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<strong>PM</strong> COMMUNICATIONS<br />
REPORTING<br />
29th July 2007<br />
Egypt<br />
Modernisation<br />
leads<br />
the way<br />
Produced for The Sunday Telegraph by<br />
<strong>PM</strong> <strong>Communications</strong> who take sole responsibility for the contents
<strong>PM</strong> COMMUNICATIONS<br />
REPORTING<br />
2<br />
A mind for reform in Egypt<br />
Contents<br />
03 Foreign Investment<br />
Reforms make Egypt the<br />
ideal choice for investors<br />
looking to integrate in<br />
multiple sectors<br />
04 Location, location<br />
Egypt’s information<br />
technology sector is the<br />
new place to be<br />
05 The stage for<br />
innovation<br />
Egypt’s most<br />
technologically advanced<br />
mobile operator offers<br />
unrivalled services<br />
06 Orascom Telecom<br />
One of the region’s largest<br />
telecom experts specialises<br />
in maximising markets of<br />
low penetration<br />
08 Banking consolidation<br />
With increased<br />
transparency and<br />
delegation of powers, FDI<br />
is on the rise<br />
10 A shot in the arm<br />
Pharmaceuticals are<br />
boosting the Egyptian<br />
economy<br />
12 Real estate<br />
Home is where the heart is<br />
in the real estate market<br />
14 Oil and gas<br />
This year alone, exports<br />
will exceed 74 million tons<br />
This and other<br />
<strong>PM</strong> <strong>Communications</strong><br />
reports can be read<br />
online at<br />
www.pmcomm.com<br />
Project directed<br />
and coordinated by:<br />
Barbara Jankovic, Rachel Sanders<br />
and Adam Jones<br />
Prime Minister Nazif has<br />
embarked on a series of<br />
fiscal reforms, leading to an<br />
upturn in Egypt’s economic<br />
fortunes<br />
The Egypt that incumbent Prime Minister<br />
Ahmed Nazif inherited on taking<br />
office in July 2004 was in fiscal disarray,<br />
with plummeting economic activity and<br />
staggering living costs. For this reason,<br />
when President Mohamed Hosni Mubarak<br />
invited Dr Nazif to assemble his cabinet,<br />
it was with one single focus – sweeping<br />
economic reform.<br />
This Dr Nazif set about with relish, introducing<br />
several key initiatives to reduce<br />
taxes and tariffs on foreign<br />
investment, simplify procedures and<br />
breathe new life into Egypt’s stuttering<br />
privatisation process. The results were<br />
almost immediately tangible.A new taxation<br />
edict was passed in 2005, which<br />
saw corporate tax rates slashed from 40<br />
per cent to 20 per cent. Dr Nazif succeeded<br />
in stabilising the Egyptian pound,<br />
which had lost over 50 per cent of its value<br />
as a result of the previous administration’s<br />
ill-fated 2003 decision to liberalise<br />
its exchange rate, leading in turn to a 50<br />
per cent leap in the price of imported<br />
items. As a result of Dr Nazif’s reform<br />
programme, the growth curve in Egypt<br />
has turned sharply upwards, capped by a<br />
tripling of foreign investment to $6.1 billion<br />
during the last financial year, and a<br />
6.9 per cent increase in real GDP during<br />
the same period – the highest rate<br />
achieved since 1999.<br />
Born in Alexandria in 1952, the 2004<br />
appointment of Dr Nazif as premier was<br />
seen as a sea change in Egyptian politics,<br />
which had had its share of critics inside<br />
the country and from abroad following<br />
what were perceived as flawed presidential<br />
elections in 2005.A studious man<br />
with a pedigree in the field of ICT,Dr Nazif<br />
had previously served as first minister of<br />
communications and information technology<br />
from 1999 to 2004, during which<br />
time his penchant for reform was evidenced<br />
in the hugely successful liberalisation<br />
of the sector. As one Egyptian<br />
commentator puts it,“Dr Nazif stands accused<br />
of not having enough interest in politics,<br />
an accusation that I find reassuring.<br />
We have had plenty of politicians in this<br />
country.What we need now is someone<br />
reliable and incorruptible.”<br />
Indeed,Dr Nazif’s record thus far speaks<br />
for itself, as decentralisation invites increased<br />
foreign investment,public-private<br />
partnerships wax and an open economy<br />
breeds competitiveness,the Egyptian economy<br />
is enjoying its highest ebb in decades.<br />
With a population of some 78 million and<br />
its long-standing status as a centre for<br />
commerce that links Asia,Africa and Europe,Egypt<br />
is well poised to take its place<br />
at the heart of global business.<br />
DR AHMED NAZIF Prime Minister of Egypt<br />
‘The essence of the role<br />
of state is to serve the public’<br />
With reforms and modernisation<br />
well underway, Egypt is once<br />
again becoming a regional economic<br />
power,and attracting investment from<br />
abroad. Dr Ahmed Nazif explains his<br />
administrations achievements to date<br />
and its national and regional goals.<br />
How would you evaluate the results<br />
of reform, and the current<br />
business environment in Egypt<br />
For the last two decades, Egypt has<br />
been on the path of reform and modernisation.<br />
However, the last three or<br />
four years have witnessed a remarkable<br />
increase in the pace of reform.<br />
When the new cabinet was formed,<br />
we created a programme of comprehensive<br />
political, economic and social<br />
reforms.<br />
We took decisive action to regain<br />
the confidence of the business community.We<br />
implemented tax reforms<br />
and brought them down by half, but<br />
the figures were not the only change<br />
we made, also the way we treat investors.We<br />
simplified the procedures<br />
for establishing a company by creating<br />
the one -stop shop.This new approach<br />
had a strong impact and was<br />
highly successful. In the first year, the<br />
growth rate grew and the currency became<br />
stable.<br />
What are the main investment<br />
opportunities you would highlight<br />
in Egypt<br />
In addition to the traditional sectors<br />
which are available in Egypt, we are<br />
opening new sectors which we had not<br />
tackled before,such as services,where<br />
it is possible now to invest in the long<br />
term through public-private partnerships.Previously,investments<br />
in water,<br />
roads, electricity, oil and gas and construction<br />
were carried out by the government.Now<br />
we have opened these<br />
sectos for private investors as well.We<br />
are also developing tourism and the<br />
concept of second homes on the red<br />
sea, while the IT and telecommunications<br />
field is also very dynamic.<br />
How would you assess the importance<br />
of Egypt as a peacekeeper<br />
in the region, and a role<br />
model for stability and modernisation<br />
Egypt has always been perceived as<br />
the leader in the region and the centre<br />
of culture and arts for the Arab<br />
world. We have the most populous<br />
country in the region and until recently<br />
we had the strongest economy,<br />
until oil prices went up and strengthened<br />
the economies in the Gulf area.<br />
Nevertheless,the Arab countries have<br />
always looked to Egypt,and what happens<br />
in Egypt is quickly reflected on<br />
its neighbours. Nowadays, Egypt has<br />
become one of their preferred destinations<br />
for business.<br />
Moreover,Egypt plays the role of regional<br />
peacekeeper.We played an important<br />
part in the Palestine-Israel<br />
conflict, and in Lebanon and Darfur.<br />
We want to enhance peace and cooperation<br />
in the region because it is<br />
the basis for any kind of growth and<br />
development to happen.
Egypt<br />
Modernisation leads the way<br />
Attractive ground for<br />
foreign investment<br />
Reforms make Egypt the ideal choice for investors<br />
looking to integrate in multiple sectors<br />
With a supportive business environment<br />
and a community of qualified<br />
professionals, Egypt is a fertile breeding<br />
ground for foreign investment.Recently reformed<br />
government policies and investment<br />
laws have fortified and revitalised the business<br />
environment in several sectors. “We<br />
have revived the privatisation<br />
program,which has had a significant<br />
positive impact in terms of<br />
expanding the scope for private<br />
sector contribution, both local<br />
and foreign,” says Mahmoud Mohieldin,<br />
Egypt’s Minister of Investment.<br />
“procedures to<br />
improve the investment climate<br />
in Egypt have led to $6 billion in<br />
foreign direct investment,” he<br />
explains.<br />
One of the latest breakthroughs<br />
is that the government<br />
has begun to pay special attention<br />
to public-private partnerships<br />
(PPPs) as an effective driver<br />
MAHMOUD<br />
MOHIELDIN<br />
Minister<br />
of Investment<br />
for growth.“The private sector should be<br />
encouraged to join new sectors to help citizens<br />
feel the direct impact of developments,”<br />
says Mr Mohieldin. The PPPs’<br />
contacting rules and legal verification of<br />
projects are the main pillars of their success.<br />
Some of the major beneficiaries have<br />
been electricity and energy, as seen in the<br />
New Cairo Water Treatment Plan and the<br />
West Delta Irrigation Project, and in technology<br />
in the formof telecommunications<br />
and software giant Alkan Group. Mr Mohieldin<br />
says that new projects have been<br />
proposed to build 2,200 schools, 50 hospital<br />
and healthcare facilities, new housing,<br />
and roads and railway lines. “Egypt is the<br />
choice of multinational companies<br />
across the major investment sectors:construction,agriculture,finance,<br />
heavy industries and the<br />
fast-growing tourism business.”<br />
Another of the most important<br />
reforms has been lower tax<br />
rates across the board,along with<br />
lower customs duties and streamlined<br />
procedures to get new companies<br />
up and running. Egypt’s<br />
central location makes it a bridge<br />
UK investors poured $36.5 billion into the Egyptian economy in 2005 alone<br />
between the continents of Europe,Asia<br />
and Africa.The UK has<br />
taken full advantage of this connection,investing<br />
$18 billion in diverse<br />
Egyptian sectors in 2005.<br />
The goal of Mr Mohieldin’s ministry is to increase<br />
this figure to $25 billion by 2011. Mr<br />
Mohieldin believes that London plays a pivotal<br />
role as a centre for financial services,funds<br />
and portfolio management. “The fact that<br />
London is such a cosmopolitan city makes it<br />
very easy to be familiar with the norms and<br />
traditions of other countries, which actually<br />
speeds up the pace of work with other partners,”<br />
he asserts, adding that familiarity with<br />
London is also very common among the leaders<br />
of the business community.<br />
Mr Mohieldin himself is personally familiar<br />
with the UK, as he received a Diploma<br />
in Quantitative Development Economics<br />
from Warwick University in 1989 and a Master<br />
of Sciences in Economic and Social Policy<br />
Analysis from the University of York in<br />
1990. In 1995, he returned to the University<br />
of Warwick for his Ph.D. in Economics.<br />
He then began his work in the Egyptian administration,<br />
holding such positions as Senior<br />
Economic Advisor to the Minister of<br />
State for Foreign Affairs and Senior Advisor<br />
to the Minister of Foreign Trade. He has<br />
been Egypt’s Minister of Investment since<br />
2004,and under his leadership,market capitalisation<br />
has amounted to more than 80<br />
per cent of GDP.<br />
Looking to the future,Mr Mohieldin hopes<br />
for more opportunities for multi-million<br />
pound investments in all sectors.“There has<br />
never been a better time to take a new look<br />
at Egypt and what it offers businesses in the<br />
21st century.”<br />
3<br />
Building bridges for successful relations<br />
MOHAMED<br />
NOSSEIR<br />
Chairman<br />
of BEBA & Alkan<br />
Egypt and the UK’s long history<br />
of business partnerships<br />
now has a key group supporting<br />
today’s largest investors.The<br />
British Egyptian Business Association<br />
(BEBA) was founded in<br />
1996 with 100 members,and today<br />
has a membership of over<br />
300 companies working together<br />
to foster and promote<br />
an environment that simulates<br />
better trade and business links<br />
between the two countries.<br />
BEBA’s goals include facilitating<br />
a business lobby and access<br />
to British Embassy and<br />
Government resources, encouraging<br />
networking among Anglo-Egyptian<br />
parties and strengthening cultural links<br />
between Britain and Egypt.BEBA Chairman<br />
Mohamed Nosseir believes this final goal<br />
to be of paramount importance.<br />
“I believe that the closer we get<br />
culturally, the more successful<br />
we will be.” BEBA hosts seminars<br />
on specific trade and business<br />
concerns in both Egyptian<br />
and British companies and Mr<br />
Nosseir has initiated a program<br />
called “Residential Tourism”to<br />
allow foreigners setting up businesses<br />
to own property in Egypt.<br />
In addition to acting as Chairman<br />
of BEBA, Mr Nosseir is a<br />
self-made entrepreneur and<br />
Chairman of Alkan Holdings<br />
Group, one of the largest and<br />
most successful private groups<br />
in the region.The group has been operating<br />
since 1974 – with the holding conglomerate<br />
emerging in 1999 – and today is<br />
a massive enterprise with investments in<br />
nearly every sector.<br />
Alkan CIT operates in 13 countries in<br />
the fields of broadband and satellite<br />
telecommunication,GSM and CDMA networks<br />
infrastructure and geographical information<br />
systems. In textiles, Almatex<br />
‘I believe that the closer<br />
we get culturally,<br />
the more successful<br />
we will be’<br />
acts as a private free zone<br />
and is responsible for the<br />
production of high-quality<br />
Egyptian cotton yarn,<br />
which is almost entirely<br />
directed to export markets in Europeand<br />
the US. Alkan can even take you abroad<br />
with Alkan Air,a pioneer in luxury Air Taxi<br />
and Air Ambulance services and the largest<br />
seller of private business jets and propeller<br />
planes in Egypt. Its medical branch<br />
represents international companies such<br />
as GE and Kodak. Alkan Medical is constantly<br />
striving to acquire new multinational<br />
and worldwide brands, specializing in reselling<br />
a broad spectrum of quality medical<br />
products and solutions.<br />
Alkan hopes to introduce its range of services<br />
to other countries to take maximum<br />
advantage of market opportunities.Despite<br />
all this prestige,Mr Nosseir prefers to use<br />
BEBA as his preferred<br />
communication channel to<br />
reach potential buyers in<br />
the UK.“BEBA has acted<br />
as a catalyst and Egypt is<br />
marketed very well in England,” he explains.<br />
His latest challenge in Egypt was to complete<br />
the construction of the $745 million<br />
Cairo Financial Centre, similar to Canary<br />
Warf.To potential investors,Mr Nosseir extends<br />
a warm welcome:“I am ready to back<br />
them up and utilise all my contacts and 40<br />
years of experience to make them feel<br />
comfortable here.It is a very good time to<br />
come and start a business in Egypt.”
<strong>PM</strong> COMMUNICATIONS<br />
REPORTING<br />
4<br />
Strategic location and enormous resources<br />
Egypt’s information and technology sector soars to new heights<br />
with strong leadership and the world at its feet<br />
In Egypt,“location,location,location” refers<br />
to the Information and <strong>Communications</strong><br />
Technology (ICT) sector rather than real<br />
estate – the modern age is truly here.<br />
Minister of Information and <strong>Communications</strong><br />
Technology,Tarek Kamel, is passionate<br />
about the field:“I love every aspect of ICT.<br />
It is not only my job, it is my hobby, which is<br />
the perfect combination.” Mr Kamel’s enthusiasm<br />
has taken the form of a mission “to<br />
maintain the rapid growth of Egypt’s burgeoning<br />
ICT sector at 20 per cent a year until<br />
2010,” by which time he hopes that Egypt<br />
Egypt’s ICT sector is flourishing and<br />
predictions are for sustained growth<br />
will have firmly established itself as one of<br />
the most hi-tech countries in the Middle<br />
East.Mr Kamel has been highly effective since<br />
assuming his position in 2004, with annual<br />
GDP growth reaching 7 per cent.Mr Kamel<br />
credits Prime Minister Nazif’s reforms for<br />
the growth of the sector.<br />
Mr Kamel’s expertise is evident in the increases<br />
in many areas of the sector. By February<br />
2007,mobile phone subscribtion grew<br />
by 37 per cent and the Egyptian government<br />
abolished or reduced customs on several ICT<br />
products by more than 75 per cent. In the<br />
future, Mr Kamel envisions<br />
the export side of Egypt’s<br />
ICT sector prospering, and<br />
predicts growth from $300<br />
million to nearly $1 billion.<br />
In the meantime,the Ministry<br />
of Information and<br />
<strong>Communications</strong> Technology<br />
hopes to continue sharing<br />
and exchanging views<br />
with the global community.<br />
Regional and international<br />
organisations like the Information<br />
Technology Industry<br />
Development Agency (ITI-<br />
DA) play an important role<br />
in local development, contributing<br />
to existing government<br />
efforts in the ICT field.<br />
One of the biggest advantages<br />
of Egypt’s growing ICT<br />
sector is its prime situation in an internationally<br />
renowned IT hub, connecting the<br />
Middle East and North Africa with Europe,<br />
Asia and the Americas. Cutting-edge technical<br />
endeavors are able to be witnessed by<br />
a mammoth global audience, opening markets<br />
for the export of Egypt’s latest ICT<br />
products and services.Supervising this evolution<br />
is ITIDA.The agency is not financed<br />
by the Egyptian government, but rather by<br />
private communication and IT giants such as<br />
Telecom Egypt and Vodafone Egypt. ITIDA<br />
Chairman Mohamed Omran believes that<br />
Public and private sector joining forces<br />
ITIDA lays groundwork for unification within the ICT<br />
sector and sets high goals for foreign investment<br />
Mohamed Omran spent years as a private<br />
businessman before becoming<br />
Chairman of ITIDA and dedicating his time<br />
to the public sector.“It was a personal challenge<br />
for me,” Mr Omran admits,“to adapt<br />
from being a private businessman counting<br />
profits and losses in my telecommunications<br />
and IT companies, to being a<br />
government official responsible for developing<br />
the Egyptian industry at large.”<br />
However,Mr Omran has risen to the challenge,<br />
and says he has adjusted his “mind<br />
and heart to look at the community and<br />
its benefits,rather than the benefits of my<br />
own group of companies.”<br />
Upon its inception in 2004,ITIDA was<br />
placed in charge of laying the groundwork<br />
for the electronics industry and prioritising<br />
the exportable services and products<br />
that Egypt excels at.Though Egypt was a<br />
late-comer in software development at that<br />
time,ITIDA has monitored growth in leaps<br />
and bounds.“We have just about exceeded<br />
6 million users, which is still not enough<br />
in a country with a population of about<br />
75 million.” Mr Omran believes the reason<br />
for this is a lack of Arabic content on<br />
the internet to attract Egyptian users en<br />
masse.Confronted with this problem,the<br />
Ministry of ICT has supported the collaboration<br />
with some of the world’s leading<br />
PC manufacturers. Every month this<br />
year, ITIDA is providing 25,000 homes<br />
with super-speed internet access.<br />
As the general public gets better connected,<br />
ITIDA has a specific list of goals<br />
for public investment and private and public<br />
sector unification. The first of these<br />
goals is to establish a national e-signature<br />
infrastructure.The second is<br />
to establish a modern Intellectual<br />
Property Rights (IPR)<br />
office for software and database<br />
products.This goal is especially<br />
important when it<br />
comes to foreign investment.<br />
“IPR is an important issue for direct investments,”<br />
Mr Omran explains. “Without<br />
a proper IPR and the prevention or<br />
minimization of piracy, nobody would<br />
come to invest here.” The final goal is to<br />
continue to develop the ICT sector in<br />
Egypt.To aid this,an international training<br />
centre for communication expertise,and<br />
IT companies throughout Egypt,has been<br />
established.<br />
‘We are in daily<br />
contact with all the<br />
major ICT agencies<br />
and NGO’s<br />
throughout Europe’<br />
When monitoring foreign investment,<br />
ITIDA values Egypt’s relationship with the<br />
UK and has high hopes for the future.ITI-<br />
DA has been working closely with the<br />
Egyptian-British Chamber of Commerce<br />
in London and the UK trade and investment<br />
authorities.“We are in daily contact<br />
with all the major ITIDA-like agencies and<br />
NGOs throughout Europe,the US and in<br />
South East Asia like Singapore, India, China<br />
and Malaysia,” says Mr Omran.<br />
Egypt’s exports in the ICT sector are<br />
currently around $250 million per annum,<br />
and could increase to $350 million by the<br />
end of 2007.ITIDA’s strategy will provide<br />
more than 35,000 specialised<br />
IT jobs and 15,000 public and<br />
private subsidiary opportunities<br />
by 2010.<br />
For public and private<br />
companies from the UK looking<br />
to invest in Egypt,Mr Omran<br />
hopes that investors can see beyond<br />
the traditional images of pyramids, sand<br />
and sun. “Egypt is a country offering a<br />
lot of outsourcing services for the UK<br />
and its industries,” he says.He hopes for<br />
continued government support. “We<br />
stand by our companies’ sides,and when<br />
they need help on site, wherever it may<br />
be, we do whatever it takes to help and<br />
support them.”<br />
TAREK KAMEL<br />
Minister of Information<br />
and <strong>Communications</strong><br />
Technology<br />
Egypt can become the ICT<br />
hub for the entire world.“We<br />
are strategically located and<br />
have enormous resources to<br />
accomplish this goal by providing<br />
software development<br />
centres,R&D support groups<br />
and business process outsourcing<br />
centres,” he explains.<br />
“By being on the international<br />
communication cable<br />
routing with Alexandria and<br />
Suez, we have every potential<br />
to become a main ICT pillar<br />
worldwide.” The Egyptian<br />
government has recently encouraged<br />
private businesses<br />
to lay even more cables between<br />
Asia and the Middle<br />
East, and all the way to Europe<br />
and the US, linking<br />
Egypt’s infrastructure to the entire world.<br />
In edition to an ideal location,a youthful,<br />
tech-savvy population is another of Egypt’s<br />
advantages. Roughly 60 per cent of Egypt’s<br />
population is under 25 years of age,and university<br />
students are increasingly studying<br />
technology degrees to improve their future<br />
prospects.Nile University,a non-profit,privately<br />
owned institution of higher learning<br />
founded in 2006,is devoted to business development<br />
and graduate education and research.The<br />
Egyptian Education Initiative was<br />
launched in 2006 to improve education in<br />
Egypt through the effective use of ICT. In<br />
addition, Omran explains, Egypt is known<br />
for its comprehensive language skills.“I believe<br />
that our Egyptian Arab pronunciation<br />
and the Arabic language in general is a very<br />
rich language enabling our people to speak<br />
with neutral foreign accents.” Egyptian Arabic<br />
is understood by all the Arab nations,<br />
while the reverse is not necessarily true.This<br />
gives Egypt a unique advantage for when it<br />
establishes services in neighbouring Arab<br />
countries.<br />
Additionally, the flourishing ICT sector<br />
continues to receive consistent government<br />
support. Private businesses and foreign direct<br />
investments are encouraged.The government<br />
has won accolades from the World<br />
Bank and International Monetary Fund for<br />
its aim of reforming Egypt’s antiquated trade<br />
procedures.<br />
Egypt’s geographical and linguistic<br />
advantages make it an ideal ICT centre
Egypt<br />
Modernisation leads the way<br />
Etisalat – setting the stage for innovation<br />
Egypt’s latest and most<br />
technologically advanced<br />
mobile operator offers<br />
unrivalled services<br />
First to establish mobile telephony in the<br />
UAE in 1982, and fibre optics in 1984,<br />
UAE telecoms service provider Emirates<br />
Telecommunications Corporation (Etisalat)<br />
landed Egypt’s third GSM operator license<br />
last year. It expects to acquire a third of the<br />
market, representing 10 million subscribers,<br />
within the next three years. Ranked by Middle<br />
East magazine as the 6th largest company<br />
in the region and one of the Financial<br />
Times Top 500 Corporations, Etisalat plans<br />
to invest $1.4 billion on building its new network<br />
in Egypt - the most populous country<br />
in the Arab world - where penetration is still<br />
below 20 per cent.<br />
Etisalat paid almost double the expected<br />
price,$3 billion,for the license,which was the<br />
first to be offered in Egypt in eight years.<br />
Trouncing 11 competitors to join Mobinil and<br />
Vodafone as the third mobile operator in the<br />
country,Etisalat also agreed to pay 6 per cent<br />
of its annual revenues to the National Telecommunication<br />
Regulatory Authority, in addition<br />
to the investment it will carry out to build its<br />
network. Having launched on May 1st of this<br />
year, the company stated it will sell shares in<br />
an initial public offering on the Cairo and<br />
Alexandria Stock Exchanges in 2009.<br />
Chairman Mohamed Hassan Omran says<br />
the bidding process was well organised and<br />
transparent,and that Etisalat had been studying<br />
the Egyptian market with interest<br />
for some years.“We have<br />
witnessed a lot of development<br />
in Egypt.With the new government<br />
and the innovative mindset<br />
they are building, things are<br />
changing in a very positive way,”<br />
he comments, adding that the<br />
open economy is drawing a number<br />
of new investors such as Italian<br />
San Paolo Bank, which<br />
MOHAMMAD<br />
HASSAN OMRAN<br />
Chairman<br />
of Etisalat<br />
recently won the tender for the<br />
Bank of Alexandria.<br />
Etisalat’s bid represented the<br />
largest foreign direct investment<br />
in Egypt in 2006,which some analysts<br />
have said should amount to<br />
a positive surplus of 5.3 per cent<br />
in the government’s projected budget and have<br />
significant impact on both the fiscal and external<br />
balance for FY 2006-07.In addition,Etisalat-Egypt<br />
will hire roughly 2,000 Egyptian<br />
employees over the next few years.This is in<br />
line with the company’s philosophy of contributing<br />
to the countries in which it operates,says<br />
Mr Omran,which today amount to<br />
14 throughout the Middle East,Asia and Africa.<br />
“Everywhere we go, we focus on adding<br />
value in that specific country. Many changes<br />
are taking place in the telecom sector and<br />
customer needs are not restricted to connectivity<br />
anymore. They need<br />
more services, which definitely<br />
creates challenges and opportunities<br />
for us. we are working to<br />
expand further.”<br />
This includes allying with other<br />
providers in content, radio,<br />
gaming, music, sports and banking,he<br />
says,adding,“According to<br />
our philosophy;when we add value,we<br />
gain more value.” In Egypt,<br />
the company was the first to offer<br />
mobile television, high-speed<br />
Internet access and video calling.<br />
It is also the first operator in Egypt<br />
to offer a 3.5G network.By 2009,<br />
the company intends to have its<br />
network rolled out over 90 per<br />
cent of Egyptian territory. Etisalat’s reputation<br />
for providing the most advanced telecom<br />
infrastructure had won it over 400,000<br />
clients in Egypt by the end of its first month<br />
of service – a figure it hopes to boost to three<br />
million by the end of 2007.<br />
Established in the UAE in 1976, Etisalat is<br />
5<br />
a unique example of a public-private partnership,<br />
and one of the first created in the<br />
global telecoms sector, notes Mr Omran,<br />
who says that this allowed the company to<br />
become innovators not only in the UAE but<br />
throughout the region. In 1984, Etisalat laid<br />
the first subaquatic cable in the Persian Gulf<br />
linking the UAE with Qatar and Bahrain, later<br />
adding cables to India and Pakistan.<br />
Etisalat was the only company from the Middle<br />
East to sign the original GSM Memorandum<br />
of Understanding in 1987 before GSM<br />
networks were launched anywhere on the<br />
globe.In the early 1990s,the company drew<br />
up a 20-year plan that focused on mobile telephony<br />
and the Internet, which, according<br />
to Mr Omran, led to the UAE becoming a<br />
regional Internet hub.<br />
In Egypt, Etisalat holds 66 per cent of the<br />
new licence in a consortium that includes<br />
Egypt Post,The National Bank of Egypt and<br />
CIB.Mr Omran says that working with local<br />
partners is Etisalat’s modus operandi, and<br />
that partners in Egypt were carefully selected<br />
for the strengths they could offer the new<br />
venture. He notes that both Egypt Post and<br />
the National Bank have wide distribution networks<br />
already established in the country<br />
while CIB is a young and innovative bank,with<br />
profound experience and capability in the<br />
economic sector.
<strong>PM</strong> COMMUNICATIONS<br />
REPORTING<br />
6<br />
Confident investment calls for Orascom Telecom<br />
One of the region’s largest and most diverse telecom experts<br />
specialises in maximising markets of low penetration<br />
AS liberalisation has spread across the region,<br />
Middle Eastern telecoms markets<br />
have experienced a great deal of change in recent<br />
years.This has led to a newly competitive<br />
environment and increasing rates of market<br />
penetration in the industry,releasing new opportunities<br />
for operators and investors alike.<br />
Established in 1998,Orascom Telecom is considered<br />
among the largest and most diversified<br />
telecommunication companies in the area.<br />
It designs,builds and operates complete communications<br />
infrastructures.The company has<br />
GSM networks in seven emerging markets<br />
across the Middle East,Africa<br />
and South Asia that have seen<br />
Subscriber numbers<br />
exceeded 56 million<br />
and revenues<br />
topped £603<br />
million in the<br />
first quarter<br />
of 2007<br />
remarkable growth across the board.Its subsidiaries<br />
cover Algeria (Djezzy),Pakistan (Mobilink),Egypt<br />
(Mobinil),Tunisia (Tunisiana),Iraq<br />
(IraQna), Bangladesh (Banglalink) and Zimbabwe<br />
(Telecel Zimbabwe).<br />
Naguib Sawiris,Chairman and CEO of Orascom<br />
Telecom Holding,says,“I believe that Egypt<br />
can be the telecommunications hub for the<br />
region, especially because of its unique geographical<br />
location. Recently, we acquired the<br />
licence for the first fibre-optic cable in two<br />
landing stations here in Egypt.This will allow<br />
us to connect the cables that we have in Europe<br />
with the assets that we have<br />
in Pakistan.We will be<br />
the only operator<br />
worldwide that will<br />
connect most of its<br />
footprints on its<br />
own cable.”<br />
The holding’s<br />
first-quarter<br />
results for<br />
2007 reflect<br />
the vitality<br />
of the sector.Total subscribers exceeded 56<br />
million,an increase of 61 per cent over March<br />
2006, and revenues topped LE 6,845 million<br />
(£603 million), a rise of 22 per cent over the<br />
same period.Net income showed an increase<br />
of 7 per cent over March 2006 to reach LE<br />
970 million (£85.5 million),and the group’s earnings<br />
before interest, taxes, depreciation and<br />
amortization (EBITDA) margin stood at 43.3<br />
per cent.<br />
As at the end of March 2007, Orascom<br />
boasts a total population under licence of approximately<br />
460 million with an average mobile<br />
telephony penetration of approximately<br />
29 per cent.“I would like to see Orascom hitting<br />
100 million subscribers,” comments Mr<br />
Sawiris regarding the outlook for the next five<br />
The company’s dominance<br />
in telecoms is due in part to<br />
the diversity of its operations<br />
and business acumen across<br />
seven emerging markets<br />
years.“The biggest company<br />
in the world now is Vodafone<br />
with 200 million<br />
subscribers. We are currently<br />
approaching 60 million<br />
and by the end of next<br />
year we could reach the<br />
100 million mark.So we would be half the size<br />
of Vodafone and yet we are only eight years<br />
old, not 20 years old like the competition.”<br />
Orascom is traded on the Cairo and Alexandria<br />
Stock Exchange and the London Stock<br />
Exchange.Its Egyptian mobile subsidiary,Mobinil,<br />
is among Egypt’s five largest companies by<br />
market capitalisation and also one of the five<br />
most heavily traded companies by value.<br />
The company boosted its global exposure<br />
by acquiring stakes in Hutchison Telecom in<br />
2005.Together, the two enterprises control<br />
mobile operations in 15 countries, representing<br />
a licenced area covering a population<br />
of two billion people.In July,it announced the<br />
receipt of $793 million (£395 million) in cash<br />
as dividends from the proceeds of Hutchison<br />
Telecom’s divestment of its subsidiary in India.<br />
Orascom Telecom has positioned itself as<br />
a leader in the region in part from the diversity<br />
of its operations.To complement its existing<br />
GSM and internet services, in January<br />
this year it launched OTV,an Egyptian TV channel<br />
featuring international TV shows and films.<br />
“OTV is a local satellite channel very much<br />
focused on the Egyptian population,” says Mr<br />
Sawiris.“Some other Arab countries are watching<br />
OTV because it is very open.If the fundamentalists<br />
are one extreme,then we want to<br />
be the other extreme. I want them to watch<br />
a movie and see what love and sex are all about.<br />
Currently, we are considering introducing<br />
channels for music and movies, plus we are<br />
looking for a partner to join us to launch a<br />
news channel.”<br />
The expansion policy of Orascom Telecom<br />
is renowned for its readiness to take risks in<br />
markets with high population and low penetration<br />
rates.“It’s the size of the market that<br />
matters. It is better to operate in one country<br />
with 150 million people,<br />
like Pakistan,than in 30 countries<br />
with five million.This is<br />
because you will then have<br />
only one subject to deal<br />
with,one CEO,one regulator<br />
and one country risk.We<br />
are all looking for growth and that is why the<br />
low penetration is important,” comments Mr<br />
Sawiris.<br />
“British companies have done very well<br />
here in Egypt,especially in the oil and gas with<br />
BG Egypt, pharmaceuticals with Glaxo-<br />
SmithKline,and telecoms with Vodafone,” Mr<br />
Sawiris adds.“Vodafone has done a great job<br />
here,better than in many other countries.They<br />
helped educating many Egyptians and building<br />
a new industry. Egyptians are very innovative<br />
and resourceful.Also, they are loyal to<br />
the company and you cannot buy them with<br />
money; they would rather have an opportunity.”<br />
NAGUIB<br />
SAWIRIS<br />
Chairman<br />
and CEO of<br />
Orascom<br />
Telecom<br />
Holding<br />
‘The clock is ticking; investors should come now’<br />
NAGUIB Sawiris,CEO of Orascom Telecom<br />
Holding provides an overview of<br />
the telecoms sector in Egypt, the company’s<br />
position and opportunities for foreign<br />
investors.<br />
This last year has been quite exciting<br />
for the telecoms sector…<br />
Yes, we have seen the entrance of the<br />
third mobile operator with a huge investment.<br />
They paid a high licence fee and they<br />
seem to be spending lots of money.Time<br />
will tell,but for the moment they are stimulating<br />
the economy. For instance in advertising,<br />
the billboards and sites are<br />
becoming more expensive and the contractors<br />
are difficult to find.All this is creating<br />
a boom in the economy.<br />
Has your strategy changed with the<br />
arrival of a third operator<br />
No.Actually I am not a big fan of 3G.We<br />
have not taken the licence as of yet,but we<br />
are under a lot of pressure to do so.Opinions<br />
vary,but personally I do not think 3G<br />
is useful. On the contrary, I find it very uneconomical.But<br />
we might be forced to take<br />
it because of frequency constraints. Nevertheless,<br />
should we decide to acquire it,<br />
we will have a different approach regarding<br />
the consumer and this new technology.<br />
Do you have plans for further expansion<br />
in Europe<br />
Yes, we do.We look at under managed<br />
assets that would allow us to create synergies<br />
if we took them over.We are present<br />
on both sides of the Mediterranean<br />
and we would like to be perceived as the<br />
Mediterranean operator.We are very interested<br />
in the French market and will aggressively<br />
seek opportunities there.<br />
What advice would you give to potential<br />
investors from the UK<br />
We have never had a better government.<br />
The clock is ticking and many opportunities<br />
are being lost.For instance,three years<br />
ago you could buy companies at half the<br />
market cap and you could buy land at onefifth<br />
of the current price.We are only eight<br />
years old and we have created $16 billion.<br />
So investors should come now,because in<br />
two or three years the opportunities will<br />
become very scarce.
Mobinil: the strongest mobile<br />
network in Egypt<br />
Backed by Orange and Orascom Telecom Holding and<br />
11 million clients, Mobinil heads a dynamic, evolving market<br />
THE Egyptian Company for Mobile Phone<br />
Services, Mobinil, is investing LE 2 billion<br />
(£178 million) this year to upgrade and update<br />
its network in preparation for fiercer<br />
competition.With the launch of a third mobile<br />
operator,Etisalat Misr,the nine-year dominance<br />
of the Egyptian mobile market by Mobinil<br />
and Vodafone was opened to competition in<br />
May 2007 and all three companies<br />
are banking on the growth potential<br />
of a very lucrative market.<br />
Penetration currently stands<br />
at around 23 per cent – considered<br />
low compared to other<br />
parts of the region. In the UAE,<br />
it is 140 per cent and even in Morocco,<br />
with a similar per-capita<br />
income, the penetration rate is<br />
50 per cent.<br />
“The telecom environment is dynamic,<br />
evolving and doing a lot of catching up,” comments<br />
Alex Shalaby,Chairman of Mobinil.“We<br />
are happy to be part of these changing times.<br />
The market is big enough for three players.<br />
Etisalat will have to work very hard to please<br />
‘The market is big<br />
enough for three<br />
players; we intend<br />
to maintain our<br />
leadership in<br />
Egypt by<br />
continuing to<br />
provide the best’<br />
and attract customers because the customers<br />
of both Mobinil and Vodafone are already getting<br />
a quality service at a competitive rate measured<br />
by international standards.”<br />
Mr Shalaby adds:“I hope there will be no<br />
price war because even though it may seem<br />
beneficial for the consumer, at the end of<br />
the day it leads to uneconomical models of<br />
pricing and offering services with<br />
less than viable rates. All this<br />
makes the market less attractive<br />
to invest in.”<br />
“It is our intention to maintain<br />
our market leadership in<br />
Egypt by continuing to provide<br />
the best quality service to our<br />
existing customers and tailor<br />
our products, services and tariffs<br />
to changing market needs,” affirms Mr<br />
Shalaby. “Today, we have 11 million subscribers<br />
from practically zero only nine<br />
years ago.” During the first quarter of 2007,<br />
active subscribers increased by 53 per cent<br />
year-on-year.<br />
Mobinil boasts the strongest mobile network<br />
Offering 99% coverage in Egypt, Mobinil’s<br />
number of active subscribers increased<br />
by 53% in the first quarter of 2007<br />
in the country,with coverage reaching 99 per<br />
cent of the population.It was the first operator<br />
to extend its services to underground stations<br />
in Cairo and the first telecom company<br />
to receive the ISO 14001 quality certificate in<br />
Egypt and the Middle East. Initiatives to meet<br />
the needs of local companies include the wireless<br />
email solutions on offer,such as the Mobinil<br />
Egypt<br />
Modernisation leads the way<br />
Access Card, BlackBerry and iMate services<br />
and devices.Also, Mobinil has roaming agreements<br />
with 300 operators in 120 countries.<br />
The network has benefited from years of experience<br />
in an international context from its<br />
major shareholders, Orange and Orascom<br />
Telecom Holding – both worldwide leaders<br />
in telecoms.<br />
The Egyptian economy is heavily reliant on<br />
revenue from tourism.Mobinil’s support of the<br />
tourism industry is part of its wider belief in<br />
the importance of taking corporate responsibility<br />
seriously and aiding the growth and<br />
prosperity of the nation’s economy.The company<br />
offers a special tourist pre-paid service<br />
designed for visitors to Egypt who need an inexpensive,short-term<br />
phone connection with<br />
access to international calls.<br />
On a more regional scale, Egypt is rapidly<br />
growing as an IT hub, boosted by the<br />
600-acre Smart Village near Cairo. Mr Shalaby<br />
says,“The Smart Village is a brilliant idea.<br />
There may be larger examples in Europe<br />
and the United States, but for Egypt, it is a<br />
wonderful start.It is a world-class complex<br />
and houses some of the biggest names in<br />
the industry for both telecoms and IT.The<br />
two are converging very rapidly and the distinction<br />
between them is no longer an easy<br />
task.To have that kind of a brain power in<br />
a setting such as the Smart Village is a tribute<br />
to the government,and it increases the<br />
confidence in Egypt as a destination for investment.”<br />
7
<strong>PM</strong> COMMUNICATIONS<br />
REPORTING<br />
8<br />
Consolidation of the banking sector<br />
Attitudes have changed and the economy today is in good<br />
hands. With increased transparency and delegation of powers,<br />
FDI has risen by 9.4 per cent in the past three years<br />
The most important element<br />
that has improved in Egypt is<br />
the general attitude,” says Youssef<br />
Boutros-Ghali, Egypt’s Finance<br />
Minister, of the leap in FDI,“the<br />
government has become much<br />
more investor-friendly.” Since<br />
2004, the Egyptian government<br />
has implemented reforms in the<br />
finance sector which have contributed<br />
to a 6.9 per cent rise in<br />
GDP.According to Mr Boutros-<br />
Ghali,“The business environment<br />
in Egypt today has fewer complications,fewer<br />
problems and less<br />
bureaucracy.” The basic reforms<br />
have been a reduction in income<br />
YOUSSEF<br />
BOUTROS-GHALI<br />
Minister of<br />
Finance<br />
With an aggressive economic<br />
reform programme and<br />
a well diversified economy, Egypt<br />
has been placed on the international<br />
investment map.With FDI<br />
shooting from $2 billion to $6 billion,<br />
Egypt is shortly expected to<br />
be Africa’s largest recipient of foreign<br />
investment. Of all the sectors<br />
leading reform, banking is<br />
perceived as the most dynamic in<br />
its pace of change and the appearance<br />
of powerful key players.<br />
In this environment,Arab African<br />
International Bank emerges as a<br />
leader,with a portfolio of achievements<br />
and a growth rate that challenges<br />
industry norms despite rising<br />
competition. Profitability of 64 per cent in<br />
net profit and 76 per cent in net loans throughout<br />
the past four years speaks volumes.With<br />
its merger and acquisition of Misr America<br />
International Bank,AAIB has vigorously completed<br />
its organic growth, marking the first<br />
successful merger and acquisition in the private<br />
sector in Egypt.<br />
tax and a reduction in Egypt’s corporate tax<br />
rates from 42 per cent to just 20 per cent.<br />
The system has been simplified, introducing<br />
practical concepts like self-assessment and<br />
sample auditing. “We wanted to transform<br />
our tax authority into a modern, contemporary<br />
tax authority, as opposed<br />
to an antiquated predatory function<br />
of the state,” explains Mr<br />
Boutros-Ghali.These reforms also<br />
apply to Egypt’s customs laws;<br />
tariff lines have been reduced from<br />
13,000 to 6,000 and tariff brackets<br />
have been lessened to only six.<br />
Egypt’s modern economy is<br />
now healthier than ever and the<br />
world community has quickly taken<br />
notice.Domestic investments<br />
have increased to 21 per cent of<br />
GDP over the past three years,<br />
and balance and payment accounts<br />
are in a $3.3 billion surplus,boasting<br />
a stable exchange rate. The<br />
only increase has been in the inflation rate,<br />
due to adjustments in domestic prices in response<br />
to subsidies in this year’s budget.<br />
Egypt’s Central Bank has been modernised<br />
and is now free to establish its monetary<br />
policy independently from the government.<br />
AAIB: growth with distinction<br />
Stratospheric growth puts AAIB at the head of the class<br />
HASSAN ABDALLA<br />
CEO and<br />
Managing Director<br />
of AAIB<br />
The multinational banking institution<br />
has been acknowledged<br />
for its commanding growth rates,<br />
innovative edge and its soaring<br />
profitability. In 2006, it was chosen<br />
by FT Banker’s Magazine as<br />
‘Bank of the Year’,and Euromoneys<br />
‘Best Bank in Egypt’ in 2007. In<br />
tandem,AAIB’s Meris-Moody rating<br />
has moved from an “A” positive<br />
outlook to an “A+” stable<br />
outlook.<br />
As an investment and commercial<br />
bank,AAIB’s lines of business<br />
reflect core competencies<br />
in investment and corporate banking,<br />
alongside its breakthrough<br />
strides in retail activities, expanding product<br />
range and its geographical presence on local<br />
and regional markets.<br />
AAIB has the potential to become one of<br />
the biggest banks in the region, with a position<br />
of international stength. Up until 2006,<br />
AAIB was cementing its base in Egypt while<br />
growing multiple times faster than the market<br />
average.AAIB is broadening its regional<br />
By privitising select public sectors,“We are<br />
cleaning up the banking portfolio,” explains<br />
Mr Boutros-Ghali.“We have already pumped<br />
in 10 billion pounds and are ready to pump<br />
in another 10 billion.”<br />
As Hassan Abdalla of Arab African International<br />
Bank states,“"There has been a clear<br />
change in policy,starting with taxes,customs,<br />
the procedures to establish a company, the<br />
ability to have a properly functioning foreign<br />
exchange market and the<br />
restructuring of the financial<br />
market.Confidence in local<br />
currency has been<br />
noticeably restored. More<br />
importantly, these reforms<br />
have,to a considerable extent,addressed the<br />
mindset of the people. "<br />
In 2005,British investments in Egypt reached<br />
$18 billion,and FDI is expected to reach $25<br />
billion by 2011. Mr Boutros-Ghali predicts<br />
broad potential for investment in sectors<br />
such as petrochemicals,gas,textiles,retail,trade<br />
and insurance. “By simplifying procedures,<br />
we have addressed about 80 per cent of corruption<br />
and obscurity in the tariff system,and<br />
we have managed to eliminate 80 per cent<br />
of the problems investors encountered with<br />
Established in 1964, AAIB is championing a legacy of growth<br />
presence by building on its legacy in the UAE,<br />
which was established in the early 1970s.<br />
“There is still room for growth that requires<br />
targeting untapped sectors,” says Hassan Abdalla,vice<br />
chairman and managing director of<br />
AAIB.<br />
AAIB’s focus lies in being a worthy competitor<br />
for foreign market players,while sustaining<br />
record results and remaining<br />
headstrong.AAIB boasts many international<br />
“The business<br />
environment has fewer<br />
complications and less<br />
bureaucracy”<br />
customs and taxes,” making investment in<br />
Egypt easier than ever.Mr Boutros-Ghali sees<br />
great potential in Egypt’s cooperation with<br />
the UK. The UK treasury has established<br />
Public Private Partnerships (PPPs) with Egypt<br />
in a concerted effort to lift some of the burden<br />
from Egypt’s national budget.The PPPs<br />
are a means of accelerating economic growth.<br />
So far, it has worked, with Egyptian exports<br />
increasing by 25 per cent, exceeding the<br />
growth of government investments.<br />
In addition, the<br />
British are helping to institute<br />
the PPP model in the construction<br />
of 50 schools in<br />
Egypt, with a view to expanding<br />
the PPP model into areas such as hospitals,<br />
roads, bridges, water treatment and<br />
sewage plants. “There is a symbiotic relationship<br />
between addressing a problem and<br />
finding its solution,and the government is fully<br />
equipped to handle these issues,” asserts<br />
Mr Boutros-Ghali. Predictions for the next<br />
20 years are that Egypt will be “the Italy of<br />
today” thanks to furtherbureaucratic reforms.<br />
“Until recently,we used the inherited classification<br />
of the Ottoman Empire, but,” Mr<br />
Boutros-Ghali explains,“times have changed.”<br />
clients and major international funds.“We have<br />
a good relationship with British Financial Institutions<br />
and we collaborate with them all<br />
the time,”<br />
Mr Abdalla remains interested in London<br />
as the financial capital of Europe and invites<br />
investors to come to the market,noting that<br />
the first movers will reap the benefits of a<br />
tantalizing economy with ever-unfolding potential.
Egypt<br />
Modernisation leads the way<br />
Cutting-edge<br />
trading at its best<br />
Leading the way in global markets and investment diversification<br />
Since becoming the first Arab Stock Exchange<br />
to be inducted into the World country is heading.”<br />
international community as to where the<br />
Federation of Exchanges in 2005, the Cairo Another contribution to CASE’s stability<br />
and Alexandria Stock Exchanges (CASE) has has been an equilibrium in its exchange rate.<br />
experienced positive growth and reform. Since 2003,the black market has been eliminated<br />
and oil prices have increased liquidi-<br />
Long before these recent reforms took place,<br />
however, CASE has had one of the longest ty in the entire region. “The majority of<br />
and most storied histories in the financial emerging markets globally, including Egypt,<br />
world.The Alexandria Stock Exchange was are performing very well,” Mr Shawky says.<br />
officially established in 1883 and by the 1940s “We are now on the international investments<br />
agenda.”<br />
was ranked as fifth in the world.The Cairo<br />
Exchange was established in 1903 and has While the diversification of sectors has affected<br />
the volatility of the over-<br />
followed Alexandria’s stellar reputation<br />
ever since. Since 1997,<br />
all market, CASE remains quite<br />
despite having two locations,<br />
stable.“The current market structure<br />
is vastly different in terms<br />
CASE has had just one Chairman<br />
and one Board of Directors.<br />
of active stocks and investments,”<br />
Today,CASE is looking to increase<br />
says Mr Shawky. Foreign, Arab<br />
its number of institutional investors,<br />
offering long-term stadividuals<br />
are all included in CASE’s<br />
and Egyptian institutions and inbility<br />
and market savvy.<br />
investor structure, providing a<br />
As evidence of the economic<br />
remarkable cushion for the<br />
reform program, the daily trad-<br />
volatility of the market. Region-<br />
ing average over the past four<br />
years has reached 25,000 to<br />
30,000 transactions per day,<br />
adding up to LE 1 billion. According<br />
to Maged Shawky, the<br />
current CASE Chairman, timing<br />
has played an important part.“Dr<br />
Nazif’s government implemented a comprehensive<br />
reform program to which they<br />
have been committed to in both pace and<br />
time,” he explains.“This gave a very important<br />
and clear message to the domestic and<br />
MAGED SHAWKY<br />
Cairo and<br />
Alexandria Stock<br />
Exchange<br />
al institutions and institutions<br />
from Europe and the US are also<br />
playing a very important role<br />
in establishing professionalism.<br />
CASE has also introduced discipline<br />
disclosure rules, which<br />
make it easy to track any company<br />
without injecting any regulatory measures.In<br />
January 2007,new Egyptian Accounting<br />
Standards were implemented by the Capital<br />
Market Authority, assuring more transparency<br />
and international cooperation.<br />
Symbiotic relationships are highlighting the potential in public-private partnerships<br />
Approximately 40 per cent of the total value<br />
traded is by foreign investors, with the<br />
UK playing a major role in FDI. “We look<br />
forward to increasing further our cooperation<br />
with the UK and invite British investors<br />
to come to Egypt and discover the vast potential<br />
of our markets,” says Mr Shawky.<br />
CASE also collaborates with such high<br />
profile institutions as Deutsche Bank,ABN<br />
Amro and Dow Jones.These relationships<br />
add value and prestige and offer opportunities<br />
for branding strategy. “Sitting with the<br />
big players and learning from them is important<br />
for positioning Egypt as a market and<br />
for its reputation,” says Mr Shawky.<br />
In addition to being named the World’s Best<br />
Performing Stock Exchange in 2004 and<br />
2005, CASE continues to adapt to the latest<br />
global trends in order to maintain efficiency,<br />
such as online training and short<br />
selling,which Mr Shawky predicts will make<br />
a substantial difference in CASE’s market.<br />
9<br />
Privatisation<br />
and consolidation<br />
Reforms come full circle as<br />
CBE reports record growth<br />
Central Bank of Egypt (CBE) continues<br />
to grow, strengthening its regulatory<br />
powers in 2007.CBE is committed<br />
to restructuring and privatising Egypt’s<br />
four state-owned banks:Bank of Alexandria,National<br />
Bank of Egypt,Banque Misr<br />
and Banque du Caire,which account for<br />
roughly half of all loans.<br />
Egypt’s Monetary Policy Committee<br />
(MPC) is currently monitoring developments<br />
to weigh the effect of accelerated<br />
growth and inflation in the sector. The<br />
MPC has been reducing interest rates<br />
since 2005 – both overnight lending rates<br />
and overnight deposit rates have both decreased.Because<br />
of this monitoring,CBE<br />
has been able to maintain a stable differential<br />
between Egyptian pounds and US<br />
dollars. The decision of the US Federal<br />
Open Market Committee to keep its interest<br />
rates unchanged makes CBE able<br />
to remain stable.<br />
CBE proudly posted a $3.3 billion surplus<br />
for fiscal year 2005-2006, which it<br />
hopes to continue and even increase this<br />
year.The surplus resulted from an overall<br />
increase in net inflow in capital transactions.A<br />
6.6 per cent rise in revenues<br />
of the nearby Suez Canal oil fields also<br />
contributed to the surplus.<br />
The rise of the general public’s disposable<br />
investment income thanks to a<br />
cut in income taxes,a growing economy<br />
and thriving job market mean more deposits<br />
overall. Since 2004, privatisation<br />
and consolidation of the banking sector<br />
has truly come to the forefront of the<br />
agenda.The government has been confident<br />
in attracting FDI in the improved<br />
economic environment and better regulatory<br />
systems overall. Record-breaking<br />
transaction levels have exceeded<br />
expectations already this year.
<strong>PM</strong> COMMUNICATIONS<br />
REPORTING<br />
10<br />
Pharmaceutical industry gives the<br />
economy a shot in the arm<br />
‘Our main competitive advantage is hard work; not accepting<br />
anything incomplete is the best way to do business’<br />
From minor backaches to post-op recovery,<br />
where would modern medicine be<br />
without pharmaceuticals Pharmaceutical<br />
production is one of the oldest industries in<br />
the world, and Egypt is home to one of the<br />
longest-standing and most well-respected<br />
pharmaceutical production industries today.<br />
From its humble beginnings<br />
in 1908,it is now a $1.6 billion<br />
market.<br />
Egypt is the largest producer<br />
and consumer of<br />
pharmaceuticals in the<br />
MENA region, with annual<br />
growth second only to<br />
South East Asia and China.<br />
The industry is closely supervised<br />
by the Ministry of<br />
Health from product analysis<br />
to cost, with governmental<br />
pricing policies<br />
maintaining affordability.<br />
According to Dr Sarwat<br />
Bassily,founder and CEO of<br />
three of Egypt’s largest and<br />
most successful pharmaceutical<br />
companies, “Medical<br />
awareness is increasing<br />
in Egypt.” A population that<br />
increases by approximately 1.3 million people<br />
each year and an evolving government contribute<br />
to the ever-growing industry,as Prime<br />
Minister Dr Ahmed Nazif’s recent reforms<br />
have made the country an attractive place<br />
for investors.“The cabinet under the leadership<br />
of Dr Nazif is the best we have experienced<br />
for the last 40 years;it is organised<br />
in a positive pro-business manner,” says Dr<br />
Bassily.Today, the public sector holds 17 per<br />
cent of the pharmaceuticals industry in Egypt,<br />
DR SARWAT BASSILY<br />
Chairman and MD of Amoun<br />
while foreign private sector companies represent<br />
the rest. In 2005 the total consumption<br />
of pharmaceuticals reached $500 million.<br />
Dr Bassily is currently CEO of Amoun<br />
Pharmaceuticals,whose share was valued at<br />
$8.3 billion this year and made a net profit<br />
of $158 million. Dr Bassily has come a long<br />
way since 1961, when he<br />
started in the pharmaceutical<br />
business.“I did not plan<br />
anything,it just happened by<br />
chance,” he says. “When<br />
President Nasser nationalised<br />
many things in Egypt,<br />
that was the same day I started<br />
my business life as a pharmacist.”<br />
In 1976,Dr Bassily was finally<br />
able to look to the private<br />
sector.“After the death<br />
of President Nasser, the<br />
open door policy was introduced<br />
and I was the first<br />
person to apply to make a<br />
private sector company for<br />
the importation and distribution<br />
of pharmaceuticals.”<br />
Two years later, he began<br />
manufacturing with Advanced<br />
Biochemical Industries,which was acquired<br />
by Glaxo in 1989. From there he<br />
started another company called Amoun Pharmaceutical<br />
Industries Company (APIC),which<br />
he also sold to Glaxo. Instead of emigrating<br />
or freezing his assets as many others have<br />
done, in 1991 he started a new national investment<br />
in the same field,overseeing a new<br />
incarnation of Amoun,which is in the process<br />
of being sold to an American consortium.<br />
“Every time we sold, we used the profits to<br />
Egypt’s<br />
population<br />
grows by around<br />
1.3 million<br />
people per year,<br />
increasing<br />
the customer<br />
base for<br />
pharmaceutical<br />
companies<br />
Pharmaceutical sales<br />
in Egypt today form a<br />
multi-billion pound<br />
industry<br />
build a bigger company.Without these acquisitions,<br />
we would not have reached our<br />
current level.” Dr Bassily has great predictions<br />
for the future as well.“We will sell our<br />
third company and build something magnificent.”<br />
With the sale of Amoun, Dr Bassily<br />
will continue as chairman and managing director,imparting<br />
years of experience to a new<br />
generation of business leaders.<br />
“What is less than ideal, I reject immediately,”<br />
says the self-proclaimed perfectionist,<br />
“Our main competitive advantage is hard<br />
work; I believe that not accepting anything<br />
incomplete is the best way to do business.”<br />
Amoun manufactures products under license<br />
for multinational companies, representing<br />
6.3 per cent of the whole<br />
pharmaceutical sector. “We are aiming to<br />
reach 7 per cent and although we are close<br />
to this,is not an easy task because the competition<br />
is very fierce.” The number of companies<br />
in the private sector is higher than in<br />
previous years. Out of 10.5 million jobs, only<br />
400,000 are in the public sector. Dr Bassily’s<br />
factories have more than 2,000 employees.<br />
It was the first company in Egypt to be honoured<br />
with the United Nation’s UNIDO<br />
prize for innovation in Africa.<br />
As the trend of privitisation increases,<br />
the landmark sale of Amoun will truly augment<br />
the industry’s growth,increasing the<br />
Egyptian pharmaceutical industry’s global<br />
presence.<br />
Testing positive for<br />
pharmaceutical excellence<br />
Being the number-one privately owned<br />
pharmaceutical company in Egypt<br />
wasn’t enough for Amoun Pharmaceuticals<br />
CEO Dr Sarwat Bassily; he set his<br />
sights on providing medication to the<br />
world.“I worked in private pharmacies<br />
for 16 years and was in direct contact<br />
with people who were suffering due to<br />
the difficulties they had in accessing medicines.<br />
So, I dedicated my life to breaking<br />
up this pharmaceutical monopoly.”<br />
Amoun currently produces and exports<br />
its products to 19 countries in sub-<br />
Saharan Africa,central Asia,the Middle East<br />
and Europe. Dr Bassily credits Amoun’s<br />
facility for its widespread success. “We<br />
produce and will keep producing accessible<br />
products for accessible prices – ideal<br />
for patients and doctors.” In addition<br />
to their far-reaching distribution points,<br />
Amoun is the first Egyptian pharmaceuticals<br />
company to open sister companies<br />
in the USA, Romania, Russia and Kenya.<br />
Dr Bassily hopes to increase Amoun’s<br />
UK trade in the future,as it holds the only<br />
UK export licence in Egypt.<br />
Amoun was founded as a distribution<br />
company, but its expertise doesn’t end<br />
there.“We apply the latest technology in<br />
our manufacturing plant designed according<br />
to all FDA standards,” explains<br />
Dr Bassily.The pharmaceutical giant recently<br />
established its third state-of-theart<br />
manufacturing plant in Egypt featuring<br />
sprawling research and development departments,<br />
and it boasts a market share<br />
of 4.62 per cent.<br />
With a 190 per cent increase in net<br />
profits from 2005-6,Amoun is the fastestgrowing<br />
pharmaceutical company in Egypt.<br />
With its recent sale to a consortium<br />
comprising Citigroup, Capital International<br />
and Concord International Investment,Dr<br />
Bassily completes his third sale<br />
of a major pharmaceutical company, cementing<br />
his reputation for quality products<br />
over the past 30 years as CEO.“We<br />
have made big steps toward the development<br />
of the country,” says Dr Bassily,<br />
“This deal will be a marriage of capabilities<br />
and contacts;we have constant growth<br />
that rates as one of the best in the world.”
Staying Ahead of the Competition<br />
MINISTRY OF PETROLEUM<br />
Egyptian General Petroleum Corp.<br />
(EGPC)<br />
Tel.: 2703 1438/ 2703 1439<br />
Fax: 2702 8813/ 2703 1457<br />
Egyptian Natural Gas Holding Co.<br />
(EGAS)<br />
Tel.: 2405 5845/ 2405 5846<br />
Fax: 2405 5876/ 2261 1176<br />
www.egas.com.eg<br />
Egyptian Petrochemicals Holding Co.<br />
(Echem)<br />
Tel.: 2262 2237/ 2262 2231<br />
Fax: 2263 6060<br />
www.echem-eg.com<br />
Egyptian Petroleum<br />
Companies<br />
A Breakthrough on the<br />
World Track<br />
Petroleum Projects and Technical<br />
Consultations Co.<br />
(Petrojet)<br />
Joseph Tito Street, Haikstep,<br />
Cairo, Egypt<br />
PO Box 2048 El Horeya , Heliopolis<br />
Tel.: 2622 6999/ 2623 0740<br />
Fax: 2623 0788/ 2623 0808<br />
www.petrojet.com.eg<br />
Ganoub Al Wadi Petroleum Holding Co.<br />
(Ganope)<br />
Tel.: 097/ 230 2666/ 2999<br />
Fax: 097/ 230 5974<br />
www.ganope.com<br />
Engineering for the Petroleum and<br />
Process Industries<br />
(Enppi)<br />
1A Ahmed El-Zomor Street<br />
8th District, Nasr City, Cairo, Egypt<br />
Tel.: 2276 2200/ 2274 8001<br />
Fax: 2274 4981/ 2275 9768<br />
www.enppi.com<br />
Egyptian Mineral Resources Authority<br />
(EMRA)<br />
Tel.: 2482 9935/ 2685 2914<br />
Fax: 2482 0128<br />
www.egsma.gov.eg<br />
Petroleum Marine Services Co.<br />
(<strong>PM</strong>S)<br />
1B Anwar El Mofty Street<br />
Nasr City, Cairo, Egypt<br />
Tel.: 2405 4802/ 4801<br />
Fax: 2405 4803/ 4815
<strong>PM</strong> COMMUNICATIONS<br />
REPORTING<br />
12<br />
Real estate draws capital to Egypt’s cities and coasts<br />
‘This is a time of golden opportunities, there are many<br />
people who regret not investing’<br />
Egypt’s real estate boom is now halfway into<br />
its fourth year.Throughout 2006,prices<br />
continued to soar while both Egyptians and<br />
foreigners scrambled to enter the lucrative<br />
market.New developments on the outskirts<br />
of Cairo,on the North Coast and on the Red<br />
Sea are mushrooming, and prime properties<br />
appreciated by as much as 60 per cent last<br />
year.The trend was so strong that<br />
some developers didn’t even need<br />
to advertise.<br />
One of the factors driving the<br />
boom is the country’s rapidly expanding<br />
private sector, which is<br />
contributing to the growth of a<br />
new middle class that can afford<br />
to invest in housing. Greater liquidity<br />
in the banking sector has<br />
supported this trend and banks<br />
and mortgage finance companies<br />
have responded to the government’s<br />
emphasis on home ownership<br />
by creating new credit<br />
instruments.The number of people<br />
buying homes through mortgage lending<br />
in Egypt rose sharply in 2006,and more than<br />
700 enquiries a day are being received by the<br />
Mortgage Finance Authority, which estimated<br />
that EGP 1 billion was taken in mortgages<br />
last year.<br />
‘We are planning to create<br />
a different model of<br />
integrated communities’<br />
We have great assets, phenomenal land<br />
banks and are listed on the stock exchange.We<br />
have some huge advantages, and<br />
there are very large opportunities in the market<br />
right now to work with in the real estate<br />
development field,” states Maher Maksoud,<br />
managing director of Six of October Development<br />
& Investment (Sodic),one of Egypt’s<br />
most successful development companies.His<br />
words reflect the optimism of a sector that<br />
is booming in the country.Mr Maksoud says<br />
AHMED MAGHRABY<br />
Minister<br />
of Housing<br />
This frenetic movement has not gone unnoticed<br />
by the financial community.Three international<br />
companies are now looking to<br />
move into the market,and two Egyptian companies<br />
are finalising mortgage lending studies.<br />
Meanwhile, the Egypt Financial Services Project,<br />
the Egyptian Mortgage Finance Association<br />
and the Egyptian Banking Institute are<br />
collaborating in providing new<br />
mortgage finance training courses<br />
to both companies and bank<br />
staff.There are currently 12 banks<br />
and two mortgage finance companies<br />
operating in the country,<br />
and the government is hoping to<br />
double that number this year,while<br />
increasing loans to EGP 5 billion.<br />
Changes in property law that allow<br />
foreigners to possess freehold<br />
deeds have also contributed significantly<br />
to the boom,and are behind<br />
the rise in new coastal<br />
developments. International developers,<br />
especially from the Gulf<br />
region,are rolling out projects in various parts<br />
of the country as residential tourism begins to<br />
take off.The government wants to encourage<br />
this trend, says Minister of Housing Ahmed<br />
Maghraby,and to attract developers from outside<br />
the region.“The new tenders that we have<br />
that real estate in Egypt is currently experiencing<br />
a “disproportionately positive environment.”<br />
The country’s large and rapidly growing population<br />
is driving a demand for housing in the<br />
country that has already been frustrated for<br />
more than 15 years, according to Mr Maksoud,who<br />
says that an increase in private sector<br />
employment opportunities and Egypt’s<br />
burgeoning middle class were the missing<br />
pieces of the puzzle.Whereas historically real<br />
estate was affordable for only 1 per cent<br />
of the population, it is now within reach of<br />
10 per cent.Now Egyptians can afford to buy<br />
homes,and with banks experiencing improved<br />
liquidity and providing new credit instruments,they<br />
are doing so at a rapidly increasing<br />
rate.<br />
“Across the board there is a significant<br />
increase in demand and the ability to satisfy<br />
that demand because people have the incomes<br />
to be able to buy real estate.Economic<br />
development in general, particularly the<br />
growth of the private sector,has<br />
seen large numbers of massive<br />
private companies increasing<br />
their employment. The smaller<br />
private sector is also creating a<br />
new class and a whole new purchasing<br />
power.”<br />
Retail and office buildings and<br />
service facilities like cinemas,<br />
schools and hospitals are on the<br />
rise, driven by a population hungry<br />
for western lifestyles. Moreover,<br />
real estate continues to be<br />
a very large investment vehicle in<br />
the Arab world,and in Egypt in particular.With<br />
the rise in oil prices,<br />
surplus funds throughout the region are being<br />
pumped back into local markets, and real<br />
estate is considered a good hedge against high<br />
rates of inflation. “All of these factors,” says<br />
Mr Maksoud,“are setting the scene for a very<br />
successful future in real estate development<br />
in Egypt and across the region.” Today, Sodic<br />
is one of the few Egyptian development companies<br />
that can offer a complete package of<br />
services,including engineering,construction,<br />
sales and marketing.<br />
of Egypt. Consequently, a new law is now<br />
awaiting parliamentary approval that will continue<br />
to allow municipalities to issue building<br />
permits,but which places the responsibility for<br />
the engineering specifications on the project<br />
designer.According to Mr Maghraby,this “will<br />
be a major change in respect to the way building<br />
permits are currently issued in Egypt.”<br />
While British investment in second homes<br />
in Egypt is on the rise,Mr Maghraby encourages<br />
new investors to take the plunge.“We<br />
have been really happy to see that British investors<br />
are recognising the potential of our<br />
market and we would like to see even more<br />
of them coming to Egypt.This is a time of golden<br />
opportunities,and there are many people<br />
who regret not investing earlier.”<br />
Real developments increase Cairo’s new estates<br />
One of the many groundbreaking projects being undertaken by Sodic<br />
The Egyptian reputation for lavish style and building expertise spans centuries<br />
issued for major plots of land have attracted<br />
the biggest names in the real estate business<br />
from the Arab world, such as Kharafi, Emaar,<br />
Shaheen and Damac,” he comments.“we are<br />
very happy with these developments but we<br />
would like to see more international investors<br />
present in our market as they still represent<br />
a minority.”<br />
Mr Maghraby says the government is also<br />
working to make more land available, adding<br />
that procedures for obtaining land have been<br />
simplified and made more transparent,as have<br />
licensing procedures for new construction.Although<br />
obtaining licenses is relatively straightforward<br />
now in new town and tourist areas,<br />
Mr Maghraby says that further efforts are required<br />
to streamline the process for the rest<br />
MAHER MAKSOUD<br />
Managing<br />
Director, SODIC<br />
In 2007,Mr Maksoud says the company will<br />
focus on establishing itself as Egypt’s leading<br />
real estate developer, and will place priority<br />
on new projects in Greater Cairo, followed<br />
by the North Coast,Alexandria and the Red<br />
Sea.He points out that opportunities in Cairo<br />
continue to be significant given that the city<br />
was designed for only three million<br />
and today has a population of<br />
over 17 million. “Our two main<br />
projects are on the western and<br />
eastern sides of Cairo. On the<br />
west side we have a four million<br />
square metre land plot which we<br />
are developing into a world-class<br />
mixed-use development under the<br />
name Allegria.On the east side we<br />
have around one million square<br />
meters, which will be developed<br />
into a residential,commercial and<br />
retail area. Both projects will be<br />
co-developed with Solidere international<br />
with the objective of<br />
creating vibrant town centres for the sixth<br />
of October and Katameya areas.<br />
We are planning to create a different model<br />
of integrated communities,” Mr Maksoud<br />
concludes, “By this, I mean developments<br />
which will include not only the typical Egyptian<br />
model with a golf course and some villas<br />
around it, but also town centres, services,<br />
apartments,town houses and office buildings.<br />
Our dream is to have a regional presence by<br />
the end of 2008.”
Egypt<br />
Modernisation leads the way<br />
13<br />
Market Visionaries: Talaat Moustafa Group has built completely self-sufficient<br />
cities such as Al Rehab and Madinaty<br />
Providing the highest<br />
standard housing in Egypt<br />
Talaat Moustafa Group is the leading real estate and tourism<br />
investment organization in the Middle East and north Africa<br />
Hisham Talaat Moustafa, Chairman of Talaat<br />
Moustafa Group (TMG),confirmed<br />
that private sector efforts effectively contributed<br />
in showing real estate investment as<br />
one of the most important industries in the<br />
development and investment sectors in Egypt<br />
today. Real estate added extra value to the<br />
national economy in 2005/2006 as it achieved<br />
a developing rate of 14.2 per cent,<br />
which led to a boom in development<br />
rates,which reached 6.9 per<br />
cent.Also the construction sector<br />
alone increased by 5 per cent,<br />
bringing in an estimated by 31 billion<br />
EGP ($5.4 billion).<br />
Mr Talaat Moustafa says that<br />
the future of demand in the Egyptian<br />
real estate market is promising<br />
because young people (up to<br />
30 years old) represent 60 per<br />
cent of the population.The annual<br />
demand of housing in Egypt is estimated<br />
at 450 thousand residential<br />
units, meaning that this<br />
huge demand will continue in the<br />
coming 30 years.<br />
As for supply,TMG is responsible<br />
for building 250 thousand residential<br />
units annually.This huge demand is a result<br />
of the population growth rates and also the<br />
accumulation of the unsupplied housing demands<br />
from previous years.<br />
Mr Talaat Moustafa confirms that the huge<br />
demand in Egypt is far from being supplied<br />
which means that megaprojects have a very<br />
promising future in Egypt. This is what encourages<br />
international companies to invest<br />
in Egypt.<br />
The chairman proved that international investments<br />
could succeed in Egypt through<br />
his companies’ megaprojects, one of which<br />
HISHAM TALAAT<br />
MOUSTAFA<br />
Chairman of Talaat<br />
Moustafa Group<br />
is Madinaty, a venture that started just a few<br />
months ago.Previously Al Rehab began construction<br />
in 1996.<br />
Today Al Rehab is an integrated small city<br />
built on ten million square meters. It is the<br />
first city to be developed by the private sector<br />
in Egypt.It is also considered to be a model<br />
of national integrated development as it<br />
contains all the needs of modern<br />
society such as schools,<br />
malls,transportation,medical<br />
services, movie theaters,<br />
banks,police and fire stations,<br />
craft service areas and other<br />
services and activities that<br />
achieve self sufficiency for the<br />
city inhabitants.<br />
Al Rehab has reached a total<br />
population of 120,000 inhabitants,<br />
which Mr Talaat<br />
Moustafa described as a big<br />
challenge, confirming the<br />
Egyptian private sector’s activity<br />
in real estate development.<br />
Mr Talaat Moustafa added<br />
that after this successful experiment<br />
of coping with global events through<br />
the strong competition between huge economic<br />
corporations, he is thinking of repeating<br />
this experiment on a larger scale.<br />
Thus Madinaty was born, with an area almost<br />
equal to that if Washington D.C.It spans<br />
8,000 acres east of New Cairo and boasts a<br />
population of 600,000 inhabitants in 120 residential<br />
units. The total investment cost<br />
reached $14 billion over 20 years of developing<br />
the city into what it is today.<br />
This project attracts $5 billion of foreign<br />
investment through the projects established<br />
in the city.<br />
The group’s trademarks are luxury, comfort and world-class quality<br />
A team of specialised experts in the group,<br />
responsible for the megaservices provided<br />
in Madinaty,claim to have participated with<br />
the largest specialised American companies<br />
in determining places and types of services.They<br />
also work on providing economic<br />
statistics for these services through large<br />
specialised international offices in order to<br />
share these activities and services with international<br />
investors like such as WTC,Office<br />
Park, Technology Park, City Center,<br />
Exhibition Center, Medical Center, Mega<br />
Mall and Sports Center.<br />
The experts team added,“We intend to<br />
offer the services throughout New Cairo,<br />
not just to the Madinaty project.We also<br />
expect that these services will extend and<br />
eventually reach Cairo.” Mr Talaat Moustafa<br />
adds, “We are working now on creating a<br />
new construction, residential and serving<br />
pole through which Egypt will enter into<br />
strong competition with cities and countries<br />
that witnessed the huge construction<br />
boom in Dubai in the United Arab Emirates,<br />
in Qatar and in King Abdullah City in<br />
Saudi Arabia.”<br />
TMG, also known by its slogan, “Future<br />
builders”, is considered one of the largest<br />
integrated economic groups in the Middle<br />
East.The group’s activities and fields of varies<br />
and includes construction, manufacturing<br />
TMG has a<br />
reputation for<br />
using top<br />
professionals<br />
in planning,<br />
executing,<br />
managing and<br />
maintaining<br />
its many<br />
properties<br />
construction materials, real estate development<br />
and tourism projects.<br />
Some of its most important real estate<br />
projects are Al Rehab, Madinaty, and integrated<br />
towns such as Al Rabwa,May Fair and<br />
Virginia Beach Village.The Four Seasons Sharm<br />
El Sheikh, the Four Seasons Nile Plaza that<br />
overlooks the Nile and the Four Seasons San<br />
Stefano on the Alexandria Corniche in the<br />
second largest Egyptian city are considered<br />
its most prominent tourism projects.<br />
Mr Talaat Moustafa earned the praise of<br />
both Arab and international circles for his<br />
group’s accomplishments, the most recent<br />
of which was the award given to him by Vice<br />
President Dr Ahmed Nazif at the Cairo Investment<br />
Conference in December 2006.<br />
There, tourism projects like the Four Seasons<br />
Nile Plaza and Four Seasons Sharm El<br />
Sheikh took first place as the top hotels and<br />
tourism resorts in the Middle East and<br />
worldwide.<br />
Mr Talaat Moustafa likewise participates<br />
in political activities, public services and<br />
nongovernmental organizations through his<br />
membership in political foundations, authorities<br />
and organizations such as the Shura<br />
Council, the General Federation of<br />
Egyptian Chamber of Commerce, the National<br />
Democratic Party and the Supreme<br />
Council of Tourism.<br />
www.talaatmoustafa,com
<strong>PM</strong> COMMUNICATIONS<br />
REPORTING<br />
14<br />
Minister of Petroleum Sameh Fahmy speaks about<br />
An interview with Eng. Sameh Fahmy, Minister of Petroleum.<br />
Egypt’s petroleum exports will reach as much as $12 billion, with<br />
output forecast to rise from its current 74.5 million tons equivalent<br />
to surpass 84 million tons of crude oil and natural gas next year<br />
NATURAL GAS<br />
One of the new main<br />
pillars of the Egyptian<br />
economy<br />
The coming statement could briefly<br />
describe our priorities for the natural gas<br />
resources exploitation.The recent<br />
discoveries of natural gas deposits have<br />
brought Egypt’s gas reserves to 72.3<br />
trillion cubic feet (tcf) and have given a<br />
substantial boost to our gas sector. Egypt<br />
has joined the international export<br />
market of piped gas with the inauguration<br />
of the Arab gas pipeline to Jordan.This<br />
link will eventually extend to Syria,<br />
Lebanon and Turkey.<br />
Focusing on LNG, we have started<br />
exporting LNG as of January 2005.<br />
Currently, Egypt is among the world's<br />
sixth largest exporters of natural gas and<br />
we project to have 30 per cent of our<br />
domestic production allocated for<br />
exportation during 2007.<br />
Egypt currently possesses three LNG<br />
trains and the fourth is in the planning<br />
phase.<br />
So I could conclude that out of the<br />
whole natural gas possession and due to<br />
the high demand of our local gas<br />
customers and reasonable gas prices, we<br />
decided to go with a policy whereby we<br />
keep one third of our gas for the next<br />
generation, one third goes to local<br />
consumption and a third is exported.<br />
Last but not least, as for the Egyptian<br />
gas reaching Turkey and the possibility of<br />
unlocking the true potential of the<br />
European market, I have to say that over<br />
Mubarak Liquefaction & Export Complex in Damietta<br />
history, currently and even in the future,<br />
our bilateral dealings are great evidence<br />
that the European market has been and<br />
will remain unlocked.<br />
ECONOMIC REFORMS<br />
An investment climate now<br />
in synch with the highest<br />
international standards<br />
As part of the international arena, we have<br />
to realise the fact that the global economy<br />
is always in fluctuation mode, reflecting on<br />
individual states either positively or<br />
negatively.Accordingly, concerted efforts<br />
have always been and continue to be made<br />
by the Egyptian government to keep our<br />
business climate synchronised and<br />
investments oriented with the<br />
international code of practice to achieve<br />
the best for our welfare.<br />
Egypt currently has several multinational<br />
firms operating within the different<br />
activities of the hydrocarbon sector, with<br />
total foreign direct investments of almost<br />
$3 billion.<br />
The Egyptian government is studying the<br />
ways and means of controlling the subsidy<br />
issue taking into consideration the<br />
socioeconomic aspect. For example, the<br />
availing and replacing trend is currently<br />
under way, i.e. LPG by natural gas and<br />
diesel by CNG, to guarantee better quality<br />
energy yields that will revamp the local<br />
environment and in the meanwhile have<br />
less burden on the treasury.This is<br />
currently our common vision that must be<br />
accomplished over the coming half decade.<br />
As for the Supreme Council for Energy, it<br />
will be responsible for producing and<br />
setting energy policies and establishing<br />
the optimal ways and means of<br />
implementing those policies, in addition<br />
to the follow-up of its implementation,<br />
coupled with coaching efforts within the<br />
application process.The Supreme Council<br />
is formed of several ministries as follows:<br />
Ministry of Defence, Ministry of Finance,<br />
Ministry of Petroleum, Ministry of<br />
Electricity, Ministry of Economic<br />
Development, Ministry of Foreign Affairs,<br />
Ministry of Environment, Ministry of<br />
Investment, Ministry of Housing, Ministry<br />
of Trading and Industry, Ministry of<br />
Transportation and Minister Omar<br />
Soliman.<br />
Eng. Sameh<br />
Fahmy,<br />
Egypt’s Minister<br />
of Petroleum<br />
and a member<br />
of the World<br />
Energy Council<br />
foresees Egypt<br />
taking a major<br />
role as a<br />
regional energy<br />
epicentre as the<br />
nation’s<br />
petroleum<br />
sector is<br />
experiencing a<br />
dynamic period<br />
of growth,<br />
highlighting the<br />
country’s<br />
substantial<br />
potential for<br />
energy exports<br />
and the bright<br />
prospects for<br />
natural gas<br />
expansion in<br />
particular<br />
PETROCHEMICALS<br />
A 20-year masterplan aims<br />
at $10 billion in investment<br />
to avail 14 new complexes<br />
and create 100,000 jobs<br />
It is a fact that the frequent attempts<br />
in augmenting our natural resources<br />
will reflect positively on our GDP.We<br />
have started focusing on developing<br />
the petrochemical industry as an<br />
engine for national development.<br />
In 2002, the government established<br />
the Egyptian Petrochemicals Holding<br />
Company<br />
(ECHEM) and charged it with<br />
developing and implementing a master<br />
plan for the sector.<br />
The plan outlined so far, envisions<br />
investment of more than $10 billion<br />
over the next 20 years.<br />
This will go towards the completion<br />
of 14 complexes, with an estimated<br />
output up to 15 million tons per year.<br />
This will aim to create value-added<br />
natural industries, provide feedstock<br />
for existing concerns, and meet<br />
domestic needs, as well as earning a<br />
projected $3 billion from exports.<br />
In addition, the plan will help tackle<br />
Egypt's unemployment problem by the<br />
creation of more than 100,000 job<br />
opportunities.<br />
The petrochemical industry requires<br />
both high investments and<br />
technologies.<br />
Currently we have several of the<br />
planned projects underway, including<br />
the construction of the first integrated<br />
petrochemicals complex at Kafr El<br />
Sheikh.
Egypt<br />
Modernisation leads the way<br />
the nation’s resources, reforms and UK relations<br />
15<br />
OIL<br />
Enhancing oil recovery and<br />
increasing exploration to<br />
spur new discoveries of<br />
deep hydrocarbon reserves<br />
The decrease of oil resources is a<br />
common phenomenon within the oil<br />
industry in general.<br />
The Gulf of Suez fields started<br />
operation five decades ago.The Murgan<br />
oil field, which was put on production in<br />
1967, is regarded the greatest as well as<br />
the oldest one in the area. Over time,<br />
these fields have witnessed a decrease in<br />
its production but efforts are being<br />
exerted to invest in enhanced oil<br />
recovery and increase exploration,<br />
although this in turn presents a problem<br />
as the general costs of exploration and<br />
production have increased dramatically,<br />
along with oil prices skyrocketing,<br />
accordingly the prices of rigs have tripled,<br />
coupled with the increase of equipment,<br />
fuel and human resources.<br />
Egypt frequently needs to attract<br />
foreign direct investment (FDI), as it has<br />
potential hydrocarbon reserves in less<br />
accessible areas such as deep waters,<br />
creating a need for huge investments, the<br />
latest technologies and highly trained<br />
manpower.Also, current infrastructure<br />
requires revamping to increase efficiency.<br />
Research and development activities<br />
must continue, as the implementation of<br />
technological advances in the industry<br />
will provide financial benefits.<br />
It is worth mentioning that the<br />
different sources of hydrocarbons<br />
discoveries maintain the equilibrium<br />
between demand and supply.<br />
GLOBAL ENERGY SUPPLY<br />
The geopolitical foresight<br />
to achieve energy security<br />
and supply diversification<br />
for worldwide markets<br />
It is worth mentioning that the challenges<br />
in the hydrocarbon industry worldwide<br />
are getting more substantial due to the<br />
shortage of refining plants, lack of<br />
qualified manpower and skyrocketing oil<br />
prices. It is really sometimes called a stale<br />
situation.<br />
I could say that it is time to have a<br />
multilateral vision to achieve common<br />
goals among our nations and I believe<br />
that we started this trend by having the<br />
First Roundtable Ministerial Meeting in<br />
Egypt and it produced a very bright<br />
outcome.<br />
EGYPT AND THE UK<br />
Two nations sharing a<br />
long-standing common<br />
vision of successful<br />
mutual cooperation<br />
The unique relationship between both<br />
nations has been and will remain<br />
successful.This is due to the common<br />
vision we have shared for a long time,<br />
coupled with the mutual interest we<br />
always seek.<br />
We have to realise our current mutual<br />
cooperation within the upstream<br />
operations, as for the downstream<br />
activities, we always have room for more<br />
cooperation to take place.<br />
Prospectors eye the glint of<br />
Egyptian gold once again<br />
After an absence of<br />
almost 50 years, the first<br />
experimental gold bar<br />
in Egypt was produced<br />
in April 2007<br />
In the ancient Egypt of the Pharaohs,<br />
gold was one of the first metals to<br />
be explored.<br />
Indeed, the world's reputedly oldest<br />
geological map, dating from around<br />
1200 B.C., shows Egyptian gold mines<br />
in the country's Eastern Desert area.<br />
But there has been no major mining<br />
in Egypt for millennia, which means<br />
that the potential for sub-surface<br />
discoveries – gold in particular – is<br />
substantial.<br />
Centamin Egypt, an Australianbased<br />
company led by an Egyptianborn<br />
geologist has revisited the<br />
Eastern Desert and is soon to be<br />
rewarded for its efforts.<br />
Since 1994, the company has been<br />
developing the Sukari deposit, which<br />
after exploration of a small part of the<br />
concession, holds proven<br />
resources of 10 million<br />
ounces of gold so far.<br />
A $216-million<br />
processing plant to be<br />
built this year will allow<br />
production to commence<br />
by 2008.<br />
Aside from the logistical difficulties<br />
of mining in remote areas, the<br />
Egyptian government's existing profitsharing<br />
requirements may have also<br />
helped to keep mining companies<br />
away. But the current reform<br />
movement, initiated in 2004 by the<br />
Egyptian Ministry of Petroleum jointly<br />
with the International Financial<br />
Corporation (IFC) the World Bank,<br />
are likely to provide a new legal<br />
framework and mining code that will<br />
Production in 2008<br />
is expected to reach<br />
eight tons, against<br />
seven tons<br />
throughout the<br />
entire 20th century<br />
encourage more activity in this sector,<br />
potentially bringing in massive<br />
investments and providing a huge<br />
source of employment. It is worth<br />
mentioning that the new technologies<br />
in mineral resources exploration have<br />
played a major role in boosting this<br />
industry.<br />
Indeed, mining companies are<br />
already beginning to enter the lists.<br />
Another Australian mining company,<br />
Gippsland Ltd, is also<br />
drilling in the Eastern<br />
Desert, as is Cyprusbased<br />
Matz Holding,<br />
which has concluded the<br />
development of a mine<br />
thought to contain total<br />
good reserves.The<br />
Egyptian Mineral Resources Authority<br />
(EMRA) has issued a bid round for<br />
nine gold blocks last year and which<br />
resulted in six Gold exploration<br />
agreements in the Eastern and<br />
Western deserts, at an area of 6800<br />
km 2 , with investments of about $29<br />
million.Aside from the obvious<br />
attraction of gold and other noble<br />
metals, the main national productions<br />
in terms of volume output are iron<br />
ore, phosphates and salt.
The great pharaoh Tutankhamen,<br />
or King Tut to his friends,<br />
was buried under a beautiful<br />
mask made of 7 kilos of pure<br />
gold. And he wasn't the only one<br />
to get the golden handshake into<br />
the afterlife. Countless other<br />
pharaohs were immortalised with<br />
golden trinkets and masks<br />
throughout their prosperous era.<br />
Egypt is once again prospering,<br />
but instead of producing golden<br />
works of art, the country is<br />
preparing to produce gold<br />
commercially, and aims to<br />
produce 8 tons of gold ingots in<br />
the year 2008 alone. That's one<br />
ton more than what was produced<br />
in the entire 20th century.<br />
Welcome to the prosperous<br />
21st century.<br />
Egypt is once<br />
again a<br />
gold producer...<br />
a success story