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Careers in the Automotive Aftermarket - Sema

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Explore<br />

MARKETING<br />

Career Path, Job Descriptions &<br />

Basic Qualifications<br />

ENTRY LEVEL:<br />

• Associate or bachelors degree <strong>in</strong> a<br />

respective area such as, Graphic Design,<br />

Market<strong>in</strong>g, Communications, etc.<br />

Graphics Designer<br />

Trade Show Manager<br />

Copywriter<br />

Social Media Analyst<br />

Market<strong>in</strong>g Associate<br />

Market<strong>in</strong>g Coord<strong>in</strong>ator<br />

Multimedia Specialist<br />

MANAGEMENT:<br />

• Bachelors degree <strong>in</strong> Bus<strong>in</strong>ess Management,<br />

Market<strong>in</strong>g, Graphic Design or Broadcast<strong>in</strong>g<br />

Advertis<strong>in</strong>g Director<br />

Art Director<br />

Multimedia Director<br />

Video Producer<br />

Market<strong>in</strong>g Director<br />

Creative Director<br />

UPPER MANAGEMENT:<br />

• M<strong>in</strong>imum bachelors degree <strong>in</strong> Bus<strong>in</strong>ess<br />

Management or Market<strong>in</strong>g<br />

• MBA preferred<br />

• Job experience <strong>in</strong> management <strong>in</strong><br />

<strong>Aftermarket</strong> Sales or Market<strong>in</strong>g<br />

• Job experience <strong>in</strong> a management position<br />

Director of Market<strong>in</strong>g<br />

EXECUTIVE MANAGEMENT:<br />

• M<strong>in</strong>imum bachelors degree <strong>in</strong> Bus<strong>in</strong>ess<br />

Management or Market<strong>in</strong>g<br />

• MBA preferred<br />

• Previous experience <strong>in</strong> an upper management<br />

market<strong>in</strong>g position<br />

• F<strong>in</strong>ancial stakeholder <strong>in</strong> company<br />

Vice President of Market<strong>in</strong>g<br />

President<br />

CEO<br />

6

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