Official Trinity Style Guide - Trinity Washington University

Trinity Washington University
Graphics Standards Guide | 2009

Office of Media Relations
Ann Pauley
Vice President for Institutional Advancement
202-884-9725
pauleya@trinitydc.edu
Jason Pier
Assistant Vice President of Marketing and Communications
202-884-9710
pierj@trinitydc.edu
Timothy Russell
Assistant Vice President of Online Communications
202-884-9712
russellt@trinitydc.edu

Table of Contents
How to Refer to the University ................................................................ 2
Trinity’s Symbols ..................................................................................... 3
Trinity’s Colors ........................................................................................ 5
Trinity Terminology Guide ...................................................................... 6
Examples of Trinity’s Logo in Print .......................................................... 7
Where to Go For Logo Needs...................................................................9
1

How to Refer to the University
Trinity Washington University
In all print publications, mailings, brochures and other official print materials,
where you need to include the complete name of the institution, use the
following name: Trinity Washington University. Subsequent references should
be: Trinity, or the university. This guideline should be followed for the text,
return address and other usages; this also applies to official directory listings of
Trinity on external web sites or publications.
For marketing purposes, the institution uses the branding “Trinity” as a
single word to reference the university, and uses phrases such as, “Trinity, a
comprehensive university in the nation’s capital...” or “Trinity, a comprehensive
university in Washington...,” etc. The official Trinity logo is also used extensively
in marketing materials, publications and mailings. See page 4.
Three Schools, One University
Trinity Washington University is comprised of three schools. The official names
for these schools are:
• College of Arts and Sciences
• School of Education
• School of Professional Studies
The College of Arts and Sciences is Trinity’s historic undergraduate women’s
college, and also uses the name Trinity College.
If you have questions about the name of the school, please contact Ann Pauley,
vice president for institutional advancement, at pauleya@trinitydc.edu.
For additional information about how to reference the university name, contact
Ann Pauley, vice president for institutional advancement, at
pauleya@trinitydc.edu.
2

Trinity’s Symbols
Official Trinity Washington University Logo
Trinity has one official logo, pictured on the left in its acceptable color
combinations. The logo is available in black and white or purple and gold, as
Clip Art that is accessible from all faculty and staff computers on the Trinity
network. In a Microsoft © program, click Insert > Picture > Clip Art, and search
for “Trinity.” If you are off-campus and need the logo, download and save the
logo from the Trinity web site at: www.trinitydc.edu/logo. This web page also
provides additional information about using the logo. If you have difficulty
downloading the logo, contact Jason Pier at pierj@trinitydc.edu.
This is how the logo will appear on a purple or black background.
The logo, and only the logo, may be used for Trinity publications, mailings, fliers
and other materials. The Trinity logo must be used in its entirety, and not altered
in any way. Do not remove, add or change any of the lettering or graphics. If you
reduce or enlarge the logo, you must maintain the proportions. To change the
size of the logo in a Microsoft © program, do not click and drag the logo; this will
result in distorted proportions. Instead, right click on the image, click on Format
Picture, click on Size, check Lock Aspect Ratio and check Relative to Original
Picture Size, and then change the size by changing the height or the width, and
click OK.
The logo is available in different formats for use by vendors from Jason Pier,
assistant vice president of marketing and communications, or Timothy Russell,
assistant vice president of online communications. Please work with Jason
Pier, assistant vice president of marketing and communications, to send the
appropriate file format that vendors will need to reproduce our logo at various
sizes.
If you need assistance with the logo, have questions about its use, or need the
logo in a different file format, please contact Jason Pier, assistant vice president
of marketing and communications at pierj@trinitydc.edu, or Timothy Russell,
assistant vice president of online communications at russellt@trinitydc.edu.
3

Trinity’s Symbols
The Trinity Coat of Arms
Trinity has one official Coat of Arms, which is not typically used on informal
documents. It is regularly used on items such as diplomas, the commencement
program, transcripts, major announcements, etc. As it is more formal, and
difficult to reproduce due to its complexity, the coat of arms should not be
used as a promotional graphic for specific departments or programs. It is only
available directly from from Jason Pier, assistant vice president of marketing
and communications, or Timothy Russell, assistant vice president of online
communications.
The Trinity Coat of Arms was developed by M. Pierre de Chaignon de la Rose.
In the center is an open book with gold-bound edges, bearing the motto of the
university: Scientia Ancilla Fidei, or “Knowledge the Handmaid of Faith.” The
open book is the symbol used for institutions of learning. The gold triangle, the
book’s three clasps, the motto’s three words, and the three stars in top of the
shield all reflect the name of the university.
The three stars in the top of the shield appear in exactly the same position which
they occupy in the arms of the Washington family, and the flag of the District of
Columbia. This further recalls the location of Trinity in Washington, D.C.
If you need assistance with the Trinity Coat of Arms, have questions about its
use, or need the coat of arms for a specific purpose, please contact Jason Pier,
assistant vice president of marketing and communications at pierj@trinitydc.edu,
or Timothy Russell, assistant vice president of online communications at
russellt@trinitydc.edu.
Adapted from Trinity College, Washington, D.C., The First Eighty Years by Sr.
Columba Mullaly, S.N.D., deN., Ph.D.
4

Trinity’s Colors
Trinity’s Official Colors
Purple and Gold
Purple
PMS: 269
RGB: 75, 48, 106
CMYK: 80, 95, 0, 35
Web: 4B306A
Gold
PMS: 122
RGB: 252, 212, 80
CMYK: 0, 14, 80, 0
Web: FCD450
Trinity’s official colors are purple and gold. Commercial printers use Pantone
(PMS) numbers to designate ink colors. Trinity’s PMS colors are PMS 269 for
purple, and PMS 122 for gold. Acceptable accent colors are also denoted on the
left.
Microsoft © Office software and other programs use different color systems (RGB,
CMYK, HSL, LAB). The most common, used in Microsoft © programs, is RGB
(Red, Green, Blue). Trinity’s RGB, CMYK, and Web colors are listed to the
right below the color swatch. Please contact Jason Pier, assistant vice president of
marketing and communications at 202-884-9710, for assistance with matching
to Trinity’s purple and gold colors.
Acceptable Accent Colors
Many vendors for items such as mugs, pens, notepads, t-shirts, etc., do not use
PMS ink colors and offer a limited choice of colors. Please work with Jason Pier,
assistant vice president of marketing and communications, to identify the closest
match, and to receive artwork in an appropriate file format that these vendors will
need to reproduce our logo at various sizes.
For further assistance with Trinity’s colors, please contact Jason Pier, assistant vice
president of marketing and communications, at pierj@trinitydc.edu, or Timothy
Russell, assistant vice president of online communications, at
russellt@trinitydc.edu.
Adobe
PMS: 159
RGB: 199, 91, 18
CMYK: 1, 74, 100, 7
Web: C75B12
Cool Gray
PMS: Cool Gray 3C
RGB: 201, 202, 200
CMYK: 8, 5, 6, 13
Web: C9CAC8
Teal
PMS: 7470
RGB: 0, 94, 110
CMYK: 99, 11, 21, 53
Web: 005E6E
5

Trinity’s Fonts
The Trinity Fonts
Trinity has two official fonts that should be installed on all campus computers.
This book uses the two fonts throughout. The Trinity logo is made with a
custom, hand-edited font and is not to be replicated outside of the word
“Trinity” as part of the logo.
Myriad Pro
Myriad Pro Bold
Myriad Pro Italic
Myriad Pro Bold Italic
Myriad Pro Black
For headlines, Myriad Pro is to be used. This font is available in a variety of
weights as needed.
Garamond Pro
Garamond Pro Bold
Garamond Pro Italic
Garamond Pro Bold Italic
For body text in letters and most non-headline use, Adobe Garamond Pro is to
be used. This font is also available in a variety of weights as needed.
For further assistance with Trinity’s fonts, please contact Jason Pier, assistant vice
president of marketing and communications, at pierj@trinitydc.edu, or Timothy
Russell, assistant vice president of online communications, at
russellt@trinitydc.edu.
6

Trinity Terminology Guide
Trinity Terminology
Please use the correct spellings of the following campus names, locations and
terms:
Campus Locations
Alumnae Hall
Cuvilly Drive
Cuvilly Hall
Kerby Hall
Main Hall
Marble Corridor
Notre Dame Chapel
O’Connor Auditorium
Rose Parlor
Seymour Court
Science Building
Social Hall
Sr. Helen Sheehan Library
The Well
Trinity Center for Women and
Girls in Sports
Other Trinity Names
Sisters of Notre Dame (congregation that founded Trinity)
St. Julie Billiart (founded the Sisters of Notre Dame)
Sr. Julia McGroarty (one of the founders of Trinity)
Academic Degrees
Use an apostrophe in bachelor’s degree, a master’s, etc. There is no apostrophe in
Bachelor of Science or Master of Arts. Use abbreviations such as B.A., M.A., and
Ph.D., etc. Use only one reference to the degree.
Wrong: Dr. Pam Jones, Ph.D.
Right: Dr. Pam Jones, a chemist or Pam Jones, Ph.D.
For further assistance with Trinity names, please contact Jason Pier, assistant vice
president of marketing and communications, at pierj@trinitydc.edu, or Ann
Pauley, vice president for institutional advancement, at pauleya@trinitydc.edu.
7

Examples of Trinity’s Logo in Print
Business Cards, Letterhead and Envelopes
Trinity’s official letterhead, envelopes and window envelopes are stocked in the
Post Office in the basement of Main Hall. If you have a need for a large quantity
of letterhead or envelopes or a variation on the standard letterhead, please contact
Jason Pier, assistant vice president of marketing and communications at
pierj@trinitydc.edu.
Trinity Washington University
125 Michigan Avenue NE, Washington, DC 20017
www.trinitydc.edu
The sample on the next page shows the proper margins, fonts and formatting of a
letter to be printed on Trinity letterhead.
Business cards are ordered by the Office of Human Resources. To order your
business cards, please contact Erma DiCarlo, human resources assistant, at
dicarloe@trinitydc.edu, 202-884-9121, or go to room 134 in Main Hall.
Jennifer Smith
Director of Admissions
Trinity Washington University
125 Michigan Avenue NE, Washington, DC 20017
www.trinitydc.edu smithj@trinitydc.edu
v 800-492-6882 / 202-884-9402 f 202-884-9401
8

1.5” margin
on the top
Trinity Washington University
125 Michigan Avenue NE, Washington, DC 20017
v 202-884-9000 f 202-884-9229
www.trinitydc.edu
November 4, 2011
Recipient’s Name
Recipient’s Address
City, State, Zip Code
Dear Whomever:
1” margin
on left, right
and bottom
This is a sample letter to be printed on Trinity’s letterhead. Note that it is composed in the font Adobe Garamond Pro,
which is installed on all Trinity computers. If your computer does not have this font, please use Times New Roman.
Use a 12-point font for normal uses. Occasionally, it may be necessary to shrink the font to 11-points, but do not use a
font size smaller than 11-point.
1” margin
on left, right
and bottom
This is the last sentence of this letter, and you should include your signature block under it.
Sincerely,
Sender’s Name
Sender’s Title
1” margin
on left, right
and bottom
9

Where to Go for Logo Needs
Item Needed Where To Go Location
Business Cards Human Resources dicarloe@trinitydc.edu
Colors website, or Jason Pier www.trinitydc.edu/logo
Envelopes Post Office Main Hall B-11
Hats Jason Pier pierj@trinitydc.edu
Letterhead Post Office Main Hall B-11
Logo website, or Jason Pier www.trinitydc.edu/logo
Marketing Materials Jason Pier pierj@trinitydc.edu
Mugs Jason Pier pierj@trinitydcedu
Other miscellaneous items Jason Pier pierj@trinitydc.edu
T-shirts Jason Pier pierj@trinitydc.edu
10

Trinity Washington University
Graphics Standards Guide | 2009