Concept Proposal Round - Judging Score Sheet - Talents@NAA!

Part 1: Written Business Plan
GENERAL JUDGING CRITERIA GUIDELINES
1. Executive Summary
Clear, concise executive overview;
Exciting, compelling story;
Indicates purpose of the business plan;
Effective as a standalone overview of the plan.
2. Company Overview
Purpose of business;
History and/or genesis of business concept;
Current status of business or concept;
Overall strategy and objectives into the future.
3. Products and Services
Description of products/ services;
Features & benefits for customers;
Pricing;
Current stage of development;
Emphasis on innovation or superiority over current offerings.
4. Market & Marketing Strategy
Description and characteristics of market, including size, segments, growth potential, barriers;
Analysis of competing products/services. How is this offering differentiated
Estimates of market share the business hopes to achieve;
Commercialisation strategies, including selling, distribution, pricing, promotion;
Strategy to overcome barriers of entry to the market.
5. Operations
Plan for production/delivery of product or services;
Product cost and margins identified;
R&D needs identified;
Resources required and identified.
6. Management
Organisational structure;
Backgrounds and relevant skills of key individuals;
Gaps in skill set identified;
Personnel needs – staff recruitment and development based on a required skill set;
Ability to execute strategy.

7. Financial Plan
Easy to read and understand;
Consistent with plan, realistic and reasonable;
Effective in capturing financial performance:
- illustrated monthly for year 1;
- and included for years 2-5.
Overall score for the team’s financial plan in the areas of:
Income Statement
Balance Sheet
Cash Flow Statement
Assumptions/Trends/Comparatives
8. The Investment Proposition
What are the financial requirements for this business
Uses for funds;
Proposed capital structure and ownership;
Return on Investment;
Possible exit strategies identified
9. Written Presentation
Minimal duplication in the plan;
Well written – grammar, style;
Well presented.
Written Business Plan is 25 pages or less;
Appendices are 15 pages or less;

Part 2: Formal Verbal Presentation
A. FORMAL PRESENTATION
1. Presentation was clear, logical and precise.
2. Convincing articulation of company purpose, market opportunity and future potential using appropriate
examples and practical applications.
3. Maintained judges’ interest.
4. Quality of visual aids.
B. QUESTION AND ANSWER SESSION
1. Respond to judges’ inquiries with substantive answers.
2. Effective use of time allocated.
3. Demonstrated confidence and ability to articulate clearly when responding.

Part 3: Overall Commercial Viability
1. Market Opportunity
There is a clear market need presented, and a potential commercialisation strategy.
2. Competitive Analysis
The company provides something innovative/unique that gives it a competitive advantage in its market.
3. Management Capability
This team can effectively develop this company and handle the risks associated with the venture. Gaps in the
skills of the management team have been identified and solutions posed.
4. Financial Understanding
This team has a solid understanding of the financial requirements of the business.
5. Investment Potential
The business represents a viable investment opportunity.