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September/October 2011<br />

MARCH/APRIL 2011<br />

MAY/JUNE 2011<br />

OFFICIAL PUBLICATION OF THE WASHINGTON BANKERS ASSOCIATION<br />

OFFICIAL PUBLICATION OF THE WASHINGTON BANKERS ASSOCIATION<br />

<strong>Your</strong> <strong>Photo</strong><br />

<strong>Here</strong><br />

JULY/AUGUST 2011<br />

NOVEMBER/DECEMBER 2009<br />

OFFICIAL PUBLICATION OF THE WASHINGTON BANKERS ASSOCIAT<br />

OFFICIAL PUBLICATION OF THE WASHINGTON BANKERS ASSOCIATION<br />

UBLICATION OF THE WASHINGTON BANKERS ASSOCIATION


KNOW THE LANDSCAPE ®


A LEADER IN CAPITAL RAISING<br />

FOR FINANCIAL INSTITUTIONS<br />

Sandler O’Neill stood atop the industry in helping fi nancial companies raise capital in 2010.<br />

In equity capital raising, we managed more public offerings for depository institutions in 2010 than any other<br />

investment bank, with 29 transactions that raised approximately $11.2 billion for clients. 1<br />

Sandler also advised on 10 private recapitalization transactions raising $2.2 billion in capital, more than<br />

any other investment bank did for fi nancial companies. In all, we assisted with 19 private placements raising<br />

approximately $4.4 billion.<br />

To learn more, please contact Bob Kleinert, Managing Principal, or William Hickey or Brian Sterling,<br />

Co-Heads of Investment Banking, at 800.635.6855.<br />

$1,181,500,000<br />

Second-Step Conversion<br />

Book-Running Manager<br />

12/22/10<br />

$730,000,000<br />

Common & Preferred Stock<br />

Joint-Lead Placement Agent<br />

8/26/10<br />

$255,000,000<br />

Common Stock<br />

Lead Placement Agent<br />

1/29/10<br />

$50,005,000<br />

Common Stock<br />

Book-Running Manager<br />

8/2/10<br />

$295,000,000<br />

Common Stock<br />

Joint-Lead Placement Agent<br />

9/30/10<br />

$500,000,000<br />

Common & Preferred Stock<br />

Financial Advisor<br />

8/31/10<br />

$185,000,000<br />

Sale & Recapitalization<br />

Financial Advisor<br />

12/20/10<br />

$150,000,000<br />

Common Stock<br />

Financial Advisor<br />

10/6/10<br />

$287,500,000<br />

Common Stock<br />

Book-Running Manager<br />

3/26/10<br />

$198,573,000<br />

Second-Step Conversion<br />

Book-Running Manager<br />

7/7/10<br />

$40,000,000<br />

Common Stock<br />

Book-Running Manager<br />

3/29/10<br />

$75,000,000<br />

Preferred Stock<br />

Sole Placement Agent<br />

6/21/10<br />

$77,000,000<br />

Preferred Stock<br />

Lead Placement Agent<br />

6/21/10<br />

$60,026,000<br />

Preferred Stock<br />

Lead Placement Agent<br />

6/7/10<br />

$50,000,000<br />

Preferred Stock<br />

Lead Placement Agent<br />

4/9/10<br />

$334,403,000<br />

Common Stock<br />

Joint Book-Running Manager<br />

5/17/10<br />

$301,000,000<br />

Common Stock<br />

Joint Book-Running Manager<br />

4/29/10<br />

$110,577,000<br />

Common Stock<br />

Joint Book-Running Manager<br />

12/7/10<br />

$48,000,000<br />

Common Stock<br />

Sole Placement Agent<br />

5/21/10<br />

$460,000,000<br />

Common Stock<br />

Joint-Lead Placement Agent<br />

10/6/10<br />

Sandler O’Neill + Partners, L.P.<br />

1<br />

Source: SNL Financial, includes book run and co-managed public common equity offerings in 2010 for banks and thrifts.


JULY/AUGUST 20 1<br />

Serving The Needs Of Washington Bankers Since 1889<br />

INSIDE THIS ISSUE<br />

SEPTEMBER/OCTOBER 2011<br />

5 Financial Literacy is Critical to Our Future<br />

Jim Pishue, President & CEO, Washington Bankers Association<br />

MARCH/APRIL 2011<br />

MAY/JUNE 20 1<br />

7 Our Message: Banks Are Overregulated<br />

Frank Keating, President & CEO, American Bankers Association<br />

OFFICIAL PUBLICATION OF THE WASHINGTON BANKERS ASSOCIATION<br />

<strong>Your</strong> <strong>Photo</strong><br />

<strong>Here</strong><br />

OFFICIAL PUBLICATION OF THE WASHINGTON BANKERS ASSOCIATION<br />

11 Constant Vigilance<br />

By Denny Eliason, WBA Lobbyist, Alliances Northwest<br />

12 Hit Us with <strong>Your</strong> Best Shot<br />

NOVEMBER/DECEMBER 2 09<br />

O F F I C I A L P U B L I C A T I O N O F T H E W A S H I N G T O N B A N K E R S A S S O C I A T I O N<br />

OFFICIAL PUBLICATION OF THE WASHINGTON BANKERS ASSOCIATION<br />

OFFICIAL PUBLICATION OF THE WASHINGTON BANKERS ASSOCIATION<br />

On the Cover: Opportunity for<br />

aspiring photographers to showcase their<br />

work. Details are on page 12.<br />

Cover <strong>Photo</strong> Submissions: WBA<br />

members are invited to submit photos<br />

for consideration. Direct submissions to<br />

lisha@wabankers.com.<br />

ISSUES & ANSWERS is the official trade publication of the<br />

Washington Bankers Association.<br />

The views and opinions expressed herein are those of the individual<br />

authors and do not necessarily represent official statements of<br />

WBA policy, or its publisher <strong>Media</strong> <strong>Communication</strong>s <strong>Group</strong>, Inc.<br />

Any legal advice should be regarded as general information. It is<br />

strongly recommended that one contact an attorney for counsel<br />

regarding specific circumstances. Likewise, the appearance of<br />

advertisers does not constitute an endorsement of the products or<br />

services featured by the Washington Bankers Association or <strong>Media</strong><br />

<strong>Communication</strong>s <strong>Group</strong>, Inc.<br />

13 IRA Training<br />

15 2011 Women in Banking Conference<br />

15 Small Business Banker Development Program<br />

17 WBA Professional Development... “What’s In <strong>Your</strong> Budget”<br />

17 Upcoming Events<br />

18 Banks are the Best Workplaces<br />

19 The Future of <strong>Your</strong> Business and Marketing in 2011 and Beyond<br />

By John Gubiotti, President and Lead Consultant for Growth Marketing<br />

20 State Receiverships: A Banker’s Tool for Faster, Cost-Efficient<br />

Recovery on Troubled Loans<br />

By Magdalena Bragun, Lane Powell<br />

22 2011 WBA/PCBS “Rise Above the Rest” Scholarship Awarded<br />

24 Industry News<br />

WBA STAFF<br />

Jim Pishue, President & CEO<br />

(206) 344-3485<br />

james@wabankers.com<br />

Liz Wilson, Executive Vice President<br />

(206) 344-3495<br />

liz@wabankers.com<br />

DessaMonica de Castro, Accounting Assistant<br />

(206) 344-3476<br />

dessa@wabankers.com<br />

Danielle Molle, Programs Administrator<br />

(206) 344-3475<br />

danielle@wabankers.com<br />

Monique Osbjornsen, Education Coordinator<br />

(206) 344-3494<br />

monique@wabankers.com<br />

Lisha Wood, Administrative Coordinator<br />

(206) 344-3484<br />

lisha@wabankers.com<br />

Gretchen Kirkpatrick, Database & Website Specialist<br />

(206) 344-3492<br />

gretchen@wabankers.com<br />

Peter Tang, Senior Accountant<br />

(206) 344-3472<br />

peter@wabankers.com<br />

WBA BOARD OF DIRECTORS<br />

Eric Pearson, Chairman<br />

President & CEO, Community 1st Bank, Kennewick<br />

Laurie Stewart, Chairman-Elect<br />

President & CEO, Sound Community Bank, Seattle<br />

Kerry Biddle, Secretary/Treasurer<br />

Senior Vice President, Bank of America, Tacoma<br />

Dave Straus, Immediate Past Chair<br />

President & CEO, Fortune Bank, Seattle<br />

Jim Mitchell, ABA Govt Relations Committee Rep.<br />

President & CEO, Puget Sound Bank, Bellevue<br />

Kurt E. Graff, WBA PROS Chairman<br />

President & CEO, Northwest Commercial Bank, Lakewood<br />

Jim Carmichael, Director (term to 2014)<br />

President & CEO, Columbia Bank, Tacoma<br />

Melanie Dressel, Director (term to 2013)<br />

President & CEO, Columbia Bank, Tacoma<br />

Brian Hawley, Director (term to 2014)<br />

SVP & Regional President, Union Bank, Seattle<br />

John E. (Jack) Heath, Director (term to 2012)<br />

President & COO, Washington Trust Bank, Spokane<br />

Dennis Long, Director (term to 2013)<br />

CEO, Bank of the Pacific, Aberdeen<br />

Jim Mitchell, Director (term to 2013<br />

President & CEO, Puget Sound Bank, Bellevue<br />

Carol K. Nelson, Director (term to 2014)<br />

President & CEO, Cascade Bank, Everett<br />

Byron L. Richards, Director (term to 2014)<br />

Senior Vice President, U.S. Bank, Seattle<br />

Greg Seibly (term to 2014)<br />

President & CEO, Sterling Financial Corporation<br />

Patrick Yalung, Director (term to 2013)<br />

Regional President, Wells Fargo Bank, Seattle<br />

www.wabankers.com 4


Serving The Needs Of Washington Bankers Since 1889<br />

PRESIDENT’SMESSAGE<br />

Jim Pishue, President & CEO, Washington Bankers Association<br />

Financial Literacy is<br />

Critical to Our Future<br />

Our state and nation remain mired in a lingering economic<br />

malaise. Consumers are worried about their families’<br />

economic health and they don’t know what to do to protect<br />

themselves and their financial futures.<br />

Many turn to the media for answers.<br />

But what they see on television,<br />

hear on the radio, or read in the<br />

newspaper or on the Internet is often only a<br />

fraction of the story. The media have always<br />

had to summarize and simplify complex issues<br />

for the general public. But as they struggle<br />

to deal with the attention span of today’s<br />

Facebook and Twitter-driven consumers,<br />

their attempts to boil a story down can lead<br />

to some serious misrepresentations of reality.<br />

Regulatory capital requirements and new<br />

regulations like those imposed by Dodd-Frank<br />

have seriously reduced the funds that banks<br />

have available to lend.<br />

We’ve all seen headlines about how banks<br />

are making it harder for consumers and<br />

small businesses to get a loan. What we’re<br />

less likely to see is any balanced discussion<br />

of how regulatory capital requirements and<br />

new regulations like those imposed by Dodd-<br />

Frank have seriously reduced the funds that<br />

banks have available to lend.<br />

Similarly, when the industry reported greatly<br />

improved financial results for the second<br />

quarter of this year, the characterization was<br />

that rich bankers once again were living high<br />

on the hog. What was missing from these<br />

reports was the fact that lower loan-loss provisions<br />

were the primary driver of improved<br />

earnings at the nations’ financial institutions.<br />

Untold hours of hard work by bankers across<br />

the country were overlooked because it was<br />

easier to paint a caricature of fat-cat bankers<br />

toasting their own good fortune.<br />

Then there are the gushing<br />

reviews that consumer<br />

advice columnists routinely<br />

lavish on the preferential<br />

rates available at many credit<br />

unions. What goes completely<br />

unmentioned is that<br />

credit unions can afford<br />

those rates because they are<br />

exempt from almost all of<br />

the taxes imposed on other<br />

financial institutions. With schools and other<br />

government services starved for cash these<br />

days, consumers should understand the social<br />

cost of providing that advantage to the credit<br />

union industry.<br />

Unfortunately, many consumers are poorly<br />

equipped to critically assess what the media<br />

reports. They don’t have an adequate financial-knowledge<br />

base to identify and evaluate<br />

the assumptions embedded in a story or to<br />

5<br />

make informed judgments about the conclusions<br />

drawn.<br />

This knowledge gap is one of the primary<br />

reasons that the Washington Bankers Association<br />

has long supported financial literacy<br />

programs in schools around the state.<br />

Too many high school graduates leave school<br />

without understanding the relationship<br />

between risk and return, the concept of compound<br />

interest, and other financial basics that<br />

constitute a solid economic IQ. In contrast,<br />

the financially literate make better customers<br />

and are less likely to become victims of identity<br />

theft and other forms of financial fraud.<br />

More importantly, today’s students will be<br />

tomorrow’s wage earners, taxpayers, homeowners,<br />

and economic drivers of our local<br />

communities. We need them to develop the<br />

skills to survive and succeed in an increasingly<br />

complex and competitive world.<br />

Even as the state budget crunch puts government-sponsored<br />

financial literacy efforts<br />

on hold, the private sector continues to do<br />

its part. Programs like Junior Achievement<br />

and the Association of Washington Business’<br />

“Washington Business Week” are proven<br />

winners. They help young people develop an<br />

understanding and appreciation for the role<br />

of private enterprise, the importance of profit<br />

motivation, and how the economy works.<br />

Closer to home, WBA has sponsored “Teach<br />

Children to Save Day” in April and “Get Smart<br />

About Credit Day” in October. Through these<br />

September/October 2011 ⏐<br />

— continued on page 9


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Serving The Needs Of Washington Bankers Since 1889<br />

WASHINGTONUPDATE<br />

Frank Keating, President & CEO, American Bankers Association<br />

Our Message: Banks<br />

Are Overregulated<br />

Internet, newspaper, television, and radio interview<br />

programs are showing a genuine interest in the regulatory<br />

burden that is hurting our banks, along with our local,<br />

regional and national economies.<br />

That’s the primary message I’ve been<br />

delivering lately. It was also the topic<br />

of a recent op-ed I wrote for the Wall<br />

Street Journal. In the op-ed, titled “Banking<br />

in a Time of Over-Regulation,” I called for<br />

an approach to regulation that will ensure<br />

fundamental protection of consumers, the<br />

environment and other concerns “without<br />

bogging businesses down in red tape or<br />

chilling expansion with threats of additional<br />

rules and harsh penalties.”<br />

You know this all too well. And you’ve told<br />

me about it as I’ve traveled around the nation<br />

this year and met with many of you.<br />

Now we’ve got to make others aware of this<br />

problem, including policymakers in Olympia,<br />

Washington, and in Washington, D.C.<br />

The Dodd-Frank Act, with its approximately<br />

4,000 pages of proposed and final<br />

rules, is threatening the survival of many<br />

community banks that are the economic<br />

lifeblood of small towns across America.<br />

“Managing this mountainous regulatory<br />

burden is a significant challenge for a bank<br />

of any size, but for the median-sized bank<br />

— with 37 employees — it’s overwhelming,”<br />

I wrote in my Journal piece. “The cost of<br />

regulatory compliance as a share of operating<br />

expenses is two and a half times greater<br />

for small banks than for large banks.”<br />

Some of the troubling Dodd-Frank provisions<br />

include:<br />

• Risk Retention. The law requires banks<br />

to retain a portion of the risk of loans<br />

that they originate and later sell to<br />

other parties. Banks then must hold<br />

capital against that retention, at a time<br />

when additional capital is particularly<br />

hard to come by. Banks will be forced<br />

to originate fewer mortgage loans, as<br />

their capacity to make and retain loans<br />

will steadily be used up.<br />

• Higher Capital Requirements and Narrower<br />

Qualifications for Capital. The<br />

capital regime supported by Dodd-<br />

Frank will require banks to hold more<br />

capital, while restricting what qualifies<br />

as capital to little more than shareholder<br />

interest and retained earnings.<br />

New shareholder investors are hard to<br />

find especially for community banks.<br />

Regulatory pressure on bank earnings<br />

(through the Federal Reserve’s policy<br />

holding down interest rates, controls<br />

on interchange, restrictions on overdraft<br />

programs, and higher compliance<br />

costs) leaves little revenue to pay investors<br />

or to retain to boost capital.<br />

• SEC Municipal Advisors Rule. Banks<br />

that provide municipalities with traditional<br />

banking services, which are<br />

already subject to oversight by primary<br />

7<br />

regulators, will be subject to additional<br />

registration and oversight burdens by<br />

the Securities and Exchange Commission.<br />

The compliance costs of duplicative<br />

regulation will make serving local<br />

municipalities unattractive for community<br />

banks.<br />

• Derivatives Rules. New derivatives rules<br />

will make it much more expensive for<br />

banks to offset their loan exposures to<br />

customers, industries, lines of business,<br />

interest rates, credit default, and other<br />

risks through the use of derivatives.<br />

• Doubling Size of the Deposit Insurance<br />

Fund. Under Dodd-Frank Act authorities,<br />

the FDIC has announced plans to<br />

double the size of the DIF, taking as<br />

much as $50 billion out of the earnings<br />

and capital of the industry.<br />

We’re working to target Dodd-Frank’s<br />

enormous regulatory overreaction. As I<br />

said during one recent radio interview, the<br />

ever-growing regulatory burden hurts community<br />

banks that lend to Main Street. “If<br />

the institution shuts its doors just because<br />

they simply can’t respond to this burden,<br />

the whole thing ends.”<br />

E-mail Frank Keating at fkeating@aba.com<br />

September/October 2011 ⏐


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Serving The Needs Of Washington Bankers Since 1889<br />

PRESIDENT’S MESSAGE — continued from page 5<br />

programs, WBA member bankers from around the state bring engaging<br />

and entertaining financial literacy tools to students at all grade<br />

levels. If your bank isn’t already involved in these programs, it should<br />

be. Just contact the WBA office for more information.<br />

The WBA Board also recently authorized us to begin negotiations with<br />

a company that provides a comprehensive online financial literacy<br />

program for K-12. We are excited about this potential relationship and<br />

the innovative learning experience it could provide to our students.<br />

We hope to unveil details of the program soon, so stay tuned for more<br />

information on this important new opportunity.<br />

We must do everything we can to prepare tomorrow’s consumers to<br />

make good decisions about their finances. As Fed chairman Ben Bernanke<br />

says, “In today’s complex financial markets, financial education<br />

is essential to helping consumers make better decisions for themselves<br />

and their families.”<br />

I couldn’t have said it better myself. While it’s a long-term approach,<br />

financial literacy education could become one of the most important<br />

things WBA does to improve the long-term prospects for our industry.<br />

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September/October 2011 ⏐


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Serving The Needs Of Washington Bankers Since 1889<br />

Constant Vigilance<br />

By Denny Eliason, WBA Lobbyist, Alliances Northwest<br />

“Constant Vigilance” seems to be the ongoing mantra<br />

for the WBA Government Relations Program these days.<br />

The 2011 legislative session saw a number of significant<br />

challenges for our industry, particularly on tax and<br />

foreclosure issues. The 2012 year is shaping up to be no<br />

different, especially in the areas of taxes, credit availability,<br />

and government spending.<br />

Earlier this year lawmakers adopted<br />

a $32.2 billion General<br />

Fund Operating Budget, and<br />

also left a $741 million reserve<br />

in anticipation that the economy might<br />

continue to weaken. They did so without<br />

raising taxes, and for the first time in more<br />

than a decade actually cut state spending.<br />

I-1053 — a measure passed by the voters<br />

— restrained lawmakers from raising<br />

taxes without a 2/3 vote, and thus fiscal<br />

discipline was forced upon the Legislature.<br />

Elimination of the first mortgage deduction<br />

will do nothing but further weaken the lending<br />

environment in our State. That’s where<br />

constant vigilance comes into play.<br />

Make no mistake, there was a great deal<br />

pressure put on the Legislature by labor<br />

unions and social welfare groups to raise<br />

taxes and to overturn I-1053. That said, no<br />

bill passed both houses to do so. In recent<br />

months House Democrats have responded<br />

with a challenge to the constitutionality<br />

of I-1053, arguing that a bill designed to<br />

eliminate the first mortgage deduction did<br />

indeed pass the House with a simple — albeit<br />

razor thin — majority, and thus such a<br />

measure should have been allowed to pass<br />

under Washington’s constitution. Their<br />

argument is significantly weakened by the<br />

fact that no such bill passed the Senate.<br />

Given that backdrop, Washington now<br />

finds itself with yet another set of general<br />

fund budget challenges as our economy<br />

continues to struggle. The official June<br />

Revenue Forecast for Washington State<br />

was down more than $500 million, and<br />

the September forecast is projected to<br />

be down at least another<br />

$1.7 billion. Labor unions<br />

and social service groups<br />

have already begun to call<br />

for increased taxes and<br />

are urging lawmakers to<br />

adopt a tax package that<br />

can be sent directly to<br />

the people for a vote, thus<br />

skirting the protections of<br />

I-1053. Those same groups<br />

focus directly on the need<br />

to close “corporate tax loopholes” and<br />

place the first mortgage deduction at the<br />

top of the taxes to be levied.<br />

Winston Churchill once said, “A lie gets<br />

halfway around the world before the truth<br />

has a chance to get its pants on.” This<br />

quote is especially true as it relates to the<br />

taxation of banks in Washington State.<br />

Application of the B&O tax to banking<br />

services is unique to our State and means<br />

11<br />

that Washington places one of the highest<br />

tax burdens in the nation on our industry.<br />

Yet, labor unions and consumer groups<br />

constantly pound the press and social media<br />

outlets with the notion that the banking<br />

industry does not pay “its fair share”<br />

in Washington. We know nothing could<br />

be further from the truth and elimination<br />

of the first mortgage deduction will do<br />

nothing but further weaken the lending<br />

environment in our State. That’s where<br />

constant vigilance comes into play.<br />

The WBA will be holding a series of regional<br />

meetings this fall bringing legislators<br />

together with bankers in their local<br />

communities. These gatherings have been<br />

popular for many years, and afford our industry<br />

the opportunity to educate lawmakers<br />

about the realities of the marketplace<br />

and our industry. These gatherings begin<br />

at 11 a.m. and end promptly at 1:30 p.m.<br />

The remaining luncheons this year will be<br />

held at the following:<br />

• October 17 in Everett at the Inn at<br />

Port Gardiner<br />

• October 18 in Bellingham at the Hotel<br />

Bellwether<br />

• October 19 in Tacoma at the Hotel<br />

Murano<br />

• October 20 in Bellevue at the Westin<br />

Hotel<br />

Please consider sending a representative<br />

from your bank to these briefings. The<br />

opportunity to have lawmakers hear from<br />

“real” bankers is a powerful tool for our<br />

industry to set the record straight going<br />

into the 2012 legislative session. If you<br />

have any questions regarding these briefings,<br />

please contact the WBA offices.<br />

September/October 2011 ⏐


Serving The Needs Of Washington Bankers Since 1889<br />

Hit Us with <strong>Your</strong> Best Shot<br />

We’re seeking the six best photos to feature on the upcoming<br />

covers of our Issues & Answers magazine. This is an opportunity<br />

for aspiring photographers at WBA member banks to showcase<br />

their photos and photography talents statewide.<br />

Images should be high resolution, digital photos* and represent<br />

Washington state’s seasonal landscapes, scenic landmarks, and/or<br />

present dynamic representations of banks and banking in action.<br />

Winning photos will be chosen by WBA staff and photographers<br />

will be recognized in an upcoming issue of our magazine.<br />

So don’t delay… get your shutter snapping and send in your<br />

photos today!<br />

Details<br />

<strong>Photo</strong>s may be sent to info@wabankers.com by the close of business<br />

on November 1, 2011 and must be original images. Multiple<br />

photos from one photographer may be submitted, but must be sent<br />

as separate entries. Winners will be selected and announced by<br />

November 15 and winning photos will be showcased at the CEO<br />

Conference in December. WBA may require a photo release for<br />

images featuring people or trademarked locations. Please include<br />

the following information with each entry:<br />

• <strong>Your</strong> name<br />

• <strong>Your</strong> title<br />

• <strong>Your</strong> department (if applicable)<br />

• Member bank name<br />

• Phone number<br />

• Email<br />

• Name of photo<br />

*Find photo submission details on our website at www.wabankers.com<br />

or request them by calling 206.447.1700. Submit a photo<br />

release for photos featuring people.<br />

2011 ABA NATIoNAL<br />

AgriculturAl BAnkers conference<br />

November 6–9, 2011 JW Marriott Indianapolis Indianapolis, Indiana<br />

Save the Date!<br />

Bankers Day on the Hill is February 23, 2012<br />

Bankers Day on the Hill is a prime opportunity for<br />

legislators to hear directly from Washington’s bankers<br />

about the challenges facing our institutions and how<br />

their actions can impact our ability to serve the needs<br />

of our customers and our communities. As always,<br />

the day will include a briefing on key issues being<br />

deliberated in the capitol followed by smaller group<br />

meetings with key legislators. Involvement of bankers<br />

from across the state is key to making the date a<br />

success, so your participation is greatly appreciated.<br />

Visit www.wabankers.com for more details and<br />

registration information.<br />

everything You Want to Know<br />

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year’s event will take place at the brand-new JW Marriott Indianapolis hotel—the largest Marriott<br />

ever built.<br />

You’ll find timely information, insights on trends and a look at what’s just around the corner. Top<br />

experts will address farm real estate prices, financing farm real estate, the outlook for commodities,<br />

technology on the farm, how to effectively use social media for marketing and more.<br />

DoN’t DelAy! For more information and to register, go to aba.com/AgConference.<br />

www.wabankers.com 12<br />

AG_11_SBAads_color.indd 2<br />

6/23/2011 12:28:49 PM


Serving The Needs Of Washington Bankers Since 1889<br />

Winter CEO Bank Directors Conference:<br />

A Must for Executive Management and Boards of Directors<br />

December 1 and 2, Cedarbrook Lodge, Seattle, WA<br />

Make your plans today to attend WBA’s CEO Bank Directors Conference, December 1-2 at Cedarbrook<br />

Conference Center near the Seattle-Tacoma airport. <strong>Your</strong> entire board will benefit from the relevant and<br />

timely information they’ll receive on the issues and trends impacting our industry. Some of the highlights<br />

of the program will include a presentation by former Fed Governor Mark Olson, an address by Washington<br />

State Attorney General Rob McKenna, a regulatory panel, sessions on executive compensation, and breakout<br />

sessions specific to bank board members. This conference is a great way to give your directors useful<br />

information and build teamwork to help them be a more effective board.<br />

IRA Training<br />

In today’s economic environment, it is important to provide<br />

your staff with the skills and knowledge needed to stay<br />

up-to-date with changing and challenging times. WBA<br />

partners with Ascensus, the foremost provider of IRA and<br />

retirement plan education. Together, we deliver IRA training<br />

that simplifies processes and promotes growth within<br />

financial organizations.<br />

butions from their traditional IRAs in 2009. In<br />

the past, IRA owners typically took traditional<br />

IRA distributions to satisfy the required minimum<br />

distribution (RMD) requirements. But<br />

in recent years, a poor economy and a string of<br />

natural disasters has forced some IRA owners to<br />

use their IRAs for nonretirement reasons. These<br />

facts emphasize the importance of understanding<br />

and correctly administering all types of IRA<br />

distributions, not just RMDs.<br />

IRA Essentials<br />

October 25<br />

Over the last 36 years, millions of people have<br />

used IRAs to save for retirement. As of May<br />

2010, 48.6 million households owned IRAs<br />

(compared to just over 46 million in mid-2009).<br />

IRAs will continue to play an important role<br />

in the retirement industry as more employers<br />

shift the burden of saving for retirement to their<br />

employees. Now is the perfect time for your<br />

company to capture and retain a piece of the<br />

fast-paced IRA market. Help ensure the compliance<br />

of your growing IRA business by attending<br />

an Ascensus IRA Essentials seminar today!<br />

IRA Essentials is the perfect seminar for<br />

individuals who are just starting out in the<br />

retirement services industry or for those who<br />

simply need a refresher on IRAs. Attendees<br />

will learn the requirements for establishing an<br />

IRA, contributing to an IRA, and distributing<br />

from an IRA. By using hands-on training and<br />

real-life examples, Ascensus instructors create<br />

an effective learning experience for each<br />

seminar attendee.<br />

Advanced IRAs<br />

October 26<br />

IRAs continue to be a popular way to save<br />

for retirement. According to the Investment<br />

Company Institute’s 2011 Investment Company<br />

Fact Book, by the end of 2010, IRAs accounted<br />

for 27 percent of all U.S. retirement plan assets<br />

and held $4.7 trillion (up from $4.3 trillion at<br />

the end of 2009). Of those households owning<br />

traditional IRAs in 2010, 15 percent took distri-<br />

13<br />

Through hands-on training and peer discussions,<br />

this informative seminar will focus on<br />

IRA distribution topics in addition to RMDs,<br />

such as taxation, early distributions, Roth IRA<br />

distributions, and handling IRA assets after an<br />

IRA owner dies. The seminar will close with an<br />

overview of marketing opportunities for HSAs,<br />

SEP plans, and SIMPLE IRA plans.<br />

Seminar Cost<br />

$225 for the first registrant, $199 for each additional<br />

one<br />

Visit www.wabankers.com for full seminar<br />

brochures and registration information.<br />

September/October 2011 ⏐


Serving The Needs Of Washington Bankers Since 1889<br />

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Serving The Needs Of Washington Bankers Since 1889<br />

2011 Women in Banking Conference<br />

November 18, 2011<br />

Register yourself and your staff today for the 2011 Women in<br />

Banking Conference. With over 125 women unanimously declaring<br />

it a “must attend event” in 2010, the 2011 conference is shaping<br />

up to be better than ever. Program highlights include:<br />

• Understanding the Economy and Navigating the Markets,<br />

presented by Quincy Krosby, Chief Market Strategist,<br />

Prudential Annuities<br />

• Managing <strong>Your</strong> Social Capital Like a Pro, presented by<br />

Matt Younquist of Career Horizons<br />

• Economic Prospects and Issues — What to Look for in the<br />

Future, presented by John Mitchell, Northwest Economist<br />

and Former U.S. Bank Chief<br />

• Communicate, Collaborate and Create the Future, presented<br />

by international speaker and author, Jodi Walker<br />

The 2011 Women in Banking Conference is cochaired<br />

by Laurie Stewart, President & CEO,<br />

Sound Community Bank, and Danielle Burd,<br />

Executive Vice President, Umpqua Bank.<br />

Make plans to join us on November 18 at the<br />

Washington Athletic Club for a day full of empowering<br />

and educational presentations and net-<br />

Keynote Speaker<br />

Quincy Krosby<br />

working opportunities. Leave feeling refreshed<br />

and ready to take on the challenges in the banking world today.<br />

Visit www.wabankers.com for a full brochure and registration<br />

information.<br />

Small Business Banker Development Program<br />

Launching November 2011<br />

Small businesses are the lifeblood of most communities, just as the ability to meet their communities’<br />

financial needs is the lifeblood of many banks. That’s why WBA has created a new<br />

Small Business Banker education program to help bankers develop the skills necessary to<br />

meet the unique needs of this increasing important market segment.<br />

Successfully serving small business customers takes special expertise beyond that of a retail<br />

banker, but may not require the same level of knowledge as a full-time relationship manager<br />

in business banking. So we’ve developed a condensed, four-day program that will provide<br />

useful information about the fundamentals of small business management, underwriting<br />

small business loans, marketing your bank’s services to small business owners and operators,<br />

and making effective sales calls. These fast-paced sessions will focus on hands-on learning,<br />

with case studies and group problem solving rather than lectures.<br />

The sessions, scheduled for November 9, 10 and 17 and December 8, will be taught by two<br />

experts in small business banking, John Barrickman, a principal at New Horizons Financial<br />

<strong>Group</strong>, and Joe Zavaglia, president of Zavaglia Consulting. These two experts are well-versed<br />

in all aspects of serving small businesses and can help you develop the tools you’ll need to<br />

more effectively reach these customers.<br />

There is no other program available today that is so tailored to bankers who are looking to serve<br />

their small business customers. Those completing the class will be much better prepared to step<br />

up to new responsibilities and help their banks succeed in the area of small business banking.<br />

Program details and registration information available at www.wabankers.com.<br />

15<br />

September/October 2011 ⏐


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Serving The Needs Of Washington Bankers Since 1889<br />

WBA Professional Development...<br />

“What’s In <strong>Your</strong> Budget”<br />

The early bird gets the worm or in the<br />

case of bankers… the training. Now is<br />

the perfect time to plan ahead with your<br />

2012 training budgets to ensure you don’t<br />

miss out on the professional development<br />

opportunities offered through the WBA.<br />

Did you know that we train more than 1,500 bankers annually<br />

Our educational offerings are unmatched in the Pacific<br />

Northwest and available in a variety of formats to make<br />

training convenient, timely, and cost effective for banks<br />

and bankers. If you don’t find what you’re looking for, please contact us to<br />

discuss how we can assist your bank and bankers with their professional<br />

development needs. Visit our website today at www.wabankers.com and<br />

take a look at the variety of training options available including:<br />

• Conferences: Network and learn at one of our many conferences.<br />

Events are focused on emerging trends, current/pending legislation,<br />

new products and services, and innovative ways to enhance<br />

profitability and reduce risk, while providing ample time and<br />

opportunities to network with industry peers.<br />

• Seminars: It’s traditional “back to class” learning at its best. Our<br />

seminars offer a traditional setting with professional instructors<br />

covering subjects such as analyzing financial statements, cash flow,<br />

and problem loan analysis.<br />

• Webinars and eLearning: Time and travel tight Get educated<br />

anytime, anywhere with dynamic webinar offerings and eLearning<br />

products. We partner with leading developers to offer WBA<br />

members the best selection of quality training options for bankers<br />

in any function and at all levels, all on a timeframe that is<br />

convenient for you.<br />

• In-House Programs: Reap the benefits of customized, timely,<br />

and quality training from some of our best-known instructors<br />

and speakers. <strong>Your</strong> bank selects the date, time, and location. It’s<br />

economical, easy, flexible, and we provide a 100% satisfaction<br />

guarantee.<br />

• Certificate and Diploma Programs: Taught by professional instructors<br />

and bank executives, students can enhance their skills<br />

and knowledge by participating in one of our many college level<br />

AIB diploma or certificate courses.<br />

grams to enhance bankers’ career development and help hone the skills<br />

necessary to lead banks, employees, and communities into the future.<br />

Our Executive Development Program (EDP) and Small Business<br />

Banker Development Program (SBDP) focus on accelerating the strategic,<br />

financial, management and communications skills required for successful<br />

bank leadership. These intense learning experiences are designed<br />

to cultivate executive level talent and allow bankers to take their lessons<br />

learned and put them into practice immediately. Slots for these programs<br />

fill quickly, so early registration is encouraged. Our SBDP begins this<br />

November and EDP will begin its third year in January 2012.<br />

For more information on our professional development offerings, contact<br />

Danielle Molle, Programs Administrator, at danielle@wabankers.com or<br />

206.344.3437.<br />

Upcoming Events<br />

October<br />

7 Technology and Fraud Conference<br />

19 Notary Public, Lynnwood<br />

20-21 Compliance Conference<br />

25 IRA Essentials, Ascensus<br />

26 Advanced IRAs, Ascensus<br />

November<br />

2-3 Agricultural Lending in Challenging Environment,<br />

Richland<br />

4 CFO Conference<br />

9 Notary Public, Tacoma<br />

9 Small Business Banker Development Program<br />

Kickoff<br />

18 Women in Banking Conference<br />

December<br />

1-2 WBA/WFL CEO/Bank Director’s Conference<br />

January<br />

11-12 Executive Development Program Kickoff<br />

Because strong leadership is vital in the face of economic, regulatory, and<br />

competitive pressures, the WBA also offers special executive training pro-<br />

17<br />

September/October 2011 ⏐


Serving The Needs Of Washington Bankers Since 1889<br />

Banks are the Best Workplaces<br />

The Washington Bankers Association (WBA) congratulates<br />

all the banks recognized as finalists in Washington’s<br />

Best Workplaces, an annual program of the Puget Sound<br />

Business Journal (PSBJ), which highlights companies that<br />

have discovered the key to being among the region’s best<br />

places to work.<br />

WBA member Columbia<br />

State Bank (www.columbiabank.com)<br />

received<br />

high honors and was featured<br />

among the top-ten finalists in the<br />

extra-large company category. President<br />

and CEO Melanie Dressel noted that<br />

hiring people who value the workplace<br />

culture is important for survival and it’s<br />

a priority that must be shared throughout<br />

the company.<br />

Columbia’s methodology has proven successful,<br />

as this year the bank was also<br />

acknowledged in the PSBJ’s Washington’s<br />

Best Workplaces Hall of Fame for its<br />

consistent ranking as a finalist since the<br />

beginning of the awards program in 2007.<br />

It was recognized as part of an elite group<br />

of twelve companies holding that honor.<br />

Heritage Bank (www.heritagebankwaonline2.com)<br />

was ranked as the best among<br />

its competition in the large company division,<br />

citing employee awards and incentives,<br />

recognition, and communication as key to<br />

cultivating a thriving company culture.<br />

www.wabankers.com 18<br />

Washington community banks, and WBA<br />

members, that join Columbia and Heritage<br />

as finalists in their size category include:<br />

• Kitsap Bank<br />

www.kitsapbank.com<br />

• Peoples Bank<br />

www.peoplesbank-wa.com<br />

• Umpqua Bank<br />

www.umpquabank.com<br />

• Whidbey Island Bank<br />

www.wibank.com<br />

This year’s participating banks comprise a<br />

select group of companies in Washington<br />

state that are actively cultivating dynamic<br />

work environments including high employee<br />

satisfaction, employee benefits, and<br />

workplace culture.<br />

Top winners in each division were featured<br />

in the August 12 special segment edition of<br />

the PSBJ. More information on Washington’s<br />

Best Workplaces is available online at<br />

www.wabestworkplaces.com.


Serving The Needs Of Washington Bankers Since 1889<br />

The Future of <strong>Your</strong> Business and<br />

Marketing in 2011 and Beyond<br />

By John Gubiotti, President and Lead Consultant for Growth Marketing<br />

Imagine the growth of your business being<br />

primarily driven by what your customers<br />

experience and share rather than by the<br />

size of a marketing budget.<br />

As social networks and online communities continue<br />

to grow in popularity, size, and impact, they are fast<br />

becoming the new commerce. These non-traditional<br />

influencers are shaping the future of buying behavior<br />

as more and more consumers turn to trusted friends and networking<br />

contacts to validate their purchase decisions.<br />

Consumers who favor social media enjoy participating in online<br />

conversation threads and public forums. They’re attracted to<br />

businesses that demonstrate a “human side” and are not afraid<br />

to share open feedback from their customers. And social media<br />

minded consumers gravitate toward local businesses that are<br />

actively involved in the community and let their Facebook and<br />

Twitter followers know about the good things they’re doing and<br />

the difference it’s making.<br />

To provide you with a sense of just how fast social media is growing,<br />

more than 700,000 new users come to Facebook alone each<br />

day. That translates to 21 million new users every month, and at<br />

that rate the estimated number of total users Facebook will amass<br />

— continued on page 24<br />

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September/October 2011 ⏐


Serving The Needs Of Washington Bankers Since 1889<br />

COUNSELOR’S CORNER<br />

State Receiverships:<br />

A Banker’s Tool for Faster, Cost-Efficient<br />

Recovery on Troubled Loans<br />

By Magdalena Bragun, Lane Powell<br />

1. General vs. Custodial<br />

Receiverships<br />

In a general receivership, the receiver takes<br />

custody and control of all of the borrower’s<br />

assets and may operate the borrower’s business<br />

while administering and liquidating<br />

the assets of the borrower for the benefit<br />

of the creditors. General receiverships are<br />

frequently used when the creditors stand<br />

the best chance to recover through a liquidation<br />

of the borrower’s business as an<br />

operational enterprise.<br />

Receiverships have become increasingly popular tools for<br />

developing and implementing cost-effective and expeditious<br />

workout strategies for troubled loans. Washington’s<br />

Receivership Act, one of the best in the country, can be an<br />

effective tool for lenders.<br />

A<br />

state court receiver is an independent<br />

officer appointed by<br />

the court to manage or liquidate<br />

the assets of a borrower<br />

for the benefit of its creditors. In most<br />

cases, a secured lender selects the receiver<br />

before the appointment. Banks frequently<br />

decide to use a receiver to take over the<br />

borrower’s assets if workout negotiations<br />

are unsuccessful or if the property might<br />

be subject to neglect, ineffective management,<br />

vandalism or unusual liability<br />

concerns. Washington has one of the most<br />

advanced receivership statutes in the U.S.<br />

and lenders can benefit from knowing how<br />

to use it effectively.<br />

www.wabankers.com 20<br />

In a custodial receivership, the receiver<br />

takes control over selected assets of the<br />

borrower, such as a condominium complex.<br />

Custodial receiverships are typically<br />

initiated by secured lenders in aid of<br />

the lender’s foreclosure of the liens on<br />

real property. The July 2011 revisions to<br />

Washington’s Receivership Act now permit<br />

lenders to obtain a receiver in aid of<br />

foreclosure immediately after service of a<br />

Notice of Default.<br />

2. Key Receivership Provisions<br />

Once a receivership order is entered, a<br />

lender typically monitors but does not get<br />

involved in liquidating or managing the<br />

borrower’s assets. The stay of actions by<br />

most creditors protects the assets while the<br />

receiver administers the estate. There are<br />

provisions permitting a receiver to borrow<br />

funds to finance the receiver’s administration,<br />

and the lender works with the receiver<br />

and his counsel to come up with an agreedupon<br />

budget.


Serving The Needs Of Washington Bankers Since 1889<br />

The receiver employs the necessary professionals to administer<br />

the estate, maintains and preserves the assets, makes sale preparations,<br />

and communicates with the court and the creditors as<br />

necessary through notices and orders. Under Washington’s Receivership<br />

Act, costs of the receivership are entitled to administrative<br />

priority; these costs include the receiver’s fees, receiver’s<br />

professionals’ fees, management fees and related expenses. Such<br />

costs are typically added to the borrower’s secured indebtedness<br />

and satisfied from proceeds of the receiver’s disposition of the<br />

assets. Like a bankruptcy trustee, the receiver has the ability to<br />

reject, assume or assign contracts, sell property free and clear of<br />

liens, and to abandon property as appropriate. The receiver may<br />

make interim distributions to secured lenders throughout the<br />

duration of the receivership.<br />

It is not surprising that more secured lenders<br />

are choosing receiverships and that many more<br />

are likely to do so in the months to come.<br />

Ability to Foreclose. Receiverships allow the petitioning lender<br />

to retain the ability to foreclose without court order while the<br />

receivership is pending.<br />

In sum, the Washington’s Receivership Act enables secured lenders<br />

to: 1) quickly gain access to the borrower’s assets, 2) have an<br />

independent third party, usually of the lender’s choosing, proceed<br />

with an orderly liquidation of such assets, and 3) protect the interests<br />

of creditors pending such liquidation, without incurring<br />

the significant costs of a bankruptcy or taking on the risk of the<br />

property management through other lender-managed solutions.<br />

Consequently, it is not surprising that more secured lenders are<br />

choosing receiverships and that many more are likely to do so in<br />

the months to come.<br />

Magdalena Bragun is an attorney at Lane Powell, where she<br />

focuses her practice on commercial litigation, receivership<br />

law, preference litigation and creditors’ rights. She has<br />

represented secured and unsecured creditors, receivers,<br />

official committees, plan administrators and multinational<br />

entities in a wide range of industries. Ms. Bragun regularly<br />

appears as counsel in receivership actions, bankruptcies<br />

and adversary proceedings. She can be reached at<br />

bragunm@lanepowell.com or 206.223.6259.<br />

If, at the conclusion of the receivership, the borrower’s debt exceeds<br />

the value of the assets realized by the receiver, many lenders<br />

seek a deficiency from the borrower. While this avenue may not<br />

be available in receiverships that culminate with a foreclosure,<br />

it is certainly common in receiverships involving the sale of an<br />

operating business.<br />

3. Advantages of a Receivership<br />

Some of the most attractive features of receiverships include their<br />

cost-effectiveness (including the ability to select the receiver and<br />

negotiate the receiver’s fees), speedy recovery with interim distributions,<br />

avoidance of liability, and retention of foreclosure rights.<br />

Lower Cost. The receiver’s fees are typically less than the bankruptcy<br />

trustee’s and are negotiated between the lender and the<br />

receiver before the appointment (a choice of hourly compensation,<br />

monthly fixed fee, contingency or a combination thereof). Because<br />

the borrower’s property is under control of the receiver, not the<br />

bank, the lender’s costs and risks associated with managing the<br />

property (including liability for hazardous material clean-up,<br />

condominium warranties, maintenance expenses, and so on) are<br />

eliminated or mitigated by the receivership.<br />

Faster Recovery/Interim Payouts. Receiverships have a much<br />

shorter lifespan than bankruptcies. Notice periods are shorter<br />

and more limited under Washington’s Receivership Act than the<br />

Bankruptcy Code. Moreover, as the receiver sells assets of the<br />

estate, secured lenders may receive interim distributions.<br />

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21<br />

September/October 2011 ⏐


Serving The Needs Of Washington Bankers Since 1889<br />

Pacific Coast Banking School<br />

The Premier National Graduate School of Banking TM<br />

2011 WBA/ PCBS “Rise Above the Rest”<br />

Scholarship Awarded<br />

Lisa Richardson<br />

The Washington Bankers Association is<br />

pleased to announce Lisa Richardson as<br />

the 2011 “Rise Above the Rest” scholarship<br />

recipient to Pacific Coast Banking School.<br />

To support furthering the education of<br />

our high-potential leaders in banking, the<br />

Washington Bankers Association has partnered<br />

with Pacific Coast Banking School<br />

(PCBS) to offer an annual tuition scholarship<br />

for a first-year PCBS student to one<br />

Washington banker who demonstrates his or her high potential<br />

in the industry through bank and community accomplishments.<br />

Ms. Richardson, an Assistant Vice President and Loan Operations<br />

Supervisor, has been with Future Bank since 2007 and<br />

in the banking industry for a decade. She is also the current<br />

president of the RMA New Professional <strong>Group</strong>.<br />

Ms. Richardson’s inspiring enthusiasm and dedication makes<br />

her a favorite among co-workers and customers. She has demonstrated<br />

her desire for further education in the industry by<br />

www.wabankers.com 22


Serving The Needs Of Washington Bankers Since 1889<br />

participating in the WBA Executive Development Program, a<br />

12-month program designed to motivate and accelerate the development<br />

of Washington banking industry leaders. This is an<br />

excellent preparatory program for Pacific Coast Banking School<br />

and candidates are strongly considered for this scholarship after<br />

having completed this program.<br />

Serving Northwest Financial Institutions Since 1948<br />

PCBS has helped over 10,000 high-potential leaders in the<br />

industry since its inception in 1938, refining their financial<br />

management and leadership skills. Recognized industry experts<br />

deliver cutting-edge curriculum which offers in-depth analysis<br />

and practical answers to today’s critical challenges faced by<br />

bankers from all aspects of banking. Students enroll in a threeyear<br />

program, which includes a two-week resident session each<br />

August for three years. Ms. Richardson will be part of the 2011<br />

session, August 21 – September 2, held on the University of<br />

Washington campus in Seattle, Washington.<br />

SAFE DEPOSIT BOXES<br />

NIGHT DEPOSITORIES<br />

DRIVE-UP TUBE SYSTEMS<br />

DEPOSITORY SAFES & VAULTS<br />

VIDEO SURVEILLANCE<br />

SECURITY ALARMS<br />

ACCESS CONTROL<br />

PHOTO ID & BADGING<br />

Visit one of our three Northwest branches today!<br />

Eastern Washington &<br />

Northern Idaho<br />

425 W Second Ave.<br />

Spokane, WA 99201<br />

Phone: 509-624-3152<br />

Fax: 509-624-6909<br />

Toll Free: 1-800-448-8338<br />

Western<br />

Washington<br />

3051 East Valley Rd.<br />

Renton, WA 98057<br />

Phone: 425-988-6500<br />

Fax: 425-988-6501<br />

Toll Free: 1-888-333-3921<br />

www.AlliedFireandSecurity.com<br />

Oregon &<br />

Southern Washington<br />

530 NE Couch St.<br />

Portland, OR 97232<br />

Phone: 503-281-1177<br />

Fax: 503-288-1539<br />

Toll Free: 1-800-729-3925<br />

For 30 years, we’ve been alongside our participants through calm seas and<br />

rough waters. Today you are faced with a changing debit market. As we face this<br />

challenge together, know that we’ll be by your side as an advocate and trusted<br />

advisor – empowering you to make smart decisions and build a successful debit<br />

program. We see debit opportunities in everything we do, because it’s all we do.<br />

Stay informed by visiting our Durbin Amendment Resource Center at<br />

pulsenetwork.com/debitregs<br />

Collaboration<br />

Professional Development<br />

Customer Service<br />

A Discover Financial Services Company<br />

pulsenetwork.com/debitregs<br />

©2011 PULSE<br />

23<br />

September/October 2011 ⏐


Serving The Needs Of Washington Bankers Since 1889<br />

INDUSTRY NEWS<br />

Columbia Bank Appoints Dakoda<br />

McKennon as Branch Manager<br />

Columbia Bank announces Dakoda McKennon as<br />

branch manager of the Port Angeles branch. In his<br />

new position, Dakoda will be responsible for expanding<br />

Columbia Bank’s presence within Clallam County<br />

to prepare for the opening of a Freestanding Branch.<br />

Dakoda<br />

McKennon<br />

“Dakoda has a premier customer service philosophy<br />

of going above and beyond normal expectation for customers and<br />

building a true relationship, which is vital to our philosophy and<br />

to our clients,” said Barbara Kaye, SVP and Retail Manager for the<br />

Olympic Peninsula for Columbia Bank. “With the drive to be active<br />

in the community, he will become a wonderful addition to our community,<br />

customers and branch.”<br />

Most recently, Dakoda worked for JP Morgan Chase and Washington<br />

Mutual respectively as a Branch Manager. He began his career at<br />

Washington Mutual as a High School Intern with the HIP program,<br />

while he attended Port Townsend High School. Prior to returning<br />

in 2007 as a full-time employee, Dakoda studied at Linfield College<br />

and the University of Washington.<br />

Dakoda has resided in Sequim for the past two years with his wife<br />

Brianna and their little boy, Brady. In his free time he enjoys coaching<br />

his U-14 Baseball team.<br />

The Future of your business — continued from page 19<br />

by 2011 will be well over 650 million. In fact, only the countries of<br />

China and India have bigger populations than Facebook.<br />

In 2011 and beyond, more and more businesses will be jumping<br />

on the social media bandwagon and weaning themselves off using<br />

traditional marketing channels. This trend will gain momentum<br />

as consumers find they’re better informed after tapping into their<br />

social networks rather than relying on what companies convey in<br />

advertising campaigns. “Tell a friend about us” will take on an all<br />

new meaning in the coming years as friends tell friends who will<br />

tell friends about their experiences and preferences and businesses<br />

will either thrive or struggle based on their ability to keep the social<br />

media conscious customer satisfied.<br />

In order to grow and thrive in the coming decade, brands must excel<br />

at the fundamentals of good business and embrace social networking<br />

as the preferred marketing channel. Great products backed by<br />

exceptional customer service will be the norm for those businesses<br />

that top consumers’ raves and faves list. Yes, it’s a return to business<br />

basics and a departure from perception is reality. Consumers<br />

will base their brand loyalty on what they actually experience and<br />

learn from those in their social network, and businesses will find<br />

it increasingly difficult to persuade buyers based solely on their<br />

marketing messaging.<br />

The future of marketing as a social network driven phenomenon<br />

is here to stay. It’s an exciting time and perhaps a bit scary for<br />

those businesses that don’t have a clear understanding and plan<br />

in place for competing and succeeding in the new commerce.<br />

You’d be well served to find a knowledgeable and trusted business<br />

coach that can provide the necessary insights and guidance<br />

in 2011 and beyond.<br />

For more insight into business growth and marketing, visit http:/www.growthmarketing.com.<br />

John Gubiotti is President and Lead Consultant for Growth<br />

Marketing - specializing in business growth and marketing consulting for<br />

small businesses. Learn more about how Growth Marketing can grow your<br />

business by contacting us at http://www.growthmarketing.com/contact.html.<br />

WBA staff celebrates<br />

Jim’s Birthday<br />

www.wabankers.com 24


Serving The Needs Of Washington Bankers Since 1889<br />

The Federal Home Loan Bank of Seattle<br />

provides liquidity, funding, and services that<br />

can help your institution make more housing<br />

and business loans at more competitive rates.<br />

We offer:<br />

• Competitive rates on a wide range of<br />

wholesale funding products<br />

• Customized funding solutions for managing<br />

your interest rate risk<br />

• Reduced-rate funding for affordable<br />

housing and economic development<br />

• The ability to optimize your balance sheet<br />

for contingency liquidity purposes<br />

Lending Strength ®<br />

1501 Fourth Ave., Suite 1800, Seattle, WA 98101-1693 • 800.973.6223 toll free • 206.340.2300 tel • www.fhlbsea.com<br />

Teaching The Business of Banking<br />

Curriculum Designed<br />

for Performance!<br />

Session Dates:<br />

August 19 – 31, 2012<br />

Location:<br />

University of Washington | Seattle, WA<br />

www.ThePCBS.com<br />

At Pacific Coast Banking School, we believe success requires a mastery of three<br />

critical areas: Risk Management, Financial Performance, and Leadership. Our<br />

in-depth curriculum addresses essential analytical and strategic components in<br />

each arena, designed to meet banking’s greatest challenges head-on. Take your<br />

career to the next level while experiencing the richest graduate-level banking<br />

education in the industry today – PCBS!<br />

RETAIL BANKERS | COMMUNITY BANKERS | BUSINESS BANKERS 425.278.0250<br />

25<br />

September/October 2011 ⏐


Serving The Needs Of Washington Bankers Since 1889<br />

Attorneys<br />

Davis Wright Tremaine LLP............................................ Page 14<br />

Foster Pepper PLLC........................................................... Page 6<br />

Graham & Dunn.................................................................. Page 8<br />

Lane Powell........................................................................ Page 2<br />

Business Continuity & Disaster Recovery<br />

IT-Lifeline.......................................................................... Page 21<br />

Card Processing<br />

Merchant Card Services.................................................. Page 19<br />

Cash Flow Funding<br />

Northrim Funding Services............................................Page 27<br />

Correspondent Banking<br />

United Bankers’ Bank...................................................... Page 10<br />

Credit Risk Management Solutions<br />

Harland Financial Solutions............................................ Page 14<br />

Education<br />

Pacific Coast Banking School.........................................Page 25<br />

Employee Benefits<br />

Northwest Financial Associations’<br />

Employee Benefit Trust................................................... Page 16<br />

Financial Services<br />

Federal Home Loan Bank................................................Page 25<br />

Pulse..........................................................................Page 22 & 23<br />

Sandler O’Neill + Partners............................................... Page 3<br />

Foreclosure Processing<br />

TD Service........................................................................... Page 9<br />

Retail Investment Programs<br />

Elliot Cove Capital Management...................................Page 28<br />

Security<br />

Allied Fire & Security.......................................................Page 23<br />

Redhawk Security............................................................Page 26<br />

Transfer Agents<br />

OTR.................................................................................... Page 11<br />

INFORMATION SECURITY ASSESSMENT SERVICES<br />

for Community Financials<br />

Regulatory Compliant<br />

Security testing adheres to industry<br />

standards and regulatory guidance for<br />

FFIEC and GLBA compliance.<br />

Risk-Based<br />

A risk-based approach is used to determine<br />

controls for information systems.<br />

REVIEW<br />

ADMINISTRATIVE CONTROLS<br />

EXTERNAL<br />

PENETRATION TESTING<br />

Modular<br />

Modules enable the client to choose<br />

components or phase testing:<br />

Administrative / Physical / Technical Controls Review<br />

Penetration Testing, Vulnerability Scanning, Social Engineering Testing<br />

BSA / AML Independent Review<br />

MODULAR<br />

APPROACH<br />

TECHNICAL CONTROLS<br />

VULNERABILITY SCANNING<br />

SERVICE<br />

REVIEW<br />

REGULATORY<br />

COMPLIANT<br />

ONLINE<br />

COLLABORATION<br />

•<br />

RISK-BASED<br />

INTERNAL SERVICE<br />

SOCIAL ENGINEERING TESTS<br />

PHYSICAL CONTROLS<br />

REVIEW<br />

BSA/AML<br />

REVIEWS<br />

Redhawk Network Engineering 62958 Layton Ave., Suite One, Bend, OR 97701<br />

info@redhawksecurity.com • 866-605-6328 • www.redhawksecurity.com<br />

www.wabankers.com 26


B<br />

A<br />

With our creative approach to cash flow funding<br />

and workout situations, Northrim Funding<br />

Services offers a partnership you can bank on.<br />

In today’s business credit environment, many of your commercial<br />

borrowers may find that they are unable to maintain compliance<br />

with loan covenants and agreements. Others may experience a<br />

deteriorating financial position that places the company in jeopardy<br />

of exceeding their approved loan advance ratios to meet payroll,<br />

taxes and operating expenses.<br />

Working together, Northrim Funding Services may provide the<br />

operating capital that your customers need, while you retain the<br />

longer-term deposit, fee-based services and client loyalty.<br />

Bankers helping bankers.<br />

Dan Lowell<br />

Senior Vice President<br />

and Division Manager<br />

(425) 453-1105<br />

dan@northrimfs.com<br />

Paul Kirschner<br />

Vice President and<br />

Relationship Manager<br />

(425) 453-1105<br />

paul@northrimfs.com<br />

Northrim Funding Services<br />

170 120th Avenue NE, Suite 202<br />

Bellevue, WA 98005<br />

Telephone: (425) 453-1105<br />

Fax: (425) 453-1205<br />

northrim.com


PRSRT STD<br />

U.S. POSTAGE<br />

PAID<br />

SALT LAKE CITY, UT<br />

PERMIT NO. 508<br />

THIS MAGAZINE IS DESIGNED AND PUBLISHED BY MEDIA COMMUNICATIONS GROUP 1.888.745.4003<br />

Endorsed by

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