Using our brand - University of Worcester
Using our brand - University of Worcester
Using our brand - University of Worcester
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<strong>Using</strong> <strong>our</strong> <strong>brand</strong><br />
Corporate Identity Guidelines
Welcome<br />
01<br />
Our corporate identity affects<br />
how other people perceive us.<br />
The consistent use <strong>of</strong> words,<br />
imagery and symbols communicates<br />
<strong>our</strong> core values and ensures a<br />
coherent pr<strong>of</strong>essional approach.<br />
When using <strong>our</strong> corporate identity<br />
please follow the simple guidelines<br />
set out in this document.
3D ‘graduated blue’ logo<br />
02<br />
This is the preferred version <strong>of</strong> <strong>our</strong> logo – it is printed in CMYK. Please use it wherever the 4-col<strong>our</strong><br />
printing process is available. It should also be used for all non-printed media (i.e. websites, TV etc.).<br />
CMYK logo<br />
For use on light<br />
backgrounds<br />
CMYK white logo<br />
For use on dark<br />
backgrounds
2D ‘flat blue’ logo<br />
03<br />
These versions are printed in spot col<strong>our</strong> – only use them when the 4-col<strong>our</strong><br />
printing process is not an option.<br />
2 spot col<strong>our</strong> -<br />
Pantone® 7461 (Roundel)<br />
Pantone® 289 (Type)<br />
For use on light<br />
backgrounds.<br />
1 spot col<strong>our</strong><br />
Pantone® 7461 (Roundel)<br />
For use on dark<br />
backgrounds.<br />
Mono<br />
For use on light<br />
backgrounds.<br />
White out<br />
For use on dark<br />
backgrounds.
Watermark<br />
04<br />
We also have a watermark version <strong>of</strong> <strong>our</strong> logo which prints in a graduated 10%-0% tint<br />
<strong>of</strong> process cyan. This can be cropped and positioned anywhere on the page. However,<br />
never distort its proportions – it should always be a perfect circle.<br />
Cropping and size<br />
The watermark is designed<br />
to be used at a large size<br />
on the page. It should<br />
always be cropped on at<br />
least one <strong>of</strong> its sides.<br />
Distortion<br />
Never distort the shape<br />
<strong>of</strong> the watermark.<br />
Always check that it<br />
is perfectly circular.
Logo misuse<br />
05<br />
Be careful when handling <strong>our</strong> logo – misuse can be damaging to the <strong>brand</strong>.<br />
Never use the roundel or type on it’s own, <strong>our</strong> logo must always appear in its complete form.<br />
Scaling<br />
When scaling the logo<br />
don’t stretch or squash its<br />
proportions. Always place y<strong>our</strong><br />
cursor at the diagonal corner<br />
<strong>of</strong> the image and re-size<br />
using a diagonal movement.<br />
A simple way to check this<br />
is to look at the roundel and<br />
make sure it is a perfect circle.<br />
Col<strong>our</strong><br />
Never change the<br />
col<strong>our</strong> <strong>of</strong> the logo.<br />
Relationship<br />
Never change the<br />
relationship between<br />
the type and roundel.<br />
Typography<br />
Never re-set the type.<br />
UNIVERSITY<br />
OF WORCESTER
Departmental and service logos<br />
06<br />
A set <strong>of</strong> departmental and service logos have been developed for use on c<strong>our</strong>se specific<br />
materials – examples are shown below. Never attempt to create y<strong>our</strong> own. For individual<br />
departmental and service logos please contact the Marketing Department.<br />
Arts, Humanities<br />
& Social Sciences<br />
<strong>Worcester</strong> Business School<br />
Learning &<br />
Information Services<br />
Registry Services
Clear space<br />
07<br />
When using the logo, please ensure you allow plenty <strong>of</strong> clear space.<br />
Clear space<br />
The clear space given<br />
around the logo<br />
should be at least<br />
equal to the height<br />
<strong>of</strong> the letter W.<br />
Rud ea conse dionsecte modolob<br />
orercipit num velent lortinim a et il<br />
landre modolortie feugait ing exer<br />
sit la faci et utpat eugue veratem<br />
quisl ilit ad molo<br />
conullu mmodio<br />
a and exeraesequi<br />
eugiam, at quissi<br />
ent adioynsecte<br />
modoles equatis<br />
modoloborem eum iure magna feu<br />
facidui psummodipit nullutat. Ut la<br />
augue exerosto dolor se ming eu<br />
facip eui blaore te feuguer susci tis<br />
aciduis nonse tat. Ut ad mincipit adit<br />
nim quatums andiat, core modolore<br />
elenibh elent vel eugiat alisi<br />
euisisit venisi. Nulla feu feummod<br />
ignibh etummy nos dolorting et lut<br />
inim veliqui tat ad dolorper sequi<br />
ex eugue magnibh eu feummy nos<br />
nostis ad el enibh eugait iustie esed<br />
tat laorera estrud dit, commodiam<br />
zzriustrud magna feummod magna<br />
conum zzrilit amcommy nostisi tie<br />
venim veros ea at lumsan ero odolore<br />
mincidunt incin henim eraestie feu<br />
facipsuscil in utatum in utat. Giam<br />
zzrit ing esecte modolor tissi. Ciliquat<br />
wismolor iusto odolum volenibh ent<br />
ver inim dolum quis nullaortie dunt<br />
Min volore core tat ad dolore min<br />
henis aliquamconse dolorem diat.<br />
Ut ad digna accummod magna acilit<br />
wissi tat lut nostrud dolenis dolore<br />
modit, quat a au<br />
gait aut praessim<br />
dip et, vulputpat<br />
et, si endipis ent<br />
dio aths coatmmy<br />
nonse a eugue ve<br />
lenim er summod tatum vercipit la<br />
ad modolor augue tincilit aci et ad<br />
tetuer incipissi blam, si tie minibh eu<br />
faccum quisiscidunt lore faccumm<br />
odionsectem dolobore facip eugait<br />
praesed eugue dolore modiam, sumbl<br />
dignim ipit lummolortionVelendreet,<br />
ats sendre faciduisl diat inci tie do<br />
delis augait vel duis ad magna a fa<br />
ccum dolore feugiam ea feugait prat<br />
iriusti ncipit nulputpate conse minibh<br />
et, quat nostin ullam alit, volorperci<br />
bla con ero eugiat. Cumsan ulluptat<br />
praestrud molut luptat, veniam,<br />
vulla facil dolenis nos at, quat erosto<br />
consecte magnim erat inciniam qui<br />
blamcom molobore con utpat, vel<br />
do commy numsan venit alis nullamet<br />
augait at wiscip elese facilis<br />
nis adigna feugue eugait prat. Ut irit<br />
luptatem dignit augaisd sadasd to.<br />
In practice<br />
This example shows<br />
the clear space<br />
rule in practice.
Corporate col<strong>our</strong>s<br />
08<br />
We have developed a range <strong>of</strong> three blues which are all derived from <strong>our</strong> logo. These col<strong>our</strong>s<br />
are an essential part <strong>of</strong> <strong>our</strong> <strong>brand</strong> and it is important they always appear consistently.<br />
Light Blue<br />
Light Blue<br />
To be used as an accent<br />
col<strong>our</strong>. (See chart below.)<br />
54c 0m 0y 0k<br />
or Pantone® 305 EC (spot col<strong>our</strong> 305 C)<br />
Mid-Blue (principal col<strong>our</strong>)<br />
Mid-Blue<br />
This is <strong>our</strong> principal col<strong>our</strong><br />
and therefore should always<br />
be the most prominent<br />
col<strong>our</strong> within all <strong>our</strong><br />
communication materials.<br />
(See chart below.)<br />
91c 30m 0y 0k<br />
or Pantone® 7461 EC (spot col<strong>our</strong> 7461 C)<br />
Dark Blue<br />
Dark Blue<br />
To be used as an accent<br />
col<strong>our</strong>. (See chart below.)<br />
100c 80m 0y 66k<br />
or Pantone® 289 EC (spot col<strong>our</strong> 289 C)<br />
10% Light Blue<br />
10% Dark Blue<br />
80% Mid-Blue<br />
Use <strong>of</strong> col<strong>our</strong> within<br />
corporate communications<br />
This chart shows the<br />
correct percentages <strong>of</strong><br />
blue to use when designing<br />
<strong>brand</strong>ed materials.<br />
Light and Dark Blue should<br />
be used sparingly to add<br />
contrast to y<strong>our</strong> designs<br />
with Mid-Blue always being<br />
the most dominant col<strong>our</strong>.
Logo usage on corporate col<strong>our</strong>s<br />
10<br />
When to use blue type and when to use white type.<br />
White<br />
Use blue type.<br />
Light Blue<br />
Use blue type.<br />
Mid-Blue<br />
Use white type.<br />
Dark Blue<br />
Use white type.
Typography<br />
11<br />
Bliss – <strong>our</strong> primary corporate typeface has been carefully selected to express the character <strong>of</strong><br />
the <strong>University</strong> <strong>of</strong> <strong>Worcester</strong> <strong>brand</strong>. It is modern, friendly and easy to read. Please use Bliss on all<br />
matters relating to external presentation e.g. leaflets, corporate literature, signage, posters etc.<br />
As a standard alternative Arial has been chosen for use on internal documents, PowerPoint<br />
presentations and letters. Please contact <strong>our</strong> Marketing Department for further guidance.<br />
Bliss<br />
Bliss Light<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789<br />
Bliss Regular<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789<br />
Bliss Medium<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789<br />
Bliss Bold<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789<br />
Bliss Heavy<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789<br />
Bliss Light Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789<br />
Bliss Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789<br />
Bliss Medium Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789<br />
Bliss Bold Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789<br />
Bliss Heavy Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789<br />
Arial<br />
Arial Regular<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789<br />
Arial Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789<br />
Arial Bold<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789<br />
Arial Bold Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789
E-mail sign-<strong>of</strong>f<br />
12<br />
The majority <strong>of</strong> <strong>our</strong> communications are now by e-mail so please<br />
ensure you use the correct sign-<strong>of</strong>f as illustrated below.<br />
Hi Claire,<br />
Lore modiam, consed tat luptatisim do delenim volent incin enit autpat.<br />
Tisi tem eraestrud tie dunt num incincin utet la con ex et alit iure dio<br />
odigna feugiat. Quam, commodigna commodignibh ent wis nonse.<br />
Kind regards<br />
John<br />
John Sample<br />
Job Title, Department Title<br />
<strong>University</strong> <strong>of</strong> <strong>Worcester</strong> Tel: 01905 855XXX Fax: 01905 855XXX<br />
For further information about opportunities to study at the <strong>University</strong> <strong>of</strong> <strong>Worcester</strong><br />
please visit <strong>our</strong> website www.worcester.ac.uk<br />
Web url<br />
To further cement <strong>our</strong> title <strong>of</strong> <strong>University</strong> <strong>of</strong> <strong>Worcester</strong> <strong>our</strong> web address will change to<br />
www.worcester.ac.uk (previously www.worc.ac.uk). The e-mail address remains<br />
xxxx@worc.ac.uk for the time being.
PowerPoint templates<br />
13<br />
We have developed a range <strong>of</strong> three PowerPoint templates.<br />
Please use these for all corporate presentations.<br />
Template 1<br />
This is an introductory<br />
slide. It allows space for a<br />
main heading and date.<br />
Main Title page<br />
Month Day Year<br />
www.worcester.ac.uk<br />
Content page title<br />
• Bullet One<br />
- First line<br />
- Second line<br />
• Bullet Two<br />
• Bullet Three<br />
Template 2<br />
This is a content slide. It<br />
allows space for a heading<br />
and series <strong>of</strong> bullet points.<br />
The dark blue background<br />
is particularly effective<br />
when being used as a<br />
projection or on screen.<br />
www.worcester.ac.uk<br />
Content page title<br />
• Bullet One<br />
- First line<br />
- Second line<br />
• Bullet Two<br />
• Bullet Three<br />
Template 3<br />
This is a content slide. It<br />
allows space for a heading<br />
and series <strong>of</strong> bullet points.<br />
The white background<br />
is particularly effective<br />
when being used as a<br />
printed document.<br />
www.worcester.ac.uk
Departmental papers and col<strong>our</strong>s<br />
14<br />
A range <strong>of</strong> departmental papers and col<strong>our</strong>s have been<br />
developed to differentiate each <strong>of</strong> <strong>our</strong> schools.<br />
Applied Sciences,<br />
Geography & Archaeology<br />
School <strong>of</strong> Sport<br />
& Exercise Science<br />
Institute <strong>of</strong> Health<br />
& Social Care<br />
A4 & A3 Papers<br />
These are for general use<br />
when publicising c<strong>our</strong>se<br />
specific information.<br />
www.worcester.ac.uk<br />
www.worcester.ac.uk<br />
www.worcester.ac.uk<br />
Arts, Humanities<br />
& Social Science<br />
Institute <strong>of</strong> Education<br />
<strong>Worcester</strong> Business School<br />
www.worcester.ac.uk<br />
www.worcester.ac.uk<br />
www.worcester.ac.uk<br />
Applied Sciences,<br />
Geography &<br />
Archaeology<br />
Pantone® 375<br />
School <strong>of</strong> Sport<br />
& Exercise Science<br />
Pantone® 226<br />
Institute <strong>of</strong> Health<br />
& Social Care<br />
Pantone® 339<br />
Col<strong>our</strong>s<br />
A bright and welcoming<br />
palette <strong>of</strong> col<strong>our</strong>s has been<br />
selected to complement the<br />
<strong>University</strong> <strong>of</strong> <strong>Worcester</strong> logo.<br />
Arts, Humanities<br />
& Social Science<br />
Institute <strong>of</strong><br />
Education<br />
<strong>Worcester</strong> Business<br />
School<br />
Pantone® 144<br />
Pantone® 259<br />
Pantone® 320
Personalised Letterheads<br />
15<br />
Personalisation <strong>of</strong> the standard <strong>University</strong> <strong>of</strong> <strong>Worcester</strong> letterhead.<br />
John Ryan<br />
Registrar and Secretary<br />
Direct Line: 01905 855014 Fax: 01905 855377<br />
e-mail: j.ryan@worc.ac.uk<br />
Area<br />
Space has been allowed<br />
in the top right corner <strong>of</strong><br />
<strong>our</strong> standard letterhead<br />
for personalisation.<br />
Always make sure the<br />
text is set in 10pt Bliss<br />
on 12pt leading.<br />
Never exceed a maximum<br />
<strong>of</strong> 4 lines <strong>of</strong> text.<br />
Please see examples<br />
below for guidance.<br />
<strong>University</strong> <strong>of</strong> <strong>Worcester</strong> Henwick Grove <strong>Worcester</strong> WR2 6AJ<br />
Main Switchboard: 01905 855000 Fax: 01905 855132 www.worcester.ac.uk<br />
The <strong>University</strong> <strong>of</strong> <strong>Worcester</strong> is an exempt charity.<br />
Registry Services<br />
Tel: 0000 0000000<br />
Fax: 0000 0000000<br />
e-mail: registryservices@worc.ac.uk<br />
<strong>Worcester</strong> Wolves<br />
Head Coach – A Sample<br />
Tel: 0000 0000000 Fax: 0000 0000000<br />
e-mail: worcesterwolves@worc.ac.uk
Associated Centres<br />
16<br />
Whilst we do not want to subsume the identity <strong>of</strong> key Centres we do want to improve<br />
understanding about the clear relationship between <strong>University</strong> <strong>of</strong> <strong>Worcester</strong> and important<br />
associated Centres. All Centres must obtain the approval <strong>of</strong> their Head <strong>of</strong> Department before<br />
using any additional logo. Below are examples <strong>of</strong> how this should work.<br />
Match the height<br />
Match the width<br />
Logo hierarchy<br />
The Centre logo should always<br />
be the most prominent<br />
logo on the page.<br />
As a guide – the Centre<br />
logo should be either twice<br />
the height or width <strong>of</strong> the<br />
<strong>University</strong> <strong>of</strong> <strong>Worcester</strong> logo.<br />
The National Pollen & Aerobiology Research Unit<br />
is a research unit at the <strong>University</strong> <strong>of</strong> <strong>Worcester</strong><br />
Example A<br />
The <strong>University</strong> <strong>of</strong> <strong>Worcester</strong><br />
logo should always appear<br />
at the bottom left <strong>of</strong> the<br />
web page/document/leaflet.<br />
Always include a line<br />
<strong>of</strong> copy to explain the<br />
association between the<br />
Centre and the <strong>University</strong>.<br />
Example B<br />
The Centre for Research in Early Childhood<br />
is a research unit at the <strong>University</strong> <strong>of</strong> <strong>Worcester</strong><br />
Example C<br />
The Centre for Rural Research<br />
is a research unit at the <strong>University</strong> <strong>of</strong> <strong>Worcester</strong>
Useful tips and further information<br />
17<br />
Downloading images and <strong>our</strong> logo<br />
Always download the logo from the K drive.<br />
Do not simply copy and save <strong>of</strong>f the web.<br />
For printing – we have a full range<br />
<strong>of</strong> spot col<strong>our</strong> and CMYK vector eps<br />
files for high resolution printing.<br />
For web use – we have a full range <strong>of</strong> low<br />
resolution rgb jpg files saved at 72dpi.<br />
Abbreviations<br />
Try to avoid abbreviations in all external<br />
documents. For internal documents – use<br />
the abbreviation UW as standard.<br />
If you have any questions<br />
or difficulties using the<br />
<strong>University</strong> <strong>of</strong> <strong>Worcester</strong><br />
<strong>brand</strong> identity, please contact<br />
<strong>our</strong> Marketing Department<br />
on 01905 855141.<br />
Thank you.<br />
Alignment<br />
Wherever possible <strong>our</strong> logo works best<br />
when it is aligned to the left <strong>of</strong> the page.<br />
<strong>University</strong> <strong>of</strong> <strong>Worcester</strong> Henwick Grove <strong>Worcester</strong> WR2 6AJ<br />
Main Switchboard: 01905 855000 Fax: 01905 855132 www.worcester.ac.uk<br />
The <strong>University</strong> <strong>of</strong> <strong>Worcester</strong> is an exempt charity.