and<br />
Director <strong>of</strong> Client Communities <strong>of</strong> Momentum Factor-focused on the direct selling<br />
industry. She helps create connection, credibility, community and cha-ching through<br />
mobile marketing and social commerce around your brand. She is co-founder <strong>of</strong><br />
#brandchat - a weekly Twitter chat focused on every aspect <strong>of</strong> branding.<br />
58
The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
LIST OF NEW MEMBERS January – March 2012<br />
QUANTITY SURVEYING<br />
FELLOW<br />
Sr Badrulshah b Ismail<br />
Yong & Mohd Faiz S/B, PJ<br />
MEMBER<br />
Sr Aziah Mohamad @Mohamad Azhar<br />
W&K Perunding Ukur Bahan<br />
Sr Jamisah Ibrahim<br />
CKUB, JKR HQ<br />
Sr Mohd Asri b Abdul Ghani<br />
IM Jurukur Bahan, Sel<br />
Sr Mohd Jalil b Hj Esman<br />
Kementerian Pertahanan, KL<br />
Sr Mohd Khairul Johari b Md Isa<br />
KSK Associates S/B, Sel<br />
Sr Tan Wee Seng<br />
Yayasan Sabah Group (GLC)<br />
Sr Wan Mas Ruhi Wan Addnan<br />
CKUB, JKR HQ<br />
GRADUATE<br />
Abdulla Bin Halide<br />
Kinabalu Setia Konsult Sdn Bhd, Sabah<br />
Ahmad Kamal Mohd Yunus<br />
IHZ QS Consult, Sel.<br />
Ang Wei Ling<br />
Davis Langdon & Seah S/B, PJ<br />
Anis Suraya Bt Sudin<br />
MZakiHussain Consult, Kedah<br />
Azura Bt Muhamad Sharif<br />
CKUB JKR HQ, KL<br />
Khoo You Min<br />
JK Quantity <strong>Surveyors</strong>, Sel.<br />
Lilian Wong Set Chin<br />
DK QS S/B, Sel<br />
Lim Ai Poh<br />
KPK QS (Sarawak) Sdn Bhd<br />
Lim Pei See<br />
JK Quantity <strong>Surveyors</strong>, Sel.<br />
Loo Siew Wai<br />
Northcr<strong>of</strong>t Lim Perunding S/B, Sel<br />
Mohd Azri Ahmad<br />
Aziz, Azizi & Partners Sdn Bhd, Sel.<br />
Mohd Fahmi Kamal Bin Mohammed Noh<br />
CKUB JKR HQ, KL<br />
Mohd Shairazi Bin Mohd Zaki<br />
Perunding SHS, KL<br />
Nadia Bt Juhari<br />
ARH Jurukur Bahan S/B, KL<br />
Nasirah Bt Mahamad<br />
MZakiHussain Consult, Kedah<br />
Nik Shahidah Nik Ahmad Ariff<br />
Perunding Senikos, Sel<br />
Hjh Noraini Bahri<br />
ARH Jurukur Bahan S/B, KL<br />
Norazmi Bin Fadilah<br />
Politeknik Kota Kinabalu, Sabah<br />
Noor Fikhkri Ahmad Zainoden<br />
QS Associates, Sel.<br />
Kah Yung Tze<br />
KPK QS (Singapore) pte Ltd<br />
Lay Pei Sin<br />
Econcos Consultants S/B, KL<br />
Lee Shih Ying<br />
KT Chan Teamwork Sdn Bhd, Sel.<br />
Lim Huan Fen<br />
EFCT Consult, KL<br />
Loke Wy Yan<br />
Q&C Jurukur Perunding, KL<br />
Nusrah Binti Abu Hassan<br />
MZakiHussain Consult<br />
Raymond Yong Jenn Wei<br />
Perunding Kos Kinabalu, Sabah<br />
Tan Chou Jin<br />
Baharuddin Ali & Low S/B, KL<br />
Tan pei Teng<br />
Baharuddin Ali & Low S/B, KL<br />
STUDENT<br />
Afiqah Samsuri<br />
Ahmad Fauzzi Sobri<br />
Ahmad Qayum Ahmad Ridza<br />
Amy Wong Zhi Lin<br />
Arief Shahrudin<br />
Azilah Ahmad<br />
Azrai Firdaus b Ariff<br />
Louis Ting Kah Chui<br />
Low Chun Fatt<br />
Magdalen Petrus<br />
Michael Lau Heng Yong<br />
Mohamed Fazril Roslan<br />
Muhamad Muaaz Kasim<br />
Muhammad Mubasyir Lokman<br />
Muizuddin Abd Rahim<br />
Nadia Alina Amir Shariffuddin<br />
Nadia Liyana Hurairah<br />
Nazhatul Shakila Mohamad Najib<br />
Ngu Heng Hua<br />
Norhazirah Mohamad khoiri<br />
Nor Hasmiza Mohd Ali<br />
Nurfarahi Syifaa Abu Seman<br />
Nuraina Balkis Bahari<br />
Nur Ain Farhana Sha’ri<br />
Nur Amirah Abd Jabar<br />
Nur Auji Athirah Hisham<br />
Nur Izzati Abdul Rahim<br />
Nurul Huda Mat Daud<br />
Member Updates<br />
Chen Lee Peng<br />
YSCA Consulting S/B, KL<br />
Cindy Loh Yeoh<br />
Davis Langdon Seah & Co, Sel.<br />
Nurhanisa Hasmah Bt Rustam<br />
Kinabalu Setia Konsult S/B, Sabah<br />
Nurdin Hashim<br />
JKR HQ<br />
Calvin Elver Angkaty<br />
Chai Boon Lian<br />
Chai Yi Thung<br />
Pauline Lau Maow Ning<br />
Pearl Tay Pei Fung<br />
Puteri Yazrin Megat Yaziz<br />
Darman Syah Mohd Akib<br />
Kinabalu Setia Konsult S/B, Sabah<br />
Dayang Juliana Abang Ghapor<br />
Jurukur Bahan YSK, Sarawak<br />
Nur Hapsah Rahim<br />
ARH Jurukur Bahan S/B, KL<br />
Puah Wai Chi<br />
Econos Consultants S/B, KL<br />
Chee Shin Wen<br />
Cheing Jun Ying<br />
Christina Bte Malitim<br />
Priscilla Denis<br />
Rozalia Rozlin<br />
Reycarlvenza Poulus<br />
Diyana Syafiqah Abd. Razak<br />
Baharuddin Ali & Low S/B, KL<br />
Emy Japiri<br />
Kinabalu Setia Konsult S/B, Sabah<br />
Freedy Bin Pangsoi<br />
Politeknik Kota Kinabalu, Sabah<br />
Gregory Wong Tuck Yuen<br />
KT Chan Teamwork Sdn Bhd, Sel.<br />
Habizah Sheikh Ilmi<br />
Taylors University College, PJ<br />
Han Siew Hee<br />
Northcr<strong>of</strong>t Lim Perunding S/B, Sel.<br />
Harliati Nordin<br />
FL Assoiciates, Sel.<br />
Izafazliha Ismail<br />
ARH Jurukur Bahan Sdn Bhd, KL<br />
Jacqueline Ang Po Ling<br />
KPK QS (Sem) Sdn Bhd, KL<br />
Joan Eng Wai Ling<br />
Econos Consultants S/B, KL<br />
Kait Chee Han<br />
Econos Consultants S/B, KL<br />
Karimah Md. Fadil<br />
UTM, KL<br />
Khadijah Bt Mohd Sarkawi<br />
CKUB JKR HQ, KL<br />
Rina Binti Ab Majid<br />
Kinabalu Setia Konsult S/B, Sabah<br />
Rohaya Bt Chalo<br />
Politkeknik Kota Kinabalu, Sabah<br />
Rosmahadir Kamaruddin<br />
Veritas Contracts S/B, KL<br />
Sharifah Huda Syed Mohd<br />
Baharuddin Ali & Low S/B, KL<br />
Siti Hajar Awang<br />
CIC-QS Services S/B, Sel.<br />
Siti Huda bt Kamaruzaman<br />
Basar & Harun Sdn, Sel<br />
Soam Kian Cha<br />
Davis Langdon Seah & Co, Sel.<br />
Tan Chia Huoy<br />
JK Quantity <strong>Surveyors</strong>, Sel.<br />
Tan Choon Boon<br />
IJM Corporation S/B, Sel.<br />
Tan Kar Lee<br />
JK Quantity <strong>Surveyors</strong>, Sel.<br />
Wee Li Woon<br />
Davis Langdon Seah, Singapore<br />
PROBATIONER<br />
Che Chin Mei<br />
KT Chan Teamwork Sdn Bhd, Sel.<br />
Chua Wai Yee<br />
EFCT Consult, KL<br />
Dayang Hamidah<br />
Farah Hazirah Nazel Effendi<br />
Fu Yih Shyang<br />
Hani Idayu Hasan<br />
Hwa Shen Eri<br />
Ivan Lim Ming Lian<br />
Kelvin Kiu Sie Kee<br />
Kevin Kuin Anak Akin<br />
Kho Mee Siong<br />
Kylle Tiong Sing Sing<br />
Lai Weng Fui<br />
Lang Pui King<br />
Lau Diew Sen<br />
Lau Pik Mao<br />
Lau Pouong Lik<br />
Law Tzee Huei<br />
Lee Shih Mei<br />
Lee Yet Soong<br />
Ling Hiun Ung<br />
Lo Zheng Wei<br />
Safiyah Zahidah Mohamad Ghazali<br />
Salahudin Al Ayubi Jailani<br />
Sharon Chee Huilin<br />
Sia Chew Ho<br />
Sia Chew Peng<br />
Sia Yu Cheng<br />
Siti Faridah Mamat<br />
Siti Fatimah Md Tahrin<br />
Siti Noorsyafiqkah Ahmad Tajuddin<br />
Siti Nurlatifah Md Subri<br />
Syahirah Abdullah<br />
Sylvester Dick Gimpunut<br />
Tan Gain Hung<br />
Taylor Teo How Han<br />
Terrence Meramat Anak Gilbert<br />
Ting Mei Bin<br />
Ting Su Fong<br />
Tracyta Surindai Majamin<br />
Tsen Yon Sian<br />
Vivian Ting Hui Hui<br />
59
THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
Wilfred Goh Jun-Haw<br />
William Sii How Wee<br />
Wilson Lau Lee Liang<br />
Amirtharaj a/l Pattan<br />
RICOH (M) S/B, Sel<br />
Ananthan a/l Mani<br />
Ernest & Young<br />
Abdul Rahim Abdul Haddy<br />
Azela Tawam<br />
Chiok Wee Choon<br />
Sr Edrin Mohd Eus<strong>of</strong>f<br />
Pejabat ukur Daerah kedah Selatan<br />
Sr K.Mathavan a/l S.Kumaran<br />
JUPEM Selangor<br />
Won Huey Si<br />
Wong Ling Hong<br />
Wong Nguong Ling<br />
Chiew Mui Shu<br />
CIMB Bank, KL<br />
Eng Kok Yen<br />
Sulzer Chemtech Pte Ltd, Singapore<br />
Hashimah Hamid<br />
Ho Wei Wui<br />
Maisarah Ahmad Suratman<br />
Sr Mahadir b Abdul Kadir<br />
Juruukur SAF, Ipoh<br />
Sr Mohamad Hafiz Rashid<br />
MHS Survey Consultant, KL<br />
Wong Phui Ling Wong Shih Thieng<br />
Wong Siew Hee<br />
Wong Teck Kiong<br />
Yew Zek Ung<br />
Yong Wan Lung<br />
PROPERTY MANAGEMENT, VALUATION AND<br />
ESTATE AGENCY SURVEYING<br />
FELLOW<br />
Sr Foo Gen Jen<br />
CH William Talhar & Wong, KL<br />
Dato' Sr Hui Swee Tack<br />
ST Hui & Associates, KL<br />
Sr Tan Kok Yew<br />
Intra Harta Consultants (N) S/B<br />
MEMBER<br />
Sr Bong Lee Hong<br />
DTZ Nawawi Tie Leung Property Consultant,<br />
KL<br />
Sr Chan Fei Fei<br />
City Valuers & Consultants S/B,<br />
Sr Choo Chai Mei<br />
City Valuers & Consultants S/B,<br />
Sr Eu Chee Siang<br />
PA International, KL<br />
Sr Ghan Boon How<br />
City Valuers & Consultants S/B,<br />
Sr Janice Lee Yim Mei<br />
UTM Skudai<br />
Sr Lai Leong Yew<br />
ST Hui & Associates, KL<br />
KL<br />
KL<br />
KL<br />
Sr Mazli b Mohamed Ayob<br />
Raine & Horne International Zaki + Partners<br />
S/B, Sel<br />
Sr Mohd Musa Paijan<br />
Kumpulan Jurunilai, Sel.<br />
Sr Mohd Suhaimi Ali<br />
NAPIC HQ<br />
Sr Rajdeen MA Raj Mohamed<br />
Stocker Robert & Gupta, JB<br />
Sr Wan Kok Wei<br />
Henry Butcher (M) S/B, KL<br />
GRADUATE<br />
Au Yong Kin Kit<br />
Prosper Reality, Sel.<br />
Loke Pang Keong<br />
Loo Boon Wei<br />
VPC Alliance S/B, KL<br />
Man Pooi Yin Charlene<br />
Burgess Rawson S/B, KL<br />
Nurul Huda bt Abd Karim<br />
JPPH Johor<br />
Wong Ing Hua<br />
Ekar Reka Dev S/B, Sel.<br />
PROBATIONER<br />
Abd Rahim Mohamad Rawi<br />
Raine & Horne International Zali + Partners<br />
S/B, Penang<br />
Faiza Ismail<br />
Kumpulan Jurunilai, Sel.<br />
Hanafi Ab Rahman<br />
DTZ Nawawi Tie Leung Property Consultant,<br />
KL<br />
James Yeoh Yii Jer<br />
Johann Logistic S/B, Sel.<br />
Joyce Ong Yen Yen<br />
CH William Talhar & Wong, KL<br />
Lee Huei Wen<br />
Embun Jasa Properties S/B, KL<br />
Lee Kean Aik<br />
One Real Estate S/B, KL<br />
Lee Sock Ling<br />
Centreline property, KL<br />
Lee Ve Rene<br />
New Bob Group, Penang<br />
Lee Wan Chow<br />
Leow Sue Hung<br />
Lim Ai Ling<br />
Mapinfo Solutions S/B, KL<br />
Lim Fang Tseng<br />
Sun Lifestyle Corporation S/B, Sel<br />
Lim Thiam Hui<br />
DKSH (M) S/B, Sel.<br />
Mau Cheng Yee<br />
CBD Properties S/B, Sel<br />
Nor A’shimah Abu<br />
Raine & Horne International Zali + Partners<br />
S/B, KL<br />
Ooi Tek Siang<br />
Centreline Property, KL<br />
Oon Kiow See<br />
Ow Su Hui<br />
Choo & Co, Melaka<br />
Richard A/L Anthony @ Anthonysamy<br />
MRCB, KL<br />
S’ng Chee Aun<br />
Raine & Horne International Zali + Partners<br />
S/B, KL<br />
Saidatul Nor Hidayah Mohamed Tahrin<br />
VPC Alliance (PJ) S/B, Sel.<br />
Ship Ka Hung<br />
CBD Properties S/B, Sel<br />
T.Kamilashini a/p Theyagarajan<br />
Ramdar Properties, Sel<br />
Tan Yew Toong<br />
Andere Auto S/B, Sel.<br />
Teng Yong Sheh<br />
CH William Talhar & Wong, KL<br />
Tommy Tan Shan Kee<br />
TA Properties S/B, KL<br />
Wee Pei Xuan<br />
First Pacific Valuers Property Consultants<br />
S/B, KL<br />
STUDENT<br />
Abdul Azeem Abdul Malek<br />
Maisarah Mohammad Dom<br />
Mohamad Affendy Izahar<br />
Mohamad Izuan Abdul Samad<br />
Mohd Hafiz Alias<br />
Mohd Hakimime Tarudin<br />
Muhamad Fadeli Abu Sirin<br />
Muhamad Ikhwan Nabil Rahim<br />
Muhamad Nur Hazwan Latip<br />
Norashikin Kamaludin<br />
Norfazidah Tairak<br />
Norhafizah Mansor<br />
Nor Idayu Ahmad<br />
Nurhani Tajuddin<br />
Nur Amalina Ab Majid<br />
Nur Ashillah Buniyamin<br />
Nur Izaida Kamal Amran<br />
Nur Saidatul Akmar Mohd Tahir<br />
Nur Zehan Mohd Rosly<br />
Nurul Akma Mohamed Rusli<br />
Nurul Hazwani Mat Saed<br />
Nylvyn Mayer Peter<br />
Roslida Mustapha<br />
Rozazlina Rohizad<br />
Siti S<strong>of</strong>iah Mohd Fahmi<br />
Wan Norhidayat Wan Md Zain<br />
Wan Nurzhafarina Wan zakaria<br />
Yang ikhwana Mohd Yus<strong>of</strong>f<br />
Zamriah Zainuddin<br />
GEOMATIC AND LAND SURVEYING<br />
FELLOW<br />
Sr Chuang Kuang Han<br />
Jurukur Pinang, Penang<br />
Assoc. Pr<strong>of</strong>. Sr Mohammad Yaziz<br />
UiTM Shah Alam<br />
Sr Noor Safaruddin Kamaruddin<br />
Petronas Carigali Sdn Bhd<br />
MEMBER<br />
Sr Ab Hamid Yasin<br />
AI Konsult, Sel.<br />
Sr Ab Rahman Mohd Zin<br />
JUPEM Kelantan<br />
Sr Alvin Lau Meng Shin<br />
UTM Skudai<br />
Sr Balya Amin Yus<strong>of</strong>f @ Che Man<br />
JUPEM HQ<br />
Sr Che Khairil Yusri Yus<strong>of</strong><br />
Politenik Sultan Hj Ahmad Shah, Pahang<br />
Che Zaidi Che Hassan<br />
Politeknik Merlimau, Melaka<br />
Sr Mohd Al-Helmi Muharin<br />
Jurukur Setia, KL<br />
Sr Mohd Fathil Mohd Mustafa<br />
JUPEM Pahang<br />
Sr Nor Harli Hitam<br />
Perunding Ukur Suria, Sel.<br />
Sr Rajendran A/L Superamaniam<br />
Lee Swee Siang & Rakan2<br />
Sr Razali Johari<br />
Politeknik Merlimau, Melaka<br />
Sr Rustam Abd Rahman<br />
JUPEM Kelantan<br />
Sr Syamsiah Ab Ghani<br />
Politenik Sultan Hj Ahmad Shah, Pahang<br />
Sr Yee Wui Chee<br />
Politeknik Merlimau, Melaka<br />
Sr Zuraini Basarudin<br />
Politeknik Merlimau, Melaka<br />
GRADUATE<br />
Ahmad Salihin b Mansor<br />
Perunding Ukur Ridhwan, Ipoh<br />
Chang Fum Hoong<br />
Studioukur Geomatics S/B, KL<br />
Farid Majdi Ramli<br />
Midlands Survey Consultants<br />
Mohd Azizul hafeez Mohd Rafiei<br />
Axis Survey Consultants, Kedah<br />
Mohd Fazli Mohamad Saufi<br />
SSC Survey Consultants, Sel.<br />
Samhariah bt Pahrulrazi<br />
Juruukur SAF, Ipoh<br />
BUILDING SURVEYING<br />
MEMBER<br />
Sr Dr. Farid Wajdi Akashah<br />
Universiti Malaya, KL<br />
Sr Mohd Adib Adam<br />
MBPJ, Sel.<br />
Sr Mohd Dali Mohd Alias<br />
Puncak Palma S/B, Perak<br />
Nor Irewan Shah Ibrahim<br />
MBPJ, Sel.<br />
Sr Salizah Selamat<br />
JKR Negeri Sembilan<br />
Sr Zainol Ahmed<br />
Perkeso HQ, KL<br />
GRADUATE<br />
Mohd Asrul Hassin<br />
UiTM Perak<br />
Rawnee Ho Boon Chye<br />
Intel Technology S/B, Penang<br />
STUDENT<br />
Hajar bt Nong Azman Shah<br />
Norfadzila Kamis<br />
60
The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
Quantity <strong>Surveyors</strong><br />
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61
THE MALAYSIAN SURVEYOR | Vol.47 | No.1 | 2012<br />
Quantity <strong>Surveyors</strong><br />
UKUR BAHAN KONSULT<br />
QUANTITY SURVEYORS & BUILDING ECONOMISTS<br />
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Lembaga Juruukur Bahan <strong>Malaysia</strong> Permit No. 1993/FC00009<br />
YONG DAN MOHAMMAD FAIZ (SABAH)<br />
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62
The Pr<strong>of</strong>essional Journal <strong>of</strong> <strong>Royal</strong> <strong>Institution</strong> <strong>of</strong> <strong>Surveyors</strong> <strong>Malaysia</strong><br />
Valuation <strong>Surveyors</strong><br />
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63
International Symposium & Exhibition<br />
11th International Symposium<br />
&<br />
Exhibition on Geoinformation<br />
(ISG2012)<br />
International Symposium & Exhibition<br />
Geoinformation<br />
“Ubiquitous Geospatial Solution”<br />
IMPORTANT DATES<br />
Abstract Submission : 29 April 2012<br />
<strong>Full</strong> Paper Submission<br />
(Peer Reviewed) : 15 May 2012<br />
(Non Reviewed) : 15 June 2012<br />
REGISTRATION FEES<br />
International participant : USD450<br />
International participant (Student) : USD300<br />
Local participant : RM950<br />
Local participant (Presenter) : RM750<br />
Local participant (Student) : RM450<br />
25 - 26 September 2012<br />
Hotel Istana Kuala Lumpur City Centre,<br />
<strong>Malaysia</strong><br />
www.isg.org.my/2012<br />
CALL FOR ABSTRACTS AND FULL PAPERS<br />
Organised by :<br />
Geoinformation<br />
Jointly Organised by :