tabloid format - Digital Output Magazine

tabloid format - Digital Output Magazine tabloid format - Digital Output Magazine

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VOL. XIII, NO. 4 • $6.95 USA APRIL 2007 D E D I C A T E D T O > C A P T U R E > C R E A T I O N > O U T P U T > F I N I S H I N G ® www.digitaloutput.net Circle 7 on FREE Product Info Card www.digitaloutput.net Special Section technology and are optimizing the digital will continue to spur popularity in every technologies in environmentally friendly Steve Urmano print process to complement/accentuate advertising segment. textiles and coatings. Another interesting growth area is the sign and screen their core business. marketing We see the need for new liquid coatings shops that are adding digital capabilities manager UV digital inks are the hot topic. Many to satisfy the expanding UV coater which, in turn, provide more opportunity for inkjet printer, laminates, film, Mimaki USA printers are investing in this technology. industry. The focus on green products The primary hindrance for UV digital has increased the demand for improved and liquid coating manufacturers. azdar has seen a significant growth Nin wide format digital printing equipment when compared to grand for- ink has been the flexibility issue for soft substrates. Some UV ink manufacturers have anticipated this issue and are producing ink to eliminate this objection. run the gamut from low, mid, and high end units. The ISA Expo in April showcased numerous new midrange large The interest in third party digital inks flatbeds. End users have a choice of ink continues to grow. Printers are looking types, colors, and media sizes. Flexible for third party ink manufacturers who inks are also being offered for use in can meet their needs for aqueous, solvent, and UV digital inks. The ink applications requiring durability and flexibility. This could be useful in floor companies that have an all encompassing product range have the inside track printing applications requiring greater ink tack and scuff resistance. on meeting the market needs. Print shops need to carefully consider which The wide format solvent printer market manufacturer has the best supply is maturing and diversifying with more chain, technical support, and product players and more choices. This is happening at two ends of the spectrum. offering to help them grow. The first is lower priced units—the The increase of digital printing equipment manufacturers and the introduc- price points for 54-64-inch solvent printers in some cases have fallen below tion of UV technology has driven the $20,000 MSRP price point. The down investment cost. Many print second is wider, faster, higher end units. shops are purchasing equipment and The market for baby grand and grand inks to handle specific applications, format printers is fed by banner and such as a flatbed UV digital printer for vehicle graphic applications. black coroplast applications. Wide format dye sub and direct-tofabric using aqueous inks and solvents forms are making inroads in the U.S. Asian manufactured digital print plat- are showing stronger interest and potential. The POP, industrial design, and support. The Teckwin UV1600 and market with their increase in quality and tradeshow segments are all beginning to UV2500 digital flatbed presses are prime use printed fabrics for a new look. examples of Asian technology being supported by the American supply chain Interest in flatbed and roll-to-roll contour cutters grows along with the and technical service. installed base of products. With many semi-rigid and rigid sign materials, contour cutters and routers are required. Angie Mohni Mimaki continues to successfully differentiate itself as a major supplier of well Neschen VP of marketing engineered cutting edge products. We Americas address the widest scope of sign graphics, industrial and textile printing, and finishing applications of all vendors today. fabrics, as well as environmentally friendly or green products. Rich Nickols The flatbed UV market continues to product manager, expand due to the introduction of global digital UV smaller, more affordable printers and Nazdar coaters. This includes improved liquid coatings to support the growing offset and litho markets. Other future trends include the growth of the graphic textile industry. Innovations in fabrics, coatings, and printer technologies, paired mat presses. The screen, offset, and photographic shops embrace digital print with infinite application possibilities, Circle 1 on FREE Product Info Card August 2007 Digital Output marketing services In print and online, we offer high impact media to fuel your marketing message. Our tabloid format provides: • Maximum visual impact with real-world application stories using the latest tools and technologies in digital imaging • Unique high-impact media to carry your marketing message With Digital Output, we offer an integrated marketing campaign that gives you the most value for your advertising dollar. This puts you in front of buyers when they need information—allowing you to customize your reach and maximize your impact. The power of an integrated marketing campaign is yours when you become an advertiser in Digital Output magazine. No other publication in our industry offers you more ways to reach your customer. Reach our audience through high-impact mediums. Commit to multiple insertions and earn Vendor Partner status. Vendor Partners receive integrated marketing value-add components at special prices. Call your national account representative for details today. print advertising Stand out from the pack with our oversized tabloid format. The Magazine Maximum Impact Extras • Monthly, full color, unique print publication • Tabloid-sized pages that provide powerful visual impact • Actively responsive, qualified readership of 25,000 with a pass-along rate of 1.85 readers per copy, reaching 46,250 monthly The State of Ink Media Moguls ISA Preview • BPA-audited • Multiple industry awards for editorial and design • Readership spends an average of 30 to 60 minutes reading the magazine V-curable flatbed printers are begin- to hit their stride targeting the Uning sign and silkscreen markets. Products urrent developments in our indus- include the rise in popularity of Ctry liquid UV coaters, direct-print dye sub • Insert product catalogs, postcards, product marketing materials, discounts, offers, and samples into Digital Output • Postal-approved ride-along discounted rates for polybagged items; great for catalogs • Enormous impact potential with items such as sticky notes TM , cover stickers, bellybands, etc. Mailing List Rental • Rent our list of qualified buyers for your next directmail campaign • Proven response record; competitive pricing 25 Source: Publisher’s Own Data D E D I C A T E D T O > C A P T U R E > C R E A T I O N > O U T P U T > F I N I S H I N G

www.digitaloutput.net > Search online at www.digitaloutput.net for in-depth information on these listings > Vendors—submit your listing online at www.digitaloutput.net 3M Graphics Market Center 3M Center, Building 220-12E-04 Y St. Paul, MN 55144 USA Tel: 800-374-6772, 800-328-3908 Adobe Systems Incorporated www.3Mgraphics.com 345 Park Avenue Whether your message is a full vehicle wrap or San Jose, CA 95110 USA identity signage—including digital signage, or Tel: 800-833-6687, 888-724-4508 a unique lighting solution, the 3M Graphics www.adobe.com Market Center has a solution for you. 3M promises a total graphic solution that provides high ideas and information—anytime, anywhere, and Adobe revolutionizes how the world engages with impact and message consistency from one application to the next. SEE OUR AD ON PAGE 23 approach is focused on helping people and busi- through any medium. Adobe’s platform-driven nesses communicate better by providing complete and innovative solutions for consumers, creative professionals, and enterprises. Y 3P InkJet Textiles Corp. 724 Boston Post Road Madison, CT 06443 USA Tel: 866-374-5839, Fax: 203-245-9009 Advanced Finishing Solutions www.3P-inktextiles.com 10626 York Road, Suite B-rear 3P InkJet Textiles Corp. provides the best quality Cockeysville, MD 21030 USA fabrics for any ink and any inkjet printer from 17" Tel: 410-628-8899, 443-854-4722 up to 122". SEE OUR AD ON PAGE 23 Fax: 410-628-8899 www.advfinishing.com We are a Technically Advanced Post Print Finishing Company. We specialize in the Digital, Litho, and Screen Print Industries. abe terink.com, Inc. 6635 South Tenaya Way, Suite 100 Agfa Graphics Las Vegas, NV 89113 USA 100 Challenger Road, MS 100-3F Tel: 702-838-9843 Ridgefield Park, NJ 07660-2199 USA Fax: 702-838-9875 Tel: 800-540-2432 Fax: 201-440-6794 www.abetterink.com www.agfa.com/graphics As a national dealer for Mimaki printers and cutters Agfa Graphics offers integrated prepress solutions. and ONYX RIP software, we provide sales, installation, support, color profiling, and customized trainital inkjet market. Our experience has provided the We are expanding our offerings in the growing diging on color and printer management. We have expertise required for making an assortment of trained 300 companies worldwide. We sell premium bulk inks and delivery systems for solvent, dye manufacturing partnerships we can provide com- high-quality UV- and solvent-based inks. Through sublimation, and pigment printing. prehensive digital solutions for printing posters, banners, signage, and more. 350 F Feaster Road, Greenville, SC 29615 USA Tel: 888-286-8801 Fax: 888-286-8801 www.allsquare.com Founded in 1998, AllSquare Computer Technologies provides the newest and most trusted equipment, quality consumables, and dependable service to clients throughout the U.S. and abroad. We not only carry your printing solutions, we discover them for you by asking questions. Alpina Manufacturing LLC 3418 N. Knox Avenue, Chicago, IL 60641 USA Tel: 800-915-2828 x103 Fax: 800-217-9431 www.fastchangeframes.com Alpina Manufacturing designs and creates fast change frames featuring our Flip-Up and Slide-In frames in any size and quantity. Our sleek, unique frames are an efficient way to display and change graphics without removing the frame from the wall. Wide variety of frame colors and security options. SEE OUR AD ON PAGE 27 Arlon, Inc. 2811 S Harbor Boulevard, Santa Ana, CA 92704 USA Tel: 800-854-0361 Fax: 714-540-7190 www.arlon.com/graphics Arlon manufactures a full line of digital products, from promotional to fleet applications. Featured is the DPF6000, a specially designed film for wraps. Extremely conformable with a positionable adhesive, this product is warranted on channel structures. Also available are translucent, engineered, promotional, window films and banner materials. SEE OUR AD ON PAGE 17 ◆ Find more information on all of these companies online at www.digitaloutput.net Artgrafix Y 7A Railroad Avenue Extension, PO Box 204 Beacon Falls, CT 06403 USA Alien Skin Software Tel: 800-443-4421 Fax: 203-729-2985 1111 Haynes Street, Suite 113, Raleigh, NC 27604 USA www.artgrafix.com Tel: 919-832-4124, 888-921-7546 Fax: 919-832-4065 Products to create, print, and display graphics featuring Laminating with the ProSeal system includ- www.alienskin.com Alien Skin Software offers fantastic Photoshop ing Pouch Boards and Superstick Film Pouches. plug-ins for photographers, graphic designers, and Distributor for 3M, Pantone, HP, Dahle, Fletcher printers. A favorite among graphic designers, the Terry, Keencut, D&K, and Seal. SEE OUR AD ON Eye Candy special effects filters are an industry PAGE 23 standard. Alien Skin’s latest release, Blow Up, offers superior quality image enlargement. Artistic Design Systems 2776 Coopermill Road, Zanesville, OH 43701 USA Tel: 800-796-4897, 740-453-1272 Fax: 740-453-8154 www.artisticdesignsystems.com ROLAND VersaCamm, INK & Supplies-Digital Media— Vinyl and Speciality films; Heat Transfer materials & Heat Presses—Banners, 1 SHOT Paint and brushes; Shop Tools and Equipment—Application Tapes— Magnetic. APD (ANAgraph) & IOLINE Plotter-Cutters. Great service. AW Specialty Papers 1500 Greenleaf Ave., Elk Grove Village, IL 60123 USA Tel: 847-981-0386 Fax: 847-981-1353 www.awpapers.com AW Papers—with over 65 years in the paper business—has the scope and understanding of the market to assist your company in moving forward in the explosive wide and grand format Dye Sub market. SEE OUR AD ON PAGE 16 Canon U.S.A., Inc. One Canon Plaza, Lake Success, NY 11042 USA Tel: 800-OK-CANON Fax: 516-328-5009 www.usa.canon.com Canon U.S.A., Inc. delivers consumer, business-tobusiness, and industrial imaging solutions. The company is listed as one of Fortune’s Most Admired Companies in America and is rated #35 on the Busine sW ek list of Top 100 Brands. Its parent company Canon Inc. is a top patent holder of technology, ranking second overall in the U.S. in 2005, with global revenues of $31.8 billion. June 2007 Digital Output Stephen P. Aranoff is founder and principal of ARTTEX Associates, a marketing and sales consulting company. Since known clients include Cactus/3M, Tucson Visitors Guide, Studio magazine, Shutterbug, American to Coast, and Photographic Trade for Photography, Nassau Country of Fine Arts, Washington Country Javits Center, and other venues. Robert L. FitzPatrick, president of FitzPatrick Management Inc., is an industrial relations consultant, writer, speaker, facilitator, and trade association advisor. His clients include Fuji Photo, DuPont, AB Dick, London Litho, and Digital Photographer. Franklin a major in History and minor in www.digitaloutput.net Gretchen A. Peck is the former editor in chief for BookTech the Magazine and PrintMedia. She owns and operates Circle 12 on FREE Product Info Card Circle 15 on FREE Product Info Card Circle 16 on FREE Product Info Card Circle 20 on FREE Product Info Card Circle 22 on FREE Product Info Card Circle 24 on FREE Product Info Card www.digitaloutput.net Circle 27 on FREE Product Info Card Circle 29 on FREE Product Info Card Circle 35 on FREE Product Info Card Circle 26 on FREE Product Info Card Circle 38 on FREE Product Info Card Circle 14 on FREE Product Info Card Circle 33 on FREE Product Info Card We Can Design, Print & Mail postcards • business cards • presentation folders • doorhangers • brochures • greeting cards • addressing • and mailing services Join our 30,000+ satisfied customers nationwide. Reasonable rates. Top quality. (800) 957-5787 www.postcardpress.com Circle 40 on FREE Product Info Card Circle 13 on FREE Product Info Card Circle 32 on FREE Product Info Card Barbara A. Pellow has extensive experience in marketing and sales. Prior to directing InfoTrends Business Development Strategies, and Custom Circle 28 on FREE Product Info Card Circle 30 on FREE Product Info Card Circle 36 on FREE Product Info Card Circle 19 on FREE Product Info Card Circle 17 on FREE Product Info Card July 2007 Digital Output June 2007 Digital Output 5 organizational structure. Contributors Communications Services, Pellow was 1986, ARTTEX has provided pragmatic the Chief Marketing Officer of Kodak's Graphic Communications Group. In the business, marketing, and sales strategy ing communications, public relations, role of Chief Marketing Officer, Pellow and implementation consulting to both marketing intelligence, and advertising strategy. She was an active participant large and small client companies. Well was responsible for all marketing activities for the division, including market- in developing business strategy and helping define the group’s go-to-market Heartland Imaging/VieNet, Ricoh, and Scitex. Lorraine A. DarConte studied photography at C.W. Post College with photographer Arthur Leipzig. Her work has appeared in numerous publications including Newsday, Tucson Weekly, Photography & Design, Rangefinder Photographer, Budget Traveler, Coast News. DarConte’s work also has been exhibited at the International Center Museum of Fine Arts, Tuscon Museum Museum of Fine Arts, VISCOMM Jacob Heartland Imaging, and VieNext.com. Thomas Franklin is a freelance writer living in New Jersey. He has written articles for a number of consumer and industry publications including Photo Trade News, Photographic Processing, graduated from Rutgers University with Religion and Philosophy, and has spent over three years covering the graphic arts market. P.A.G.E.s, a freelance writing, marketing, and editorial consultancy firm. Circle 7 on FREE Product Info Card Circle 8 on FREE Product Info Card Buyers Guide • Published in print semi-annually • Critical resource used by our readers as they plan future purchases • Online searchable database at www.digitaloutput.net Showcase • Reach an audience of more than 25,000 with your Showcase advertisement in Digital Output magazine • An affordable way to add additional exposure for your products and services Classified • Classified ads work • Reach a captive audience of 25,000 for a low cost • Specialty categories are available classifieds finishing finishing inks media printing wide format quick displays Direct-Mail Card Packs • Direct response marketing • Digital Solutions card pack features a combined audience of Digital Output magazine and Digital Publishing Solutions magazine subscribers • Mails to 30,000 highly active buyers for pennies per piece postcard printing printing scanning • Offer discounts or special promotions to qualified buyers Buyers Guide Company Profiles Company Profiles help wanted vehicle templates 15 • Price includes a classified ad in the magazine and Web exposure Additional corporate information on featured vendors from our product category listing DIGITAL OUTPUT BUYERS GUIDE—COMPANIES BY PROFILE A l-Square Computer Technologies 35

VOL. XIII, NO. 4 • $6.95 USA<br />

APRIL 2007<br />

D E D I C A T E D T O > C A P T U R E > C R E A T I O N > O U T P U T > F I N I S H I N G<br />

®<br />

www.digitaloutput.net<br />

Circle 7 on FREE Product Info Card<br />

www.digitaloutput.net<br />

Special Section<br />

technology and are optimizing the digital will continue to spur popularity in every technologies in environmentally friendly<br />

Steve Urmano print process to complement/accentuate advertising segment.<br />

textiles and coatings. Another interesting<br />

growth area is the sign and screen<br />

their core business.<br />

marketing<br />

We see the need for new liquid coatings shops that are adding digital capabilities<br />

manager<br />

UV digital inks are the hot topic. Many to satisfy the expanding UV coater which, in turn, provide more opportunity<br />

for inkjet printer, laminates, film,<br />

Mimaki USA printers are investing in this technology. industry. The focus on green products<br />

The primary hindrance for UV digital has increased the demand for improved and liquid coating manufacturers.<br />

azdar has seen a significant growth<br />

Nin wide <strong>format</strong> digital printing<br />

equipment when compared to grand for-<br />

ink has been the flexibility issue for soft<br />

substrates. Some UV ink manufacturers<br />

have anticipated this issue and are producing<br />

ink to eliminate this objection.<br />

run the gamut from low, mid, and high<br />

end units. The ISA Expo in April showcased<br />

numerous new midrange large The interest in third party digital inks<br />

flatbeds. End users have a choice of ink continues to grow. Printers are looking<br />

types, colors, and media sizes. Flexible for third party ink manufacturers who<br />

inks are also being offered for use in can meet their needs for aqueous, solvent,<br />

and UV digital inks. The ink<br />

applications requiring durability and<br />

flexibility. This could be useful in floor companies that have an all encompassing<br />

product range have the inside track<br />

printing applications requiring greater<br />

ink tack and scuff resistance.<br />

on meeting the market needs. Print<br />

shops need to carefully consider which<br />

The wide <strong>format</strong> solvent printer market manufacturer has the best supply<br />

is maturing and diversifying with more chain, technical support, and product<br />

players and more choices. This is happening<br />

at two ends of the spectrum.<br />

offering to help them grow.<br />

The first is lower priced units—the The increase of digital printing equipment<br />

manufacturers and the introduc-<br />

price points for 54-64-inch solvent<br />

printers in some cases have fallen below tion of UV technology has driven<br />

the $20,000 MSRP price point. The down investment cost. Many print<br />

second is wider, faster, higher end units. shops are purchasing equipment and<br />

The market for baby grand and grand inks to handle specific applications,<br />

<strong>format</strong> printers is fed by banner and such as a flatbed UV digital printer for<br />

vehicle graphic applications.<br />

black coroplast applications.<br />

Wide <strong>format</strong> dye sub and direct-tofabric<br />

using aqueous inks and solvents forms are making inroads in the U.S.<br />

Asian manufactured digital print plat-<br />

are showing stronger interest and potential.<br />

The POP, industrial design, and support. The Teckwin UV1600 and<br />

market with their increase in quality and<br />

tradeshow segments are all beginning to UV2500 digital flatbed presses are prime<br />

use printed fabrics for a new look. examples of Asian technology being supported<br />

by the American supply chain<br />

Interest in flatbed and roll-to-roll contour<br />

cutters grows along with the<br />

and technical service.<br />

installed base of products. With many<br />

semi-rigid and rigid sign materials, contour<br />

cutters and routers are required.<br />

Angie Mohni<br />

Mimaki continues to successfully differentiate<br />

itself as a major supplier of well<br />

Neschen<br />

VP of marketing<br />

engineered cutting edge products. We<br />

Americas<br />

address the widest scope of sign graphics,<br />

industrial and textile printing, and finishing<br />

applications of all vendors today.<br />

fabrics, as well as environmentally<br />

friendly or green products.<br />

Rich Nickols<br />

The flatbed UV market continues to<br />

product manager, expand due to the introduction of<br />

global digital UV smaller, more affordable printers and<br />

Nazdar<br />

coaters. This includes improved liquid<br />

coatings to support the growing offset<br />

and litho markets. Other future trends<br />

include the growth of the graphic textile<br />

industry. Innovations in fabrics, coatings,<br />

and printer technologies, paired<br />

mat presses. The screen, offset, and photographic<br />

shops embrace digital print with infinite application possibilities,<br />

Circle 1 on FREE Product Info Card<br />

August 2007 <strong>Digital</strong> <strong>Output</strong><br />

marketing services<br />

In print and online, we offer high impact<br />

media to fuel your marketing message.<br />

Our <strong>tabloid</strong> <strong>format</strong><br />

provides:<br />

• Maximum visual impact<br />

with real-world application stories<br />

using the latest tools and technologies<br />

in digital imaging<br />

• Unique high-impact media<br />

to carry your marketing message<br />

With <strong>Digital</strong> <strong>Output</strong>, we offer an integrated marketing campaign that<br />

gives you the most value for your advertising dollar. This puts you<br />

in front of buyers when they need in<strong>format</strong>ion—allowing you to<br />

customize your reach and maximize your impact.<br />

The power of an integrated<br />

marketing campaign is yours<br />

when you become an advertiser in <strong>Digital</strong><br />

<strong>Output</strong> magazine. No other publication in<br />

our industry offers you more ways to reach<br />

your customer.<br />

Reach our audience through high-impact<br />

mediums. Commit to multiple insertions<br />

and earn Vendor Partner status.<br />

Vendor Partners receive integrated marketing<br />

value-add components at special prices.<br />

Call your national account representative for<br />

details today.<br />

print advertising<br />

Stand out from the pack with our oversized <strong>tabloid</strong> <strong>format</strong>.<br />

The <strong>Magazine</strong><br />

Maximum Impact Extras<br />

• Monthly, full color,<br />

unique print publication<br />

• Tabloid-sized pages that<br />

provide powerful visual<br />

impact<br />

• Actively responsive,<br />

qualified readership of<br />

25,000 with a pass-along<br />

rate of 1.85 readers per<br />

copy, reaching 46,250<br />

monthly<br />

The State of Ink<br />

Media Moguls<br />

ISA Preview<br />

• BPA-audited<br />

• Multiple industry awards<br />

for editorial and design<br />

• Readership spends an<br />

average of 30 to 60<br />

minutes reading the<br />

magazine<br />

V-curable flatbed printers are begin-<br />

to hit their stride targeting the<br />

Uning<br />

sign and silkscreen markets. Products<br />

urrent developments in our indus-<br />

include the rise in popularity of<br />

Ctry<br />

liquid UV coaters, direct-print dye sub<br />

• Insert product catalogs,<br />

postcards, product<br />

marketing materials,<br />

discounts, offers, and<br />

samples into <strong>Digital</strong><br />

<strong>Output</strong><br />

• Postal-approved ride-along<br />

discounted rates for<br />

polybagged items;<br />

great for catalogs<br />

• Enormous impact<br />

potential with items such<br />

as sticky notes TM , cover<br />

stickers, bellybands, etc.<br />

Mailing List Rental<br />

• Rent our list of qualified<br />

buyers for your next directmail<br />

campaign<br />

• Proven response record;<br />

competitive pricing<br />

25<br />

Source: Publisher’s Own Data<br />

D E D I C A T E D T O > C A P T U R E > C R E A T I O N > O U T P U T > F I N I S H I N G

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