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tcnc mission, strategic plan & committees
tcnc mission, strategic plan & committees
Mission
The mission of the Turfgrass Council of North Carolina is
to promote the turfgrass industry in North Carolina through
continuing education, career development, support of NC
State research and extension, environmental stewardship,
and governmental advocacy.
STRATEGIC PLAN
Goal 1: Ensure a positive image for TCNC and
turfgrass professionals
A. Identify TCNC’s “offer” to members and “unique
value proposition” in the marketplace
B. Proactively build TCNC’s reputation with external audiences
(e.g. media, legislators, allied associations, etc.)
C. Elevate the self-image of turfgrass professionals (e.g.
via credentialing, licensing, etc.)
Goal 2: Enhance governmental advocacy on behalf
of the industry
A. Build organized, consistent relationships with key groups
B. Recruit financial support for political objectives
C. Improve communication of legislative/
regulatory information with members
Goal 3: Embrace new technologies and innovation
A. Improve workplace efficiencies for turfgrass professionals
B. Advance understanding of new products
and innovations
i. Communicate scientific information
to key audiences
ii. Manage consumer expectations
iii. Promote science related to environmental
effects (e.g. fertilizers, pesticides)
C. Pro-actively lead adaptation to changes in
the marketplace (e.g. artificial turf)
Goal 4: Expand Education
A. Utilize new technologies to deliver education
(e.g. webinars)
B. Expand audiences (e.g. Hispanics, consumers)
C. Increase the mobility of and access to educational
content (e.g. regionalism)
2012 Resource Guide
­8 North Carolina Turfgrass n www.ncturfgrass.org