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shri vinod sharma - Rajya Sabha

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starts growing everybody from the grandmother start saying, 'she is growing like<br />

grass' and, then, they look at the son and say, 'poor thing.' They feed him with<br />

milk and butter and say, 'he is just not growing, he is looking so pale and thin'.<br />

There is a mindset which I regret is very much there is India. If you analyse you<br />

will find that most of the vernacular dailies which have done extremely well and<br />

have grown in the last few years do not have a brother. They are brother-less<br />

sisters who have then been given the milk and almonds. But wherever there is an<br />

English daily that connects to the ownership pattern, if you are selling a paper for<br />

Rs. 5, your readers are also more discriminating because unlike many of the English<br />

paper readers, the readers of a Hindi paper at least pay out of their pockets. It is<br />

not company expense account. So, they are more discriminating. I think, we need<br />

to appeal more and more to their sense of buying a good paper and we need to<br />

really go to town about which is a good paper and which is flouting against the<br />

basic ethics of a newspaper industry. I think, it is still possible to bring out a good<br />

Hindi daily and sell it on its merits.

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