shri vinod sharma - Rajya Sabha
shri vinod sharma - Rajya Sabha
shri vinod sharma - Rajya Sabha
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starts growing everybody from the grandmother start saying, 'she is growing like<br />
grass' and, then, they look at the son and say, 'poor thing.' They feed him with<br />
milk and butter and say, 'he is just not growing, he is looking so pale and thin'.<br />
There is a mindset which I regret is very much there is India. If you analyse you<br />
will find that most of the vernacular dailies which have done extremely well and<br />
have grown in the last few years do not have a brother. They are brother-less<br />
sisters who have then been given the milk and almonds. But wherever there is an<br />
English daily that connects to the ownership pattern, if you are selling a paper for<br />
Rs. 5, your readers are also more discriminating because unlike many of the English<br />
paper readers, the readers of a Hindi paper at least pay out of their pockets. It is<br />
not company expense account. So, they are more discriminating. I think, we need<br />
to appeal more and more to their sense of buying a good paper and we need to<br />
really go to town about which is a good paper and which is flouting against the<br />
basic ethics of a newspaper industry. I think, it is still possible to bring out a good<br />
Hindi daily and sell it on its merits.