2013 Summit Programme - The Centre for Excellence in Media ...

PARALLEL SESSION 2: Thursday 19th 14.45 - 15.25
TRANSMEDIA:
Integrated Journalism Education in Spanish Universities:
how is media convergence taught
Cantor
9129
Irene Da Rocha
Media are constantly evolving in interactive forms. The university should also innovate to
match this context. Four main lines of action will engage learners, teachers and companies
to focus on what’s required to achieve and foster excellence in the world of media
convergence. These key axes are:
(1) Media integration: the cooperation between press, radio, TV and Internet. (2) Simulation
training (3) Bonds between media companies and University (4) Internationalization:
Intercultural exchange and opportunities to improve language skills.
The ERASMUS LLP “Integrated journalism in Europe” project is developing a new learning
methodology based on these key axes. The first results of this project, based on a content
Analysis of the Curricula of all 36 spanish Journalism Universities, have mapped the development
of media convergence in Spanish universities. Based on a complete journalism
studies database patterns have emerged. We have established different models to classify
schools and universities according to the different ways of teaching practical integrated
journalism. Therefore, it provides an expanded actual view of media convergence in spanish
education and how journalism studies are organized.
Keywords: media convergence, journalism, transmedia, bonds between media
outlets and University, active audience.
Irene Da Rocha is project manager of IJIE Integrated Journalism in Europe. She
teaches at Pompeu Fabra University “Integrated Journalism Workshop”. In 2011 she was
awarded the UPF’s Prize of the Social Council for the quality of bachelor teaching.
24 Media Education Summit 2013