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<strong>PM</strong> COMMUNICATIONS<br />

REPORTING<br />

29th July 2007<br />

Egypt<br />

Modernisation<br />

leads<br />

the way<br />

Produced for The Sunday Telegraph by<br />

<strong>PM</strong> <strong>Communications</strong> who take sole responsibility for the contents


<strong>PM</strong> COMMUNICATIONS<br />

REPORTING<br />

2<br />

A mind for reform in Egypt<br />

Contents<br />

03 Foreign Investment<br />

Reforms make Egypt the<br />

ideal choice for investors<br />

looking to integrate in<br />

multiple sectors<br />

04 Location, location<br />

Egypt’s information<br />

technology sector is the<br />

new place to be<br />

05 The stage for<br />

innovation<br />

Egypt’s most<br />

technologically advanced<br />

mobile operator offers<br />

unrivalled services<br />

06 Orascom Telecom<br />

One of the region’s largest<br />

telecom experts specialises<br />

in maximising markets of<br />

low penetration<br />

08 Banking consolidation<br />

With increased<br />

transparency and<br />

delegation of powers, FDI<br />

is on the rise<br />

10 A shot in the arm<br />

Pharmaceuticals are<br />

boosting the Egyptian<br />

economy<br />

12 Real estate<br />

Home is where the heart is<br />

in the real estate market<br />

14 Oil and gas<br />

This year alone, exports<br />

will exceed 74 million tons<br />

This and other<br />

<strong>PM</strong> <strong>Communications</strong><br />

reports can be read<br />

online at<br />

www.pmcomm.com<br />

Project directed<br />

and coordinated by:<br />

Barbara Jankovic, Rachel Sanders<br />

and Adam Jones<br />

Prime Minister Nazif has<br />

embarked on a series of<br />

fiscal reforms, leading to an<br />

upturn in Egypt’s economic<br />

fortunes<br />

The Egypt that incumbent Prime Minister<br />

Ahmed Nazif inherited on taking<br />

office in July 2004 was in fiscal disarray,<br />

with plummeting economic activity and<br />

staggering living costs. For this reason,<br />

when President Mohamed Hosni Mubarak<br />

invited Dr Nazif to assemble his cabinet,<br />

it was with one single focus – sweeping<br />

economic reform.<br />

This Dr Nazif set about with relish, introducing<br />

several key initiatives to reduce<br />

taxes and tariffs on foreign<br />

investment, simplify procedures and<br />

breathe new life into Egypt’s stuttering<br />

privatisation process. The results were<br />

almost immediately tangible.A new taxation<br />

edict was passed in 2005, which<br />

saw corporate tax rates slashed from 40<br />

per cent to 20 per cent. Dr Nazif succeeded<br />

in stabilising the Egyptian pound,<br />

which had lost over 50 per cent of its value<br />

as a result of the previous administration’s<br />

ill-fated 2003 decision to liberalise<br />

its exchange rate, leading in turn to a 50<br />

per cent leap in the price of imported<br />

items. As a result of Dr Nazif’s reform<br />

programme, the growth curve in Egypt<br />

has turned sharply upwards, capped by a<br />

tripling of foreign investment to $6.1 billion<br />

during the last financial year, and a<br />

6.9 per cent increase in real GDP during<br />

the same period – the highest rate<br />

achieved since 1999.<br />

Born in Alexandria in 1952, the 2004<br />

appointment of Dr Nazif as premier was<br />

seen as a sea change in Egyptian politics,<br />

which had had its share of critics inside<br />

the country and from abroad following<br />

what were perceived as flawed presidential<br />

elections in 2005.A studious man<br />

with a pedigree in the field of ICT,Dr Nazif<br />

had previously served as first minister of<br />

communications and information technology<br />

from 1999 to 2004, during which<br />

time his penchant for reform was evidenced<br />

in the hugely successful liberalisation<br />

of the sector. As one Egyptian<br />

commentator puts it,“Dr Nazif stands accused<br />

of not having enough interest in politics,<br />

an accusation that I find reassuring.<br />

We have had plenty of politicians in this<br />

country.What we need now is someone<br />

reliable and incorruptible.”<br />

Indeed,Dr Nazif’s record thus far speaks<br />

for itself, as decentralisation invites increased<br />

foreign investment,public-private<br />

partnerships wax and an open economy<br />

breeds competitiveness,the Egyptian economy<br />

is enjoying its highest ebb in decades.<br />

With a population of some 78 million and<br />

its long-standing status as a centre for<br />

commerce that links Asia,Africa and Europe,Egypt<br />

is well poised to take its place<br />

at the heart of global business.<br />

DR AHMED NAZIF Prime Minister of Egypt<br />

‘The essence of the role<br />

of state is to serve the public’<br />

With reforms and modernisation<br />

well underway, Egypt is once<br />

again becoming a regional economic<br />

power,and attracting investment from<br />

abroad. Dr Ahmed Nazif explains his<br />

administrations achievements to date<br />

and its national and regional goals.<br />

How would you evaluate the results<br />

of reform, and the current<br />

business environment in Egypt<br />

For the last two decades, Egypt has<br />

been on the path of reform and modernisation.<br />

However, the last three or<br />

four years have witnessed a remarkable<br />

increase in the pace of reform.<br />

When the new cabinet was formed,<br />

we created a programme of comprehensive<br />

political, economic and social<br />

reforms.<br />

We took decisive action to regain<br />

the confidence of the business community.We<br />

implemented tax reforms<br />

and brought them down by half, but<br />

the figures were not the only change<br />

we made, also the way we treat investors.We<br />

simplified the procedures<br />

for establishing a company by creating<br />

the one -stop shop.This new approach<br />

had a strong impact and was<br />

highly successful. In the first year, the<br />

growth rate grew and the currency became<br />

stable.<br />

What are the main investment<br />

opportunities you would highlight<br />

in Egypt<br />

In addition to the traditional sectors<br />

which are available in Egypt, we are<br />

opening new sectors which we had not<br />

tackled before,such as services,where<br />

it is possible now to invest in the long<br />

term through public-private partnerships.Previously,investments<br />

in water,<br />

roads, electricity, oil and gas and construction<br />

were carried out by the government.Now<br />

we have opened these<br />

sectos for private investors as well.We<br />

are also developing tourism and the<br />

concept of second homes on the red<br />

sea, while the IT and telecommunications<br />

field is also very dynamic.<br />

How would you assess the importance<br />

of Egypt as a peacekeeper<br />

in the region, and a role<br />

model for stability and modernisation<br />

Egypt has always been perceived as<br />

the leader in the region and the centre<br />

of culture and arts for the Arab<br />

world. We have the most populous<br />

country in the region and until recently<br />

we had the strongest economy,<br />

until oil prices went up and strengthened<br />

the economies in the Gulf area.<br />

Nevertheless,the Arab countries have<br />

always looked to Egypt,and what happens<br />

in Egypt is quickly reflected on<br />

its neighbours. Nowadays, Egypt has<br />

become one of their preferred destinations<br />

for business.<br />

Moreover,Egypt plays the role of regional<br />

peacekeeper.We played an important<br />

part in the Palestine-Israel<br />

conflict, and in Lebanon and Darfur.<br />

We want to enhance peace and cooperation<br />

in the region because it is<br />

the basis for any kind of growth and<br />

development to happen.


Egypt<br />

Modernisation leads the way<br />

Attractive ground for<br />

foreign investment<br />

Reforms make Egypt the ideal choice for investors<br />

looking to integrate in multiple sectors<br />

With a supportive business environment<br />

and a community of qualified<br />

professionals, Egypt is a fertile breeding<br />

ground for foreign investment.Recently reformed<br />

government policies and investment<br />

laws have fortified and revitalised the business<br />

environment in several sectors. “We<br />

have revived the privatisation<br />

program,which has had a significant<br />

positive impact in terms of<br />

expanding the scope for private<br />

sector contribution, both local<br />

and foreign,” says Mahmoud Mohieldin,<br />

Egypt’s Minister of Investment.<br />

“procedures to<br />

improve the investment climate<br />

in Egypt have led to $6 billion in<br />

foreign direct investment,” he<br />

explains.<br />

One of the latest breakthroughs<br />

is that the government<br />

has begun to pay special attention<br />

to public-private partnerships<br />

(PPPs) as an effective driver<br />

MAHMOUD<br />

MOHIELDIN<br />

Minister<br />

of Investment<br />

for growth.“The private sector should be<br />

encouraged to join new sectors to help citizens<br />

feel the direct impact of developments,”<br />

says Mr Mohieldin. The PPPs’<br />

contacting rules and legal verification of<br />

projects are the main pillars of their success.<br />

Some of the major beneficiaries have<br />

been electricity and energy, as seen in the<br />

New Cairo Water Treatment Plan and the<br />

West Delta Irrigation Project, and in technology<br />

in the formof telecommunications<br />

and software giant Alkan Group. Mr Mohieldin<br />

says that new projects have been<br />

proposed to build 2,200 schools, 50 hospital<br />

and healthcare facilities, new housing,<br />

and roads and railway lines. “Egypt is the<br />

choice of multinational companies<br />

across the major investment sectors:construction,agriculture,finance,<br />

heavy industries and the<br />

fast-growing tourism business.”<br />

Another of the most important<br />

reforms has been lower tax<br />

rates across the board,along with<br />

lower customs duties and streamlined<br />

procedures to get new companies<br />

up and running. Egypt’s<br />

central location makes it a bridge<br />

UK investors poured $36.5 billion into the Egyptian economy in 2005 alone<br />

between the continents of Europe,Asia<br />

and Africa.The UK has<br />

taken full advantage of this connection,investing<br />

$18 billion in diverse<br />

Egyptian sectors in 2005.<br />

The goal of Mr Mohieldin’s ministry is to increase<br />

this figure to $25 billion by 2011. Mr<br />

Mohieldin believes that London plays a pivotal<br />

role as a centre for financial services,funds<br />

and portfolio management. “The fact that<br />

London is such a cosmopolitan city makes it<br />

very easy to be familiar with the norms and<br />

traditions of other countries, which actually<br />

speeds up the pace of work with other partners,”<br />

he asserts, adding that familiarity with<br />

London is also very common among the leaders<br />

of the business community.<br />

Mr Mohieldin himself is personally familiar<br />

with the UK, as he received a Diploma<br />

in Quantitative Development Economics<br />

from Warwick University in 1989 and a Master<br />

of Sciences in Economic and Social Policy<br />

Analysis from the University of York in<br />

1990. In 1995, he returned to the University<br />

of Warwick for his Ph.D. in Economics.<br />

He then began his work in the Egyptian administration,<br />

holding such positions as Senior<br />

Economic Advisor to the Minister of<br />

State for Foreign Affairs and Senior Advisor<br />

to the Minister of Foreign Trade. He has<br />

been Egypt’s Minister of Investment since<br />

2004,and under his leadership,market capitalisation<br />

has amounted to more than 80<br />

per cent of GDP.<br />

Looking to the future,Mr Mohieldin hopes<br />

for more opportunities for multi-million<br />

pound investments in all sectors.“There has<br />

never been a better time to take a new look<br />

at Egypt and what it offers businesses in the<br />

21st century.”<br />

3<br />

Building bridges for successful relations<br />

MOHAMED<br />

NOSSEIR<br />

Chairman<br />

of BEBA & Alkan<br />

Egypt and the UK’s long history<br />

of business partnerships<br />

now has a key group supporting<br />

today’s largest investors.The<br />

British Egyptian Business Association<br />

(BEBA) was founded in<br />

1996 with 100 members,and today<br />

has a membership of over<br />

300 companies working together<br />

to foster and promote<br />

an environment that simulates<br />

better trade and business links<br />

between the two countries.<br />

BEBA’s goals include facilitating<br />

a business lobby and access<br />

to British Embassy and<br />

Government resources, encouraging<br />

networking among Anglo-Egyptian<br />

parties and strengthening cultural links<br />

between Britain and Egypt.BEBA Chairman<br />

Mohamed Nosseir believes this final goal<br />

to be of paramount importance.<br />

“I believe that the closer we get<br />

culturally, the more successful<br />

we will be.” BEBA hosts seminars<br />

on specific trade and business<br />

concerns in both Egyptian<br />

and British companies and Mr<br />

Nosseir has initiated a program<br />

called “Residential Tourism”to<br />

allow foreigners setting up businesses<br />

to own property in Egypt.<br />

In addition to acting as Chairman<br />

of BEBA, Mr Nosseir is a<br />

self-made entrepreneur and<br />

Chairman of Alkan Holdings<br />

Group, one of the largest and<br />

most successful private groups<br />

in the region.The group has been operating<br />

since 1974 – with the holding conglomerate<br />

emerging in 1999 – and today is<br />

a massive enterprise with investments in<br />

nearly every sector.<br />

Alkan CIT operates in 13 countries in<br />

the fields of broadband and satellite<br />

telecommunication,GSM and CDMA networks<br />

infrastructure and geographical information<br />

systems. In textiles, Almatex<br />

‘I believe that the closer<br />

we get culturally,<br />

the more successful<br />

we will be’<br />

acts as a private free zone<br />

and is responsible for the<br />

production of high-quality<br />

Egyptian cotton yarn,<br />

which is almost entirely<br />

directed to export markets in Europeand<br />

the US. Alkan can even take you abroad<br />

with Alkan Air,a pioneer in luxury Air Taxi<br />

and Air Ambulance services and the largest<br />

seller of private business jets and propeller<br />

planes in Egypt. Its medical branch<br />

represents international companies such<br />

as GE and Kodak. Alkan Medical is constantly<br />

striving to acquire new multinational<br />

and worldwide brands, specializing in reselling<br />

a broad spectrum of quality medical<br />

products and solutions.<br />

Alkan hopes to introduce its range of services<br />

to other countries to take maximum<br />

advantage of market opportunities.Despite<br />

all this prestige,Mr Nosseir prefers to use<br />

BEBA as his preferred<br />

communication channel to<br />

reach potential buyers in<br />

the UK.“BEBA has acted<br />

as a catalyst and Egypt is<br />

marketed very well in England,” he explains.<br />

His latest challenge in Egypt was to complete<br />

the construction of the $745 million<br />

Cairo Financial Centre, similar to Canary<br />

Warf.To potential investors,Mr Nosseir extends<br />

a warm welcome:“I am ready to back<br />

them up and utilise all my contacts and 40<br />

years of experience to make them feel<br />

comfortable here.It is a very good time to<br />

come and start a business in Egypt.”


<strong>PM</strong> COMMUNICATIONS<br />

REPORTING<br />

4<br />

Strategic location and enormous resources<br />

Egypt’s information and technology sector soars to new heights<br />

with strong leadership and the world at its feet<br />

In Egypt,“location,location,location” refers<br />

to the Information and <strong>Communications</strong><br />

Technology (ICT) sector rather than real<br />

estate – the modern age is truly here.<br />

Minister of Information and <strong>Communications</strong><br />

Technology,Tarek Kamel, is passionate<br />

about the field:“I love every aspect of ICT.<br />

It is not only my job, it is my hobby, which is<br />

the perfect combination.” Mr Kamel’s enthusiasm<br />

has taken the form of a mission “to<br />

maintain the rapid growth of Egypt’s burgeoning<br />

ICT sector at 20 per cent a year until<br />

2010,” by which time he hopes that Egypt<br />

Egypt’s ICT sector is flourishing and<br />

predictions are for sustained growth<br />

will have firmly established itself as one of<br />

the most hi-tech countries in the Middle<br />

East.Mr Kamel has been highly effective since<br />

assuming his position in 2004, with annual<br />

GDP growth reaching 7 per cent.Mr Kamel<br />

credits Prime Minister Nazif’s reforms for<br />

the growth of the sector.<br />

Mr Kamel’s expertise is evident in the increases<br />

in many areas of the sector. By February<br />

2007,mobile phone subscribtion grew<br />

by 37 per cent and the Egyptian government<br />

abolished or reduced customs on several ICT<br />

products by more than 75 per cent. In the<br />

future, Mr Kamel envisions<br />

the export side of Egypt’s<br />

ICT sector prospering, and<br />

predicts growth from $300<br />

million to nearly $1 billion.<br />

In the meantime,the Ministry<br />

of Information and<br />

<strong>Communications</strong> Technology<br />

hopes to continue sharing<br />

and exchanging views<br />

with the global community.<br />

Regional and international<br />

organisations like the Information<br />

Technology Industry<br />

Development Agency (ITI-<br />

DA) play an important role<br />

in local development, contributing<br />

to existing government<br />

efforts in the ICT field.<br />

One of the biggest advantages<br />

of Egypt’s growing ICT<br />

sector is its prime situation in an internationally<br />

renowned IT hub, connecting the<br />

Middle East and North Africa with Europe,<br />

Asia and the Americas. Cutting-edge technical<br />

endeavors are able to be witnessed by<br />

a mammoth global audience, opening markets<br />

for the export of Egypt’s latest ICT<br />

products and services.Supervising this evolution<br />

is ITIDA.The agency is not financed<br />

by the Egyptian government, but rather by<br />

private communication and IT giants such as<br />

Telecom Egypt and Vodafone Egypt. ITIDA<br />

Chairman Mohamed Omran believes that<br />

Public and private sector joining forces<br />

ITIDA lays groundwork for unification within the ICT<br />

sector and sets high goals for foreign investment<br />

Mohamed Omran spent years as a private<br />

businessman before becoming<br />

Chairman of ITIDA and dedicating his time<br />

to the public sector.“It was a personal challenge<br />

for me,” Mr Omran admits,“to adapt<br />

from being a private businessman counting<br />

profits and losses in my telecommunications<br />

and IT companies, to being a<br />

government official responsible for developing<br />

the Egyptian industry at large.”<br />

However,Mr Omran has risen to the challenge,<br />

and says he has adjusted his “mind<br />

and heart to look at the community and<br />

its benefits,rather than the benefits of my<br />

own group of companies.”<br />

Upon its inception in 2004,ITIDA was<br />

placed in charge of laying the groundwork<br />

for the electronics industry and prioritising<br />

the exportable services and products<br />

that Egypt excels at.Though Egypt was a<br />

late-comer in software development at that<br />

time,ITIDA has monitored growth in leaps<br />

and bounds.“We have just about exceeded<br />

6 million users, which is still not enough<br />

in a country with a population of about<br />

75 million.” Mr Omran believes the reason<br />

for this is a lack of Arabic content on<br />

the internet to attract Egyptian users en<br />

masse.Confronted with this problem,the<br />

Ministry of ICT has supported the collaboration<br />

with some of the world’s leading<br />

PC manufacturers. Every month this<br />

year, ITIDA is providing 25,000 homes<br />

with super-speed internet access.<br />

As the general public gets better connected,<br />

ITIDA has a specific list of goals<br />

for public investment and private and public<br />

sector unification. The first of these<br />

goals is to establish a national e-signature<br />

infrastructure.The second is<br />

to establish a modern Intellectual<br />

Property Rights (IPR)<br />

office for software and database<br />

products.This goal is especially<br />

important when it<br />

comes to foreign investment.<br />

“IPR is an important issue for direct investments,”<br />

Mr Omran explains. “Without<br />

a proper IPR and the prevention or<br />

minimization of piracy, nobody would<br />

come to invest here.” The final goal is to<br />

continue to develop the ICT sector in<br />

Egypt.To aid this,an international training<br />

centre for communication expertise,and<br />

IT companies throughout Egypt,has been<br />

established.<br />

‘We are in daily<br />

contact with all the<br />

major ICT agencies<br />

and NGO’s<br />

throughout Europe’<br />

When monitoring foreign investment,<br />

ITIDA values Egypt’s relationship with the<br />

UK and has high hopes for the future.ITI-<br />

DA has been working closely with the<br />

Egyptian-British Chamber of Commerce<br />

in London and the UK trade and investment<br />

authorities.“We are in daily contact<br />

with all the major ITIDA-like agencies and<br />

NGOs throughout Europe,the US and in<br />

South East Asia like Singapore, India, China<br />

and Malaysia,” says Mr Omran.<br />

Egypt’s exports in the ICT sector are<br />

currently around $250 million per annum,<br />

and could increase to $350 million by the<br />

end of 2007.ITIDA’s strategy will provide<br />

more than 35,000 specialised<br />

IT jobs and 15,000 public and<br />

private subsidiary opportunities<br />

by 2010.<br />

For public and private<br />

companies from the UK looking<br />

to invest in Egypt,Mr Omran<br />

hopes that investors can see beyond<br />

the traditional images of pyramids, sand<br />

and sun. “Egypt is a country offering a<br />

lot of outsourcing services for the UK<br />

and its industries,” he says.He hopes for<br />

continued government support. “We<br />

stand by our companies’ sides,and when<br />

they need help on site, wherever it may<br />

be, we do whatever it takes to help and<br />

support them.”<br />

TAREK KAMEL<br />

Minister of Information<br />

and <strong>Communications</strong><br />

Technology<br />

Egypt can become the ICT<br />

hub for the entire world.“We<br />

are strategically located and<br />

have enormous resources to<br />

accomplish this goal by providing<br />

software development<br />

centres,R&D support groups<br />

and business process outsourcing<br />

centres,” he explains.<br />

“By being on the international<br />

communication cable<br />

routing with Alexandria and<br />

Suez, we have every potential<br />

to become a main ICT pillar<br />

worldwide.” The Egyptian<br />

government has recently encouraged<br />

private businesses<br />

to lay even more cables between<br />

Asia and the Middle<br />

East, and all the way to Europe<br />

and the US, linking<br />

Egypt’s infrastructure to the entire world.<br />

In edition to an ideal location,a youthful,<br />

tech-savvy population is another of Egypt’s<br />

advantages. Roughly 60 per cent of Egypt’s<br />

population is under 25 years of age,and university<br />

students are increasingly studying<br />

technology degrees to improve their future<br />

prospects.Nile University,a non-profit,privately<br />

owned institution of higher learning<br />

founded in 2006,is devoted to business development<br />

and graduate education and research.The<br />

Egyptian Education Initiative was<br />

launched in 2006 to improve education in<br />

Egypt through the effective use of ICT. In<br />

addition, Omran explains, Egypt is known<br />

for its comprehensive language skills.“I believe<br />

that our Egyptian Arab pronunciation<br />

and the Arabic language in general is a very<br />

rich language enabling our people to speak<br />

with neutral foreign accents.” Egyptian Arabic<br />

is understood by all the Arab nations,<br />

while the reverse is not necessarily true.This<br />

gives Egypt a unique advantage for when it<br />

establishes services in neighbouring Arab<br />

countries.<br />

Additionally, the flourishing ICT sector<br />

continues to receive consistent government<br />

support. Private businesses and foreign direct<br />

investments are encouraged.The government<br />

has won accolades from the World<br />

Bank and International Monetary Fund for<br />

its aim of reforming Egypt’s antiquated trade<br />

procedures.<br />

Egypt’s geographical and linguistic<br />

advantages make it an ideal ICT centre


Egypt<br />

Modernisation leads the way<br />

Etisalat – setting the stage for innovation<br />

Egypt’s latest and most<br />

technologically advanced<br />

mobile operator offers<br />

unrivalled services<br />

First to establish mobile telephony in the<br />

UAE in 1982, and fibre optics in 1984,<br />

UAE telecoms service provider Emirates<br />

Telecommunications Corporation (Etisalat)<br />

landed Egypt’s third GSM operator license<br />

last year. It expects to acquire a third of the<br />

market, representing 10 million subscribers,<br />

within the next three years. Ranked by Middle<br />

East magazine as the 6th largest company<br />

in the region and one of the Financial<br />

Times Top 500 Corporations, Etisalat plans<br />

to invest $1.4 billion on building its new network<br />

in Egypt - the most populous country<br />

in the Arab world - where penetration is still<br />

below 20 per cent.<br />

Etisalat paid almost double the expected<br />

price,$3 billion,for the license,which was the<br />

first to be offered in Egypt in eight years.<br />

Trouncing 11 competitors to join Mobinil and<br />

Vodafone as the third mobile operator in the<br />

country,Etisalat also agreed to pay 6 per cent<br />

of its annual revenues to the National Telecommunication<br />

Regulatory Authority, in addition<br />

to the investment it will carry out to build its<br />

network. Having launched on May 1st of this<br />

year, the company stated it will sell shares in<br />

an initial public offering on the Cairo and<br />

Alexandria Stock Exchanges in 2009.<br />

Chairman Mohamed Hassan Omran says<br />

the bidding process was well organised and<br />

transparent,and that Etisalat had been studying<br />

the Egyptian market with interest<br />

for some years.“We have<br />

witnessed a lot of development<br />

in Egypt.With the new government<br />

and the innovative mindset<br />

they are building, things are<br />

changing in a very positive way,”<br />

he comments, adding that the<br />

open economy is drawing a number<br />

of new investors such as Italian<br />

San Paolo Bank, which<br />

MOHAMMAD<br />

HASSAN OMRAN<br />

Chairman<br />

of Etisalat<br />

recently won the tender for the<br />

Bank of Alexandria.<br />

Etisalat’s bid represented the<br />

largest foreign direct investment<br />

in Egypt in 2006,which some analysts<br />

have said should amount to<br />

a positive surplus of 5.3 per cent<br />

in the government’s projected budget and have<br />

significant impact on both the fiscal and external<br />

balance for FY 2006-07.In addition,Etisalat-Egypt<br />

will hire roughly 2,000 Egyptian<br />

employees over the next few years.This is in<br />

line with the company’s philosophy of contributing<br />

to the countries in which it operates,says<br />

Mr Omran,which today amount to<br />

14 throughout the Middle East,Asia and Africa.<br />

“Everywhere we go, we focus on adding<br />

value in that specific country. Many changes<br />

are taking place in the telecom sector and<br />

customer needs are not restricted to connectivity<br />

anymore. They need<br />

more services, which definitely<br />

creates challenges and opportunities<br />

for us. we are working to<br />

expand further.”<br />

This includes allying with other<br />

providers in content, radio,<br />

gaming, music, sports and banking,he<br />

says,adding,“According to<br />

our philosophy;when we add value,we<br />

gain more value.” In Egypt,<br />

the company was the first to offer<br />

mobile television, high-speed<br />

Internet access and video calling.<br />

It is also the first operator in Egypt<br />

to offer a 3.5G network.By 2009,<br />

the company intends to have its<br />

network rolled out over 90 per<br />

cent of Egyptian territory. Etisalat’s reputation<br />

for providing the most advanced telecom<br />

infrastructure had won it over 400,000<br />

clients in Egypt by the end of its first month<br />

of service – a figure it hopes to boost to three<br />

million by the end of 2007.<br />

Established in the UAE in 1976, Etisalat is<br />

5<br />

a unique example of a public-private partnership,<br />

and one of the first created in the<br />

global telecoms sector, notes Mr Omran,<br />

who says that this allowed the company to<br />

become innovators not only in the UAE but<br />

throughout the region. In 1984, Etisalat laid<br />

the first subaquatic cable in the Persian Gulf<br />

linking the UAE with Qatar and Bahrain, later<br />

adding cables to India and Pakistan.<br />

Etisalat was the only company from the Middle<br />

East to sign the original GSM Memorandum<br />

of Understanding in 1987 before GSM<br />

networks were launched anywhere on the<br />

globe.In the early 1990s,the company drew<br />

up a 20-year plan that focused on mobile telephony<br />

and the Internet, which, according<br />

to Mr Omran, led to the UAE becoming a<br />

regional Internet hub.<br />

In Egypt, Etisalat holds 66 per cent of the<br />

new licence in a consortium that includes<br />

Egypt Post,The National Bank of Egypt and<br />

CIB.Mr Omran says that working with local<br />

partners is Etisalat’s modus operandi, and<br />

that partners in Egypt were carefully selected<br />

for the strengths they could offer the new<br />

venture. He notes that both Egypt Post and<br />

the National Bank have wide distribution networks<br />

already established in the country<br />

while CIB is a young and innovative bank,with<br />

profound experience and capability in the<br />

economic sector.


<strong>PM</strong> COMMUNICATIONS<br />

REPORTING<br />

6<br />

Confident investment calls for Orascom Telecom<br />

One of the region’s largest and most diverse telecom experts<br />

specialises in maximising markets of low penetration<br />

AS liberalisation has spread across the region,<br />

Middle Eastern telecoms markets<br />

have experienced a great deal of change in recent<br />

years.This has led to a newly competitive<br />

environment and increasing rates of market<br />

penetration in the industry,releasing new opportunities<br />

for operators and investors alike.<br />

Established in 1998,Orascom Telecom is considered<br />

among the largest and most diversified<br />

telecommunication companies in the area.<br />

It designs,builds and operates complete communications<br />

infrastructures.The company has<br />

GSM networks in seven emerging markets<br />

across the Middle East,Africa<br />

and South Asia that have seen<br />

Subscriber numbers<br />

exceeded 56 million<br />

and revenues<br />

topped £603<br />

million in the<br />

first quarter<br />

of 2007<br />

remarkable growth across the board.Its subsidiaries<br />

cover Algeria (Djezzy),Pakistan (Mobilink),Egypt<br />

(Mobinil),Tunisia (Tunisiana),Iraq<br />

(IraQna), Bangladesh (Banglalink) and Zimbabwe<br />

(Telecel Zimbabwe).<br />

Naguib Sawiris,Chairman and CEO of Orascom<br />

Telecom Holding,says,“I believe that Egypt<br />

can be the telecommunications hub for the<br />

region, especially because of its unique geographical<br />

location. Recently, we acquired the<br />

licence for the first fibre-optic cable in two<br />

landing stations here in Egypt.This will allow<br />

us to connect the cables that we have in Europe<br />

with the assets that we have<br />

in Pakistan.We will be<br />

the only operator<br />

worldwide that will<br />

connect most of its<br />

footprints on its<br />

own cable.”<br />

The holding’s<br />

first-quarter<br />

results for<br />

2007 reflect<br />

the vitality<br />

of the sector.Total subscribers exceeded 56<br />

million,an increase of 61 per cent over March<br />

2006, and revenues topped LE 6,845 million<br />

(£603 million), a rise of 22 per cent over the<br />

same period.Net income showed an increase<br />

of 7 per cent over March 2006 to reach LE<br />

970 million (£85.5 million),and the group’s earnings<br />

before interest, taxes, depreciation and<br />

amortization (EBITDA) margin stood at 43.3<br />

per cent.<br />

As at the end of March 2007, Orascom<br />

boasts a total population under licence of approximately<br />

460 million with an average mobile<br />

telephony penetration of approximately<br />

29 per cent.“I would like to see Orascom hitting<br />

100 million subscribers,” comments Mr<br />

Sawiris regarding the outlook for the next five<br />

The company’s dominance<br />

in telecoms is due in part to<br />

the diversity of its operations<br />

and business acumen across<br />

seven emerging markets<br />

years.“The biggest company<br />

in the world now is Vodafone<br />

with 200 million<br />

subscribers. We are currently<br />

approaching 60 million<br />

and by the end of next<br />

year we could reach the<br />

100 million mark.So we would be half the size<br />

of Vodafone and yet we are only eight years<br />

old, not 20 years old like the competition.”<br />

Orascom is traded on the Cairo and Alexandria<br />

Stock Exchange and the London Stock<br />

Exchange.Its Egyptian mobile subsidiary,Mobinil,<br />

is among Egypt’s five largest companies by<br />

market capitalisation and also one of the five<br />

most heavily traded companies by value.<br />

The company boosted its global exposure<br />

by acquiring stakes in Hutchison Telecom in<br />

2005.Together, the two enterprises control<br />

mobile operations in 15 countries, representing<br />

a licenced area covering a population<br />

of two billion people.In July,it announced the<br />

receipt of $793 million (£395 million) in cash<br />

as dividends from the proceeds of Hutchison<br />

Telecom’s divestment of its subsidiary in India.<br />

Orascom Telecom has positioned itself as<br />

a leader in the region in part from the diversity<br />

of its operations.To complement its existing<br />

GSM and internet services, in January<br />

this year it launched OTV,an Egyptian TV channel<br />

featuring international TV shows and films.<br />

“OTV is a local satellite channel very much<br />

focused on the Egyptian population,” says Mr<br />

Sawiris.“Some other Arab countries are watching<br />

OTV because it is very open.If the fundamentalists<br />

are one extreme,then we want to<br />

be the other extreme. I want them to watch<br />

a movie and see what love and sex are all about.<br />

Currently, we are considering introducing<br />

channels for music and movies, plus we are<br />

looking for a partner to join us to launch a<br />

news channel.”<br />

The expansion policy of Orascom Telecom<br />

is renowned for its readiness to take risks in<br />

markets with high population and low penetration<br />

rates.“It’s the size of the market that<br />

matters. It is better to operate in one country<br />

with 150 million people,<br />

like Pakistan,than in 30 countries<br />

with five million.This is<br />

because you will then have<br />

only one subject to deal<br />

with,one CEO,one regulator<br />

and one country risk.We<br />

are all looking for growth and that is why the<br />

low penetration is important,” comments Mr<br />

Sawiris.<br />

“British companies have done very well<br />

here in Egypt,especially in the oil and gas with<br />

BG Egypt, pharmaceuticals with Glaxo-<br />

SmithKline,and telecoms with Vodafone,” Mr<br />

Sawiris adds.“Vodafone has done a great job<br />

here,better than in many other countries.They<br />

helped educating many Egyptians and building<br />

a new industry. Egyptians are very innovative<br />

and resourceful.Also, they are loyal to<br />

the company and you cannot buy them with<br />

money; they would rather have an opportunity.”<br />

NAGUIB<br />

SAWIRIS<br />

Chairman<br />

and CEO of<br />

Orascom<br />

Telecom<br />

Holding<br />

‘The clock is ticking; investors should come now’<br />

NAGUIB Sawiris,CEO of Orascom Telecom<br />

Holding provides an overview of<br />

the telecoms sector in Egypt, the company’s<br />

position and opportunities for foreign<br />

investors.<br />

This last year has been quite exciting<br />

for the telecoms sector…<br />

Yes, we have seen the entrance of the<br />

third mobile operator with a huge investment.<br />

They paid a high licence fee and they<br />

seem to be spending lots of money.Time<br />

will tell,but for the moment they are stimulating<br />

the economy. For instance in advertising,<br />

the billboards and sites are<br />

becoming more expensive and the contractors<br />

are difficult to find.All this is creating<br />

a boom in the economy.<br />

Has your strategy changed with the<br />

arrival of a third operator<br />

No.Actually I am not a big fan of 3G.We<br />

have not taken the licence as of yet,but we<br />

are under a lot of pressure to do so.Opinions<br />

vary,but personally I do not think 3G<br />

is useful. On the contrary, I find it very uneconomical.But<br />

we might be forced to take<br />

it because of frequency constraints. Nevertheless,<br />

should we decide to acquire it,<br />

we will have a different approach regarding<br />

the consumer and this new technology.<br />

Do you have plans for further expansion<br />

in Europe<br />

Yes, we do.We look at under managed<br />

assets that would allow us to create synergies<br />

if we took them over.We are present<br />

on both sides of the Mediterranean<br />

and we would like to be perceived as the<br />

Mediterranean operator.We are very interested<br />

in the French market and will aggressively<br />

seek opportunities there.<br />

What advice would you give to potential<br />

investors from the UK<br />

We have never had a better government.<br />

The clock is ticking and many opportunities<br />

are being lost.For instance,three years<br />

ago you could buy companies at half the<br />

market cap and you could buy land at onefifth<br />

of the current price.We are only eight<br />

years old and we have created $16 billion.<br />

So investors should come now,because in<br />

two or three years the opportunities will<br />

become very scarce.


Mobinil: the strongest mobile<br />

network in Egypt<br />

Backed by Orange and Orascom Telecom Holding and<br />

11 million clients, Mobinil heads a dynamic, evolving market<br />

THE Egyptian Company for Mobile Phone<br />

Services, Mobinil, is investing LE 2 billion<br />

(£178 million) this year to upgrade and update<br />

its network in preparation for fiercer<br />

competition.With the launch of a third mobile<br />

operator,Etisalat Misr,the nine-year dominance<br />

of the Egyptian mobile market by Mobinil<br />

and Vodafone was opened to competition in<br />

May 2007 and all three companies<br />

are banking on the growth potential<br />

of a very lucrative market.<br />

Penetration currently stands<br />

at around 23 per cent – considered<br />

low compared to other<br />

parts of the region. In the UAE,<br />

it is 140 per cent and even in Morocco,<br />

with a similar per-capita<br />

income, the penetration rate is<br />

50 per cent.<br />

“The telecom environment is dynamic,<br />

evolving and doing a lot of catching up,” comments<br />

Alex Shalaby,Chairman of Mobinil.“We<br />

are happy to be part of these changing times.<br />

The market is big enough for three players.<br />

Etisalat will have to work very hard to please<br />

‘The market is big<br />

enough for three<br />

players; we intend<br />

to maintain our<br />

leadership in<br />

Egypt by<br />

continuing to<br />

provide the best’<br />

and attract customers because the customers<br />

of both Mobinil and Vodafone are already getting<br />

a quality service at a competitive rate measured<br />

by international standards.”<br />

Mr Shalaby adds:“I hope there will be no<br />

price war because even though it may seem<br />

beneficial for the consumer, at the end of<br />

the day it leads to uneconomical models of<br />

pricing and offering services with<br />

less than viable rates. All this<br />

makes the market less attractive<br />

to invest in.”<br />

“It is our intention to maintain<br />

our market leadership in<br />

Egypt by continuing to provide<br />

the best quality service to our<br />

existing customers and tailor<br />

our products, services and tariffs<br />

to changing market needs,” affirms Mr<br />

Shalaby. “Today, we have 11 million subscribers<br />

from practically zero only nine<br />

years ago.” During the first quarter of 2007,<br />

active subscribers increased by 53 per cent<br />

year-on-year.<br />

Mobinil boasts the strongest mobile network<br />

Offering 99% coverage in Egypt, Mobinil’s<br />

number of active subscribers increased<br />

by 53% in the first quarter of 2007<br />

in the country,with coverage reaching 99 per<br />

cent of the population.It was the first operator<br />

to extend its services to underground stations<br />

in Cairo and the first telecom company<br />

to receive the ISO 14001 quality certificate in<br />

Egypt and the Middle East. Initiatives to meet<br />

the needs of local companies include the wireless<br />

email solutions on offer,such as the Mobinil<br />

Egypt<br />

Modernisation leads the way<br />

Access Card, BlackBerry and iMate services<br />

and devices.Also, Mobinil has roaming agreements<br />

with 300 operators in 120 countries.<br />

The network has benefited from years of experience<br />

in an international context from its<br />

major shareholders, Orange and Orascom<br />

Telecom Holding – both worldwide leaders<br />

in telecoms.<br />

The Egyptian economy is heavily reliant on<br />

revenue from tourism.Mobinil’s support of the<br />

tourism industry is part of its wider belief in<br />

the importance of taking corporate responsibility<br />

seriously and aiding the growth and<br />

prosperity of the nation’s economy.The company<br />

offers a special tourist pre-paid service<br />

designed for visitors to Egypt who need an inexpensive,short-term<br />

phone connection with<br />

access to international calls.<br />

On a more regional scale, Egypt is rapidly<br />

growing as an IT hub, boosted by the<br />

600-acre Smart Village near Cairo. Mr Shalaby<br />

says,“The Smart Village is a brilliant idea.<br />

There may be larger examples in Europe<br />

and the United States, but for Egypt, it is a<br />

wonderful start.It is a world-class complex<br />

and houses some of the biggest names in<br />

the industry for both telecoms and IT.The<br />

two are converging very rapidly and the distinction<br />

between them is no longer an easy<br />

task.To have that kind of a brain power in<br />

a setting such as the Smart Village is a tribute<br />

to the government,and it increases the<br />

confidence in Egypt as a destination for investment.”<br />

7


<strong>PM</strong> COMMUNICATIONS<br />

REPORTING<br />

8<br />

Consolidation of the banking sector<br />

Attitudes have changed and the economy today is in good<br />

hands. With increased transparency and delegation of powers,<br />

FDI has risen by 9.4 per cent in the past three years<br />

The most important element<br />

that has improved in Egypt is<br />

the general attitude,” says Youssef<br />

Boutros-Ghali, Egypt’s Finance<br />

Minister, of the leap in FDI,“the<br />

government has become much<br />

more investor-friendly.” Since<br />

2004, the Egyptian government<br />

has implemented reforms in the<br />

finance sector which have contributed<br />

to a 6.9 per cent rise in<br />

GDP.According to Mr Boutros-<br />

Ghali,“The business environment<br />

in Egypt today has fewer complications,fewer<br />

problems and less<br />

bureaucracy.” The basic reforms<br />

have been a reduction in income<br />

YOUSSEF<br />

BOUTROS-GHALI<br />

Minister of<br />

Finance<br />

With an aggressive economic<br />

reform programme and<br />

a well diversified economy, Egypt<br />

has been placed on the international<br />

investment map.With FDI<br />

shooting from $2 billion to $6 billion,<br />

Egypt is shortly expected to<br />

be Africa’s largest recipient of foreign<br />

investment. Of all the sectors<br />

leading reform, banking is<br />

perceived as the most dynamic in<br />

its pace of change and the appearance<br />

of powerful key players.<br />

In this environment,Arab African<br />

International Bank emerges as a<br />

leader,with a portfolio of achievements<br />

and a growth rate that challenges<br />

industry norms despite rising<br />

competition. Profitability of 64 per cent in<br />

net profit and 76 per cent in net loans throughout<br />

the past four years speaks volumes.With<br />

its merger and acquisition of Misr America<br />

International Bank,AAIB has vigorously completed<br />

its organic growth, marking the first<br />

successful merger and acquisition in the private<br />

sector in Egypt.<br />

tax and a reduction in Egypt’s corporate tax<br />

rates from 42 per cent to just 20 per cent.<br />

The system has been simplified, introducing<br />

practical concepts like self-assessment and<br />

sample auditing. “We wanted to transform<br />

our tax authority into a modern, contemporary<br />

tax authority, as opposed<br />

to an antiquated predatory function<br />

of the state,” explains Mr<br />

Boutros-Ghali.These reforms also<br />

apply to Egypt’s customs laws;<br />

tariff lines have been reduced from<br />

13,000 to 6,000 and tariff brackets<br />

have been lessened to only six.<br />

Egypt’s modern economy is<br />

now healthier than ever and the<br />

world community has quickly taken<br />

notice.Domestic investments<br />

have increased to 21 per cent of<br />

GDP over the past three years,<br />

and balance and payment accounts<br />

are in a $3.3 billion surplus,boasting<br />

a stable exchange rate. The<br />

only increase has been in the inflation rate,<br />

due to adjustments in domestic prices in response<br />

to subsidies in this year’s budget.<br />

Egypt’s Central Bank has been modernised<br />

and is now free to establish its monetary<br />

policy independently from the government.<br />

AAIB: growth with distinction<br />

Stratospheric growth puts AAIB at the head of the class<br />

HASSAN ABDALLA<br />

CEO and<br />

Managing Director<br />

of AAIB<br />

The multinational banking institution<br />

has been acknowledged<br />

for its commanding growth rates,<br />

innovative edge and its soaring<br />

profitability. In 2006, it was chosen<br />

by FT Banker’s Magazine as<br />

‘Bank of the Year’,and Euromoneys<br />

‘Best Bank in Egypt’ in 2007. In<br />

tandem,AAIB’s Meris-Moody rating<br />

has moved from an “A” positive<br />

outlook to an “A+” stable<br />

outlook.<br />

As an investment and commercial<br />

bank,AAIB’s lines of business<br />

reflect core competencies<br />

in investment and corporate banking,<br />

alongside its breakthrough<br />

strides in retail activities, expanding product<br />

range and its geographical presence on local<br />

and regional markets.<br />

AAIB has the potential to become one of<br />

the biggest banks in the region, with a position<br />

of international stength. Up until 2006,<br />

AAIB was cementing its base in Egypt while<br />

growing multiple times faster than the market<br />

average.AAIB is broadening its regional<br />

By privitising select public sectors,“We are<br />

cleaning up the banking portfolio,” explains<br />

Mr Boutros-Ghali.“We have already pumped<br />

in 10 billion pounds and are ready to pump<br />

in another 10 billion.”<br />

As Hassan Abdalla of Arab African International<br />

Bank states,“"There has been a clear<br />

change in policy,starting with taxes,customs,<br />

the procedures to establish a company, the<br />

ability to have a properly functioning foreign<br />

exchange market and the<br />

restructuring of the financial<br />

market.Confidence in local<br />

currency has been<br />

noticeably restored. More<br />

importantly, these reforms<br />

have,to a considerable extent,addressed the<br />

mindset of the people. "<br />

In 2005,British investments in Egypt reached<br />

$18 billion,and FDI is expected to reach $25<br />

billion by 2011. Mr Boutros-Ghali predicts<br />

broad potential for investment in sectors<br />

such as petrochemicals,gas,textiles,retail,trade<br />

and insurance. “By simplifying procedures,<br />

we have addressed about 80 per cent of corruption<br />

and obscurity in the tariff system,and<br />

we have managed to eliminate 80 per cent<br />

of the problems investors encountered with<br />

Established in 1964, AAIB is championing a legacy of growth<br />

presence by building on its legacy in the UAE,<br />

which was established in the early 1970s.<br />

“There is still room for growth that requires<br />

targeting untapped sectors,” says Hassan Abdalla,vice<br />

chairman and managing director of<br />

AAIB.<br />

AAIB’s focus lies in being a worthy competitor<br />

for foreign market players,while sustaining<br />

record results and remaining<br />

headstrong.AAIB boasts many international<br />

“The business<br />

environment has fewer<br />

complications and less<br />

bureaucracy”<br />

customs and taxes,” making investment in<br />

Egypt easier than ever.Mr Boutros-Ghali sees<br />

great potential in Egypt’s cooperation with<br />

the UK. The UK treasury has established<br />

Public Private Partnerships (PPPs) with Egypt<br />

in a concerted effort to lift some of the burden<br />

from Egypt’s national budget.The PPPs<br />

are a means of accelerating economic growth.<br />

So far, it has worked, with Egyptian exports<br />

increasing by 25 per cent, exceeding the<br />

growth of government investments.<br />

In addition, the<br />

British are helping to institute<br />

the PPP model in the construction<br />

of 50 schools in<br />

Egypt, with a view to expanding<br />

the PPP model into areas such as hospitals,<br />

roads, bridges, water treatment and<br />

sewage plants. “There is a symbiotic relationship<br />

between addressing a problem and<br />

finding its solution,and the government is fully<br />

equipped to handle these issues,” asserts<br />

Mr Boutros-Ghali. Predictions for the next<br />

20 years are that Egypt will be “the Italy of<br />

today” thanks to furtherbureaucratic reforms.<br />

“Until recently,we used the inherited classification<br />

of the Ottoman Empire, but,” Mr<br />

Boutros-Ghali explains,“times have changed.”<br />

clients and major international funds.“We have<br />

a good relationship with British Financial Institutions<br />

and we collaborate with them all<br />

the time,”<br />

Mr Abdalla remains interested in London<br />

as the financial capital of Europe and invites<br />

investors to come to the market,noting that<br />

the first movers will reap the benefits of a<br />

tantalizing economy with ever-unfolding potential.


Egypt<br />

Modernisation leads the way<br />

Cutting-edge<br />

trading at its best<br />

Leading the way in global markets and investment diversification<br />

Since becoming the first Arab Stock Exchange<br />

to be inducted into the World country is heading.”<br />

international community as to where the<br />

Federation of Exchanges in 2005, the Cairo Another contribution to CASE’s stability<br />

and Alexandria Stock Exchanges (CASE) has has been an equilibrium in its exchange rate.<br />

experienced positive growth and reform. Since 2003,the black market has been eliminated<br />

and oil prices have increased liquidi-<br />

Long before these recent reforms took place,<br />

however, CASE has had one of the longest ty in the entire region. “The majority of<br />

and most storied histories in the financial emerging markets globally, including Egypt,<br />

world.The Alexandria Stock Exchange was are performing very well,” Mr Shawky says.<br />

officially established in 1883 and by the 1940s “We are now on the international investments<br />

agenda.”<br />

was ranked as fifth in the world.The Cairo<br />

Exchange was established in 1903 and has While the diversification of sectors has affected<br />

the volatility of the over-<br />

followed Alexandria’s stellar reputation<br />

ever since. Since 1997,<br />

all market, CASE remains quite<br />

despite having two locations,<br />

stable.“The current market structure<br />

is vastly different in terms<br />

CASE has had just one Chairman<br />

and one Board of Directors.<br />

of active stocks and investments,”<br />

Today,CASE is looking to increase<br />

says Mr Shawky. Foreign, Arab<br />

its number of institutional investors,<br />

offering long-term stadividuals<br />

are all included in CASE’s<br />

and Egyptian institutions and inbility<br />

and market savvy.<br />

investor structure, providing a<br />

As evidence of the economic<br />

remarkable cushion for the<br />

reform program, the daily trad-<br />

volatility of the market. Region-<br />

ing average over the past four<br />

years has reached 25,000 to<br />

30,000 transactions per day,<br />

adding up to LE 1 billion. According<br />

to Maged Shawky, the<br />

current CASE Chairman, timing<br />

has played an important part.“Dr<br />

Nazif’s government implemented a comprehensive<br />

reform program to which they<br />

have been committed to in both pace and<br />

time,” he explains.“This gave a very important<br />

and clear message to the domestic and<br />

MAGED SHAWKY<br />

Cairo and<br />

Alexandria Stock<br />

Exchange<br />

al institutions and institutions<br />

from Europe and the US are also<br />

playing a very important role<br />

in establishing professionalism.<br />

CASE has also introduced discipline<br />

disclosure rules, which<br />

make it easy to track any company<br />

without injecting any regulatory measures.In<br />

January 2007,new Egyptian Accounting<br />

Standards were implemented by the Capital<br />

Market Authority, assuring more transparency<br />

and international cooperation.<br />

Symbiotic relationships are highlighting the potential in public-private partnerships<br />

Approximately 40 per cent of the total value<br />

traded is by foreign investors, with the<br />

UK playing a major role in FDI. “We look<br />

forward to increasing further our cooperation<br />

with the UK and invite British investors<br />

to come to Egypt and discover the vast potential<br />

of our markets,” says Mr Shawky.<br />

CASE also collaborates with such high<br />

profile institutions as Deutsche Bank,ABN<br />

Amro and Dow Jones.These relationships<br />

add value and prestige and offer opportunities<br />

for branding strategy. “Sitting with the<br />

big players and learning from them is important<br />

for positioning Egypt as a market and<br />

for its reputation,” says Mr Shawky.<br />

In addition to being named the World’s Best<br />

Performing Stock Exchange in 2004 and<br />

2005, CASE continues to adapt to the latest<br />

global trends in order to maintain efficiency,<br />

such as online training and short<br />

selling,which Mr Shawky predicts will make<br />

a substantial difference in CASE’s market.<br />

9<br />

Privatisation<br />

and consolidation<br />

Reforms come full circle as<br />

CBE reports record growth<br />

Central Bank of Egypt (CBE) continues<br />

to grow, strengthening its regulatory<br />

powers in 2007.CBE is committed<br />

to restructuring and privatising Egypt’s<br />

four state-owned banks:Bank of Alexandria,National<br />

Bank of Egypt,Banque Misr<br />

and Banque du Caire,which account for<br />

roughly half of all loans.<br />

Egypt’s Monetary Policy Committee<br />

(MPC) is currently monitoring developments<br />

to weigh the effect of accelerated<br />

growth and inflation in the sector. The<br />

MPC has been reducing interest rates<br />

since 2005 – both overnight lending rates<br />

and overnight deposit rates have both decreased.Because<br />

of this monitoring,CBE<br />

has been able to maintain a stable differential<br />

between Egyptian pounds and US<br />

dollars. The decision of the US Federal<br />

Open Market Committee to keep its interest<br />

rates unchanged makes CBE able<br />

to remain stable.<br />

CBE proudly posted a $3.3 billion surplus<br />

for fiscal year 2005-2006, which it<br />

hopes to continue and even increase this<br />

year.The surplus resulted from an overall<br />

increase in net inflow in capital transactions.A<br />

6.6 per cent rise in revenues<br />

of the nearby Suez Canal oil fields also<br />

contributed to the surplus.<br />

The rise of the general public’s disposable<br />

investment income thanks to a<br />

cut in income taxes,a growing economy<br />

and thriving job market mean more deposits<br />

overall. Since 2004, privatisation<br />

and consolidation of the banking sector<br />

has truly come to the forefront of the<br />

agenda.The government has been confident<br />

in attracting FDI in the improved<br />

economic environment and better regulatory<br />

systems overall. Record-breaking<br />

transaction levels have exceeded<br />

expectations already this year.


<strong>PM</strong> COMMUNICATIONS<br />

REPORTING<br />

10<br />

Pharmaceutical industry gives the<br />

economy a shot in the arm<br />

‘Our main competitive advantage is hard work; not accepting<br />

anything incomplete is the best way to do business’<br />

From minor backaches to post-op recovery,<br />

where would modern medicine be<br />

without pharmaceuticals Pharmaceutical<br />

production is one of the oldest industries in<br />

the world, and Egypt is home to one of the<br />

longest-standing and most well-respected<br />

pharmaceutical production industries today.<br />

From its humble beginnings<br />

in 1908,it is now a $1.6 billion<br />

market.<br />

Egypt is the largest producer<br />

and consumer of<br />

pharmaceuticals in the<br />

MENA region, with annual<br />

growth second only to<br />

South East Asia and China.<br />

The industry is closely supervised<br />

by the Ministry of<br />

Health from product analysis<br />

to cost, with governmental<br />

pricing policies<br />

maintaining affordability.<br />

According to Dr Sarwat<br />

Bassily,founder and CEO of<br />

three of Egypt’s largest and<br />

most successful pharmaceutical<br />

companies, “Medical<br />

awareness is increasing<br />

in Egypt.” A population that<br />

increases by approximately 1.3 million people<br />

each year and an evolving government contribute<br />

to the ever-growing industry,as Prime<br />

Minister Dr Ahmed Nazif’s recent reforms<br />

have made the country an attractive place<br />

for investors.“The cabinet under the leadership<br />

of Dr Nazif is the best we have experienced<br />

for the last 40 years;it is organised<br />

in a positive pro-business manner,” says Dr<br />

Bassily.Today, the public sector holds 17 per<br />

cent of the pharmaceuticals industry in Egypt,<br />

DR SARWAT BASSILY<br />

Chairman and MD of Amoun<br />

while foreign private sector companies represent<br />

the rest. In 2005 the total consumption<br />

of pharmaceuticals reached $500 million.<br />

Dr Bassily is currently CEO of Amoun<br />

Pharmaceuticals,whose share was valued at<br />

$8.3 billion this year and made a net profit<br />

of $158 million. Dr Bassily has come a long<br />

way since 1961, when he<br />

started in the pharmaceutical<br />

business.“I did not plan<br />

anything,it just happened by<br />

chance,” he says. “When<br />

President Nasser nationalised<br />

many things in Egypt,<br />

that was the same day I started<br />

my business life as a pharmacist.”<br />

In 1976,Dr Bassily was finally<br />

able to look to the private<br />

sector.“After the death<br />

of President Nasser, the<br />

open door policy was introduced<br />

and I was the first<br />

person to apply to make a<br />

private sector company for<br />

the importation and distribution<br />

of pharmaceuticals.”<br />

Two years later, he began<br />

manufacturing with Advanced<br />

Biochemical Industries,which was acquired<br />

by Glaxo in 1989. From there he<br />

started another company called Amoun Pharmaceutical<br />

Industries Company (APIC),which<br />

he also sold to Glaxo. Instead of emigrating<br />

or freezing his assets as many others have<br />

done, in 1991 he started a new national investment<br />

in the same field,overseeing a new<br />

incarnation of Amoun,which is in the process<br />

of being sold to an American consortium.<br />

“Every time we sold, we used the profits to<br />

Egypt’s<br />

population<br />

grows by around<br />

1.3 million<br />

people per year,<br />

increasing<br />

the customer<br />

base for<br />

pharmaceutical<br />

companies<br />

Pharmaceutical sales<br />

in Egypt today form a<br />

multi-billion pound<br />

industry<br />

build a bigger company.Without these acquisitions,<br />

we would not have reached our<br />

current level.” Dr Bassily has great predictions<br />

for the future as well.“We will sell our<br />

third company and build something magnificent.”<br />

With the sale of Amoun, Dr Bassily<br />

will continue as chairman and managing director,imparting<br />

years of experience to a new<br />

generation of business leaders.<br />

“What is less than ideal, I reject immediately,”<br />

says the self-proclaimed perfectionist,<br />

“Our main competitive advantage is hard<br />

work; I believe that not accepting anything<br />

incomplete is the best way to do business.”<br />

Amoun manufactures products under license<br />

for multinational companies, representing<br />

6.3 per cent of the whole<br />

pharmaceutical sector. “We are aiming to<br />

reach 7 per cent and although we are close<br />

to this,is not an easy task because the competition<br />

is very fierce.” The number of companies<br />

in the private sector is higher than in<br />

previous years. Out of 10.5 million jobs, only<br />

400,000 are in the public sector. Dr Bassily’s<br />

factories have more than 2,000 employees.<br />

It was the first company in Egypt to be honoured<br />

with the United Nation’s UNIDO<br />

prize for innovation in Africa.<br />

As the trend of privitisation increases,<br />

the landmark sale of Amoun will truly augment<br />

the industry’s growth,increasing the<br />

Egyptian pharmaceutical industry’s global<br />

presence.<br />

Testing positive for<br />

pharmaceutical excellence<br />

Being the number-one privately owned<br />

pharmaceutical company in Egypt<br />

wasn’t enough for Amoun Pharmaceuticals<br />

CEO Dr Sarwat Bassily; he set his<br />

sights on providing medication to the<br />

world.“I worked in private pharmacies<br />

for 16 years and was in direct contact<br />

with people who were suffering due to<br />

the difficulties they had in accessing medicines.<br />

So, I dedicated my life to breaking<br />

up this pharmaceutical monopoly.”<br />

Amoun currently produces and exports<br />

its products to 19 countries in sub-<br />

Saharan Africa,central Asia,the Middle East<br />

and Europe. Dr Bassily credits Amoun’s<br />

facility for its widespread success. “We<br />

produce and will keep producing accessible<br />

products for accessible prices – ideal<br />

for patients and doctors.” In addition<br />

to their far-reaching distribution points,<br />

Amoun is the first Egyptian pharmaceuticals<br />

company to open sister companies<br />

in the USA, Romania, Russia and Kenya.<br />

Dr Bassily hopes to increase Amoun’s<br />

UK trade in the future,as it holds the only<br />

UK export licence in Egypt.<br />

Amoun was founded as a distribution<br />

company, but its expertise doesn’t end<br />

there.“We apply the latest technology in<br />

our manufacturing plant designed according<br />

to all FDA standards,” explains<br />

Dr Bassily.The pharmaceutical giant recently<br />

established its third state-of-theart<br />

manufacturing plant in Egypt featuring<br />

sprawling research and development departments,<br />

and it boasts a market share<br />

of 4.62 per cent.<br />

With a 190 per cent increase in net<br />

profits from 2005-6,Amoun is the fastestgrowing<br />

pharmaceutical company in Egypt.<br />

With its recent sale to a consortium<br />

comprising Citigroup, Capital International<br />

and Concord International Investment,Dr<br />

Bassily completes his third sale<br />

of a major pharmaceutical company, cementing<br />

his reputation for quality products<br />

over the past 30 years as CEO.“We<br />

have made big steps toward the development<br />

of the country,” says Dr Bassily,<br />

“This deal will be a marriage of capabilities<br />

and contacts;we have constant growth<br />

that rates as one of the best in the world.”


Staying Ahead of the Competition<br />

MINISTRY OF PETROLEUM<br />

Egyptian General Petroleum Corp.<br />

(EGPC)<br />

Tel.: 2703 1438/ 2703 1439<br />

Fax: 2702 8813/ 2703 1457<br />

Egyptian Natural Gas Holding Co.<br />

(EGAS)<br />

Tel.: 2405 5845/ 2405 5846<br />

Fax: 2405 5876/ 2261 1176<br />

www.egas.com.eg<br />

Egyptian Petrochemicals Holding Co.<br />

(Echem)<br />

Tel.: 2262 2237/ 2262 2231<br />

Fax: 2263 6060<br />

www.echem-eg.com<br />

Egyptian Petroleum<br />

Companies<br />

A Breakthrough on the<br />

World Track<br />

Petroleum Projects and Technical<br />

Consultations Co.<br />

(Petrojet)<br />

Joseph Tito Street, Haikstep,<br />

Cairo, Egypt<br />

PO Box 2048 El Horeya , Heliopolis<br />

Tel.: 2622 6999/ 2623 0740<br />

Fax: 2623 0788/ 2623 0808<br />

www.petrojet.com.eg<br />

Ganoub Al Wadi Petroleum Holding Co.<br />

(Ganope)<br />

Tel.: 097/ 230 2666/ 2999<br />

Fax: 097/ 230 5974<br />

www.ganope.com<br />

Engineering for the Petroleum and<br />

Process Industries<br />

(Enppi)<br />

1A Ahmed El-Zomor Street<br />

8th District, Nasr City, Cairo, Egypt<br />

Tel.: 2276 2200/ 2274 8001<br />

Fax: 2274 4981/ 2275 9768<br />

www.enppi.com<br />

Egyptian Mineral Resources Authority<br />

(EMRA)<br />

Tel.: 2482 9935/ 2685 2914<br />

Fax: 2482 0128<br />

www.egsma.gov.eg<br />

Petroleum Marine Services Co.<br />

(<strong>PM</strong>S)<br />

1B Anwar El Mofty Street<br />

Nasr City, Cairo, Egypt<br />

Tel.: 2405 4802/ 4801<br />

Fax: 2405 4803/ 4815


<strong>PM</strong> COMMUNICATIONS<br />

REPORTING<br />

12<br />

Real estate draws capital to Egypt’s cities and coasts<br />

‘This is a time of golden opportunities, there are many<br />

people who regret not investing’<br />

Egypt’s real estate boom is now halfway into<br />

its fourth year.Throughout 2006,prices<br />

continued to soar while both Egyptians and<br />

foreigners scrambled to enter the lucrative<br />

market.New developments on the outskirts<br />

of Cairo,on the North Coast and on the Red<br />

Sea are mushrooming, and prime properties<br />

appreciated by as much as 60 per cent last<br />

year.The trend was so strong that<br />

some developers didn’t even need<br />

to advertise.<br />

One of the factors driving the<br />

boom is the country’s rapidly expanding<br />

private sector, which is<br />

contributing to the growth of a<br />

new middle class that can afford<br />

to invest in housing. Greater liquidity<br />

in the banking sector has<br />

supported this trend and banks<br />

and mortgage finance companies<br />

have responded to the government’s<br />

emphasis on home ownership<br />

by creating new credit<br />

instruments.The number of people<br />

buying homes through mortgage lending<br />

in Egypt rose sharply in 2006,and more than<br />

700 enquiries a day are being received by the<br />

Mortgage Finance Authority, which estimated<br />

that EGP 1 billion was taken in mortgages<br />

last year.<br />

‘We are planning to create<br />

a different model of<br />

integrated communities’<br />

We have great assets, phenomenal land<br />

banks and are listed on the stock exchange.We<br />

have some huge advantages, and<br />

there are very large opportunities in the market<br />

right now to work with in the real estate<br />

development field,” states Maher Maksoud,<br />

managing director of Six of October Development<br />

& Investment (Sodic),one of Egypt’s<br />

most successful development companies.His<br />

words reflect the optimism of a sector that<br />

is booming in the country.Mr Maksoud says<br />

AHMED MAGHRABY<br />

Minister<br />

of Housing<br />

This frenetic movement has not gone unnoticed<br />

by the financial community.Three international<br />

companies are now looking to<br />

move into the market,and two Egyptian companies<br />

are finalising mortgage lending studies.<br />

Meanwhile, the Egypt Financial Services Project,<br />

the Egyptian Mortgage Finance Association<br />

and the Egyptian Banking Institute are<br />

collaborating in providing new<br />

mortgage finance training courses<br />

to both companies and bank<br />

staff.There are currently 12 banks<br />

and two mortgage finance companies<br />

operating in the country,<br />

and the government is hoping to<br />

double that number this year,while<br />

increasing loans to EGP 5 billion.<br />

Changes in property law that allow<br />

foreigners to possess freehold<br />

deeds have also contributed significantly<br />

to the boom,and are behind<br />

the rise in new coastal<br />

developments. International developers,<br />

especially from the Gulf<br />

region,are rolling out projects in various parts<br />

of the country as residential tourism begins to<br />

take off.The government wants to encourage<br />

this trend, says Minister of Housing Ahmed<br />

Maghraby,and to attract developers from outside<br />

the region.“The new tenders that we have<br />

that real estate in Egypt is currently experiencing<br />

a “disproportionately positive environment.”<br />

The country’s large and rapidly growing population<br />

is driving a demand for housing in the<br />

country that has already been frustrated for<br />

more than 15 years, according to Mr Maksoud,who<br />

says that an increase in private sector<br />

employment opportunities and Egypt’s<br />

burgeoning middle class were the missing<br />

pieces of the puzzle.Whereas historically real<br />

estate was affordable for only 1 per cent<br />

of the population, it is now within reach of<br />

10 per cent.Now Egyptians can afford to buy<br />

homes,and with banks experiencing improved<br />

liquidity and providing new credit instruments,they<br />

are doing so at a rapidly increasing<br />

rate.<br />

“Across the board there is a significant<br />

increase in demand and the ability to satisfy<br />

that demand because people have the incomes<br />

to be able to buy real estate.Economic<br />

development in general, particularly the<br />

growth of the private sector,has<br />

seen large numbers of massive<br />

private companies increasing<br />

their employment. The smaller<br />

private sector is also creating a<br />

new class and a whole new purchasing<br />

power.”<br />

Retail and office buildings and<br />

service facilities like cinemas,<br />

schools and hospitals are on the<br />

rise, driven by a population hungry<br />

for western lifestyles. Moreover,<br />

real estate continues to be<br />

a very large investment vehicle in<br />

the Arab world,and in Egypt in particular.With<br />

the rise in oil prices,<br />

surplus funds throughout the region are being<br />

pumped back into local markets, and real<br />

estate is considered a good hedge against high<br />

rates of inflation. “All of these factors,” says<br />

Mr Maksoud,“are setting the scene for a very<br />

successful future in real estate development<br />

in Egypt and across the region.” Today, Sodic<br />

is one of the few Egyptian development companies<br />

that can offer a complete package of<br />

services,including engineering,construction,<br />

sales and marketing.<br />

of Egypt. Consequently, a new law is now<br />

awaiting parliamentary approval that will continue<br />

to allow municipalities to issue building<br />

permits,but which places the responsibility for<br />

the engineering specifications on the project<br />

designer.According to Mr Maghraby,this “will<br />

be a major change in respect to the way building<br />

permits are currently issued in Egypt.”<br />

While British investment in second homes<br />

in Egypt is on the rise,Mr Maghraby encourages<br />

new investors to take the plunge.“We<br />

have been really happy to see that British investors<br />

are recognising the potential of our<br />

market and we would like to see even more<br />

of them coming to Egypt.This is a time of golden<br />

opportunities,and there are many people<br />

who regret not investing earlier.”<br />

Real developments increase Cairo’s new estates<br />

One of the many groundbreaking projects being undertaken by Sodic<br />

The Egyptian reputation for lavish style and building expertise spans centuries<br />

issued for major plots of land have attracted<br />

the biggest names in the real estate business<br />

from the Arab world, such as Kharafi, Emaar,<br />

Shaheen and Damac,” he comments.“we are<br />

very happy with these developments but we<br />

would like to see more international investors<br />

present in our market as they still represent<br />

a minority.”<br />

Mr Maghraby says the government is also<br />

working to make more land available, adding<br />

that procedures for obtaining land have been<br />

simplified and made more transparent,as have<br />

licensing procedures for new construction.Although<br />

obtaining licenses is relatively straightforward<br />

now in new town and tourist areas,<br />

Mr Maghraby says that further efforts are required<br />

to streamline the process for the rest<br />

MAHER MAKSOUD<br />

Managing<br />

Director, SODIC<br />

In 2007,Mr Maksoud says the company will<br />

focus on establishing itself as Egypt’s leading<br />

real estate developer, and will place priority<br />

on new projects in Greater Cairo, followed<br />

by the North Coast,Alexandria and the Red<br />

Sea.He points out that opportunities in Cairo<br />

continue to be significant given that the city<br />

was designed for only three million<br />

and today has a population of<br />

over 17 million. “Our two main<br />

projects are on the western and<br />

eastern sides of Cairo. On the<br />

west side we have a four million<br />

square metre land plot which we<br />

are developing into a world-class<br />

mixed-use development under the<br />

name Allegria.On the east side we<br />

have around one million square<br />

meters, which will be developed<br />

into a residential,commercial and<br />

retail area. Both projects will be<br />

co-developed with Solidere international<br />

with the objective of<br />

creating vibrant town centres for the sixth<br />

of October and Katameya areas.<br />

We are planning to create a different model<br />

of integrated communities,” Mr Maksoud<br />

concludes, “By this, I mean developments<br />

which will include not only the typical Egyptian<br />

model with a golf course and some villas<br />

around it, but also town centres, services,<br />

apartments,town houses and office buildings.<br />

Our dream is to have a regional presence by<br />

the end of 2008.”


Egypt<br />

Modernisation leads the way<br />

13<br />

Market Visionaries: Talaat Moustafa Group has built completely self-sufficient<br />

cities such as Al Rehab and Madinaty<br />

Providing the highest<br />

standard housing in Egypt<br />

Talaat Moustafa Group is the leading real estate and tourism<br />

investment organization in the Middle East and north Africa<br />

Hisham Talaat Moustafa, Chairman of Talaat<br />

Moustafa Group (TMG),confirmed<br />

that private sector efforts effectively contributed<br />

in showing real estate investment as<br />

one of the most important industries in the<br />

development and investment sectors in Egypt<br />

today. Real estate added extra value to the<br />

national economy in 2005/2006 as it achieved<br />

a developing rate of 14.2 per cent,<br />

which led to a boom in development<br />

rates,which reached 6.9 per<br />

cent.Also the construction sector<br />

alone increased by 5 per cent,<br />

bringing in an estimated by 31 billion<br />

EGP ($5.4 billion).<br />

Mr Talaat Moustafa says that<br />

the future of demand in the Egyptian<br />

real estate market is promising<br />

because young people (up to<br />

30 years old) represent 60 per<br />

cent of the population.The annual<br />

demand of housing in Egypt is estimated<br />

at 450 thousand residential<br />

units, meaning that this<br />

huge demand will continue in the<br />

coming 30 years.<br />

As for supply,TMG is responsible<br />

for building 250 thousand residential<br />

units annually.This huge demand is a result<br />

of the population growth rates and also the<br />

accumulation of the unsupplied housing demands<br />

from previous years.<br />

Mr Talaat Moustafa confirms that the huge<br />

demand in Egypt is far from being supplied<br />

which means that megaprojects have a very<br />

promising future in Egypt. This is what encourages<br />

international companies to invest<br />

in Egypt.<br />

The chairman proved that international investments<br />

could succeed in Egypt through<br />

his companies’ megaprojects, one of which<br />

HISHAM TALAAT<br />

MOUSTAFA<br />

Chairman of Talaat<br />

Moustafa Group<br />

is Madinaty, a venture that started just a few<br />

months ago.Previously Al Rehab began construction<br />

in 1996.<br />

Today Al Rehab is an integrated small city<br />

built on ten million square meters. It is the<br />

first city to be developed by the private sector<br />

in Egypt.It is also considered to be a model<br />

of national integrated development as it<br />

contains all the needs of modern<br />

society such as schools,<br />

malls,transportation,medical<br />

services, movie theaters,<br />

banks,police and fire stations,<br />

craft service areas and other<br />

services and activities that<br />

achieve self sufficiency for the<br />

city inhabitants.<br />

Al Rehab has reached a total<br />

population of 120,000 inhabitants,<br />

which Mr Talaat<br />

Moustafa described as a big<br />

challenge, confirming the<br />

Egyptian private sector’s activity<br />

in real estate development.<br />

Mr Talaat Moustafa added<br />

that after this successful experiment<br />

of coping with global events through<br />

the strong competition between huge economic<br />

corporations, he is thinking of repeating<br />

this experiment on a larger scale.<br />

Thus Madinaty was born, with an area almost<br />

equal to that if Washington D.C.It spans<br />

8,000 acres east of New Cairo and boasts a<br />

population of 600,000 inhabitants in 120 residential<br />

units. The total investment cost<br />

reached $14 billion over 20 years of developing<br />

the city into what it is today.<br />

This project attracts $5 billion of foreign<br />

investment through the projects established<br />

in the city.<br />

The group’s trademarks are luxury, comfort and world-class quality<br />

A team of specialised experts in the group,<br />

responsible for the megaservices provided<br />

in Madinaty,claim to have participated with<br />

the largest specialised American companies<br />

in determining places and types of services.They<br />

also work on providing economic<br />

statistics for these services through large<br />

specialised international offices in order to<br />

share these activities and services with international<br />

investors like such as WTC,Office<br />

Park, Technology Park, City Center,<br />

Exhibition Center, Medical Center, Mega<br />

Mall and Sports Center.<br />

The experts team added,“We intend to<br />

offer the services throughout New Cairo,<br />

not just to the Madinaty project.We also<br />

expect that these services will extend and<br />

eventually reach Cairo.” Mr Talaat Moustafa<br />

adds, “We are working now on creating a<br />

new construction, residential and serving<br />

pole through which Egypt will enter into<br />

strong competition with cities and countries<br />

that witnessed the huge construction<br />

boom in Dubai in the United Arab Emirates,<br />

in Qatar and in King Abdullah City in<br />

Saudi Arabia.”<br />

TMG, also known by its slogan, “Future<br />

builders”, is considered one of the largest<br />

integrated economic groups in the Middle<br />

East.The group’s activities and fields of varies<br />

and includes construction, manufacturing<br />

TMG has a<br />

reputation for<br />

using top<br />

professionals<br />

in planning,<br />

executing,<br />

managing and<br />

maintaining<br />

its many<br />

properties<br />

construction materials, real estate development<br />

and tourism projects.<br />

Some of its most important real estate<br />

projects are Al Rehab, Madinaty, and integrated<br />

towns such as Al Rabwa,May Fair and<br />

Virginia Beach Village.The Four Seasons Sharm<br />

El Sheikh, the Four Seasons Nile Plaza that<br />

overlooks the Nile and the Four Seasons San<br />

Stefano on the Alexandria Corniche in the<br />

second largest Egyptian city are considered<br />

its most prominent tourism projects.<br />

Mr Talaat Moustafa earned the praise of<br />

both Arab and international circles for his<br />

group’s accomplishments, the most recent<br />

of which was the award given to him by Vice<br />

President Dr Ahmed Nazif at the Cairo Investment<br />

Conference in December 2006.<br />

There, tourism projects like the Four Seasons<br />

Nile Plaza and Four Seasons Sharm El<br />

Sheikh took first place as the top hotels and<br />

tourism resorts in the Middle East and<br />

worldwide.<br />

Mr Talaat Moustafa likewise participates<br />

in political activities, public services and<br />

nongovernmental organizations through his<br />

membership in political foundations, authorities<br />

and organizations such as the Shura<br />

Council, the General Federation of<br />

Egyptian Chamber of Commerce, the National<br />

Democratic Party and the Supreme<br />

Council of Tourism.<br />

www.talaatmoustafa,com


<strong>PM</strong> COMMUNICATIONS<br />

REPORTING<br />

14<br />

Minister of Petroleum Sameh Fahmy speaks about<br />

An interview with Eng. Sameh Fahmy, Minister of Petroleum.<br />

Egypt’s petroleum exports will reach as much as $12 billion, with<br />

output forecast to rise from its current 74.5 million tons equivalent<br />

to surpass 84 million tons of crude oil and natural gas next year<br />

NATURAL GAS<br />

One of the new main<br />

pillars of the Egyptian<br />

economy<br />

The coming statement could briefly<br />

describe our priorities for the natural gas<br />

resources exploitation.The recent<br />

discoveries of natural gas deposits have<br />

brought Egypt’s gas reserves to 72.3<br />

trillion cubic feet (tcf) and have given a<br />

substantial boost to our gas sector. Egypt<br />

has joined the international export<br />

market of piped gas with the inauguration<br />

of the Arab gas pipeline to Jordan.This<br />

link will eventually extend to Syria,<br />

Lebanon and Turkey.<br />

Focusing on LNG, we have started<br />

exporting LNG as of January 2005.<br />

Currently, Egypt is among the world's<br />

sixth largest exporters of natural gas and<br />

we project to have 30 per cent of our<br />

domestic production allocated for<br />

exportation during 2007.<br />

Egypt currently possesses three LNG<br />

trains and the fourth is in the planning<br />

phase.<br />

So I could conclude that out of the<br />

whole natural gas possession and due to<br />

the high demand of our local gas<br />

customers and reasonable gas prices, we<br />

decided to go with a policy whereby we<br />

keep one third of our gas for the next<br />

generation, one third goes to local<br />

consumption and a third is exported.<br />

Last but not least, as for the Egyptian<br />

gas reaching Turkey and the possibility of<br />

unlocking the true potential of the<br />

European market, I have to say that over<br />

Mubarak Liquefaction & Export Complex in Damietta<br />

history, currently and even in the future,<br />

our bilateral dealings are great evidence<br />

that the European market has been and<br />

will remain unlocked.<br />

ECONOMIC REFORMS<br />

An investment climate now<br />

in synch with the highest<br />

international standards<br />

As part of the international arena, we have<br />

to realise the fact that the global economy<br />

is always in fluctuation mode, reflecting on<br />

individual states either positively or<br />

negatively.Accordingly, concerted efforts<br />

have always been and continue to be made<br />

by the Egyptian government to keep our<br />

business climate synchronised and<br />

investments oriented with the<br />

international code of practice to achieve<br />

the best for our welfare.<br />

Egypt currently has several multinational<br />

firms operating within the different<br />

activities of the hydrocarbon sector, with<br />

total foreign direct investments of almost<br />

$3 billion.<br />

The Egyptian government is studying the<br />

ways and means of controlling the subsidy<br />

issue taking into consideration the<br />

socioeconomic aspect. For example, the<br />

availing and replacing trend is currently<br />

under way, i.e. LPG by natural gas and<br />

diesel by CNG, to guarantee better quality<br />

energy yields that will revamp the local<br />

environment and in the meanwhile have<br />

less burden on the treasury.This is<br />

currently our common vision that must be<br />

accomplished over the coming half decade.<br />

As for the Supreme Council for Energy, it<br />

will be responsible for producing and<br />

setting energy policies and establishing<br />

the optimal ways and means of<br />

implementing those policies, in addition<br />

to the follow-up of its implementation,<br />

coupled with coaching efforts within the<br />

application process.The Supreme Council<br />

is formed of several ministries as follows:<br />

Ministry of Defence, Ministry of Finance,<br />

Ministry of Petroleum, Ministry of<br />

Electricity, Ministry of Economic<br />

Development, Ministry of Foreign Affairs,<br />

Ministry of Environment, Ministry of<br />

Investment, Ministry of Housing, Ministry<br />

of Trading and Industry, Ministry of<br />

Transportation and Minister Omar<br />

Soliman.<br />

Eng. Sameh<br />

Fahmy,<br />

Egypt’s Minister<br />

of Petroleum<br />

and a member<br />

of the World<br />

Energy Council<br />

foresees Egypt<br />

taking a major<br />

role as a<br />

regional energy<br />

epicentre as the<br />

nation’s<br />

petroleum<br />

sector is<br />

experiencing a<br />

dynamic period<br />

of growth,<br />

highlighting the<br />

country’s<br />

substantial<br />

potential for<br />

energy exports<br />

and the bright<br />

prospects for<br />

natural gas<br />

expansion in<br />

particular<br />

PETROCHEMICALS<br />

A 20-year masterplan aims<br />

at $10 billion in investment<br />

to avail 14 new complexes<br />

and create 100,000 jobs<br />

It is a fact that the frequent attempts<br />

in augmenting our natural resources<br />

will reflect positively on our GDP.We<br />

have started focusing on developing<br />

the petrochemical industry as an<br />

engine for national development.<br />

In 2002, the government established<br />

the Egyptian Petrochemicals Holding<br />

Company<br />

(ECHEM) and charged it with<br />

developing and implementing a master<br />

plan for the sector.<br />

The plan outlined so far, envisions<br />

investment of more than $10 billion<br />

over the next 20 years.<br />

This will go towards the completion<br />

of 14 complexes, with an estimated<br />

output up to 15 million tons per year.<br />

This will aim to create value-added<br />

natural industries, provide feedstock<br />

for existing concerns, and meet<br />

domestic needs, as well as earning a<br />

projected $3 billion from exports.<br />

In addition, the plan will help tackle<br />

Egypt's unemployment problem by the<br />

creation of more than 100,000 job<br />

opportunities.<br />

The petrochemical industry requires<br />

both high investments and<br />

technologies.<br />

Currently we have several of the<br />

planned projects underway, including<br />

the construction of the first integrated<br />

petrochemicals complex at Kafr El<br />

Sheikh.


Egypt<br />

Modernisation leads the way<br />

the nation’s resources, reforms and UK relations<br />

15<br />

OIL<br />

Enhancing oil recovery and<br />

increasing exploration to<br />

spur new discoveries of<br />

deep hydrocarbon reserves<br />

The decrease of oil resources is a<br />

common phenomenon within the oil<br />

industry in general.<br />

The Gulf of Suez fields started<br />

operation five decades ago.The Murgan<br />

oil field, which was put on production in<br />

1967, is regarded the greatest as well as<br />

the oldest one in the area. Over time,<br />

these fields have witnessed a decrease in<br />

its production but efforts are being<br />

exerted to invest in enhanced oil<br />

recovery and increase exploration,<br />

although this in turn presents a problem<br />

as the general costs of exploration and<br />

production have increased dramatically,<br />

along with oil prices skyrocketing,<br />

accordingly the prices of rigs have tripled,<br />

coupled with the increase of equipment,<br />

fuel and human resources.<br />

Egypt frequently needs to attract<br />

foreign direct investment (FDI), as it has<br />

potential hydrocarbon reserves in less<br />

accessible areas such as deep waters,<br />

creating a need for huge investments, the<br />

latest technologies and highly trained<br />

manpower.Also, current infrastructure<br />

requires revamping to increase efficiency.<br />

Research and development activities<br />

must continue, as the implementation of<br />

technological advances in the industry<br />

will provide financial benefits.<br />

It is worth mentioning that the<br />

different sources of hydrocarbons<br />

discoveries maintain the equilibrium<br />

between demand and supply.<br />

GLOBAL ENERGY SUPPLY<br />

The geopolitical foresight<br />

to achieve energy security<br />

and supply diversification<br />

for worldwide markets<br />

It is worth mentioning that the challenges<br />

in the hydrocarbon industry worldwide<br />

are getting more substantial due to the<br />

shortage of refining plants, lack of<br />

qualified manpower and skyrocketing oil<br />

prices. It is really sometimes called a stale<br />

situation.<br />

I could say that it is time to have a<br />

multilateral vision to achieve common<br />

goals among our nations and I believe<br />

that we started this trend by having the<br />

First Roundtable Ministerial Meeting in<br />

Egypt and it produced a very bright<br />

outcome.<br />

EGYPT AND THE UK<br />

Two nations sharing a<br />

long-standing common<br />

vision of successful<br />

mutual cooperation<br />

The unique relationship between both<br />

nations has been and will remain<br />

successful.This is due to the common<br />

vision we have shared for a long time,<br />

coupled with the mutual interest we<br />

always seek.<br />

We have to realise our current mutual<br />

cooperation within the upstream<br />

operations, as for the downstream<br />

activities, we always have room for more<br />

cooperation to take place.<br />

Prospectors eye the glint of<br />

Egyptian gold once again<br />

After an absence of<br />

almost 50 years, the first<br />

experimental gold bar<br />

in Egypt was produced<br />

in April 2007<br />

In the ancient Egypt of the Pharaohs,<br />

gold was one of the first metals to<br />

be explored.<br />

Indeed, the world's reputedly oldest<br />

geological map, dating from around<br />

1200 B.C., shows Egyptian gold mines<br />

in the country's Eastern Desert area.<br />

But there has been no major mining<br />

in Egypt for millennia, which means<br />

that the potential for sub-surface<br />

discoveries – gold in particular – is<br />

substantial.<br />

Centamin Egypt, an Australianbased<br />

company led by an Egyptianborn<br />

geologist has revisited the<br />

Eastern Desert and is soon to be<br />

rewarded for its efforts.<br />

Since 1994, the company has been<br />

developing the Sukari deposit, which<br />

after exploration of a small part of the<br />

concession, holds proven<br />

resources of 10 million<br />

ounces of gold so far.<br />

A $216-million<br />

processing plant to be<br />

built this year will allow<br />

production to commence<br />

by 2008.<br />

Aside from the logistical difficulties<br />

of mining in remote areas, the<br />

Egyptian government's existing profitsharing<br />

requirements may have also<br />

helped to keep mining companies<br />

away. But the current reform<br />

movement, initiated in 2004 by the<br />

Egyptian Ministry of Petroleum jointly<br />

with the International Financial<br />

Corporation (IFC) the World Bank,<br />

are likely to provide a new legal<br />

framework and mining code that will<br />

Production in 2008<br />

is expected to reach<br />

eight tons, against<br />

seven tons<br />

throughout the<br />

entire 20th century<br />

encourage more activity in this sector,<br />

potentially bringing in massive<br />

investments and providing a huge<br />

source of employment. It is worth<br />

mentioning that the new technologies<br />

in mineral resources exploration have<br />

played a major role in boosting this<br />

industry.<br />

Indeed, mining companies are<br />

already beginning to enter the lists.<br />

Another Australian mining company,<br />

Gippsland Ltd, is also<br />

drilling in the Eastern<br />

Desert, as is Cyprusbased<br />

Matz Holding,<br />

which has concluded the<br />

development of a mine<br />

thought to contain total<br />

good reserves.The<br />

Egyptian Mineral Resources Authority<br />

(EMRA) has issued a bid round for<br />

nine gold blocks last year and which<br />

resulted in six Gold exploration<br />

agreements in the Eastern and<br />

Western deserts, at an area of 6800<br />

km 2 , with investments of about $29<br />

million.Aside from the obvious<br />

attraction of gold and other noble<br />

metals, the main national productions<br />

in terms of volume output are iron<br />

ore, phosphates and salt.


The great pharaoh Tutankhamen,<br />

or King Tut to his friends,<br />

was buried under a beautiful<br />

mask made of 7 kilos of pure<br />

gold. And he wasn't the only one<br />

to get the golden handshake into<br />

the afterlife. Countless other<br />

pharaohs were immortalised with<br />

golden trinkets and masks<br />

throughout their prosperous era.<br />

Egypt is once again prospering,<br />

but instead of producing golden<br />

works of art, the country is<br />

preparing to produce gold<br />

commercially, and aims to<br />

produce 8 tons of gold ingots in<br />

the year 2008 alone. That's one<br />

ton more than what was produced<br />

in the entire 20th century.<br />

Welcome to the prosperous<br />

21st century.<br />

Egypt is once<br />

again a<br />

gold producer...<br />

a success story

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