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National Project Implementation Plan - NVBDCP

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4. Behavior Change Communication<br />

A three pronged BCC strategy is proposed for the NVBDC program: This<br />

includes: (a) decentralized BCC activities financed by <strong>NVBDCP</strong>; (b) central<br />

BCC activities implemented by a professional media agency to be financed<br />

by the project; and (c) social mobilization activities with specific focus on<br />

promoting LLINs to be implemented by NGOs or social marketing agencies<br />

having strong field presence financed by the project. The decentralized<br />

locale specific BCC activities are detailed in the operational guide for antimalaria<br />

month campaign. This PIP provides a clear roadmap for initiating<br />

and implementing structural and institutional framework for implementation<br />

as well as institutional arrangements and monitoring and evaluation<br />

processes along with a budget template. However, random state visits<br />

undertaken during the project preparation suggest that the implementation<br />

capacities across the states vary widely. The project will provide consultant<br />

support at state and national levels and the primary focus will be on<br />

interpersonal communication and group discussions to inform community<br />

based institutions like Panchayat Raj and self help groups, and vulnerable<br />

populations about new diagnostic and treatment services made available at<br />

village level. A professional media agency will be selected following QCBS<br />

process at national level to undertake formative research, develop and pretest<br />

multi-media campaign and undertake media buying for a nation-wide<br />

campaign with strong focus on endemic states. The project also provides for<br />

hiring Services of NGOs and social marketing agencies having strong field<br />

presence will be used to undertake social mobilization of beneficiaries in<br />

villages selected for LLIN intervention.<br />

5. Training<br />

The focus will be on competency based and inclusive training. The program<br />

has well defined operational guidelines for each cadre of staff and a well<br />

defined training plan supported by clear operational guidelines. Under the<br />

project additional consultant support for training has been provided at<br />

national and state levels to ensure effective planning and oversight for<br />

decentralized training activities. <strong>National</strong> & State trainers for malaria and<br />

Kala-azar have been trained at Bhubaneswar (Orissa) and Patna (Bihar)<br />

during December 2007 and early part of 2008 by a team of experienced<br />

national and international experts and this opportunity has been used to<br />

update the training modules. The national, state trainers in addition to<br />

training the core vertical contractual staff proposed under the project (such<br />

as malaria and Kala-azar technical supervisors and the district VBD officer<br />

and consultant) will also monitor the quality of training. One dedicated<br />

<strong>NVBDCP</strong> focal point has been identified for each project state who will be<br />

regularly visiting the state to provide technical oversight for decentralized<br />

activities and for trouble shooting. Further, an independent agency will be<br />

monitoring the physical progress of decentralized training including<br />

compliance with the program guidelines. The proposed early<br />

implementation review by the World Bank (after 18-21 months) will also<br />

assess the competencies of the staff at different levels.<br />

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