Be Bold! and take on the New Red Hot Challenge It's the ... - Mary Kay

MAY 2007
It’s the season to bloom with
Mary Kay® Garden
Blossom Color Collection
<strong>Be</strong> <strong>Bold</strong>! <strong>and</strong> <strong>take</strong> on the
New Red Hot Challenge
MKMen Skin Care
A whole new collection for
men that matter most

Minding Your Business
“Though I’ve often said, “Find something you like to do so much you would do it for free – <strong>and</strong>
somebody will pay you well,” you should bear in mind that millions of entrepreneurs don’t make any
profits their first year in business <strong>and</strong> sometimes it <strong>take</strong>s longer.” – Mary Kay Ash
for may 2007
“Use your Six Most Important Things
list... When you are faced with a number
of tasks, determine which will contribute
the most toward meeting your goals.”
- Mary Kay Ash
1 4
It’s Career Conference once again! Make sure you <strong>take</strong> advantage of
the fast-track teaching where education meets sisterhood meets super
role models – women who are ready <strong>and</strong> able to share their success
secrets with you
We have a whole new collection for men that matter most -
MKMen Skin Care. A new collection of age-fighting products
designed to combat the signs of aging <strong>and</strong> improve the look <strong>and</strong> feel
of man’s skin. Another great gift idea for your customers. Know more
on page 3.
2Time to shine with the Star Consultant Reward Program! Grab the
chance to become a Ladder of Success achiever <strong>and</strong> <strong>take</strong> home exciting
prizes. Ensure your way to the top. Check out the back page <strong>and</strong> achieve
the level that you’ve been working on.
5Build, gain <strong>and</strong> succeed with the New Consultant Bonus!
Create <strong>and</strong> strengthen the building blocks of your success by availing
this outst<strong>and</strong>ing program. NCB will surely jumpstart your career <strong>and</strong>
will make your business grow consistently. See more on page 15.
3Take on another Red Hot Challenge starting this month! Enjoy a
whole day affair of education, bonding <strong>and</strong> recognition by simply being
a Red Jacket. Find out more on page 6.
May 2007
6
Make
sure that you’re hitting your goal for the Dallas Seminar
2008. This is your 2nd Month to track your progress. You would
like to be part of this all-in-one extravaganza that will make your
career soar to greater heights.
Calendar of Activities
MONDAY TUESDAY WEDNESDAY THURSDAY
FRIDAY
SATURDAY
1
2
SD Meeting
Manila
3 4 5
RJU Sessions 1-3
Manila-5 pm
ESRS Run 1 Day 1| Manila
Guest Event | Manila
ESRS Run 1 Day 2 | Manila
Guest Event | Manila
SUN
6
7
14
8 9 10 11 12 13
DIQ Class
Manila
RJU Sessions 4-5
Manila-9 pm
CAREER CONFERENCE
MANILA
15 16 17 18 19 20
DATELINE : MAY 2007
21
New ISD
Education Day 1
Manila
28
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New ISD
Education Day 2
Manila
Developing
Offsprings
Manila
22 23 24 25 26 27
29 30 31
ESRS Run 2
Day 1
Manila
CAREER CONFERENCE | DAVAO/CEBU
Guest Event | Manila
ESRS Run 2 Day 2 | Manila

KK Chua
President, Asia Pacific
KK’s Message
Congratulations MK Philippines on your 7th Anniversary. It is a great pleasure to see you grow in both depth <strong>and</strong>
in height. You have grown roots in not only embracing the Mary Kay culture, practicing the Mary Kay culture but
also in spreading the Mary Kay Culture in the Philippines. You have grown to great heights, not only in Sales,
<strong>Be</strong>auty Consultant counts but also Directors count. You are a healthy pink tree, providing shades to many <strong>and</strong>
producing fruits for many. I am so very proud of you.
I look forward to celebrating many more Anniversary to come. Salutations!!
Message from the GM
Dear Independent <strong>Be</strong>auty Consultant,
Congratulations for a marvelous feat as Mary
Kay Philippines celebrate its 7th year!
During the month of May we celebrate Mary
<strong>Be</strong>rnie Mercado Kay’s birthday <strong>and</strong> Mary Kay Philippines
General Manager, Anniversary. At our office we gather to remember
Mary Kay Philippines
our founder <strong>and</strong> her philosophies. It’s a great
reminder to me of my responsibility as your
leader to remain true to Mary Kay’s founding principles every
day. As you’re conducting your Mary Kay business I challenge
you to do likewise. In my mind there is no better way to honor
Mary Kay than by doing business the Mary Kay way. Here are
a couple of ways to do that:
Personal Selling Builds a Strong Customer Base
Mary Kay Ash always said, “It’s just as honorable to sell as it is
to buy,” <strong>and</strong> “Nothing happens until somebody sells something.”
She went on to say, that “If one idea could capture the element
that sets top performers apart, it would be customer focus.”
And when it comes to your success <strong>and</strong> setting yourself apart,
personal selling is key. After all, if you experience selling success
you are more likely to attract others who want the same success.
And that’s how you grow a long-term business!
You can hone your selling skills by attending Essential Steps
to Reach Success <strong>and</strong> other regular education that we offer.
You’ll also find valuable product information each month in
Applause® <strong>and</strong> The Look.
The Skin Care Class Helps You Reach More Customers
Selling is about much more than money. It’s about fulfilling a
need. Mary Kay said, “By holding skin care classes, Mary Kay
Consultants can make people happy. You can actually send a
woman home feeling more wonderful about herself.” The skin
care class is just the place to meet new customers <strong>and</strong> help
them fulfill their skin care needs. It’s where loyal customers are
created. We believe that loyal customers eventually become
<strong>Be</strong>auty Consultants. They generally have stronger businesses
<strong>and</strong> greater long-term success. That’s why it’s important to
focus on building customers first. Then you can select one or
two people from the class who you think might be interested
in the business <strong>and</strong> offer the opportunity to them.
Providing the Highest Quality Products Builds Trust
It’s important that you purchase your products directly from the
Company rather than trading or swapping with other sales
force members. That way you customers are assured of the
highest quality products that have been stored <strong>and</strong> transported
under optimum conditions. Remember, when customers can
trust your products, they can trust you.
We appreciate all that you do each day to uphold the solid
business practices that Mary Kay created as she was envisioning
your success. This is your quarter to set high st<strong>and</strong>ards for
your business. When you lead by example <strong>and</strong> pursue your
own success while showing others the path to their success,
the sky is the limit!
applause|may07 |3

aman’s defense
against aging
MKMen is a system of targeted products designed to help
combat the visible signs of aging <strong>and</strong> improve the look <strong>and</strong> feel
of a man’s skin. With just four products, a few minutes a day is
all that is necessary to reveal healthy, younger-looking skin.
Why do my male
customers need
this product
Face Bar Shave Foam Cool AfterShave
The Face Bar cleans <strong>and</strong> buffs
the skin, leaving it smooth <strong>and</strong>
healthy looking. It begins the
process to help reduce the
visible signs of aging <strong>and</strong> restore
the look of younger skin.
The Shave Foam is the
primary step in the
shaving process
The Cooling After-Shave
Gel is the finishing step
in the men’s shaving
process.
Moisturizer
Sunscreen SPF 25
The Moisturizer Sunscreen
SPF 25 is the key antiaging
product for the men’s
skin care line.
What other features
make the product
great
It’s:
· Suitable for sensitive skin.
· Oil-<strong>and</strong> fragrance-free.
· Non-comedogenic.
It’s:
·Clinically tested for skin
irritancy <strong>and</strong> allergy.
· Non-comedogenic.
It’s:
· Lightweight
· Moisturizing, yet not
greasy
It:
· Provides UVA/UVB
protection to help shield
skin from harmful rays
that may cause
premature aging of skin.
What other features
make the product
great
When the Face Bar <strong>and</strong>
Moisturizer Sunscreen SPF 25
are used together in a skin care
routine they help reduce the
appearance of fine lines <strong>and</strong>
wrinkles.
The Shave Foam softens
the skin <strong>and</strong> beard for a
smooth, close shave. Plus,
the enriched formula
surrounds <strong>and</strong> clings to
each hair to help reduce
razor irritation.
The Cooling After-Shave
Gel soothes, refreshes
<strong>and</strong> helps shield the skin
against razor irritation.
The Moisturizer with
Sunscreen SPF 25
reduces the appearance
of fine lines <strong>and</strong> wrinkles
when used together with
the Face Bar.
When should they
use it
<strong>Be</strong>fore shaving to prepare the
beard for shaving or afterwards
to remove any reside left from
shaving.
<strong>Be</strong>fore shaving.
After shaving.
After cleansing <strong>and</strong>
shaving.
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The MKMen Customer
Women are generally the primary buyers of skin care products for their households. And they may be
some of your best customers for the MKMen line. If they love the Mary Kay® products that they use,
they’re sure to recommend the MKMen line to their husb<strong>and</strong>s, boyfriends, brothers <strong>and</strong> fathers!

calling all men!
Let us know how MKMen has changed your life <strong>and</strong> the one we pick will
receive a special gift from us! Submit your story with your name, contact numbers,
<strong>and</strong> address plus a photo of yourself <strong>and</strong> get a chance to be featured in our
MKP website! This contest will run from May 1 – June 30, 2007. Entries must
be submitted on or before June 30, 2007 through email or mail.
Send your entries to:
Email: MKPService@mkcorp.com
Address: Mary Kay Philippines
MKMen Contest
Building 2 LA Fuerza Compound,
2241 Chino Roces Avenue,
Makati City 1231, Philippines
IT’S THAT SIMPLE! SO HURRY AND DON’T MISS
THE CHANCE TO GET THAT EXCLUSIVE GIFT!
Get this FREE
MKMen Cool Bag
when you purchase MKMen TM Set
which includes Limited Edition Shave
Foam <strong>and</strong> Limited Edition Cooling
After Shave Gel.
Face Bar <strong>and</strong> Moisturizer Sunscreen
SPF25 may be purchased individually.
MK Men Set | P4535.00
Face Bar | P1150.00
Moisturizer Sunscreen SPF25 | P1495.00
Limited Edition Shave Foam | P995.00 (not sold individually)
Limited EditionCooling After Shave Gel | P895.00 (not sold
MK Men Set is available until supplies last.
applause|may07 |5

Limited Edition Mary Kay®
Matte Lip Color Stick
Create perfect matte lips in seconds with this allin-one
lip color pencil that lines <strong>and</strong> defines lips
with water-resistant color that doesn’t feather or
bleed. Your customers can get a simple, polished
look when they choose from a beautiful, soft range
of matte shades with just a hint of luster. Achieve
this season’s look of simplicity <strong>and</strong> minimalism
with these wooden jumbo pencils, complete with
a shade indicator at the bottom <strong>and</strong> metal cap.
Easy Application Instructions
Use the tip of the pencil to precisely define lips. Fill
in lips with the pencil to create a beautifully matte
lip look.
Three On-Trend Shades
Tawny Twilight
color in
bloom
EYES
Limited Edition Mary Kay®
Soft Luster Eye Color Stick
The limited-edition Mary Kay® Garden Blossom Color Collection delivers
on Spring/Summer 2007 trends, playing up bold, modern, Asian influences
with all-in-one, easily portable <strong>and</strong> packable jumbo pencils for lips <strong>and</strong>
eyes. It’s beauty made simple for women on the go.
Just look at these lustrous shades for eyes that
provide buildable color <strong>and</strong> sheen in a simple, easyto
use product. The limited edition Mary Kay® Soft
Luster Eye Color Stick allows your customers to line
or fill in their eyelids with one product. This all-in-one
eye shadow <strong>and</strong> eyeliner pencil illuminates eyelids
with creamy, water-resistant color that blends to a
lustrous finish. All this in a wooden jumbo pencil,
complete with a shade indicator at the bottom <strong>and</strong>
a metal cap.
6|applause|may07
Easy Application Instructions
Sweep pencil across lid <strong>and</strong> blend for perfectly
lustrous color. Use the tip of the pencil to precisely
line your eyes. For an everyday look, apply Mary Kay®
Soft Luster Eye Color Stick directly on the lid, close
to the base of the lashes, <strong>and</strong> continue up to the
crease area of the lid. Blend the eye color on the lid
with the fingertips upward to the brow bone. You
could also suggest to customers that they complete
their eye look with MK Signature Ultimate
Mascara.
Four On-Trend Shades
Violet Dawn | Taupe Shimmer | Jade Mint | Copper
Glaze

Frame your beautiful eyes with
gorgeous brows!
The new MK Signature® Brow Definer Pencil
(wood) features a creamy, long-wearing, waterproof
formula that strokes on smoothly to create
that well-defined look. For dramatic brows, keep
the pencil sharp. For a more natural look, keep softer
tip with feathering strokes.
Choose from three fabulous new shades of
Soft Black, Brunette <strong>and</strong> Classic Blonde.
New! MK Signature®
Brow Definer Pencil | P505.00
Here’s a fabulous twist for beautiful eyes!
The new MK Signature® Eyeliner has a formula that
glides on gently to define those eyes perfectly. It comes
h<strong>and</strong>y in a retractable pencil that never needs sharpening.
This pencil provides intense color that is definitely smudge
proof for long wearing, stay-in-one place color. Comes
in Black, Deep Brown, Olive, Navy shades
soft black
brunnette
classic blonde
play with
COLORS…
May is a fabulous
month for women.
Aside from the summer treats
<strong>and</strong> outings, it is the month for every
mom to look her best. Check out these
fabulous new hues to make eyes bold
<strong>and</strong> beautiful.
New! MK Signature® Eyeliner, P505.00
And if you’ve missed your good old MK Signature Eye
<strong>and</strong> Browliner, we recommned that you try these
shades to replace your fave!
If you love MK Signature ® Eye liner … You'll love this new shade…
Charcoal
Black
Indigo
Navy
Sable
Deep Brown
Sage
Olive
If you love MK Signature ® Browliner … You'll love this repackaged new shade…
Soft Black
Soft Black (new shade)
Chestnut
Brunette
Classic Blonde- NEW!
navy
olive
deep brown
black
theheat
beat
this summer!
Offer your customers this refreshing MK Body Care set as it
soothes <strong>and</strong> smoothes the skin! Enjoy the MK 2- in-1 Wash <strong>and</strong>
Shave <strong>and</strong> MK Hydrating Lotion pack this summer, a perfect catch
for that summer getaway.
applause|may07 |7

You are Red, Hot <strong>and</strong>
Rolling! Take on the
challenge <strong>and</strong> be on your
way to attending our Red
Jacket Rally in November!
Contest Period : May-September 2007
Here’s how: Simply be a Red Jacket with 5 active personal
recruits with Php16,000 personal sales each <strong>and</strong> get to
attend the Red Jacket Rally in November 2007!
It’s a whole day affair – full of knowledge to feed your brain <strong>and</strong>
lots <strong>and</strong> lots of fun <strong>and</strong> excitement through recognition <strong>and</strong>
bonding with your fellow Red Jacket sisters!
<strong>Be</strong> there <strong>and</strong> celebrate recognition, education <strong>and</strong>
camaraderie on:
n
n
n
n
November 17, 2007 – Manila
November 18, 2007 – Zamboanga
November 24, 2007 – Cebu & Davao
November 25, 2007 – Bicol
8|applause|may07
10
steps
to aRed Jacket
1. Attend all Mary Kay functions. Weekly
unit meetings are a MUST. By attending,
you show support for your Director <strong>and</strong>
sister Consultants. Plus, a guest is bound
to be more impressed when she sees a
room full of people.
2. Have daily, weekly, monthly <strong>and</strong>
yearly goals. This is important in all
aspects of your life, including health, family,
business, spiritual <strong>and</strong> social. Where do
you want your business to be in one month
(on-target for a diamond star quarter, three
new business associates, five appointments
each week)
3. Say daily affirmations:
“Everyday, in every way, I get better <strong>and</strong>
better. Everyone I meet is a prospect for my
products services. I am healthy. I am happy.
I am enthusiastic.”
4. Have goal posters in your office, car,
on your mirror, etc. reminding you of
your goals. And don’t forget to put one on
your refrigerator!
Don’t miss this once-in-a-lifetime opportunity!
Take the challenge now <strong>and</strong> see you there!
5. Evaluate your appearance. Which
areas would you like to improve Start
walking or doing some other form of
exercise. Get new hairstyle, try a new hair
color. Start paying more attention to your
wardrobe. Dress professionally more often,
<strong>and</strong> let your makeup reflect your career.
6. Organize your family. Make them
realize you are serious about your Mary
Kay career. You can do this by disciplining
yourself. <strong>Be</strong> willing to give up a TV show
to service customers <strong>and</strong> book classes.
Talk with them about your goals for the
family - like vacations paid for with money
you’ve earned from your career.
7. Complete weekly summary sheets.
Write your goals in pencil <strong>and</strong> when you
accomplished them, fill them in with pen.
Determine how much you earn from
classes, facials <strong>and</strong> reorders so you know
when you are improving.
8. Read your Consultants Guide <strong>and</strong>
every other source of information you
From Senior Director Charlotte Anderson
of Scottsdale, Arizona.
can obtain about your business. Watch
opportunity videos. They are a wonderful
source of inspiration, education, motivation.
9. Organize your office. Make it simple.
Shoe boxes are fine for skin care profiles.
Use an answering machine. Make the
message short <strong>and</strong> business-like. Record
it yourself.
10. Go to work. Talk to people you meet
daily. Practice, practice, practice. It will
become simpler! H<strong>and</strong> out business cards.
Put them with bills, give them to cashiers
at the grocery store or restaurant. H<strong>and</strong>out
Look books. <strong>Be</strong> sure your name <strong>and</strong> phone
number are on all material you give out.
And remember: Smile, smile, smile. People
like to be around positive people. Attitude
is 98% of your business.
As Mary Kay says, “You can do all things
right with the wrong attitude <strong>and</strong> fail, but
with the right attitude you can do all things
wrong <strong>and</strong> succeed.

ooking
is an
attitude
Mary Kay once said, “Bookings are the lifeline of
your business. Literally, if you’re out of bookings,
you’re out of business.” Booking is a big part of
your 3+3+3 formula for success (3 bookings a
day + 3 skin care classes a week <strong>and</strong> P30,000
personal sales a month = SUCCESS).
Here are some ways to make booking a part of your daily routine:
1. Talk to every person you come into contact with about Mary Kay.
2. When you shop, you always come into contact with people. Offer a sincere
compliment to someone, introduce yourself <strong>and</strong> ask the person if she has ever
tried Mary Kay products. Then offer her the opportunity to try the products.
3. Offer samples for her to try. Tell her that you would be interested in getting
her opinion of the product. Give her your business card <strong>and</strong> ask for her phone
number.
4. Pass out 25 Look Books every week. Leave them everywhere: doctors' <strong>and</strong>
dentists' offices, beauty shops, laundromats, store bulletin boards, reception areas,
office building bathrooms, mall bathrooms, restaurants, etc.
5. Pass out 25 Business Cards every week. Spray a card lightly with cologne
<strong>and</strong> insert it when mailing a bill, making a bank deposit, or paying with a check,
cash or a credit card.
6. Ask every customer you call for a referral.
7. Ask every customer you call to be a hostess.
8. Emphasize the pampering aspect.
Booking provides the opportunity to create
an immediate income as you hold your
appointments, build a strong customer base
(reorders can provide future income) <strong>and</strong>
recruit team members (which allows you to
advance in your career).
"I'm sure you have friends who would love to have one hour of free pampering.
Who do you know that would enjoy being pampered for an hour"
9. Play the "Booking Game" at skin care classes. While their masks are drying,
have them write down the names of their friends <strong>and</strong> phone numbers as referrals.
For the person providing the most referrals, give a small prize for the most names
(example: an eyebrow brush).
10. Do not prejudge anyone. Share the opportunity <strong>and</strong> information about our
products with everyone.
“Success in booking is mainly a question of attitude. You can expect success
when you have a positive, enthusiastic, <strong>and</strong> self-confident attitude.” If you
think you can, you will. If you think you can't, you won't. But remember also,
don't depend on one idea for bookings. Use many. Booking is truly the lifeline
of your business. Master your booking skills <strong>and</strong> you will sell.
Your
What a Hostess is All About
Everything in your Mary Kay career begins with booking a
skin care class. You will not only obtain sales in your class,
but you’ll also book additional classes <strong>and</strong> receive referrals.
Your skin care class provides maximum potential for results
within a minimum amount of time invested. But what does
your skin care class have anything to do with having a
Hostess Everything!
Who is She
• Business partner <strong>and</strong> ally
• Link to more customers
• Assistant
• Friend
• Potential team member
• Most important person in your business
With each booking you make with anyone, your goal should
be to turn that person into your Hostess. Your Hostess is
the most important person in your business because she
becomes your partner in making your class a great success.
So it’s very important to build a long term relationship with
her.
You + Your Hostess = Great Sales <strong>and</strong>
Greater Success
What Can Your Hostess Do for You
Here are several things that your Hostess can do for you:
• Provide <strong>and</strong> prepare the venue for your skin care class
• Invite her friends to attend your class
• Give you basic information on the attendees to help you
pre-profile each one
• Introduce you personally to her friends upon their arrival
at the class
• Encourage her friends to purchase more products
• Encourage her friends to host a class for you
• Give you leads on who to offer the Mary Kay career to
• Host another class for you
• Provide simple refreshments for the guests, if she wishes
When you always keep in mind how integral your Hostess
is, that will help you deal with her in the most professional
<strong>and</strong> personal way that you can. Always remember to book
Hostesses for life <strong>and</strong> to ensure that she becomes a lifetime
partner in building your success.
applause|may07 |9

Rise up to a fresh day of great
education in the heart of
Bangkok, Thail<strong>and</strong>. Gear up for
powerful learning from top
Nationals from all over Asia-
Pacific, sisterhood at it's finest
from fellow Mary Kay Asia-
Pacific Sales Directors, a culture
so amazing, great shopping <strong>and</strong>
an exotic nightlife!
New Independent Sales Director Education Challenge
Challenge Period: May 2007-January 2008
Attend the new Sales
Director Education in
Bangkok, Thail<strong>and</strong> in
March 2008 FREE!
All new Sales Directors from January
2007 to December 2007 should build
their unit size to 50 active <strong>Be</strong>auty
Consultants <strong>and</strong> have a total umulative
sales of P3 million during the contest
period to qualify.
CONTEST GUIDELINES:
a. Sales Directors must be active with a unit size of 50
<strong>and</strong> in good st<strong>and</strong>ing at the time of the trip.
b. Awardees are responsible for their own passports.
There will be no cash conversion for this trip in case
awardees cannot go for whatever reason.
c. The Company reserves the right to change, amend or
revise these rules as deemed necessary for the best
interests of the Company.
10|applause|may07
So, go for Directorship today! Build a strong unit! Then fly high towards greater success in Bangkok, Thail<strong>and</strong>!

Persistence through
There comes a point in one’s life that trials
test the very core of your being. To give up
would be the easiest solution; but what makes
one move on <strong>and</strong> fail forward to succeed
a career for keeps
“Mary Kay is true to its promise of enriching
people’s lives, as it truly offers great economic
rewards, especially to those who have shown passion <strong>and</strong> determination in achieving
their goals. But over <strong>and</strong> above the external rewards it gives, I also believe that Mary Kay
is capable of re-molding us to become better individuals. For me, Mary Kay is truly a
humbly, rewarding <strong>and</strong> an empowering experience”
I
ndependent Senior Sales Director Cecile
Cahoy had mixed feelings back then when she
joined Mary Kay in June 2002. At that time, she
was on leave as a faculty member of the Ateneo de Davao
Grade School. It was her husb<strong>and</strong> in fact who encouraged
her to listen to a business presentation of Mary Kay as
it was introduced to him by a lady whom he met on a
plane ride on his way back to Manila.
A previous user, having ordered products from her coteacher,
Cecile was convinced to try the business since
part of her was truly interested in beauty products. After
trying other products, aside from what she already was
using, <strong>and</strong> seeing that the Company was only asking for
a minimal registration fee, she agreed to sign up as an
Independent <strong>Be</strong>auty Consultant.
Cecile joined for the primary reason to avail of a discount
on products to try for herself <strong>and</strong> do a bit of selling on
the side. The big surprise of her life hit her when she
12|applause|may07
made her first sale of P15,000 <strong>and</strong> her two customers
paid in cash. She realized at that moment that Mary Kay
was worth a try <strong>and</strong> that great things were in store for her.
And indeed, great things were headed her way. She
became a Ladder of Success achiever, became part of
the Millionaire’s Club, got her Diamond Ring, Pink Car
<strong>and</strong> even flew to China. This is above the achievement of
becoming an Independent Sales Director in August 2003
<strong>and</strong> debuting as an Independent Senior Sales Director
by February 2006. For Cecile, Mary Kay has given her
license to look <strong>and</strong> feel good. It is also a joy for her meeting
people <strong>and</strong> learning from them <strong>and</strong> them from her. She
delights in sharing the benefits <strong>and</strong> the greatness of the
Company.
Despite the fact that she encountered a huge <strong>and</strong> lifechanging
challenge in 2004, having re-located from
Davao to Manila with her husb<strong>and</strong> <strong>and</strong> three kids, Cecile
did not let her dreams deter her from her goals. She says,
“I made a decision. I had to keep on <strong>and</strong> continue my
task as a Sales Director. I did it one step at a time. I’ve
stayed with Mary Kay all these years because I believe in
the Mary Kay dream. I should keep on. There is no reason
for me to quit if I want to achieve my ultimate goal of living
a more abundant life in the future.”
Cecile has invested in herself <strong>and</strong> in this business. She
says that it has all been worth it <strong>and</strong> that you never lose
anything; you just gain in the process. She considers her
Mary Kay career as one of God’s greatest blessings in
her life, as it offers both external <strong>and</strong> internal rewards.
<strong>Be</strong>ing able to achieve financial gains gives her the ability
to give more especially to her family members <strong>and</strong> friends
who are in need. “In Mary Kay,” she adds, “it’s a career of
abundance.”

thick & thin
The answer lies in one’s motivation to pursue
one’s dreams – no matter what. Meet two
women who have done just that <strong>and</strong> have been
rewarded abundantly because of their decision
It runs in the blood…
It’s something that runs in her blood, she says.
It’s something that she will never give up … that
is why Independent Senior Sales Director
Genalyn Cabanag of Davao City has decided to
give her Mary Kay career a second chance.
ABSA College graduate of Ateneo de Davao,
Gen began her Mary Kay career in August
2001 because she loved the products. At
that time, she had a skin problem <strong>and</strong> when she
used Mary Kay products, she did not only see evident
changes, but her officemates commended her as well
that her skin was improving. She immediately called her
recruiter to conduct a facial <strong>and</strong> was given a hostess gift.
Gen asked her recruiter to give her an overview of the
Marketing Plan <strong>and</strong> right there <strong>and</strong> then, she signed up
as an Independent <strong>Be</strong>auty Consultant.
Her first debut as an Independent Sales Director was in
November 2002. She didn’t last that long though because
she discovered that her unit members <strong>and</strong> her people
were not strong. When she made a comeback <strong>and</strong>
debuted once again in March 2004, her success was
properly grounded – so grounded that she debuted as
an Independent Senior Sales Director in November 2005.
Gen had to
prove that
Mary Kay
was a business with great rewards – to her parents,
husb<strong>and</strong> <strong>and</strong> in-laws. This for her was the most difficult
challenge she had to face because everyone told her that
being an Internal Auditor of URC for five years with a good
<strong>and</strong> fixed income – would not measure up to her newfound
business. She had to show them – the credible
way – otherwise. And indeed, she did. With the
achievements she garnered along the way – Millionaire’s
Club, Royal Club, Superstar Perfect Star, Ladder of Success
– <strong>and</strong> a good, steady income – all the important people
in her life were convinced <strong>and</strong> have finally given her the
support she oh so desired for them to give.
Gen believes that Mary Kay is a great full time business.
“You’ll never be wrong when you invest in MK,” she adds.
Mary Kay has enriched her life because she finally has
a fulfilling career. She has been able to prioritize her time
- whenever her family needs her, she can always be there
for them, not worrying about taking vacation or sick leaves.
She can go whenever she wants to go <strong>and</strong> nobody holds
her back now to pursue her dreams. Through Mary Kay,
she was able to discover herself, her talents <strong>and</strong> her
abilities. This is the reason why she will stay for the long
haul. Though she may not be fast, she insists that she is
very persistent. “I am a late bloomer, but it’s okay. I have
my own pace <strong>and</strong> time <strong>and</strong> now is my time,” she confidently
stresses.
Gen dreams to achieve the Top Director Trip <strong>and</strong> Dallas
Seminar challenge <strong>and</strong> eventually debut as a National
Sales Director. With her formula – believe in yourself,
determine what is important, dedicate <strong>and</strong> love what you
do – Gen is definitely on her way to superstar success!
applause|may07 |13

ecognition | february 2007
keepers of the dream
national sales directors
Total Retail Area Sales
February 2007
words of wisdom by Mary Kay Ash
Why are successful people able to do things
that failures won’t do It’s one reason why a
small minority are successful while a
majority are satisfied with mediocre results.
It all boils down to purpose.
Remember, God feeds the birds but He doesn’t
throw the food in the nest. So it is with Mary
Kay. We provide every possible suggestion to
help you succeed, but you must <strong>take</strong> that
“food” for thought <strong>and</strong> put it into action. An
idea is a pent-up reservoir full of energy,
absolutely worthless until put into action.
Christina Boyd
18,062,665.00
- Mary Kay Ash
mary kay’s pride
sales directors
Top in Unit Sales
Charlotte Mendoza
2,171,865.00
Marita Del Corro 1,371,615.00
Rochelle Lynn C.Guintu 1,269,650.00
Mariacel S. Capio 1,179,730.00
Alma M. Alburo 1,042,180.00
Louella M. Sopoco 1,031,320.00
Maria Linda Duran 800,650.00
Nona E. Marasigan 785,490.00
Jeannie Ruth Q. Gregorio 772,445.00
Leonida B. Romero 707,555.00
red jackets
Top in Personal Sales
Irene G. Ruiz
87,385.00
14|applause|may07
Top in Unit Recruiting
Charlotte Mendoza
63
Mariacel S. Capio 54
Louella M. Sopoco 39
Rochelle Lynn C. Guintu 32
Mari Toni C. Barbo 32
Top in Team Sales
Virginia S. Vecina
351,165.00
Top in Earning Commission Top in Personal Recruiting Top in Personal Sales Top in Team Commission
Marissa J. Magtoto Nemesia Manalo
Charlotte Mendoza
TOP 1
Guintu, Rochelle Lynn C. TOP 2
Del Corro, Marita TOP 3
Sopoco, Louella M. TOP 4
Duran, Maria Linda TOP 5
Moving Up: First Time Future Sales Directors for February
Melogen H. Abe
Leah Lou A. Abuhon
Archie B. Agcopra
Helen G. Aguila-Flores
Aiza C. Ahmad
Yeeda Mae L. Altares
Minerva A. Anday
Gertrudes M. Andrade
Olivia S. Antiojo
Jo Ann A. Arat
Marilyn A. Autor
Nenita S. Baldoza
Rohailah M. Balt
Marion M. Barilea
Milagros A. Bayona
Jacqueline G. <strong>Be</strong>lesario
Antonio B. <strong>Be</strong>rboso
Marla P. <strong>Be</strong>rmudez
<strong>Be</strong>rnal, Venzila Maria R.
Briones, Cynthia C.
Jennifer I. Bual
Susan S. Cabello
Karren Kate T. Callado
Angeli J. Sumaoy 5
Maria Carlota G. Cabais 4
Lotis A. Pineda 4
Elsie P. Rey 4
Charlotte Mendoza 3
Mary Jane B. Castillo 3
Sonia O. Agustin 3
Luzviminda P. Zabala 3
Alma M. Alburo 3
<strong>Be</strong>lla C. Caoyonan
Luzita C. Castro
Jenny O. De Guzman
De Guzman, Marilet
Melinda A. Delfin
Wilnie Mary T. Dignadice
Ma. Cristina B. Dionisio
Maria <strong>Be</strong>lla D. Dizon
Mary Jane T. Domingo
Josephine M. Evans
Mercelita G. Fabia
Zeny J. Falalimpa
Fuentebella, Lilian C.
S<strong>and</strong>ra O. Fulgar
Fermina B. Gawad
Lani C. Guerra
Heidi S. Hofilena
Lucy C. Hornada
Kay K. Hubahib
Pauline D. Kapaw-an
Lea A. Lopez
Agnes D. Lorente
Maribeth A. Luna
Divina Rayos 58,535.00
Jocelyn A. Tamayo 57,085.00
Virginia Dela Cruz 56,570.00
Amylou M. Jumaquio 39,485.00
Manette Espinoza 33,940.00
Marissa J. Magtoto 32,130.00
Charlotte Mendoza 32,050.00
Marita Del Corro 31,685.00
Joanne B. Espinosa 30,760.00
Joanne B. Maglaya
Luzviminda A. Maquiling
R<strong>and</strong>olf A. Maquiling
Aleja F. Martinez
Maria Theresa C. Mencias
Ma. Nieves C. Milanes
Josephine Diana S. Mir<strong>and</strong>a
Adela P. Muzones
Salvador R. Naag
Aileen O. Noval
Rowena P. Ocay
Nenita S. Ortega
Margie O. Pampanga
Anamie B. Patnugot
Marieflor A. Quirim
Mary Grace B. Ranas
Linda B. Real
Mary Ann P. Retuerma
Rachel <strong>Be</strong>atriz Ruivivar
Luz A. Saber
Ma.Theresa G. Salazar
Josefina A. Salva Cruz
Raquel E. Selim
78,765.00 6
Mila B. Sia
Danilo Jr. A. Sibugan
Astrabel D. Solarta
Trinidad U. Solis
Rosalie A. Soriano
Jennifer T. Sta.Cruz
Jocelyn S. Sultan
Virginia B. Tapire
Clairol Mae Tenorio
Rachel G. Tiao
Cecilia J. Tiomico
Cresencio C. Vecina
Fiah S. Vij<strong>and</strong>re
Rebylyn M. Villanueva
Marife B. Visorde
Rebecca A. Visorro
Jane M. Vitorillo
Fe O. Yambao
Grace Marie D. Y<strong>and</strong>oc
Joyolinda T. Zapanta
Virginia S. Vecina
20,693.65
beauty consultants
Top SD with the Most No.
of NCB Achievers
Charlotte Mendoza
11
Listed in ranking order are the top 10
Independent <strong>Be</strong>auty Consultants achieving
the highest personal retail sales for the month.
Erika Carpio
101,265.00
Georgiana Yu 97,755.00
Irene G. Ruiz 87,385.00
Cristina S. Cruz 83,260.00
Maria Abarracoso <strong>Be</strong>rnardo 76,405.00
Cristina M. Roslin 72,640.00
Ethelyn Edquila 68,865.00
Myrna M. Ong 64,920.00
Ruth B. Gutierrez 57,100.00
Lucinda G. Arceta 56,925.00

special awards
First-Time Millionaire’s Club Achievers
Hitting P1 Million cumulative in 2 months or in 1 month Seminar Year 2007
Honors’ Society
Laptop Achiever
special awards | february 2007
Top 1 SD with Most No. of
Ladder of Success Achievers
Dec -Feb 2007
Sonia Ibita Nona Espilita Mariacel S. Capio
Fabulous 50s Club Achievers
Hitting P2 Million Unit Sales <strong>and</strong> Fifty (50) active unit membersin the first six months from debut
Jeannie Ruth Q. Gregorio
Lynn A. Padua
Emily Mendoza Erlinda P. Imler Lani P. Antiojo Jesusa M. Sabana
1. BEAUTY CONSULTANT
AGREEMENT REMINDER.
BC Agreement should be
completely filled up with photocopy
of Identification (ID) before you
submit to <strong>Be</strong>auty Centers.
Joan F. Akut Yol<strong>and</strong>a C. Arrojo Nona Espilita Jennifer C. Maghirang
new executive senior sales director
2. FAX AND EMAIL ORDERS.
Kindly expect a confirmation text
message from MK Customer
Service within 1 hour, should you
not receive any text, you may call
09178660488.
ACHIEVEMENTS:
• Perfect Start Achiever
• Ladder of Success Achiever
• Consistent 12% Club Achiever
• Fabulous SDs
• Pink Car Achiever
• Ms. Go-Give -Q3
EXECUTIVE SENIOR SALES DIRECTOR
ROCHELLE GUINTU
She joined Mary Kay as a <strong>Be</strong>auty Consultant in October 2003 <strong>and</strong> developed her
first offspring in September 2004.
applause|may07 |15

directors’ profile | march 2007
new senior sales directors
NAME:
Nona Espilita
BEGAN MK CAREER:
June 2006
SD DEBUT:
November 2006
SSD DEBUT:
March 2007
UNIT NAME:
Star
new sales directors
NAME:
Victoria Logdat
BEGAN MK CAREER:
July 2006
SD DEBUT:
December 2006
SSD DEBUT:
March 2007
UNIT NAME:
Victorious <strong>Be</strong>auties
NAME:
Ferdilyn Dizon
BEGAN MK CAREER:
January 2006
SD DEBUT:
October 2006
SSD DEBUT:
March 2007
UNIT NAME:
Pink Frontiers
NAME:
Mariacel Capio
BEGAN MK CAREER:
August 2006
SD DEBUT:
January 2007
SSD DEBUT:
March 2007
UNIT NAME:
Shekinah Lilies
NAME:
Mary Jane Padilla
BEGAN MK CAREER:
September 2006
SD DEBUT:
January 2007
SSD DEBUT:
March 2007
UNIT NAME:
Go Pinoy!
NAME:
Blessa Victorio
BEGAN MK CAREER:
July 2006
SD DEBUT:
December 2006
SSD DEBUT:
March 2007
UNIT NAME:
Showers of Blessings
NAME: Ma. Emirose Alviar
BEGAN MK CAREER: November 2006
SD DEBUT: March 2007
UNIT NAME: Gracious
ESSD NAME: Charlotte Mendoza
NAME: Josie Kristine <strong>Be</strong>ltran
BEGAN MK CAREER: July 2006
SD DEBUT: March 2007
UNIT NAME: The Pink Bankers
SSD NAME: Nona Marasigan
NAME: Lolita Gabriento
BEGAN MK CAREER: November 2006
SD DEBUT: March 2007
UNIT NAME: Blazing Pink
SSD NAME: Genalyn Cabanag
NAME: Mary Sheridan Guintu
BEGAN MK CAREER: August 2006
SD DEBUT: March 2007
UNIT NAME: Heaven’s Herald Blessing
ESSD NAME: Rochelle Guintu
NAME: Ruth Gutierrez
BEGAN MK CAREER: February 2006
SD DEBUT: March 2007
UNIT NAME: Gutsy Diamond Achievers
ESSD NAME: Charlotte Mendoza
NAME: Shiela Labucana
BEGAN MK CAREER: February 2006
SD DEBUT: March 2007
UNIT NAME: Lady Achievers
SSD NAME: Mary Lee Macaraeg
NAME: Josie Logdat
BEGAN MK CAREER: September 2006
SD DEBUT: March 2007
UNIT NAME: Glorious Achievers
SSD NAME: Victoria Logdat
NAME: Emma Mangabat
BEGAN MK CAREER: October 2006
SD DEBUT: March 2007
UNIT NAME: Great Reward
SSD NAME: Delmar Lising
NAME: Jocelyn Nanasca
BEGAN MK CAREER: July 2006
SD DEBUT: March 2007
UNIT NAME: Leading Edge
SSD NAME: Ferdilyn Dizon
NAME: Josefina Ramos
BEGAN MK CAREER: August 2005
SD DEBUT: March 2007
UNIT NAME: Faith
SSD NAME: Leonida Romero
NAME: Yol<strong>and</strong>a Serrano
BEGAN MK CAREER: November 2006
SD DEBUT: March 2007
UNIT NAME: Riches Challenger
SSD NAME: Mary Jane Padilla
NAME: Liezel Talagtag
BEGAN MK CAREER: November 2006
SD DEBUT: March 2007
UNIT NAME: God’s Circle of Love
SSD NAME: Marita del Corro
NAME: Virginia Vecina
BEGAN MK CAREER: November 2006
SD DEBUT: March 2007
UNIT NAME: Grasya
SSD NAME: Alma Alburo
NAME: Nenita Victorio
BEGAN MK CAREER: July 2006
SD DEBUT: March 2007
UNIT NAME: Victorious Jewel
SSD NAME: Blessa Victorio
“ Over the years, our Company has witnessed dramatic changes in
everything from products to packaging. Like the fashion industry,
cosmetics is a field that has no room for the meek <strong>and</strong> mild-mannered
who shy away from change. Just as our Company has a constant
drive to keep evolving, so must you as an individual. You can either
go forward or backward this year, this month, this day but you can’t
st<strong>and</strong> still!” - Mary Kay

Through the years, the New Consultant
Bonus program has been the building
blocks of the New Independent <strong>Be</strong>auty
Consultant in her Mary Kay career.
It has helped her BUILD, GAIN, &
SUCCEED to get her business going
when she <strong>take</strong>s off in her career.
here’s the great news!
Starting March 1, 2007, the new Independent <strong>Be</strong>auty Consultant can jumpstart her career with more
exciting products, with higher total retail value! With the same requirements, you now get free products
with a total retail value of P19,485.00, in your first four months. Use these products to personally
experience its great benefits or as a demonstration tool to your appointments to grow your business.
So develop consistency in your business <strong>and</strong> build a rewarding career with NCB today!
EFFECTIVE MARCH 1, 2007
Required Sales:
P12,000
Single Purchase
Required Sales:
P12,000
Single Purchase
Worth of free products vs.
sales requirements:
25%
Worth of free products vs.
sales requirements:
30%
Components:
Components:
MK Signature Eye Liner
Charcoal, Eye color Duet Tooti
Fruitti, Cinnabar, Cheek Color
Orchid, Lipstick Pink Melon
<strong>and</strong> Satin Lips Lip Balm
Total Retail Value: P2,950.00
Private Spa Satin H<strong>and</strong>s
Pampering Set, Miracles
Happen Book, Private Spa
Mint Bliss Energizing Lotion
for Feet <strong>and</strong> Legs
Total Retail Value: P3,565.00
Required Sales:
P14,000
Single Purchase
Required Sales:
P16,000
Single Purchase
Worth of free products vs.
sales requirements:
36%
Worth of free products vs.
sales requirements:
50%
Components:
Private Spa Embrace
Harmony Sugar Scrubs, Body
Wash, Moisture Lotion ,
Fragrance Mist <strong>and</strong> Mary Kay
Shave Cream
Total Retail Value: P5,000.00
Components:
TimeWise Day Solution Sunscreen
SPF 25, Night Solution, Cleanser
for Normal to Dry Skin,Age
Fighting Moisturizer for Normal
to Dry Skin, TimeWise Age Fighting
Eye Cream <strong>and</strong> Lip Primer
Total Retail Value: P7,970.00
what do i do to get all these
Achieve your P12,000 single purchase goal on Month 1 <strong>and</strong> Month
2 while you are still learning the ropes of your new business <strong>and</strong>
building skills that will help you sell more. On month 3 <strong>and</strong> month
4, you would have already mastered holding skin care classes <strong>and</strong>
are ready to meet higher goals. Achieve P14,000 on month 3, <strong>and</strong>
P16,000 on month 4 to complete the program <strong>and</strong> enjoy all free
products worth P19,485.00!
WHAT IS NCB
NCB or the NEW Consultant Bonus program is
a 4-month consistency program especially
designed for all new Independent <strong>Be</strong>auty
Consultants. You will enjoy free premium
products when you consistently meet your single
purchase goals every month.
MONTH SINGLE PURCHASE GOALS
1 P12,000.00
2 P12,000.00
3 P14,000.00
4 P16,000.00
applause|may 07|17

“The desire for recognition is a
powerful motivator, <strong>and</strong> exciting
prizes are significant symbols of
esteem” - Mary Kay Ash
it’s your time to be a
STAR with the
March 1, 2007 – August 31, 2007
Don’t miss this opportunity to become a Star
Achiever! Simply be a Ladder of Success achiever
<strong>and</strong> earn great <strong>and</strong> exciting Glamour, Home,
Electronic <strong>and</strong> Appliance items, depending on your
level of achievement!
Hurry! The first quarter for the Star Consultant
Rewards Program is almost over! Plan your work
<strong>and</strong> work your plan to achieving the level that you
want for you to claim your most desired prize!
Next quarter will be from June-August! That’s another
opportunity to shine <strong>and</strong> be a Star Achiever again!
For more details of the program, refer to the Star Consultant Rewards Program brochure.
MARY KAY (PHILS), INC.
QUEZON CITY
DAVAO CITY
CEBU CITY
BICOL
ZAMBOANGA CITY
Building II La Fuerza Compound,
2241 Chino Roces Ave., Makati City
Tel. Nos: (02) 859-6222/859-MARY
Fax Nos: (02) 859-6298/859-6299
Email: mkpcservice@mkcorp.com
G/Flr Casa Rafael Bldg.
1223 Quezon Avenue,
Quezon City
Tel. Nos: (02) 371-83-55
Fax No: (02) 371-8322
Door 6 & 7 Regina Complex
CM Recto Avenue,
Davao City
Tel. No: (082) 224-5956
Fax No: (082) 224-5955
G/Flr, Cebu Capitol
Comm. Complex,
N. Escario Street,
Bgy. Camputhaw, Cebu City
Tel. No: (032) 254-8081
Fax No: (032) 253-4661
2/F GTS Building,
Rizal Street,
Old Albay District,
4500 Legaspi City
Tel. Nos: (052) 820-6222
2/F YPC Building, Veteran's Avenue,
7000 Zamboanga City
Tel. No. (062) 992-6222